The Jamaica Athletics Administrative Association (JAAA) and Supreme Ventures Limited have rekindled their partnership with fresh five-year agreement, which both views as a cornerstone of their collective efforts to promote and develop the sport.

JAAA’s president Garth Gayle said the agreement valued at $25 million will go a far way in assisting his administration to offset expenses for the National Championships, which gets underway on Thursday, among other things, as they strive to ensure the best output for those under their charge.

Supreme Ventures began sponsoring the annual national track and field championships in 2004, and only took a break once in 2017, before returning a year later with a $10 million deal, and has never left since then.

“Supreme Ventures has laid the foundation for a fruitful and continuous relationship. We are very proud of what took place in the past and what will take place going forward. We are very grateful for their gesture and commitment of five years. As the governing body for athletics we cannot do it alone and while we operate within the guidelines and construct of rules and guidelines, at times we had to make adjustments but in consultation with our stakeholders,” Gayle said during a press conference at the JAAA’s offices on Wednesday.

“So this will go a very far way because I don't think the public understands how costly it is to put on a track and field, and an event such as our National Championships. It is a considerable amount of money and so the contribution by Supreme Ventures will go a far way in assisting us to make the event successful. 

“What you are witnessing is the continued cooperation between the JAAA and an excellent philanthropic company Supreme Ventures. We want to work for the betterment of track and field in Jamaica. The JAAA is a caring organisation, and so we work with our partners to achieve the best for all concerned,” he added.

Kamal Powell, head of marketing at SVL explained that the betting company’s longstanding support for sports in Jamaica, particularly track and field, facilitates the consistency required, offering the resources needed to excel on the global stage. 

“We understand that the journey of an athlete is one of dedication, perseverance and the relentless pursuit of excellence. From grassroots initiatives to supporting major national teams, our commitment to Jamaican sports has been unwavering. We have seen firsthand the incredible talent and potential of our athletes and we are dedicated to providing them with the resources and support they need to excel on the global stage,” Powell said.

“Our contribution is not just an investment in sports, it's an investment in the country and the country's future. By supporting our athletes, we're fostering the culture of excellence, discipline and perseverance. We believe that this commitment will help our athletes to achieve their dreams and allow them to continue to bring glory to the Jamaica and the world stage,” he added.

Pepetho Barrett, a devoted Real Madrid fan, is walking on air after winning an all-expenses-paid trip for two to the UEFA Champions League final between Dortmund and Real Madrid at the iconic Wembley Stadium in London courtesy of JustBet and SportsMax.

Overflowing with excitement, Barrett exclaimed, "I am still in shock. It's a dream come true to watch my team live. I'm so grateful to JustBet for providing me with an opportunity that seemed out of reach," he added. “Winning this trip is amazing and knowing that I get to watch my team, Real Madrid live, makes it a trip of a lifetime!”

JustBet, Jamaica's premier sports betting and entertainment brand presented Barrett with a symbolic boarding pass at Sabina Park during the hotly contested Jamaica Premier League semi-finals on Sunday, May 12, 2024.

In addition to the main prize, Anthony Belcher secured the third-place prize, claiming a brand new Apple iPhone 15 Prom Max. Steven Lindsay emerged as the second-place winner, walking away with a cutting-edge entertainment system complete with a TV, PS5, and soundbar.

“Sports betting is our fastest growing segment at Supreme Ventures and so it made sense for us to enhance our customers betting experience by partnering with Sportsmax to offer a chance to win a once-in- a-lifetime experience at the UCL Finals,” remarked, Kamal Powell, Head of Marketing at Supreme Ventures Limited. “There’s much more in store for us here at JustBet so we encourage our players to join the action and don’t miss an opportunity to feel the thrill of winning.”

The highly anticipated match that represents the pinnacle of club football is set for June 1.