That was the message from Maradona's former agent Guillermo Coppola at the opening of CONMEBOL's 'Tree of Dreams' in Doha to celebrate South America's rich football heritage.
Lionel Scaloni's side are among the pre-tournament favourites in Qatar ahead of Tuesday's Group C opener against Saudi Arabia, searching for a first World Cup crown since a Maradona-inspired triumph in 1986.
There has not been a South American winner of FIFA's top tournament since Brazil in 2002, but Coppola hopes that will change for Argentina in their first outing since Maradona passed in November 2020.
"This is going to be the first World Cup that [Maradona] is not physically with us," said the 74-year-old. "But Diego will always be with us.
"The most precious good for Diego was the football. It wasn't life, which is the most precious good that human beings have.
"It wasn't freedom – to be able to decide and to do – which is the second one, the freedom for him was the ball.
"Where a ball rolls there is Diego, do not forget this, when you see a ball rolling say, there is Diego."
Argentina ended a 28-year wait for major silverware by beating Brazil in the 2021 Copa America final.
That makes this the first World Cup they enter as champions of South America since USA 94 and former Argentina captain Javier Zanetti expects his country to come out fighting as a unified group.
Speaking alongside World Cup winners Oscar Ruggeri and Mario Alberto Kempes, Zanetti added: "It means a lot to have a united, consolidated, solid group.
"I trust that Argentina is a group that came to Qatar knowing well what they want."
While Zanetti, now Inter vice-president, acknowledged the ill-timing of the November World Cup, he has little doubt Argentina will hit the ground running.
"We cannot know about the physical condition because this World Cup is atypical," the 49-year-old continued.
"It is being played in November and many consecutive games were played recently, so there is a lot of fatigue.
"But in general, I trust that players and national teams will arrive in good condition."
Martinez is reportedly Barca's prime transfer target as the LaLiga champions look to sign a long-term replacement for veteran forward Luis Suarez.
Also linked to Real Madrid and Manchester City, Martinez had scored 16 goals in 31 games across all competitions before the coronavirus pandemic brought sport to a standstill.
Zanetti was asked about Martinez during an Instagram Live session with former Inter striker Christian Vieri and he said: "I will be sincere. When we took him, we knew he was one of Argentina's most promising young men.
"Now with the work of [head coach Antonio] Conte, at just 22 years old, he can give a lot. Right now here, with everything that is happening, we are not thinking about what he will do.
"Then we'll see, but now I see him very happy here at Inter. And with Lukaku he is great."
Martinez swapped Racing Club for Inter in 2018 and he has quickly established himself as one of the most sought-after forwards in European football.
The Argentina international has scored 25 goals in total since joining Inter from Racing Club.
Coaches including Jose Mourinho, Fabio Capello, Zinedine Zidane, Carlo Ancelotti, Gareth Southgate and Fabio Capello have joined the 24-man UEFA football board, along with superstar former players Paolo Maldini, Luis Figo, Gareth Bale, Rio Ferdinand, Michael Laudrup, Philipp Lahm and Robbie Keane.
There is one non-European on the board, with Inter's Argentine vice-president Javier Zanetti joining a throng that also includes former Germany team-mates Rudi Voller and Jurgen Klinsmann, plus Netherlands boss Ronald Koeman, Rafael Benitez, Patrick Vieira and Eric Abidal.
The noticeably all-male board will hold its first meeting at UEFA's European House of Football headquarters on Monday.
European football's governing body said the group will "give an institutional yet independent voice of experience and expertise on fundamental football-related topics".
UEFA president Aleksander Ceferin said: "UEFA is delighted to see that the very ones who have shaped the game's history with their talents and philosophy through decades are gathered again around our common goal – to protect the game of football and its essential values. As we always say: football first!"
Ceferin is campaigning for clarity on football's handball rules, having recently described the law as "really obscure".
"No one understands it any more," Ceferin said. "So we really need a conversation here, finding solutions and clarifying some issues."
He said that would be an issue for the football board to look at, and it was confirmed on Thursday as being on the agenda for the meeting, along with discussions about the video assistant referee system, player behaviour and medical issues.
UEFA said its technical director and chief of football Zvonimir Boban would chair Monday's meeting, although he is not a member of the new board.
UEFA football board members: Jose Mourinho (Portugal), Carlo Ancelotti (Italy), Zinedine Zidane (France), Paolo Maldini (Italy), Fabio Capello (Italy), Javier Zanetti (Argentina), Luis Figo (Portugal), Philipp Lahm (Germany), Ronald Koeman (Netherlands), Gareth Southgate (England), Rio Ferdinand (England), Michael Laudrup (Denmark), Rafael Benitez (Spain), Roberto Martinez (Spain)
Predrag Mijatovic (Montenegro), Jurgen Klinsmann (Germany), Rudi Voller (Germany), Petr Cech (Czech Republic), Juan Mata (Spain), Robbie Keane (Republic of Ireland), Patrick Vieira (France), Henrik Larsson (Sweden), Eric Abidal (France), Gareth Bale (Wales).
