Zimi Entertainment teams up with Supreme Ventures to revolutionize the Mouttet Mile

By Sports Desk December 04, 2024

Supreme Ventures Racing and Entertainment has joined forces with Zimi Entertainment to infuse fresh, youthful energy into Jamaica’s iconic Mouttet Mile, creating a dynamic fusion of sports and entertainment.

The partnership, announced by Supreme Ventures Limited (SVL), aims to broaden the event's appeal by introducing vibrant elements to the experience, including the launch of the Zimi Seh Brunch. Known for its innovative, high-energy parties, Zimi Entertainment is set to transform race day into a cultural spectacle that merges tradition with trendsetting vibes.

Nicholas Mahfood, CEO of Zimi Entertainment, emphasized the significance of this collaboration:
"This partnership means a great deal to the Zimi team. We’ve worked hard over the years to grow our brand, and to now have the opportunity to partner with a powerhouse like Supreme Ventures is truly a rewarding feeling. We’re excited to work alongside them to bring the Mouttet Mile and the launch of Zimi Seh Brunch to life. This is just the beginning, and we hope to cultivate a long-term partnership that will allow us to fuse our creative reach and deliver some of the most unforgettable parties and events in Jamaica."

The Mouttet Mile, a highlight on Jamaica’s social and sporting calendar, will now boast curated entertainment designed to appeal to a younger, trendier audience while retaining its appeal for seasoned racegoers. This collaboration underscores a commitment to innovation, with the event poised to become an even bigger celebration of Jamaican culture and lifestyle.

Kamal Powell, Head of Marketing at Supreme Ventures Limited, expressed his excitement about the new partnership:
"We’re thrilled to partner with Zimi, as it allows us to engage a younger demographic and inject some fresh energy into the Mouttet Mile. This collaboration also provides Zimi with a wonderful corporate partnership as they launch Zimi Seh Brunch, the first of many exciting events in the series. We look forward to the innovation and creativity that Zimi Entertainment will bring to the Mouttet Mile and Caymanas Track as a whole. It’s an exciting time for the entertainment industry in Jamaica."

This partnership not only marks an evolution for the Mouttet Mile but also signals a broader shift in how events like horse racing can connect with diverse audiences. With Zimi Entertainment at the helm of the entertainment experience, guests can expect a memorable blend of thrilling horse races, vibrant music, and immersive cultural festivities.

The collaboration promises to elevate the Mouttet Mile into a world-class event, blending the rich tradition of horse racing with cutting-edge entertainment to redefine Jamaica’s event landscape.

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    In a groundbreaking initiative, Supreme Ventures Racing and Entertainment Limited (SVREL) has partnered with the Jamaica Racing Commission (JRC) to host the inaugural Thoroughbred Aftercare Raceday at Caymanas Park on Saturday, November 23. This historic event, the first of its kind in the English-speaking Caribbean, underscores the racing industry's commitment to responsible practices and the welfare of retired racehorses.

    The dedicated raceday represents a significant step toward formalizing the retirement process for Jamaica’s thoroughbreds. Chris Wills, Vice President of Administration at SVREL, expressed pride in the initiative.

    “This raceday is of special significance to us and is sure to become a staple on our racing calendar,” said Wills. “It’s a testament to our commitment to the animals that are the heart of our sport. We’re proud to partner with the JRC in taking proactive steps to ensure the dignity and care of the horses beyond their racing careers.”

    The Jamaica Racing Commission, which oversees the largest population of thoroughbred horses on the island, has long championed initiatives to support racehorse welfare. Dr. Simone Johnally, the Commission Veterinarian at the JRC, emphasized the importance of honoring these horses and providing for their well-being after their racing days are over.

    “These beautiful creatures spend an average of eight years within the racing product but have a lifespan of up to 30 years and deserve to be honored and provided with the care and support they need throughout their lives,” Dr. Johnally said.

    She highlighted the versatility of retired racehorses, which often transition into new roles such as outrider ponies, trail and pleasure riding companions, members of the Mounted Troop Police, or participants in equestrian sports like show jumping, dressage, and polo. Additionally, retired horses can contribute to agriculture, equine-assisted therapy, and even serve as blood donors for medical institutions.

    In recognition of the organizations supporting this vital cause, the Thoroughbred Aftercare Raceday will feature nine races, each named after key partner organizations. This creative approach not only celebrates collaboration but also raises awareness of the importance of aftercare for retired racehorses.

    The event marks a crucial moment for Jamaica’s racing industry, setting a precedent for responsible racing practices and ensuring that the animals at the heart of the sport are treated with dignity and care throughout their lives. With initiatives like this, Caymanas Park is poised to lead the way in promoting horse welfare across the region.

     

     

     

     

  • iPrint joins forces with SVREL as Billboard Advertising Partner for Mouttet Mile 2024 iPrint joins forces with SVREL as Billboard Advertising Partner for Mouttet Mile 2024

    iPrint is the latest corporate entity to signal its support for 2024 Mouttet Mile by coming onboard as the official billboard advertising partner for the event.

    The partnership will see iPrint amplifying the event’s visibility with a series of impactful promotional displays on its traditional and electronic billboards across Kingston and St. Catherine.

    “We’re proud to welcome iPrint on board as our advertising partner for the Mouttet Mile. Their expertise in outdoor advertising brings significant visibility and will help to raise public awareness and excitement for the event. We know their placements will reach thousands of potential attendees and will increase the anticipation and excitement for Jamaica’s premier racing event across key areas in Kingston and St. Catherine,” Aswanda Stoddart, SVREL AVP Administration, said.

    iPrint’s involvement demonstrates its commitment to supporting Jamaica’s vibrant sports and entertainment scene and aligns with the company’s dedication to innovative advertising solutions that engage the community and bring high-profile events to the forefront.

    “The efforts of SVREL in organizing and delivering this exceptional event, which not only elevates the profile of sports in Jamaica but also garners global attention through live broadcasts, are truly commendable,” said Mark Haddad, Sales Director at iprint Group of Companies.

    “Supporting the Mouttet Mile aligns perfectly with the vision of enhancing and showcasing Brand Jamaica on the world stage. By collaborating with this diverse and prestigious event, we have a unique opportunity to amplify Jamaica’s cultural and sporting legacy. It is only fitting that we pledge our continued support to ensure the sustained success of the Mouttet Mile for many years to come, further solidifying Jamaica’s reputation as a hub of excellence and innovation,” he added.

    SVREL and iPrint look forward to a successful collaboration that brings even more excitement to this year’s Mouttet Mile set for December 7 at Caymanas Park.

  • SVREL chairman calls for urgent reforms in stewarding after Heroes’ Day disruption at Caymanas Park SVREL chairman calls for urgent reforms in stewarding after Heroes’ Day disruption at Caymanas Park

    Following an internal investigation by Supreme Ventures Racing and Entertainment Limited (SVREL), significant gaps in training have been identified, leading to stewarding practices at Caymanas Park falling short of international standards. As a result, SVREL Executive Chairman Solomon Sharpe has called for urgent intervention from the Ministry of Finance and the Public Service to address these issues and ensure the future integrity of horse racing in Jamaica.

    The investigation was prompted after the Heroes’ Day race meet at Caymanas Park was abandoned on Monday, October 21, 2024. A group of punters reacted violently to the stewards’ decision in Race 2, leading to the event’s cancellation for safety reasons. Sharpe stressed that the current state of officiating is not up to par for a racing jurisdiction aspiring to world-class status.

    “Our internal investigation has identified significant training gaps that have resulted in local stewarding practices falling short of international standards,” Sharpe said. He explained that while SVREL provides the facilities for racing, the stewards' oversight falls under the Jamaica Racing Commission (JRC), a government-appointed body. Sharpe believes this disparity between local and international standards must be addressed immediately.

    In his statement, Sharpe emphasized that improving stewarding standards is critical for the growth of horse racing in Jamaica. He called for the implementation of mandatory certification programs for stewards, ensuring that they are properly trained to handle the complexities of modern racing. He also advocated for regular assessments and retraining of officials to maintain a high level of competence and consistency in their decision-making.

    Sharpe further stressed the need for clear accountability frameworks to be established, so that all decisions made by stewards are transparent and based on consistent, well-defined criteria. This, he believes, would help avoid situations like the one on Heroes’ Day, where the lack of clarity led to confusion and frustration among punters. Moreover, Sharpe called for the introduction of an independent appeals mechanism that would allow for the review of stewarding decisions, ensuring fairness and trust in the system.

    Sharpe explained that these reforms are essential to creating a level playing field and restoring confidence in the integrity of horse racing at Caymanas Park. He expressed frustration that despite previous discussions with the JRC about the need for improved officiating, little progress has been made.

    The incident on Heroes’ Day, which caused significant financial losses estimated at over JMD$70 million, underscored the importance of addressing these issues urgently. While Sharpe acknowledged the passion of racing fans, he firmly condemned the violent behaviour that followed the stewards' decision, stating that it endangered lives and tarnished the reputation of the sport. "While we value our patrons' enthusiasm, any expression of discontent must remain within acceptable bounds of sporting behaviour,” he asserted.

    Sharpe also expressed disappointment with the lack of response from industry stakeholders following the incident. He pointed out that many who are typically vocal about SVREL’s operations have remained silent on this serious breach of sporting conduct. He called on all stakeholders to take equal responsibility for the sport’s integrity and to advocate for improvements in officiating and the overall management of races.

    “The growth and sustainability of horse racing in Jamaica require more than just infrastructure investment and promotional efforts,” Sharpe said. “It demands the consistent application of international best practices across all aspects of racing.”

    SVREL remains committed to modernizing Caymanas Park and advancing Jamaican horse racing. However, Sharpe made it clear that this vision can only be achieved through collective responsibility, with all stakeholders playing an active role in improving the industry’s standards and holding each other accountable.

    “The time has come for all stakeholders to demonstrate their commitment to the industry's growth not merely through words, but through actions, consistent engagement, and a willingness to address difficult issues head-on,” Sharpe concluded.

     

     

     

     

     

     

     

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