This highly anticipated camp is known for its comprehensive approach to player development. Participants will benefit from the expertise of both overseas and local coaches who will guide them through various drills and competitions. The camp's itinerary includes general fitness tests, skills assessments, special drill stations, a 3-point shooting contest, and both 3x3 and full-court team competitions.
Beyond the court, the camp places a strong emphasis on holistic development. Campers will engage in life skills sessions, receive nutrition tips, learn about anti-doping guidelines, and partake in cultural presentations. This multifaceted approach aims to prepare young athletes not only for the demands of basketball but also for the broader challenges they may face in life.
One of the highlights of the camp is the presence of overseas coaches and scouts, who will be on hand to offer scholarships and provide valuable insights into the criteria and requirements necessary to maintain these offers. This exposure is crucial for young players aspiring to continue their education and basketball careers in North America.
The KFC Basketball Star Search Camp has a rich history of over 20 years, during which it has been instrumental in the development of numerous young Jamaican basketball talents. Many of these players have successfully transitioned into high schools, junior colleges, and universities in North America, thanks in part to the foundation laid by this camp.
This year's camp is supported by several notable sponsors, including KFC, The Bob Marley Foundation, Gatorade, and the Sports Development Foundation. Their contributions ensure the continued success and impact of the camp, fostering the next generation of Jamaican basketball stars.
As the camp kicks off on Monday, the excitement and anticipation are palpable. With a blend of skill development, mentorship, and holistic growth opportunities, the KFC Basketball Star Search Camp promises to be a transformative experience for all participants.
KFC's significant contribution—JMD $2 million in cash and JMD$1 million in meal sponsorship—enabled young athletes to benefit from the expertise of seasoned coaches while exploring opportunities for scholarships to study and play overseas, potentially paving their way to professional basketball careers at the highest level.
Among the standout participants, Joel Ricketts of Wolmer’s Boys and Bri’an Barrow of Immaculate Conception High were honored with the camp’s Most Valuable Player (MVP) awards. “It was an exciting experience,” Ricketts said. “I never expected to earn this award but I put my best foot forward and ensured I had fun at every step of the way.”
International scouts, who regularly attend the camp to identify new talent, were equally impressed. Chief Scout Mark Cooke, based in the U.S., remarked, “The level of talent here is phenomenal. These young athletes have demonstrated exceptional skill and determination. It’s been a privilege to work with them and help them reach their potential.”
KFC’s sponsorship has delivered immediate benefits to the camp participants and has also made a significant impact on the broader community. By supporting initiatives like the Star Search Basketball Programme, KFC is paving the way for young athletes to achieve their dreams and build brighter futures.
Andrei Roper, Marketing Manager at Restaurants of Jamaica, expressed his enthusiasm for the camp’s success. "We're grateful for another fantastic year of Star Search. This program is near and dear to our hearts at KFC as we are dedicated to developing Jamaica's youth and shaping them for greatness. We continue to see the amazing talent that Jamaica has to offer in basketball. We share the Jamaica Basketball Association's vision of creating well-rounded individuals who contribute both on and off the court."
Roper also highlighted the camp’s dual focus on basketball and life skills. "It's not just a basketball camp; it’s also a life skills camp. We are proud to provide campers with knowledge and resources that will benefit them during the camp, in the sport of basketball, and beyond," he added.
The Star Search camp has produced notable talent, including former Cleveland Cavaliers player Samardo Samuels and current Charlotte Hornets player Nick Richards. This legacy underscores the camp's role in shaping the future of Jamaican basketball.
