Olympic 100m champion Julien Alfred of Saint Lucia made a celebrated appearance at the World Travel Market (WTM) in London, engaging with members of the travel industry and the general public as Saint Lucia’s Tourism Ambassador. Alfred, who earned the ambassadorial role in September following her historic gold medal win in the 100m at the Paris Olympics in August, has been the face of Saint Lucia’s tourism efforts in London since her arrival last weekend.

At just 23 years old, Alfred has quickly become an icon for Saint Lucia, not only as the country’s first Olympic gold medalist but also as a silver medalist in the 200m. Her presence at WTM, the premier global event for the travel industry, has drawn significant interest. The event, which has been held annually for over 40 years, attracts approximately 45,000 attendees from more than 150 countries, providing a platform for key players in the tourism sector to connect, share ideas, and foster business relationships.

Over the past two days, Alfred has been actively involved in WTM activities, meeting with travel industry professionals and the general public. Her role as Tourism Ambassador allows her to promote Saint Lucia, emphasizing the island’s rich culture, vibrant heritage, and unique travel experiences. Her interactions have aimed to inspire new interest in Saint Lucia as a premier Caribbean destination, leveraging her global recognition as an Olympic champion.

As Saint Lucia’s Tourism Ambassador, Alfred has embraced her role with enthusiasm, and her appearance at WTM underscores her commitment to representing her homeland on the world stage.