Zac Taylor believes Cincinnati Bengals quarterback Joe Burrow is "built for this stage" ahead of Super Bowl LVI on Sunday.

The Bengals face the Los Angeles Rams in their first Super Bowl in 33 years following a dramatic AFC Championship Game win over the Kansas City Chiefs.

Burrow completed 23 of 38 attempts for 250 yards and two touchdowns in that game as the Bengals rallied from 21-3 down to win 27-24 in overtime, equalling the biggest comeback win in a Championship Game.

Sunday's game at SoFi Stadium will be Burrow's first taste of the Super Bowl, yet Taylor thinks the 25-year-old will take it in his stride.

"He is built for this stage. He's played for state championships, he's played for national championships, now he's playing for the Super Bowl," the Bengals' head coach told a media conference.

"I think that's been his expectation all along. He's not surprised by it. He rises to these occasions, and we're certainly happy to have him.

"When you believe that your quarterback can take it the distance, it allows everybody just to play that one per cent better because they know on the other side that the trigger man's capable of doing some really special things.

"So I think he's helped us take us to these heights. We have a lot of confidence in him. He's got a lot of confidence in himself. It's fun to be a part of."

Burrow agreed with Taylor's assessment of his confident nature and does not think he will be overawed by the magnitude of Sunday's game.

"I have always been a confident player," Burrow said.

"More so now than I have ever been before, because I feel like I've proven to myself that I can play at a high level at this level of football.

"I think as a quarterback, it's really important to exude that confidence, not only in yourself but all of your team-mates.

"The quarterback sets the tone for the culture in the locker room, and so I try to be that kind of player and person for everybody here."