Privacy

Privacy Notice
We are committed to respecting your privacy and to complying with applicable data protection and privacy laws. This privacy notice is provided to help you understand how we collect, use, share, protect, and otherwise deal with your personal information when you visit www.sportsmax.tv.

Who We Are
The data controller for our site and app is International Media Content Limited PO Box BW400 Baywalk Mall, Rodney Bay, Castries,St Lucia and we use SportsMax Limited as our consumer sales arm to deliver sports content to you.

Our Contact Details
If you have any concerns or questions about our privacy notice, you can contact us via telephone at 876-619-7629, via email: This email address is being protected from spambots. You need JavaScript enabled to view it. or write to us at either: International Media Content Limited
PO Box BW400
Baywalk Mall, Rodney Bay
Castries,
St Lucia
SportsMax Limited:
22 Chalmers Avenue
Kingston 10
Jamaica

Information we collect about you

• We currently collect and process the following information:
• Contact information such as your name, address, mobile number, MSISDN, and email address;
• Account information, such as the subscriptions you use, account identifier or other information related to your account;
• Your billing information, place of residence and any other information you provide for the provision of payment services, administration and billing processes;
• The country in which your subscription is registered;
• Details of your device(s), for example, IP address, the unique device ID, the device model, browser information & settings, and operating system;
• Information about your interaction with our app including but not limited to, the page you visited before and after visiting our website, traffic data, location data, communication data, the pages that you access within our website and the services, products or features you use the most;and " When you post information or comment publicly on our website, the information you post and your username are publicly accessible. We strongly recommend you avoid sharing any personal details, and especially information that can be used to identify you directly such as your name, age, and address.

We and our service providers use cookies on our website. A cookie is a small text file that is downloaded on your computer or smartphone when you access our website. It allows the website to remember you and your information such as your site preferences and how you have previously interacted with our website.

How we get that information and why we have it

Most of the information that we process is provided to us by you:

• When you register, browse and use the services available at sportsmax.tv or via our mobile app;
• When you get in touch with us via the contact form on our website; or
• Directly from our affiliates with your consent.

We also collect information via cookies. To learn more about how we use cookies and other similar technologies please visit our cookie notice.

We will use the information that you have given us to:

• Verify and authenticate your identity;
• validate your subscription; " maintain and provide the services you have requested through our website;
• assist with service-related issues, account management, customer care and technical support;
• improve the performance of the service, product and service development, and customer care;
• carry out marketing analysis to tailor the services to your preferences - sending you country-specific content and information, and administering competitions;
• share with our advertising partners to personalize & improve your online experience;
• market our services (and that of third parties); and
• carry out statistical analysis such as analysing the performance of our sites and apps and to understand how visitors use them.

Legal basis for using your information
We will only use your personal data where we have a legal ground to do so. In every case, the legal ground will be one of the following:

• Where you give us your consent, for example where you have given your consent to send you marketing notifications. You can withdraw your consent at any time by contacting us via our contact details or by changing your preferences under your device settings;
• For a legitimate business interest, where it is necessary for us to understand how users use our website or apps, and to analyse what content has been viewed on our website or app, for marketing and improving our services;
• For the performance of our contract with you, for example where you have purchased a subscription from us, we need to process your personal information to provide you with our services and content; or
• To comply with our legal and regulatory obligations.

International Transfer of Data
In order to provide the services to you, we transfer your information internationally to our parent company, affiliates and suppliers.

If we do transfer any of your personal information to other countries, we will ensure that there is an adequate level of protection for your personal information and ensure that a proper legal agreement is in place to cover such data transfers to these countries. If you would like further information please contact us via 'Our Contact Details' above.

Who we share your information with
We share your information with:

• our subsidiaries and affiliates; and
• partners and suppliers involved on our behalf in delivering the services to you (that includes our payment gateway and subscription management provider, website developer, advertising partners, app developer and engagement platform provider);

We ensure there is a data processing agreement in place so that your personal information is only processed for a specified purpose and that it is protected in accordance with privacy laws.

How we store your information
We take all the appropriate technical and organisational security measures to protect your personal information against unauthorized access and unlawful processing, accidental loss, damage or destruction.

We keep your personal information for no more than is necessary for the purposes set out in this privacy notice unless we are required to so for a longer period to comply with legal, tax or regulatory reasons. When we no longer need or are not required to keep your information we will securely delete your information and ensure all recipients of your data also comply with the same.

Where you have given us your consent to use your data and you decide to withdraw that consent, we will delete your personal data. However, when you withdraw your consent to receive marketing communications, we may need to keep a piece of your information, for example, your email address or account identifier in our records to ensure we do not send you any further marketing communications in the future.

We keep your posted comments and any information you post on our chat for 24 hours or less (where it is deleted by us at our sole discretion or if you have violated our terms and conditions of use). It will then be automatically deleted through our automated system.

Your data protection rights
You can do the following at any time by contacting us:

• Request to see a copy of the information we have about you;
• Request to update any incorrect or inaccurate information we have about you;
• Object to us processing your information in certain circumstances;
• Have us delete any information we have about you in certain circumstances;
• Object to us profiling or using analytical tools to analyse your preferences;
• Transfer the information you gave us to another organisation, or to you, in certain circumstances; and
• Express any concern you have about our use of your information.

Links
Our website may contain links to other third party websites. Please be aware that we are not responsible for the content or privacy practices of such other websites. We encourage you to read the privacy statements and cookie policies of these third party websites before you use or give them your personal information. Once you exit our application or our website, we do not have control over the information that is submitted or collected by those third parties and accept no responsibility for these third party websites.

Changes to our privacy notice
This privacy notice was last updated on 31st October, 2021.

We may change this privacy notice from time to time, when we do we will inform you via our website.

Publication Date: 24 November 2023

Introduction

Welcome to the SportMax Privacy Notice.
At SportsMax, we respect your privacy and we are committed to protecting your personal data and earning your trust. This privacy notice is to give you clarity and transparency on the ways we may use your personal data.
Our goal is for you to understand i) how we look after your personal data when you visit or interact with our SportsMax web application and any related webpages or android and iOS applications and ii) your privacy rights and how the law protects you.
This Privacy Notice applies to all interactions with i) our SportsMax android and iOS applications, available only through Google Play and App Store, respectively (collectively referred hereinafter as "Application"); and ii) website and/or web application at https://sportsmax.tv/; along with any related webpages (collectively referred hereinafter as "Website").

1. Scope of This Notice and Who We Are

Purpose of this Privacy Notice
This Privacy Notice aims to give you information on how SportsMax collects and processes your personal data through your use of our Application and Website, including any data you may provide through the Application or Website when you register, browse or utilise our services, purchase a product or service, take part in a promotion, or get in contact with us. Personal data is collected for all users of the Application and Website. We do not knowingly collect data from or about individuals under the legal minimum age without the permission of their parent or guardian. When we do collect that data, we might do it directly, like when you sign up for a service or initiate a transaction. We might also collect it automatically if your child uses the products or services we offer.
Different products and services collect different kinds of data. It is important that you read this privacy notice together with any other privacy, customer or regulatory notices we may provide for specific products and services, and on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy notice supplements other notices published by the Digicel Group and is not intended to override them.

Controller
International Media Content Limited is the Data Controller (collectively referred to as "SportsMax", "we", "us" or "our" in this privacy notice) of data collected solely via your interaction with the SportsMax Website and Application.

We own and operate the brand "SportsMax" and the subsidiary SportsMax Limited, a company registered under the laws of Jamaica with registered office at 22 Chalmers Avenue, Kingston 10, Jamaica. We are a subsidiary of the Digicel Group of Companies ("Digicel").

Contact details
We have a Digicel Group Privacy Team ("Privacy Team") that is responsible for handling all enquiries in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, you may contact the Privacy Team.

For all queries regarding this Privacy Notice or our privacy practices, please contact the Privacy Team in the following ways:
Full name of legal entity: International Media Content Limited
Postal address: 22 Chalmers Avenue, Kingston 10, Jamaica
Attn: Legal & Regulatory Department (Privacy)
Email address: This email address is being protected from spambots. You need JavaScript enabled to view it.

Depending on the market or territory within which you reside, you may have the right to make a complaint to your regulator of privacy rights or data protection issues. However, we would appreciate the chance to deal with your concerns before you approach your regulator, so please contact us in the first instance.

Third-party links

Our SportsMax Application and Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites, plug-ins or applications and are not responsible for their privacy statements. When you leave our Application or Website, we encourage you to read the privacy notice of every other application and website you visit.

2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. In the Jamaica market, this definition extends to personally identifiable information for individuals who have been deceased for less than thirty (30) years.

Personal data shall not be extended to or include any data where identifiable information has been removed (anonymous data) or an individual's identity is not ascertainable from the data set, whether on its own or combined with other known information.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name; maiden name; last name; username or similar identifier; date of birth.
• Contact Data includes billing address; delivery address; email address; telephone numbers.
• Financial Data includes payment card details and any other information provided for the provision of payment services, administration and billing processes.
• Transaction Data includes details about payments to and from you and other details of products, services, plans and/or subscriptions you have purchased from us.
• Technical Data includes internet protocol (IP) address; your login data; MSISDN; GUID; browser information and settings; device model; location; country subscription is registered; operating system and platform; other technology on the devices you use to access this application or website.
• Profile Data includes your username and password; subscriptions; interests and preferences; feedback and survey responses.
• Usage Data includes information about how you use our Website or Application, such as the page(s) visited before and after visiting the website; traffic data; communication data; the pages accessed within the website; the services, products or features used the most; the videos that are streamed; the ads that are viewed or clicked.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Any Other Volunteered Information shared through comments on articles and webpages on the Application and Website, which you understand and acknowledge as information made public by you.
• Other Data deemed necessary for any of the purposes noted under Section 4, which may be collected from our Internal and External Third Parties, as defined in the Glossary, with or upon your consent.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific application or website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not intentionally seek to collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a plan, subscription, product or service you have with us but we will notify you if this is the case at the time.

3. How Is Your Personal Data Collected?
We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling out online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
• sign-up or create an account on our Application;
• interact with our Application or Website, including browsing content, watching videos, subscribing to particular features or plans, and posting comments;
• request marketing to be sent to you;
• enter a competition, promotion or survey, provide feedback or respond to communications from us (such as SMS, emails, questionnaires); or
• contact us and provide your information via any online support desk, customer call centres or our physical locations.
• Automated technologies or interactions. As you interact with our Application and Website, we will automatically collect Technical Data about your equipment, browsing actions, in-app and web activity and patterns. We collect this personal data by using application permissions where applicable, cookies and other similar technologies. These technologies may also receive Technical Data about you if you visit other websites. Please see our Cookie Notice for further details.
• Third parties or publicly available sources. To assist us in providing you with the best experience, we may receive and/or share any personal data about you deemed necessary for any of the purposes noted under Section 4. Generally, we receive or share your personal data from and/or with various public sources, and our Internal, External and Specific Third Parties, as defined in the Glossary, with or upon your consent.

4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Table 1: Purposes for use of your personal data

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer	(a) Identity (b) Contact	(a)  Performance of a contract with you (b) Consent
To process and deliver your order including: (a) To verify your identity and validate your account of profile (b) To process orders, plans and subscriptions (c) Manage payments, fees and charges (d) Collect and recover money owed to us	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) (c) Consent
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy notice (b) Asking you to leave a review or take a survey	(a) Identity (b) Contact (c) Profile (d) Marketing and Communications	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) (d) Consent
To enable you to partake in a prize draw, competition or complete a survey	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) (c) Consent
To administer and protect our business and our Application and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (c) Technical (d) Usage	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation (c) Consent
To deliver relevant Application and Website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical	(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) (b) Consent
To use data analytics to improve our Application and Website, products/services, marketing, customer relationships and experiences	(a) Technical (b) Usage	(a) Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Application and Website updated and relevant, to develop our business and to inform our marketing strategy) (b) Consent
To make suggestions and recommendations to you about goods or services (i.e. plans and/or subscriptions) that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications	(a) Necessary for our legitimate interests (to develop our products/services and grow our business) (b) Consent

Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services (including plans and/or subscriptions) from us and you have not opted out of receiving that marketing.

Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out
You can ask us to stop sending you marketing messages at any time by following the opt-out links or directions on any marketing message sent to you, or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.

Cookies
Cookies are small text files placed on your computer, tablet or smartphone, by websites you visit, generally used to make websites function efficiently. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Website may become inaccessible or not function properly. For more information about the cookies we use, please see Cookie Notice .

Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of Your Personal Data
We may share your personal data with the parties set out below for the purposes set out in Table 1: Purposes for use of personal data above.

• Internal Third Parties as set out in the Glossary.
• External Third Parties as set out in the Glossary.
• Specific Third Parties as set out in the Glossary.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers
We share your personal data within entities throughout the Digicel Group of Companies.
Whenever we transfer your personal data out of the country of origin, however, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts that ensure an adequate level of protection through the use of technical and organizational measures.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data internationally.

7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Please be aware that although we endeavour to provide reasonable security for the information we process and maintain, no security system can prevent all potential security breaches. In any event, we will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Account Deletion & Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Where you have decided to withdraw the consent you have given, we will delete your personal data within thirty (30) days, unless we are required to keep it for the reasons explained herein. We may need to keep a piece of your contact information e.g. email address, in our records, so we know that you have withdrawn your consent and therefore ensure we honour your choice.

Details of retention periods for different aspects of your personal data are available in our retention notice which you can request from us by contacting us at This email address is being protected from spambots. You need JavaScript enabled to view it..

9. Your Legal Rights
Under certain circumstances, you have rights in relation to your personal data. You have the right to: Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data's accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact the Privacy Team at This email address is being protected from spambots. You need JavaScript enabled to view it..

What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond
We try to respond to all legitimate requests within sixty (60) days. Occasionally it could take us longer than sixty (60) days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary
i. LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

ii. THIRD PARTIES
Internal Third Parties
Other companies in the Digicel Group may act as joint controllers or processors, and may provide IT and system administration services, and/or process personal data through leadership reporting. The list includes:

Data Controllers/ Digicel Affiliates	Territory
Digicel Jamaica Limited	Jamaica
SportsMax Limited
Wireless Ventures (Anguilla) Limited	Anguilla
Caribbean Cable Communications (Anguilla) Limited
Antigua Wireless Ventures Limited	Antigua & Barbuda
New Millennium Telecom Services N.V. T/A Digicel Aruba	Aruba, Netherland Antilles
Digicel (Barbados) Limited	Barbados
Digicel Caribbean Limited
The Bermuda Telephone Company Limited	Bermuda
Telecommunications (Bermuda and West Indies) Limited
Digicel Suriname N.V.	Suriname
Antilliano Por N.V. T/A Digicel Bonaire	Bonaire
Digicel (BVI) Limited	British Virgin Islands
Digicel SVG Limited	St. Vincent & The Grenadines
Digicel Panama S.A.	Panama
Digicel (Cayman) Limited	Cayman Islands
Digicel (Trinidad & Tobago) Limited	Trinidad & Tobago
Curacao Telecom N.V. T/A Digicel Curaçao	Curaçao
Digicel Bonaire Antilliano Por N.V.
Santa Barbara Utilities N.V. T/A Tres Networks
Wireless Ventures (Dominica) Limited	Dominica
Digicel S.A. de C.V.	El Salvador
Digicel (Grenada) Limited	Grenada
U-Mobile Cellular Inc.	Guyana
Unigestion Holding S.A.	Haïti
Caribbean Cable Communications (Montserrat) Limited	Montserrat
Digicel (St Lucia) Limited	St. Lucia
Prism Services Holdings Limited
Digicel Antilles Françaises Guyane	Martinique
Idom Technologies SAS (c/o Digicel Antilles Françaises Guyane)
Digicel French Caribbean
Southern Caribbean Fiber	Guadeloupe
Digicel Investments France
Digicel St. Kitts Wireless Ventures (St. Kitts & Nevis ) Limited T/A Digicel St. Kitts & Nevis	St. Kitts & Nevis
Digicel Turks and Caicos Limited	Turks and Caicos Islands
Caicos Television Holdings Limited

External Third Parties

• Service providers acting as processors who provide IT and system administration services.
• Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• Relevant regulators and other authorities as required by law (that may act as processors or joint controllers), who may require reporting of processing activities in certain circumstances.

Specific Third Parties

Third Party	Services
Azdio Consulting & Engineering Services	Technology Consultant and System Integration
CME Group Inc.	Derivatives Marketplace

11. Changes to the privacy notice and your duty to inform us of changes
We endeavour to keep our privacy notice under annual review. This version was last updated on 24 November 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

COOKIE NOTICE

We use cookies and other similar technologies such as pixels and beacons to help provide you with the best possible online experience. Our services - including our websites, SMS, APIs, email notifications, mobile applications, web applications, buttons, widgets, and ads - use these technologies to: log you in (where applicable), save your preferences, personalize the content you see, assist you in navigating, protect against spam and abuse, and show you more relevant ads based on your interests and preferences.

The purpose of this cookie notice is to inform you about what cookies are, how we and other third parties use them, and what you can do to control them.

Who are we?
We are International Media Content Limited (referred to as "we", "us", "our" in this cookie notice), a company registered under the laws of St. Lucia with registered office at PO Box BW400, Baywalk Mall, Rodney Bay, Castries, St Lucia.

We own and operate the brand "SportsMax" and the subsidiary SportsMax Limited, a company registered under the laws of Jamaica with registered office at 22 Chalmers Avenue, Kingston 10, St. Andrew, Jamaica; and are a wholly owned subsidiary of the Digicel Group.

Our Contact Details
If you have any concerns or questions about our cookie notice or our privacy practices, please contact the Digicel Group Privacy Team in the following ways:

Full name of legal entity: International Media Content Limited
Email address: This email address is being protected from spambots. You need JavaScript enabled to view it.
Postal address: 14 Ocean Boulevard, Kingston, Jamaica
Attn: Legal & Regulatory Department (Privacy)

What are cookies?
A cookie is a small text file that is placed on your computer, tablet or smartphone by websites that you visit. They are generally used to make websites function, or function more efficiently. Cookies can generally allow you to access information that, perhaps, is limited to you as a registered user on a website or application, or to remember your preferences, or record what actions you took while browsing a website. They also provide information to those operating a website, for example counting the number of people looking at a website, where they come from, the type of browser/device they use and what content they read or interacted with.

We use our cookies and similar technologies to discover how you and other visitors are using our websites and applications, remember your preferences and interests and to show you content that is relevant to you. This helps us to qualitatively measure and improve our services and personalize your experience.

Who sets these cookies?
Both first-party and third-party cookies are used on our websites and applications. First-party cookies are cookies set by us and which enable our websites and applications to work as you might expect it to. They are also used to give us anonymised data about how our website is being used, the browser, the type of device accessing it and where, generally, the device is located.

Third-party cookies are set by others, but may also enable us to learn more about our visitors/customers, allowing us to provide a more personalised service, or in connection with advertising and marketing.

We will ask for your permission to place cookies or other similar on your device, except where it is essential for us to use them in order to provide you with a service that you have requested. Consent to the use of cookies may be withdrawn at any stage, but it is likely to affect your use of our website.

How do we use cookies?
We use cookies in a number of ways to improve your experience of using our website and applications. These include keeping you signed-in (where applicable); learning how you use our website or application; showing you content that is relevant to you; showing you products and services that are relevant to you; and customizing your online experience based on your interests and preferences.
More specifically, we use cookies and other similar technologies for the following purposes:

1. Essential: these cookies are strictly necessary for the operation of our website or application, or essential to the provision of the services you have requested. These include, for example, cookies that allow you, as a subscriber, to stay logged in to your account and to access information, sections of our website, or other services. You can set your browser to block these cookies, however some parts of the website or application may not function properly work. These cookies do not store any personally identifiable information.
2. Performance: these cookies measure how often you visit our sites and how you use them. They also allow us to calculate the number of visitors to our website, see what those visitors do on our website, how long they spend on the website, and which links they click. These cookies help us to improve how our website works, and enable us to make changes so that users stay longer or return more often.
3. Targeting: these cookies may be sent through our site by our advertising partners similar to performance cookies, these cookies tell us which pages you visit, and the links you follow, so that we can make our website more relevant to your interests. They may be used by those partners to build a profile of your interest and show you relevant adverts on other sites. They do not store personally identifiable information but are based on uniquely identifying your device and browser.
4. Functionality: these cookies make sure that you and your preferences are remembered when you return to our site. That means that you can store data that you wish to return to, complete logs as to what you have seen/used on the site, and generally allow us to provide you with a more personalised experience.
5. Advertising: these collect information about your visit to our website, such as what you have looked at and the links you have followed, so that we can target our advertising at you, or exclude certain types of advertising that would not interest you. We can also gather information about your browser, device and your IP address.
6. Third party cookies: these are used where we use third-party applications on our website to customise the services that we provide, or to provide an increased functionality. They may relate to the use of social media, or the use of another complementary service.

For how long do our cookies last?
The cookies we use last for different lengths of time. This depends upon the purpose for which they are used.

Session cookies are temporary cookies which are stored only until you leave the website, or you close your web browser.
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Persistent cookies last for a fixed period of time, defined within the cookie, and allow the website to recognise the device again when the user returns to that website on that device.

Cookies list
Cookie Name
Owner
Classification
Lifespan

How to Control & Delete Cookies
By using and browsing this website, you consent to cookies being used in accordance with this notice. If you do not consent, you must turn off cookies or refrain from using the site. You can turn off cookies in most browsers, but doing so may restrict your use of our website and/or delay or affect the way in which it operates.
Different browsers provide different means of configuring how cookies are handled. To find out more go to the appropriate web-based guidance page for your browser.
The links below will help you find the settings for some common browsers:

• Manage cookie settings in Chrome and Chrome Android and Chrome iOS
• Manage cookie settings in Safari and Safari iOS
• Manage cookie settings in Firefox
• Manage cookie settings in Internet Explorer
• Manage cookie settings in Opera .

For all other browsers, or, for alternative advice, help may be sought by visiting www.allaboutcookies.org, or, via your device user manual, or, online help files

Please note that we are not responsible for the content of external websites hyperlinked in this notice.

Please note that we may update this cookie notice at any time. Any changes we may make to our cookie notice in the future will be posted on this page. Please check back frequently to see any updates or changes made. If you have any questions about this notice or our privacy notice, please reach out to us at This email address is being protected from spambots. You need JavaScript enabled to view it..