Five-time world 100m champion Shelly-Ann Fraser-Pryce has urged fans to be mindful of the things they say to athletes when things aren’t going well.

“Jamaicans have a short-term memory. You’ll do a great thing this year and come back and not have a good year and they want to beat you down to the ground,” Fraser-Pryce said to over 8,000 fans who tuned in to her Instagram live on Thursday.

There have been many instances where athletes have had a good year and, because of injuries or other troublesome circumstances, have failed to produce those performances consistently in the years after.

“It’s a whole lot they have to deal with so you have to be careful with your comments sometimes, because sometimes you make some comments and some of the athletes take them to heart and dwell on them,” Fraser-Pryce said.

“You have to big up the athletes. Every year is not the same…it’s not easy so, when you see the athletes out here representing you must know it takes a whole lot of work and they’re going to have good times and bad times,” she added.

Fraser-Pryce used her teammate and 200m gold medallist Shericka Jackson as an example. At last year’s Tokyo Olympics, Jackson failed to advance out of the heats of the 200m and, a year later, she is the world champion and fastest woman alive at the distance.

“Last year, Shericka didn’t run the 200m, and I know she cried and she came back and look, 21.45. She went back and put in the work, so you just have to understand that everything is a process and it takes time,” Fraser-Pryce said.