With a robust investment from Restaurants of Jamaica Limited, the 2024 Jamaican Basketball Association Star Search Basketball and Life Skills Camp soared to new heights, attracting increased participation from young basketball enthusiasts and drawing attention from international scouts. This initiative, designed to identify and nurture emerging basketball talent, brought together hundreds of Jamaica’s youth for a memorable week-long camp, culminating last Friday at the G.C Foster College in St. Catherine.

KFC's significant contribution—JMD $2 million in cash and JMD$1 million in meal sponsorship—enabled young athletes to benefit from the expertise of seasoned coaches while exploring opportunities for scholarships to study and play overseas, potentially paving their way to professional basketball careers at the highest level.

Among the standout participants, Joel Ricketts of Wolmer’s Boys and Bri’an Barrow of Immaculate Conception High were honored with the camp’s Most Valuable Player (MVP) awards. “It was an exciting experience,” Ricketts said. “I never expected to earn this award but I put my best foot forward and ensured I had fun at every step of the way.”

 International scouts, who regularly attend the camp to identify new talent, were equally impressed. Chief Scout Mark Cooke, based in the U.S., remarked, “The level of talent here is phenomenal. These young athletes have demonstrated exceptional skill and determination. It’s been a privilege to work with them and help them reach their potential.”

 KFC’s sponsorship has delivered immediate benefits to the camp participants and has also made a significant impact on the broader community. By supporting initiatives like the Star Search Basketball Programme, KFC is paving the way for young athletes to achieve their dreams and build brighter futures.

 Andrei Roper, Marketing Manager at Restaurants of Jamaica, expressed his enthusiasm for the camp’s success. "We're grateful for another fantastic year of Star Search. This program is near and dear to our hearts at KFC as we are dedicated to developing Jamaica's youth and shaping them for greatness. We continue to see the amazing talent that Jamaica has to offer in basketball. We share the Jamaica Basketball Association's vision of creating well-rounded individuals who contribute both on and off the court."

 Roper also highlighted the camp’s dual focus on basketball and life skills. "It's not just a basketball camp; it’s also a life skills camp. We are proud to provide campers with knowledge and resources that will benefit them during the camp, in the sport of basketball, and beyond," he added.

 The Star Search camp has produced notable talent, including former Cleveland Cavaliers player Samardo Samuels and current Charlotte Hornets player Nick Richards. This legacy underscores the camp's role in shaping the future of Jamaican basketball.

Quick-service restaurant giant, KFC Jamaica has inked a brand partnership with one of Jamaica’s most dynamic and exciting young athletes - triple jump sensation Jaydon Hibbert. The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage.

Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting, “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I'm excited to see what the future holds. Without question, it's a big deal!”

Andrei Roper, Marketing Manager at Restaurants of Jamaica also expressed his elation at the deal with the strong Olympic-medal prospect.

“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Roper shared.

In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.

Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes.  We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.

Hibbert will appear in upcoming KFC brand and retail marketing campaigns as he continues to excel on and off the field and help lay the foundation for the next generation of talented Jamaican athletes.

Young basketball players across Jamaica are set to score big this summer, thanks to a continued sponsorship from quick service restaurant giant, KFC Jamaica. The company has reaffirmed its commitment to local basketball with a substantial $4.5 million investment in the 2024 Jumpball Basketball Programme and the Jamaica Basketball Association (JaBA) Star Search Basketball & Life Skills Camp. These pivotal sporting initiatives aim to nurture the next generation of basketball talent in Jamaica, benefiting over 400 young male and female players, ages 8 to 18.

Marketing Manager for Restaurants of Jamaica, Andrei Roper, expressed KFC’s enthusiasm for supporting these initiatives. “Jamaica’s youth have always excelled at sports, particularly basketball. Over the years, we have witnessed the tremendous growth and impact of local basketball programmes such as Jumpball and Star Search on our young players, and we remain committed to consistently extending our support. We are excited to be a part of projects that are as dedicated to youth development as we are at KFC. We value our long-standing partnership with these programmes and appreciate their efforts in supporting youth education and basketball futures. Ensuring their continued growth is a priority for us.”

Through this partnership, KFC will encourage young athletes to take full advantage of the expertise provided by some of the best coaches available, creating opportunities to secure their basketball and educational futures. This includes scholarships to study and play overseas and even the chance to play basketball professionally at the highest level.

This year, KFC has contributed support packages amounting to $2 million in cash and $1 million in meal sponsorship to the JaBA Star Search Basketball & Life Skills Camp, which will be hosted from July 14 to 19 at the GC Foster College in St. Catherine. KFC’s cash support will assist in accommodation expenses for players and local and visiting coaches, transportation, training equipment, speaker and presenter incentives, and other costs for the 120 campers.

“We welcome the continued support of KFC because without them, we could not deliver such an amazing opportunity to our campers. Through this partnership, we will continue to position our young players for the opportunity to grow and excel beyond borders. In the past, hundreds of our players have received scholarships for university and high schools overseas and we just want to continue doing that,” said President of the JaBA, Paulton Gordon.

Jamaica’s longest-running basketball programme, the Jumpball Basketball Camp, has also benefited from a donation of $500,000 in cash and $1 million in meal support from KFC. The camp kicks off in Kingston with the corporate area camp running from July 8 to 11. In keeping with its tradition, the camp will move to other parishes including St. Elizabeth, St. Mary, Manchester, St. Ann, and St. James from July 26 to August 31.

Jumpball Senior Coach, Rohan Robinson, shared, “We are grateful to KFC for extending support to our program for yet another execution. We aim to make summer memorable for young athletes and we could not do it without the help of KFC.”

KFC remains committed to nurturing the talents and aspirations of young Jamaicans, ensuring a brighter future through sports and education. This continued support not only provides young athletes with the resources they need to excel but also inspires them to strive for greatness, both on and off the court.

As the camps gear up to start, the excitement among young basketball enthusiasts is palpable. With the backing of KFC, these budding athletes are poised to make significant strides in their sporting journeys, bringing pride and success to Jamaica’s basketball community.

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KFC has taken their partnership with Khadija “Bunny” Shaw to a whole new level, spicing up their collaboration for even greater impact.

The quick service food giant launched an exciting new ‘KFC Big Deal’ campaign earlier this week featuring the country’s all-time top goalscorer, on the eve of the start of the FIFA Women’s World Cup which will feature Shaw and Reggae Girlz making their historic second-consecutive appearance.

According ROJ Brand Manager Andrei Roper, this project symbolises phase two of KFC Jamaica’s brand partnership with Shaw.

“As we dive into phase two of our incredible partnership with Khadija “Bunny” Shaw with our new ‘Big Deal’ campaign, we’re filled with immense pride and excitement. From the first moment we signed her as an ambassador before the FIFA Men’s World Cup last November, we knew we had on our team, a true champion who perfectly aligns with the spirit of KFC. We are glad to embark on this new chapter with Shaw as we stand by her and the inspiring Reggae Girlz, united in the pursuit of greatness on the world stage,” Roper said.

Shaw also expressed delight with the extended partnership.

“The brand partnership has been great! Being part of KFC’s team has been really fun and it’s amazing to see a brand like KFC invest and support women’s football in Jamaica. I’m grateful for their support so far and I’m looking forward to seeing us continue to grow and develop together. It has already been a journey filled with a shared passion for women’s football in Jamaica and the next phase is a big opportunity to support and grow the game in our country. We’re seeing the game grow globally and Jamaica has a key role to play on and off the pitch.”

The campaign will be in full effect just in time for the FIFA Women’s World Cup and running throughout the entirety of the Women’s World Cup, as Shaw attracts the support and attention of many in this year’s tournament.

KFC is also proud to recognise her outstanding achievements over the past year - competing in 22 matches in the Women’s Super League (WSL) with Manchester City, scoring 20 goals with 7 assists, while collecting numerous accolades including her club’s Player of the Season, multiple WSL Player of the Month trophies, and the CONCACAF Women’s Player of the Year award.

Shaw says the team is looking forward to representing Jamaica on the biggest stage.

“It’s a huge moment for us, to represent our country, to play for our families and represent ourselves on such a huge stage is an exciting moment for all of us. We will make sure to do our best on the pitch, but we’re also going to need everyone’s support back home,” she asserted.

KFC recently expanded their commitment to women’s football through their $7 Million sponsorship of the Reggae Girlz last month. As main broadcast sponsors of the Women’s World Cup in the country, KFC has promised Jamaicans extensive coverage of the competition on a free to air station.

The senior Reggae Girlz may be far advanced in their preparations for the FIFA Women's World Cup, but Jamaica Football Federation (JFF) president Michael Ricketts welcomed Restaurants of Jamaica's (ROJ) $7 million sponsorship as a timely injection that will ensure the Lorne Donaldson-coached team breathe much easier heading Down Under.

Ricketts believes the Girlz have not been shown enough appreciation for their historic accomplishment of qualifying for a second-consecutive World Cup but says KFC's support represents a step in the right direction and another example which he hopes other corporate companies will follow.

The one-year partnership will see KFC pumping $6 million in cash and another $1 million in products to the Reggae Girlz, who are currently in camp putting the final pieces in place ahead of the July 20 to August 20 showpiece, in Australia and New Zealand.

"We need to show far more appreciation to our Girlz and when you think of the struggles some of these players went through, the sacrifice and commitment to get a country like ours to two global tournaments consecutively, it is no ordinary achievement," Ricketts said during a press conference at JFF’s St Lucia Avenue base on Wednesday.

"So, I must recognize Mr. [Andrei] Roper and KFC for coming on board to partner with the JFF to ensure that we improve the quality of life for all these girls that constantly and consistently make us so very proud. This is something that we can gloat about and hopefully this really sends a strong signal to Jamaica as it relates to the positive and social impact that these two qualifications have on our little boys and girls," he added.

While most of their focus is currently on the World Cup, Ricketts said the Olympic Games Qualifiers against Canada in September, as well as the women's Nations League and Gold Cup, has not been lost on them, hence is call for more support.

But beyond that and despite the financial constraints, the president pointed out that his administration is intent on getting things right going forward, particularly where developing the country's football from the grassroots is concerned.

By virtue of the Girlz qualification, the JFF is assured of just over US$1.5 million from FIFA, but that figure could increase if the team goes beyond the group stage. The Girlz are drawn in Group F alongside France, Brazil and Panama.

"We are just intent on ensuring that the whole psyche of our little boys and girls are positively impacted. We struggle to meet our footballing demands when you think that we have 12 teams, six on either side of the gender, that we must take care of, it is challenging, but we are managing.

"So, I want to again mention our sponsors we had Courts last week and now KFC joining the Marley Foundation and others, but we need other corporate entities to come on board as we try to impact the social needs of the boys and girls that are interested in playing the sport," Ricketts shared.

"We must put programmes in place, and we are intent on getting a proper grassroots programme. We have a committee which is responsible for talent identification, grassroots and development, so this committee will be very active in identifying grassroots kids and having them properly harnessed and then get them in a formal setting so we can then make the transition from little kids to high school players and then inevitably, national players," the president noted.

Meanwhile, ROJ’s Brand Manager Andrei Roper explained that this partnership with the senior Reggae Girlz is an extension of that with captain and prolific goal scorer, Khadija "Bunny" Shaw.

The 26-year-old Manchester City striker, who is not in the current camp, is expected to join up with the final squad when they head to Amsterdam for a pre-tournament camp before heading to Australia.

"We really wanted to help to make the Reggae Girlz journey to the World Cup that much easier, theirs is a tremendous achievement and I don't think we fully appreciate as a nation what a huge achievement it is. They are true ambassadors for Jamaica, not just for women's sport but for brand Jamaica on a whole, so for us at KFC we pride ourselves on giving back... just supporting all those pillars of society that really represent everything positive about Jamaica," Roper affirmed.

"Women's football is an area where we did see an opportunity to really give a bit more as a brand. Last year, we started a partnership with Khadija Shaw as our big deal ambassador, so this is just a fitting extension of our relationship with Khadija, who is the face of women's football and so we are broadening our scope and partnership to the wider Reggae Girlz programme.

"So, we just want to say thanks and just to help make their preparations a bit easier because we know it’s going to be a tough group and so we want to just really make the last lap going Down Under that much easier. So great partnership for us and we are glad to be on board," he stated.