iPrint is the latest corporate entity to signal its support for 2024 Mouttet Mile by coming onboard as the official billboard advertising partner for the event.

The partnership will see iPrint amplifying the event’s visibility with a series of impactful promotional displays on its traditional and electronic billboards across Kingston and St. Catherine.

“We’re proud to welcome iPrint on board as our advertising partner for the Mouttet Mile. Their expertise in outdoor advertising brings significant visibility and will help to raise public awareness and excitement for the event. We know their placements will reach thousands of potential attendees and will increase the anticipation and excitement for Jamaica’s premier racing event across key areas in Kingston and St. Catherine,” Aswanda Stoddart, SVREL AVP Administration, said.

iPrint’s involvement demonstrates its commitment to supporting Jamaica’s vibrant sports and entertainment scene and aligns with the company’s dedication to innovative advertising solutions that engage the community and bring high-profile events to the forefront.

“The efforts of SVREL in organizing and delivering this exceptional event, which not only elevates the profile of sports in Jamaica but also garners global attention through live broadcasts, are truly commendable,” said Mark Haddad, Sales Director at iprint Group of Companies.

“Supporting the Mouttet Mile aligns perfectly with the vision of enhancing and showcasing Brand Jamaica on the world stage. By collaborating with this diverse and prestigious event, we have a unique opportunity to amplify Jamaica’s cultural and sporting legacy. It is only fitting that we pledge our continued support to ensure the sustained success of the Mouttet Mile for many years to come, further solidifying Jamaica’s reputation as a hub of excellence and innovation,” he added.

SVREL and iPrint look forward to a successful collaboration that brings even more excitement to this year’s Mouttet Mile set for December 7 at Caymanas Park.

Following an internal investigation by Supreme Ventures Racing and Entertainment Limited (SVREL), significant gaps in training have been identified, leading to stewarding practices at Caymanas Park falling short of international standards. As a result, SVREL Executive Chairman Solomon Sharpe has called for urgent intervention from the Ministry of Finance and the Public Service to address these issues and ensure the future integrity of horse racing in Jamaica.

The investigation was prompted after the Heroes’ Day race meet at Caymanas Park was abandoned on Monday, October 21, 2024. A group of punters reacted violently to the stewards’ decision in Race 2, leading to the event’s cancellation for safety reasons. Sharpe stressed that the current state of officiating is not up to par for a racing jurisdiction aspiring to world-class status.

“Our internal investigation has identified significant training gaps that have resulted in local stewarding practices falling short of international standards,” Sharpe said. He explained that while SVREL provides the facilities for racing, the stewards' oversight falls under the Jamaica Racing Commission (JRC), a government-appointed body. Sharpe believes this disparity between local and international standards must be addressed immediately.

In his statement, Sharpe emphasized that improving stewarding standards is critical for the growth of horse racing in Jamaica. He called for the implementation of mandatory certification programs for stewards, ensuring that they are properly trained to handle the complexities of modern racing. He also advocated for regular assessments and retraining of officials to maintain a high level of competence and consistency in their decision-making.

Sharpe further stressed the need for clear accountability frameworks to be established, so that all decisions made by stewards are transparent and based on consistent, well-defined criteria. This, he believes, would help avoid situations like the one on Heroes’ Day, where the lack of clarity led to confusion and frustration among punters. Moreover, Sharpe called for the introduction of an independent appeals mechanism that would allow for the review of stewarding decisions, ensuring fairness and trust in the system.

Sharpe explained that these reforms are essential to creating a level playing field and restoring confidence in the integrity of horse racing at Caymanas Park. He expressed frustration that despite previous discussions with the JRC about the need for improved officiating, little progress has been made.

The incident on Heroes’ Day, which caused significant financial losses estimated at over JMD$70 million, underscored the importance of addressing these issues urgently. While Sharpe acknowledged the passion of racing fans, he firmly condemned the violent behaviour that followed the stewards' decision, stating that it endangered lives and tarnished the reputation of the sport. "While we value our patrons' enthusiasm, any expression of discontent must remain within acceptable bounds of sporting behaviour,” he asserted.

Sharpe also expressed disappointment with the lack of response from industry stakeholders following the incident. He pointed out that many who are typically vocal about SVREL’s operations have remained silent on this serious breach of sporting conduct. He called on all stakeholders to take equal responsibility for the sport’s integrity and to advocate for improvements in officiating and the overall management of races.

“The growth and sustainability of horse racing in Jamaica require more than just infrastructure investment and promotional efforts,” Sharpe said. “It demands the consistent application of international best practices across all aspects of racing.”

SVREL remains committed to modernizing Caymanas Park and advancing Jamaican horse racing. However, Sharpe made it clear that this vision can only be achieved through collective responsibility, with all stakeholders playing an active role in improving the industry’s standards and holding each other accountable.

“The time has come for all stakeholders to demonstrate their commitment to the industry's growth not merely through words, but through actions, consistent engagement, and a willingness to address difficult issues head-on,” Sharpe concluded.

Since assuming operations of Caymanas Park in 2017, Supreme Ventures Racing and Entertainment Limited (SVREL) has invested billions of dollars in rebranding and revolutionizing the park as well as improving the commercial route to market strategy. The company’s latest investment comes in the form of a strategic partnership with market research company Bluedot Insights to conduct a comprehensive survey to gain insights into the industry locally.

According to Solomon Sharpe SVREL Executive Chairman, the company’s unwavering vision is to make making the premier destination of racing and entertainment in the region.

“Over the past seven years we’ve consulted with our stakeholders and made significant investments into improving the overall racing product. We’re very proud of what we have achieved so far. Even with the success and the enduring popularity of Caymanas Park and horseracing in Jamaica, we know there’s still more work to be done. Understanding our customers is at the core of our strategy. With that as our mission, we’ve engaged Bluedot Insights to conduct a comprehensive island wide consumer survey on our behalf.

"This survey is aimed at providing us with verifiable data from sports bettors, racing stakeholders and the general public that will further guide our strategic decisions and investments that will bring us further towards our ultimate goal – to make Caymanas Park the premier destination of racing and entertainment in the Caribbean,” said Sharpe.

“Our vision for Caymanas Park and the horseracing industry in Jamaica is one of growth and innovation. We will continue to invest in the park, introducing new features and enhancements that elevate the experience for all our visitors. Our commitment to the community and the sport remains steadfast, and we are excited about the future,” he added.

It was disclosed that Bluedot will provide a comprehensive report presenting quantitative and qualitative findings that details consumer profiles highlighting demographic, psychographic, and behavioral characteristics. This will be done in three phases.

"Bluedot aims to use our skills and expertise to provide SVREL with comprehensive insights that will be pivotal in allowing SVREL to refine their marketing strategies, customize their offerings to align with consumer preferences, and nurture stakeholder relationships essential for advancing the horse racing business," stated Bluedot CEO Larren Peart.

SVREL's investments in Caymanas Park have spanned various areas, from infrastructure upgrades like the installation of the largest digital tote board in the Caribbean and implementation of AmTote totalizer system, improved product offerings such as the new bet type options like Reggae-6 and Ketch-9 as well as fixed odds betting, to the integration of cutting-edge technology like the recently launched GMax digital timing system.

Renowned Gulfstream Park race announcer Peter Aiello has lauded Supreme Ventures Racing and Entertainment Limited (SVREL) Executive Chairman Solomon Sharpe and his team for the direction in which they are taking Jamaica’s horseracing product.

In fact, Aiello, who will be making his debut at Caymanas Park on Saturday during the third running of the Supreme Ventures Limited (SVL)-sponsored Jamaica Cup, believes the potential for growth is very much on the cards, provided the promoters remains committed to their objectives.

SVREL took over promotion of racing in 2017 and has invested significantly as a means of driving the product forward. The broadcasting of their signal to overseas markets, the implementation of a solar power system, a partnership with New York-based Bridge99Fm, as well as the Australian-based BetMakers Technology group to offer Fix Odds betting, are among SVREL’s milestone achievements to date.

 “I am a huge fan of it. Since I have been here, I’ve kind of been picking everybody’s brain operationally speaking because that’s how my mind works, and everything just seems to be up. There are some really forward-thinking ideas, and one thing I like about it, it seems like it is more of a methodical approach where they are playing the long game,” Aiello assessed.

“It is not a scenario where somebody tries something, and it doesn’t work right away, and they give up on it. I think that is really important and I think it is something that the US racetracks are guilty of, they give up too soon. So, I really like the long-term projection, they are starting to see some positive results and I am happy to do what I can to make sure they continue on that positive, upward trend,” he told SportsMax.TV.

Aiello, a familiar voice in the world of horse racing, is associated with some of the most prestigious horse racing events in the 

United States. He expressed delight about bringing his expertise to one of Jamaica’s most highly anticipated race days.

The Jamaica Cup is the last significant event before the lucrative Mouttet Mile Invitational scheduled for December 2. In addition to the main event, the undercard will have eight high-stakes races contested by top horses, jockeys, and trainers.

“I have been a fan of Jamaican horse racing for probably two or three years now. Once Supreme Ventures made it available in the US, I caught on to it and really fell in love with it, so it is nice to actually be here,” Aiello said.

“I was looking back at the race card earlier and there are some really good races tomorrow. The Jamaica Cup is going to be exciting and “Spuddy” [Brian Rickman] and I have a nice surprise for everybody so make sure you tune in. But there is another race on the card that seems super exciting and that’s Desert of Malibu up against American Tap and Rani Bangala, that is a heck of a race, that is a championship quality race. So, the seventh and eighth races are what I am really excited about,” he added.

Regarding the Mouttet Mile, which will be streamed live in the United States on Fox 5, Aiello said it speaks volumes of the significant strides Jamaica’s racing has made.

“I think it is great, and I am hopeful that we can get some of the American influence behind it. I know Solomon Sharpe and the team are working to get as much influence as they can, but I think it’s a great thing and I am certainly willing to help as much as I can. The race will be shown on Fox 5 in the US this year which is great because that is the exposure that Jamaican racing needs,” Aiello noted.

“The purse is allegedly going up next year, so if the purse goes up, I think it is just going to be a situation where the horsemen and jockeys are going to have to take note of the state of the calendar and hopefully, we can get a worldwide experience, which would mean everybody wins,” he reasoned.

And with this being his first time in Jamaica, Aiello is relishing the experience.

“They are doing a great job of getting me to enjoy all these great Jamaican foods and I have to say I am going to be a bit disappointed that I won't be able to get a callaloo patty and some bammy when I get home," Aiello ended.

Though there has been no official word on the outcome of previous negotiations between horsemen and promoting company Supreme Ventures Racing and Entertainment Limited (SVREL), both parties seem to have found common ground for the most parts, as live racing is set to return to Caymanas Park on Saturday by way of a six-race card.

This follows the cancellation of races on July 15 and 16, after the Patrick Smellie-led United Racehorse Trainers' Association of Jamaica (URTAJ) opted not to nominate as a show of their discontent to the promoting company’s offer of a $27-million purse increase.

Following a meeting on Monday, Smellie and a majority of his counterparts declared intentions to again withhold nominations, if SVREL doesn’t offer a more attractive purse increase, which all but signalled the possibility of another cancelled race day.

However, a meeting between representatives of the Howard Hamilton-led Thoroughbred Owners and Breeders Association (TOBA) and the promoting company, also held on Monday, seemingly broke the deadlock.

The owners' group during that meeting, recommended that SVREL’s overpayment of taxes on $6.2 billion in sales initially reported, amounting to what should be approximately $41.7 million in rebates, be put to purse money for 2023, along with the $18 million Quarterly Incentive payments to owners, trainers, jockeys and grooms.

Additionally, TOBA suggested that a three per cent commission earned from inter-tote wagering on local racing, could also be allotted to purses and they also required a full disclosure of SVREL’s arrangement with BetMakers as it relates to fixed-odds betting, with a view that a percentage of those profits should also put to purses going forward.

While SVREL chairman Solomon Sharpe and members of his team had requested time to take those recommendations into consideration, the nomination of horses to allow for this weekend's short programme, implies that some inroads have been made.

But Smellie when contacted, pointed out that he is not aware of any changes where their demands for a more substantial increase is concerned. As such, he expressed strong disappointment with his colleagues who nominated horses.

“I don't know what changed. Nothing has changed between us and Supreme Ventures Racing, so I'm very disappointed in about 50 per cent of the trainers that nominated horses, I don't think they know where we are going. We were fighting for something for the benefit of all grooms, trainers, owners, and horsemen at Caymanas Park,” a vexed Smellie said.

“Never in the history of Caymanas Park we had so much people together, but I understand that there was some rumours going around that Howard Hamilton had said on national radio that people must nominate. So somebody started that rumour and got some weak knee trainers jumping and I guess they started to nominate. So, to say disappointed is an understatement,” he added.

Still, the URTAJ president took heart from the fact that his group and those it represents, achieved its objective in making a statement.

“We have observed the myopic thinking of the promoters and some of these trainers. So we are here, we are going to gather again and have a meeting shortly and see where we move from here because if they want to race for 3.5 percent increase then they can do so.

“I thank all the trainers and owners that stood up and fight the cause because those other four races could have been filled if these guys didn't stand up and fight for what they believe in,” Smellie argued.

While efforts have been made to arrive at a resolution and, by extension, ensure a speedy return of live racing at Caymanas Park, the purse standoff between promoting company Supreme Ventures Racing and Entertainment Limited (SVREL) and horsemen remains at a deadlock and threatens the cancellation of another race meet.

This, as United Racehorse Trainers' Association of Jamaica (URTAJ) president Patrick Smellie and his counterparts declared intentions to again withhold nominations, if SVREL doesn’t offer a more attractive purse increase instead of the $27 million that was already rejected and resulted in the cancellation of races on July 15 and 16.

“We the trainers have decided that we are still not accepting the $27 million increase in purse money from SVREL because there is an anomaly in the numbers based on why we signed for 49 per cent. So, we are still questioning why that has happened and the trainers have decided that they will not run races for $27 million and so no nomination tomorrow [Tuesday],” the URTAJ president declared.

Though Smellie and members of his group had discussions among themselves, their decision stems from a meeting between representatives of the promoting company, including chairman Solomon Sharpe, and Thoroughbred Owners and Breeders Association (TOBA) of Jamaica on Monday, where the horsemen maintained their stance against the inadequate amount.

In fact, TOBA, represented by directors Andrew Azar, Garwin Tulloch and vice-president Desmond Lewis, accompanied by Chief Executive Officer, Ainsley Walters, made a few recommendations, as they sought to have SVREL consider increasing its offer.

Despite the Betting, Gaming and Lotteries Commission (BGLC) confirming SVREL’s income as $5.3 billion and not the $6.2 billion which sparked the standoff, TOBA in a release on Monday, pointed out that it laid down a few terms as a possible way forward.

The owners group recommended that SVREL’s overpayment of taxes on $6.2 billion in sales initially reported, amounting to what should be approximately $41.7 million in rebates, be put to purse money for 2023, along with the $18 million Quarterly Incentive payments to owners, trainers, jockeys and grooms.

Additionally, TOBA believes a three per cent commission earned from inter-tote wagering on local racing, could also be allotted to purses and they also required a full disclosure of SVREL’s arrangement with BetMakers as it relates to fixed-odds betting, with a view that a percentage of those profits should also put to purses going forward.

Meanwhile, TOBA said it acknowledges SVREL’s request for time to analyze and consider the recommendations tabled.

“Though SVREL acknowledged TOBA’s recommendations, committing to re-engage the association, the promoting company cited circumstances beyond their control as external factors to be considered ahead of resuming discussions. TOBA awaits SVREL’s return to dialogue in order to hasten the resumption of local racing as the hub of the thoroughbred industry,” the release stated.

“SVREL added to the discourse by pointing to funds taken from the racing industry unclaimed winnings, which it believes should be returned to purses annually, suggesting TOBA could lead the lobby for racing’s monies to remain in the industry,” it noted, adding that owners were advised to continue paying the expenses for keep and care of horses.

While signaling their interest to head back to the negotiation table, Patrick Smellie, president of the United Racehorse Trainers Association of Jamaica (URTAJ), chided local promoting company Supreme Ventures Racing and Entertainment Limited (SVREL) for being unreasonable in blocking the race course which thwarted trainers from exercising their horses on Wednesday.

Smellie believes the move allegedly by SVREL to place two trucks across the track was their way of showing their discontent after stakeholders in the local horse racing sector rejected a $27-million purse increase offered on Tuesday.

By virtue of that rejection, owners, breeders, jockeys, trainers, and grooms withheld nomination of their horses for racing which resulted in the planned Saturday-Sunday race meets being cancelled.

"That (blocking the track) was totally unreasonable, unconscionable and possibly illegal. We had a meeting this morning while we were here and they came and removed the trucks and are now wetting the surface again which is a good sign that there is a possibility that we may be able to meet at the table again,” Smellie said.

Still, he pointed out that missing exercise could have an effect on the horses.

“It can affect the horse badly because this is not best practices for the animals anywhere in the world and we have spoken with our veterinarians here and they have agreed with us in total that this is not best practice at all. But we are glad that good sense has prevailed, they have removed the truck, and they are wetting and raking the track, so I assume the track will be reopened for exercise tomorrow (Thursday),” Smellie shared.

Smellie and other stakeholders based their rejection of the $27 million purse increase as unacceptable, arguing that SVREL has seen profits of $6.2 billion, but only want to distribute $5.3 billion.

According to Smellie, based on a deed signed by horsemen with SVREL from last year, they are supposed to receive 49 per cent of Gross Gaming Revenue (GGR). This means that after sales and payout, horsemen are entitled to 49 per cent of what is left and SVREL would keep 51 per cent.

As such, he explained that of the $6.2 billion SVREL makes in sales, according to the regulatory agency, the Betting Gaming and Lotteries Commission (BGLC), horsemen’s percentage would work out to $168 million and not the $27 million being offered.

On that note, the URTAJ president is awaiting word from the promoting company, inviting stakeholders back into negotiations to rectify the issue.

“They are supposed to call us today (Wednesday) or tomorrow (Thursday). Everybody knows we don't agree with their $5.3 billion because we are sticking to the $6.2 billion that the Betting Gaming and Lotteries Commission have gotten paid from them on their taxes.

“We are open to having dialogue, but our trainers will not be relenting. We are tired of this now, and when you see 120 trainers say no more, along with owners and grooms, then you know that everybody is united to the cause,” Smellie reasoned.

Meanwhile, SVREL in a release on Wednesday, said it is open for dialogue and stands ready to work with owners to have the earliest resumption of live racing.

“Since assuming oversight of Caymanas Park, SVREL, has made significant investments and undertaken extensive measures to improve the racing product and to develop a sustainable industry. Last year, in one such effort to improve the sustainability and stability of the industry, SVREL and key industry owners and trainers arrived at a milestone agreement whereby purses will be 49% of gross game revenue (GGR) on live racing,” the release explained.

“SVREL’s hope was, and still remains, that this GGR agreement will bring a measure of stability to the industry and so it is reiterating its readiness to continue discussions with the owners and trainers and other relevant stakeholders with a view to resolve the issue expeditiously. The company is steadfast in its commitment to horseracing and will continue to invest in the future of the industry,” it stated.