Reggae Girlz striker "Bunny" Shaw calls for more support of women's football in Jamaica, as brand partnership with KFC takes flight

By Sports Desk July 19, 2023
Reggae Girlz striker Khadija "Bunny" Shaw Reggae Girlz striker Khadija "Bunny" Shaw

KFC has taken their partnership with Khadija “Bunny” Shaw to a whole new level, spicing up their collaboration for even greater impact.

The quick service food giant launched an exciting new ‘KFC Big Deal’ campaign earlier this week featuring the country’s all-time top goalscorer, on the eve of the start of the FIFA Women’s World Cup which will feature Shaw and Reggae Girlz making their historic second-consecutive appearance.

According ROJ Brand Manager Andrei Roper, this project symbolises phase two of KFC Jamaica’s brand partnership with Shaw.

“As we dive into phase two of our incredible partnership with Khadija “Bunny” Shaw with our new ‘Big Deal’ campaign, we’re filled with immense pride and excitement. From the first moment we signed her as an ambassador before the FIFA Men’s World Cup last November, we knew we had on our team, a true champion who perfectly aligns with the spirit of KFC. We are glad to embark on this new chapter with Shaw as we stand by her and the inspiring Reggae Girlz, united in the pursuit of greatness on the world stage,” Roper said.

Shaw also expressed delight with the extended partnership.

“The brand partnership has been great! Being part of KFC’s team has been really fun and it’s amazing to see a brand like KFC invest and support women’s football in Jamaica. I’m grateful for their support so far and I’m looking forward to seeing us continue to grow and develop together. It has already been a journey filled with a shared passion for women’s football in Jamaica and the next phase is a big opportunity to support and grow the game in our country. We’re seeing the game grow globally and Jamaica has a key role to play on and off the pitch.”

The campaign will be in full effect just in time for the FIFA Women’s World Cup and running throughout the entirety of the Women’s World Cup, as Shaw attracts the support and attention of many in this year’s tournament.

KFC is also proud to recognise her outstanding achievements over the past year - competing in 22 matches in the Women’s Super League (WSL) with Manchester City, scoring 20 goals with 7 assists, while collecting numerous accolades including her club’s Player of the Season, multiple WSL Player of the Month trophies, and the CONCACAF Women’s Player of the Year award.

Shaw says the team is looking forward to representing Jamaica on the biggest stage.

“It’s a huge moment for us, to represent our country, to play for our families and represent ourselves on such a huge stage is an exciting moment for all of us. We will make sure to do our best on the pitch, but we’re also going to need everyone’s support back home,” she asserted.

KFC recently expanded their commitment to women’s football through their $7 Million sponsorship of the Reggae Girlz last month. As main broadcast sponsors of the Women’s World Cup in the country, KFC has promised Jamaicans extensive coverage of the competition on a free to air station.

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