Quick-service restaurant giant, KFC Jamaica has inked a brand partnership with one of Jamaica’s most dynamic and exciting young athletes - triple jump sensation Jaydon Hibbert. The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage.
Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting, “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I'm excited to see what the future holds. Without question, it's a big deal!”
Andrei Roper, Marketing Manager at Restaurants of Jamaica also expressed his elation at the deal with the strong Olympic-medal prospect.
“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Roper shared.
In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.
Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes. We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.
Hibbert will appear in upcoming KFC brand and retail marketing campaigns as he continues to excel on and off the field and help lay the foundation for the next generation of talented Jamaican athletes.
Dominica’s Olympic champion Thea LaFond-Gadson awarded nation’s highest honour
Paris Olympic gold medalist Thea LaFond-Gadson was conferred with Dominica’s highest honour, the Dominica Honour Award, on Sunday in recognition of her extraordinary achievements in 2024. LaFond-Gadson, who made history by becoming Dominica’s first Olympic medalist with her gold in the triple jump in Paris, also won the triple jump title at the World Indoor Championships in Glasgow, Scotland, earlier in March. Each of these remarkable victories marked a historic first for a Dominican athlete, solidifying her legacy as one of the country’s most celebrated sports figures.
Prime Minister Roosevelt Skerritt had previously announced that LaFond-Gadson would be honoured with the Dominica Honour Award during her visit to the island shortly after the Olympics. The formal recognition took place during the National Parade, where the Prime Minister addressed the nation, and all honorees were celebrated for their contributions to Dominica.
The Dominica Honour Award is presented annually during the Independence Day Rally to individuals who have significantly impacted the nation’s landscape. This year, LaFond-Gadson was one of 18 Dominicans and international honorees recognized. The award was presented by Dominica’s President, Her Excellency Sylvanie Burton, in a ceremony that highlighted LaFond-Gadson’s exceptional achievements and the pride she has inspired across the nation.
Speaking to the media after receiving the award, LaFond-Gadson expressed that the honour was her “greatest achievement ever” and encouraged young Dominicans to pursue their dreams with dedication and passion.
The celebration of LaFond-Gadson’s accomplishments does not end with Sunday’s parade. A luncheon hosted by a private sector organization was scheduled for Monday in her honour, extending the nation’s gratitude for her contributions. Her recognition comes in addition to being named a Sports Ambassador two months ago, along with receiving a $400,000 gift and a land grant from the government.
Prime Minister Skerritt, in his address, acknowledged the immense pride that LaFond-Gadson has brought to Dominica, calling her achievements a source of inspiration for the entire nation. With her historic Olympic victory and her continued dedication to her country, Thea LaFond-Gadson has undoubtedly secured her place as a Dominican icon.
Alfred grateful for continued recognition after Olympic success in Paris
St. Lucian Olympic champion Julien Alfred is grateful to continue to receive recognition for her historic achievements at the Paris Olympics in August.
On Wednesday, the 23-year-old took home the award of best female athlete of Paris 2024 at the Association of National Olympic Committee (ANOC) Awards ceremony held in Cascais, Portugal.
Alfred stormed to a historic 100m gold medal in Paris, the first Olympic medal in St. Lucia’s history.
“It’s truly an amazing feeling getting the love and support. I was not expecting so many praises, tonight especially, but it’s an amazing feeling knowing that my sacrifices and hard work are being celebrated and I’m truly grateful for it,” Alfred said after receiving her award.
She also spoke of her status as a role model for youngsters in St. Lucia and the importance of making them feel like nothing is impossible once you work towards it.
“It’s truly inspiring. Growing up, I looked at Usain Bolt and Levern Spencer, one of my countrywomen, but to be able to be standing here inspiring the youth is something that I’ve always dreamt of and it makes me feel like all my hard work is paying off,” she said.
“Now it’s time to continue to inspire the nation and the youth that no matter where you’re from, you can always work towards your dream,” she added.
Another history maker, Botswana’s 200m Olympic champion Letsile Tebogo, took home the award for best male athlete at Paris 2024.
The award for best male team went to Denmark Handball while the best female team went to Italy Volleyball.
The best male team in individual sports award went to Japan Artistic Gymnastics while the female award went to Great Britain Track Cycling.
Austria’s Lukas Mahr and Lara Vadlau took home the award for best mixed team while Chinese six-time Olympic Table Tennis champion Ma Long and New Zealand’s eight-time Olympic gold medallist in canoeing Lisa Carrington took home the male and female outstanding career awards, respectively.
Julien Alfred named Best Female Athlete of Paris 2024 by ANOC
St Lucia’s sprint sensation Julien Alfred has been awarded the prestigious Best Female Athlete of the Paris 2024 Olympics by the Association of National Olympic Committees (ANOC). Alfred, who dominated the 100m event with a lifetime-best 10.72 seconds, was present to receive the accolade at a grand ceremony in Cascais, Portugal, honoring standout athletes from the 2024 Olympic Games.
Alfred, 23, delivered a spectacular performance at the Paris Games, capturing gold in the women’s 100m final and securing a silver in the 200m with a time of 22.08 seconds. Her 100m victory, marked by a personal best, cemented her place as one of the fastest women in the world and brought home an Olympic gold medal for St. Lucia, a historic achievement for the Caribbean nation.
The St Lucia Olympic Committee (SLOC) congratulated Alfred on her win, expressing pride in her accomplishments and the impact she continues to have on young athletes across the island. “We extend heartfelt congratulations to Ms. Julien Alfred on being awarded this remarkable accolade. We hope her continued successes inspire present and future athletes,” the SLOC stated, emphasizing Alfred’s role in representing St. Lucia on the global stage.
With this award, Alfred joins an elite group of Olympic athletes celebrated for their dedication and excellence, marking a significant moment for her career and St. Lucian sports. Her achievements in Paris underscore her status as one of the brightest stars in athletics, inspiring fans worldwide and leaving an indelible mark on the history of the Games.
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