Supreme Ventures Racing and Entertainment Limited, SVREL, has inked historic deals with horseracing betting solutions provider, BetMakers Technology Group, that will include a five-year sponsorship component intended to revolutionize the racing experience at the 61-year-old Caymanas Park track.

The five-year deals will see the Australia-based wagering technology company engaging SVREL in a one-of-a-kind partnership that will include construction of new infrastructure as well as event sponsorship until 2025.

The direct benefits of this agreement will see the construction of a trainers pavilion and feature-race sponsorship with BetMakers implementing, managing, and distributing a fixed odds betting solution that will give punters more choices when placing their bets.

BetMakers will enjoy sponsor benefits for the Triple Crown series, which comprises the 1000 and 2000 Guineas, the Jamaica Derby, the Jamaica St Leger and the Quarterly Championship as well as the naming of one race for each race day for the entire year.

Solomon Sharpe, Chairman of Supreme Ventures Racing and Entertainment Limited Chairman said the partnership will transform the local horseracing industry with Caymanas Park being one of the first tracks in the Western hemisphere to implement fixed-odds horseracing alongside tote betting.

In addition, this agreement, he said, reaffirms the strength of the Caymanas Park brand and its potential, which expands beyond the shores of Jamaica. Caymanas has started the journey to become the jewel of the Caribbean and the deal with BetmMkers will aid in propelling the company towards that goal, he said.

Further, he said, that the partnership will enhance the betting menu offered at the track and at OTBs while lauding the wide reach of the partnership that seeks to make an indelible mark on the facility itself with the new construction set to get underway in the New Year.

Meanwhile, Executive Chairman of the Supreme Ventures Group, Gary Peart, affirmed the importance of this partnership deal with BetMakers, the global leader in horseracing distribution and betting solutions.

“We see the fixed-odds horseracing revolution that BetMakers has championed in North America as being a huge benefit to the racing industry as a whole and we are very proud to be one of the first tracks that will implement the sophisticated fixed odds system they provide. This a major transformational change that will vastly benefit the betting public and all of the industry stakeholders,” Mr Peart said.

Caymanas Park has found winning ways with new variations to its bet types in recent months. The recent re-fix of the Sunrise Six to the jackpot-style Reggae Six has reinvigorated betting at the track and OTB’s islandwide.

The Reggae Six bet type has created scores of millionaires since its October-3 start date and has contributed to record-breaking revenues for the promotions company even as it grapples with the fallout from COVID-related closure earlier in the year and ongoing restrictions, such as crowd control.

“What they are bringing to the table for Supreme Ventures and Caymanas Park provides the racing industry in Jamaica with a tremendous boost and opportunity for growth,” Mr Peart said.

“Their commitment to be involved in the local horseracing industry in such an all-encompassing manner has set the stage for what will be a renaissance of Jamaican horse racing.”

Todd Buckingham, CEO of BetMakers says the deal with Caymanas Park is symbolic of its mission to globalize and modernize the horseracing industry.

“This is a very exciting deal for BetMakers and Supreme Ventures Limited, operators of Jamaica's sole racetrack, Caymanas Park. This deal illustrates BetMakers' plans for all its current and potential racetrack partners, and its aim of globalizing the horseracing industry,” he said.

He described the deal as a win-win with Caymanas Park being introduced to fixed-odds betting and local races broadcast across their Global Racing Network.

“Having the opportunity to work alongside Supreme Ventures in bringing fixed-odds betting on horse racing into Jamaica, while also exporting the Caymanas Park signal across our global racing network is a major coup for BetMakers. But what adds further excitement is the hands-on approach this deal entails”, Mr Buckingham said.

“BetMakers will use its knowledge of the vibrant Australian racing scene to work with Supreme Ventures in making Caymanas Park not only the jewel in the crown of Caribbean racing, but also in becoming a truly international racing destination, by having a gold standard product”, he said.

The Supreme Ventures Group actively began positioning Caymanas Park as a destination in 2020 by signing an agreement with Chukka Tours to include the historical track as part of its tours.