If the NFL was ever going to give a non-quarterback the MVP this season, it probably would have been Cooper Kupp.

As such, Kupp will have to settle for the Offensive Player of the Year award, which he won on Thursday.

Kupp will hope to add the Super Bowl trophy on Sunday, with the individual and team success he and the Rams have enjoyed just reward for one of the most dominant receiving seasons in NFL history.

Racking up 1,947 receiving yards, Kupp finished just 19 yards shy of breaking Calvin Johnson's all-time record for single-season yardage. Johnson finished with 1,965 receiving yards for the Detroit Lions in the 2012 campaign.

Kupp's 16 receiving touchdowns were also a season high, his ability to excel lined up out wide and in the slot making him a mismatch nightmare for opposing defenses.

According to Stats Perform data, he produced a burn, which is when a receiver wins his matchup with his defender on a play where he is targeted, on 65.5 per cent of targets, just above the average of 62.

However, no receiver averaged more burn yards per route (4.1) than Kupp, doing so while running more routes (670) than anyone else.

In other words, Kupp did a better job at creating clear separation from his defenders than all of his contemporaries while also taking on the heaviest workload in the NFL.

There are many subplots to Super Bowl LVI, but the receiver battle between Kupp and the man named Offensive Rookie of the Year, Cincinnati Bengals star Ja'Marr Chase, may be the most compelling.