Reggae Girlz striker Khadija "Bunny" Shaw
KFC has taken their partnership with Khadija “Bunny” Shaw to a whole new level, spicing up their collaboration for even greater impact.
The quick service food giant launched an exciting new ‘KFC Big Deal’ campaign earlier this week featuring the country’s all-time top goalscorer, on the eve of the start of the FIFA Women’s World Cup which will feature Shaw and Reggae Girlz making their historic second-consecutive appearance.
According ROJ Brand Manager Andrei Roper, this project symbolises phase two of KFC Jamaica’s brand partnership with Shaw.
“As we dive into phase two of our incredible partnership with Khadija “Bunny” Shaw with our new ‘Big Deal’ campaign, we’re filled with immense pride and excitement. From the first moment we signed her as an ambassador before the FIFA Men’s World Cup last November, we knew we had on our team, a true champion who perfectly aligns with the spirit of KFC. We are glad to embark on this new chapter with Shaw as we stand by her and the inspiring Reggae Girlz, united in the pursuit of greatness on the world stage,” Roper said.
Shaw also expressed delight with the extended partnership.
“The brand partnership has been great! Being part of KFC’s team has been really fun and it’s amazing to see a brand like KFC invest and support women’s football in Jamaica. I’m grateful for their support so far and I’m looking forward to seeing us continue to grow and develop together. It has already been a journey filled with a shared passion for women’s football in Jamaica and the next phase is a big opportunity to support and grow the game in our country. We’re seeing the game grow globally and Jamaica has a key role to play on and off the pitch.”
The campaign will be in full effect just in time for the FIFA Women’s World Cup and running throughout the entirety of the Women’s World Cup, as Shaw attracts the support and attention of many in this year’s tournament.
KFC is also proud to recognise her outstanding achievements over the past year - competing in 22 matches in the Women’s Super League (WSL) with Manchester City, scoring 20 goals with 7 assists, while collecting numerous accolades including her club’s Player of the Season, multiple WSL Player of the Month trophies, and the CONCACAF Women’s Player of the Year award.
Shaw says the team is looking forward to representing Jamaica on the biggest stage.
“It’s a huge moment for us, to represent our country, to play for our families and represent ourselves on such a huge stage is an exciting moment for all of us. We will make sure to do our best on the pitch, but we’re also going to need everyone’s support back home,” she asserted.
KFC recently expanded their commitment to women’s football through their $7 Million sponsorship of the Reggae Girlz last month. As main broadcast sponsors of the Women’s World Cup in the country, KFC has promised Jamaicans extensive coverage of the competition on a free to air station.
Liverpool 1-0 Real Betis: Szoboszlai gets Slot era up and running
Dominik Szoboszlai's goal was the difference as Arne Slot's first game in charge of Liverpool with spectators present ended in a 1-0 win over Real Betis in Pittsburgh.
Liverpool lost 1-0 in a behind-closed-doors meeting with Preston North End last week, but they were victors in sweltering conditions when their pre-season tour of the United States got under way on Friday.
Szoboszlai scored the only goal after 34 minutes, stroking his finish past Adrian after Mohamed Salah slipped a pass through to the Hungary international.
That goal came four minutes after Curtis Jones was forced off through injury, being replaced by 17-year-old Trey Nyoni.
Former Reds goalkeeper Adrian denied Conor Bradley as a strong Liverpool side chased a second, while Harvey Elliott nodded wide from a Kostas Tsimikas cross.
After Slot rang the changes with 63 minutes gone, Kaide Gordon missed Liverpool's best chance to make it 2-0 by dragging his effort wide, but it did not matter as a controlled performance saw the Reds home.
Data Debrief: Reds in cruise control
Slot had been expected to bring a slightly more measured approach than the "heavy metal football" preached by his predecessor Jurgen Klopp, and that was on full display on Friday as Betis were held at arm's length.
Liverpool enjoyed 62.7% of the possession throughout the match, though Slot will be looking for more penetration when they face Arsenal in the next game of their tour on Wednesday, having only recorded 12 touches in the penalty area to Betis' 10.
Sessegnon rejoins boyhood club Fulham after Tottenham departure
Ryan Sessegnon has resigned for Fulham on a free transfer, five years after leaving the club.
The 24-year-old signed a two-year contract with the Cottagers with the option to extend for a further year following his departure from Tottenham last month.
In his first spell at the club, Sessegnon worked his way through the academy over 11 years, scoring 25 goals in 120 first-team appearances.
He then moved to Spurs in a £25million deal in 2019, though struggled to nail down a place in North London, making just 57 appearances in all competitions, and scoring three goals.
"It's amazing to be back. Emotional, as well," he told FFCtv. "It's where it started for me, where everything began, and it's amazing to be back.
"It will always be home for me. I think it had the feeling that it was meant to be, coming back here, so I'm delighted to get it done."
Sessegnon is Fulham's first signing of the transfer window, though they have seen plenty of first-team departures already, with Joao Palhinha, Tosin Adarabioyo and Bobby De Cordova-Reid all leaving the club.
Dewsbury-Hall: Maresca will surprise people at Chelsea
Kiernan Dewsbury-Hall believes new Chelsea manager Enzo Maresca will "surprise a lot of people" when they watch the Blues this season.
The Italian led Leicester City straight back to the Premier League as Championship winners in his only season in charge and succeeds Mauricio Pochettino at Stamford Bridge.
The Foxes topped the second division table with 98 points, with Dewsbury-Hall a key figure in his squad as he netted 12 goals and provided 14 assists last season – his best tally in a single campaign.
Dewsbury-Hall was also named Leicester's Player and Players' Player of the Year.
The midfielder made the switch to West London earlier this month for £30million and is confident that Maresca will have Chelsea challenging for trophies in no time.
"The manager was a big catalyst in wanting me to come," Dewsbury-Hall told BBC Sport.
"I knew from Leicester, a club that went down and had a lot of problems, how he managed to galvanise that if everyone manages to buy into the system.
"I genuinely think in a short space of time we can be pushing for minimum top four - but more than that.
"He may be unknown for a lot of people, but he is top, top level. He will surprise a lot of people."
Chelsea's pre-season got off to a frustrating start as they were held to a 2-2 draw by League One side Wrexham in Maresca's first game in charge on Wednesday.
Dewsbury-Hall did not play in that match but is training with the squad in the United States and could feature in their next outing against Celtic on Saturday.
The 25-year-old is confident the manager's tactics will come across soon, with the players buying into his style.
"We've only been doing it for two or three weeks, but the combination plays are really quick and tidy," he added.
"That's after two weeks. I remember he said to us at Leicester after six months or a year, there might be teething problems at the start, but it will improve.
"Within the first week at Leicester, I was convinced this was top, top level. I felt a bit stupid; I thought I knew a lot about football, but he was teaching me things on a daily basis that I didn't really know before. He has an aura, he can be strict, or gentle and soft - he has both sides.
"I am getting the same feedback here with the lads. They've bought into it here from minute one which is exciting. With a system and philosophy, you need everyone to buy in because, if they do, you can really achieve something."
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
