Sportswear powerhouse Adidas and the Jamaica Football Federation on Monday officially unveiled the first collection under their four-year apparel deal, which was designed by Grace Wales Bonner, including home and away jerseys, a pre-match jersey and an anthem jacket.
Crafted for the Reggae Boyz (Men’s Team) and Reggae Girlz (Women’s Team), the collection is available for purchase from today via www.adidas.com and select adidas stores and retailers.
The home jersey features the country’s national colours of black, gold, and green. The energy of the island is highlighted by fine pinstripe details that decorate the shirt, echoing the subtle groove of Jamaican music and style.
A woven team badge on the chest and Wales Bonner signoff on the back neck complete the eye-catching look.
The away jersey was crafted to represent the collective memories of proud Jamaicans and celebrates a commitment to fine craftsmanship, with its premium collar and cuffs in the signature Wales Bonner crochet texture.
“As a British born designer with Jamaican heritage, my work has always been imbued by cultural references from all sides of my identity. This collection is no different, when working with adidas and the Jamaica Football Federation, we set out to create a range that reflects the diverse nature and soul of today's Jamaica, authentically connecting with the Jamaican community across the globe,” said Wales Bonner.
As we celebrate the intrinsic relationship between Jamaican culture and football, it’s a collection that I’m hoping players and fans can wear with huge pride - on and off the pitch,” she added.
JFF President Michael Ricketts also gave his remarks.
“Ahead of an exciting year for our Reggae Boyz and Reggae Girlz teams, we’re incredibly proud to unveil these very exciting team kits and sportswear. We believe these designs captures the essence of Jamaica’s culture, as it not only represents Jamaican football but through the mixture of the distinctive Jamaican colours and the designs, highlights the greatest part of our world-renowned Jamaican culture.
We can’t wait to see Jamaican fans and players alike wearing the kits with pride on the world’s biggest sporting stages, as they cheer on the Reggae Boyz and Girlz.
With a bold ambition to further develop the opportunities for girls and boys to play grassroots football at home in Jamaica, this only marks the start of what we are certain will be an incredibly important partnership to inspire future Reggae Girlz and Reggae Boyz.”
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