JAAA, SVL ink fresh partnership as part of collective effort to promote and develop track and field

By June 27, 2024
JAAA's president Garth Gayle (right) and SVL's head of marketing Kamal Powell in discussion. JAAA's president Garth Gayle (right) and SVL's head of marketing Kamal Powell in discussion.

The Jamaica Athletics Administrative Association (JAAA) and Supreme Ventures Limited have rekindled their partnership with fresh five-year agreement, which both views as a cornerstone of their collective efforts to promote and develop the sport.

JAAA’s president Garth Gayle said the agreement valued at $25 million will go a far way in assisting his administration to offset expenses for the National Championships, which gets underway on Thursday, among other things, as they strive to ensure the best output for those under their charge.

Supreme Ventures began sponsoring the annual national track and field championships in 2004, and only took a break once in 2017, before returning a year later with a $10 million deal, and has never left since then.

“Supreme Ventures has laid the foundation for a fruitful and continuous relationship. We are very proud of what took place in the past and what will take place going forward. We are very grateful for their gesture and commitment of five years. As the governing body for athletics we cannot do it alone and while we operate within the guidelines and construct of rules and guidelines, at times we had to make adjustments but in consultation with our stakeholders,” Gayle said during a press conference at the JAAA’s offices on Wednesday.

“So this will go a very far way because I don't think the public understands how costly it is to put on a track and field, and an event such as our National Championships. It is a considerable amount of money and so the contribution by Supreme Ventures will go a far way in assisting us to make the event successful. 

“What you are witnessing is the continued cooperation between the JAAA and an excellent philanthropic company Supreme Ventures. We want to work for the betterment of track and field in Jamaica. The JAAA is a caring organisation, and so we work with our partners to achieve the best for all concerned,” he added.

Kamal Powell, head of marketing at SVL explained that the betting company’s longstanding support for sports in Jamaica, particularly track and field, facilitates the consistency required, offering the resources needed to excel on the global stage. 

“We understand that the journey of an athlete is one of dedication, perseverance and the relentless pursuit of excellence. From grassroots initiatives to supporting major national teams, our commitment to Jamaican sports has been unwavering. We have seen firsthand the incredible talent and potential of our athletes and we are dedicated to providing them with the resources and support they need to excel on the global stage,” Powell said.

“Our contribution is not just an investment in sports, it's an investment in the country and the country's future. By supporting our athletes, we're fostering the culture of excellence, discipline and perseverance. We believe that this commitment will help our athletes to achieve their dreams and allow them to continue to bring glory to the Jamaica and the world stage,” he added.

Sherdon Cowan

Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.

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