The 31-year-old former Cleveland Cavalier player has had a checked career, with many well-noted instances where he was accused of being disruptive and indiscipline. Since the 2013 season, the player has had short stints with at least 10 international clubs, some of which saw his contract terminated under acrimonious circumstances.
In 2017 for instance, after signing with Serbian club Partizan, he was suspended just one month later. Samuels was suspended by the club for the violation of its discipline policy and the provisions of his contract, the day after Partizan lost in a EuroCup game against Alba Berlin.
The suspension was a result of his public criticism of the club, head coach Miroslav Nikolić and other inappropriate remarks toward a female reporter.
“Definitely, we’re human, we make errors. The older you get, the more you understand your errors and possibly more circumstances where I could have been less vocal and simpler, in social media platforms and everywhere,” Samuels said in a recent interview.
“I could have remained in training of course, be peaceful, but that’s something you find out with age. Now I’m much better at 31, I’m a much better guy. I still have this experience having fun for fantastic clubs and coaches,” he added.
“People constantly bear in mind the negative points. I think about the game and the fans that like to see me play, like the Greek All-StarGame for instance, it’s a true blessing.”
KFC's significant contribution—JMD $2 million in cash and JMD$1 million in meal sponsorship—enabled young athletes to benefit from the expertise of seasoned coaches while exploring opportunities for scholarships to study and play overseas, potentially paving their way to professional basketball careers at the highest level.
Among the standout participants, Joel Ricketts of Wolmer’s Boys and Bri’an Barrow of Immaculate Conception High were honored with the camp’s Most Valuable Player (MVP) awards. “It was an exciting experience,” Ricketts said. “I never expected to earn this award but I put my best foot forward and ensured I had fun at every step of the way.”
International scouts, who regularly attend the camp to identify new talent, were equally impressed. Chief Scout Mark Cooke, based in the U.S., remarked, “The level of talent here is phenomenal. These young athletes have demonstrated exceptional skill and determination. It’s been a privilege to work with them and help them reach their potential.”
KFC’s sponsorship has delivered immediate benefits to the camp participants and has also made a significant impact on the broader community. By supporting initiatives like the Star Search Basketball Programme, KFC is paving the way for young athletes to achieve their dreams and build brighter futures.
Andrei Roper, Marketing Manager at Restaurants of Jamaica, expressed his enthusiasm for the camp’s success. "We're grateful for another fantastic year of Star Search. This program is near and dear to our hearts at KFC as we are dedicated to developing Jamaica's youth and shaping them for greatness. We continue to see the amazing talent that Jamaica has to offer in basketball. We share the Jamaica Basketball Association's vision of creating well-rounded individuals who contribute both on and off the court."
Roper also highlighted the camp’s dual focus on basketball and life skills. "It's not just a basketball camp; it’s also a life skills camp. We are proud to provide campers with knowledge and resources that will benefit them during the camp, in the sport of basketball, and beyond," he added.
The Star Search camp has produced notable talent, including former Cleveland Cavaliers player Samardo Samuels and current Charlotte Hornets player Nick Richards. This legacy underscores the camp's role in shaping the future of Jamaican basketball.