West Indies legend Sir Vivian Richards has been named as brand ambassador for the upcoming Lankan Premier League (LPL).

The tournament, which will take place from December 6-23 will be its third edition, having bowled off in 2020.  As such it remains one of the newest and smaller leagues in world cricket and hopes the high profile of the former swashbuckling West Indies, one of the most respected in the sport, will help elevate its profile.

“We are pleased to announce one of the finest batters of all time, Vivian Richards as Brand Ambassadors for the 2022 LPL. Having someone like Sir Vivian Richards will boost the league and attract more followers from the whole world, and help in our quest to make this tournament a global cricketing attraction. I am really excited to see great Sri Lankan talents on display in the league,” Anil Mohan, Chairman of IPG Group and founder of LPL.

The LPL will also have West Indies presence on the pitch with big-hitter Evin Lewis and Carlos Brathwaite expected to feature.