Since assuming operations of Caymanas Park in 2017, Supreme Ventures Racing and Entertainment Limited (SVREL) has invested billions of dollars in rebranding and revolutionizing the park as well as improving the commercial route to market strategy. The company’s latest investment comes in the form of a strategic partnership with market research company Bluedot Insights to conduct a comprehensive survey to gain insights into the industry locally.
According to Solomon Sharpe SVREL Executive Chairman, the company’s unwavering vision is to make making the premier destination of racing and entertainment in the region.
“Over the past seven years we’ve consulted with our stakeholders and made significant investments into improving the overall racing product. We’re very proud of what we have achieved so far. Even with the success and the enduring popularity of Caymanas Park and horseracing in Jamaica, we know there’s still more work to be done. Understanding our customers is at the core of our strategy. With that as our mission, we’ve engaged Bluedot Insights to conduct a comprehensive island wide consumer survey on our behalf.
"This survey is aimed at providing us with verifiable data from sports bettors, racing stakeholders and the general public that will further guide our strategic decisions and investments that will bring us further towards our ultimate goal – to make Caymanas Park the premier destination of racing and entertainment in the Caribbean,” said Sharpe.
“Our vision for Caymanas Park and the horseracing industry in Jamaica is one of growth and innovation. We will continue to invest in the park, introducing new features and enhancements that elevate the experience for all our visitors. Our commitment to the community and the sport remains steadfast, and we are excited about the future,” he added.
It was disclosed that Bluedot will provide a comprehensive report presenting quantitative and qualitative findings that details consumer profiles highlighting demographic, psychographic, and behavioral characteristics. This will be done in three phases.
"Bluedot aims to use our skills and expertise to provide SVREL with comprehensive insights that will be pivotal in allowing SVREL to refine their marketing strategies, customize their offerings to align with consumer preferences, and nurture stakeholder relationships essential for advancing the horse racing business," stated Bluedot CEO Larren Peart.
SVREL's investments in Caymanas Park have spanned various areas, from infrastructure upgrades like the installation of the largest digital tote board in the Caribbean and implementation of AmTote totalizer system, improved product offerings such as the new bet type options like Reggae-6 and Ketch-9 as well as fixed odds betting, to the integration of cutting-edge technology like the recently launched GMax digital timing system.