Half-Way-Tree has long been the heartbeat of Jamaican celebrations, where people gather to cheer on our athletes as they make their mark on the global stage.

This year, Digicel Jamaica partnered with fellow ‘red brands’, Red Stripe, Grace and KFC, to continue the tradition with even greater fanfare.

The weeklong initiative formed part of the digital operator’s ‘One Jamaica’ campaign, aimed at uniting Jamaicans in a collective show of support for the nation’s athletes at the 2024 Paris Olympics.

“The Olympic Village brings us together as we continue to rise from the challenges of Hurricane Beryl,” said Chief Marketing Officer at Digicel Tari Lovell.

“Digicel was eager to be part of something truly special to rally unity and cheer on our athletes. In times of challenge and celebration, we stand together as One Jamaica, and this Olympic season is no exception,” he added.