Quick-service food giant Restaurants of Jamaica (ROJ), through its flagship brand KFC, recently announced a JMD $15 million sponsorship investment for the 2024 ISSA Schoolboy Football season. This sponsorship marks another significant milestone in KFC's ongoing commitment to nurturing Jamaica’s young football talent, helping to shape the future champions of the nation.
As the new season prepares to kick off on Saturday, September 7, KFC is set to continue its long-standing tradition of supporting Jamaican youth both on and off the football field. KFC Jamaica’s Marketing Manager, Andrei Roper, expressed the brand’s excitement for the upcoming season, stating, “We’re thrilled to be back on board for this journey with our young and talented athletes in what promises to be a season filled with standout performances and memorable moments. Schoolboy Football provides a platform for our young boys to realize their full potential and even plot a path for their future. It gives them the opportunity to showcase their skills not only on the field but in becoming upstanding young men, and so KFC sees this competition as the perfect opportunity to help set them up for success and also to help give back to the community.”
KFC’s involvement in the ISSA Schoolboy Football season goes beyond the financial sponsorship, reflecting the brand’s broader commitment to the development of youth and the community. In a touching gesture, KFC has also donated JMD $500,000 through their KFC Add Hope Outreach Programme to former standout football player Alinton Frankson. Alinton, who previously played for Paul Bogle High, Excelsior High, and the SportsMax Elite League, had his promising career cut short by a devastating injury that led to a diagnosis of lymphoedema, a condition that has severely impacted his health.
KFC Marketing Manager, Andrei Roper (right) seals the deal with Alinton Frankson (left) at the recent launch of the 2024 Schoolboy Football Launch at the National Stadium.
Expressing his gratitude for KFC’s support, Alinton said, “I am incredibly grateful for this generous donation from KFC. The journey toward securing the necessary funds for my treatment has been daunting, and this support has provided tremendous relief. Words cannot fully capture the depth of my appreciation, but I extend my heartfelt thanks to everyone who has shown their support. I am also deeply thankful to the other brands, such as Digicel, that have contributed to my recovery. Without this assistance, I would be uncertain about how to restore my health and regain normalcy. Although it has been challenging to come to terms with being unable to participate in the sport I hold so dearly, I remain committed to maintaining a positive outlook and placing my trust in God.”
KFC Jamaica has a long history of supporting youth development through sports, and this latest sponsorship is part of a broader initiative that also includes contributions to basketball and track and field. Earlier this year, KFC sponsored the Jamaica Basketball Association (JaBA) Star Search Basketball and Life Skills Camp, as well as the Jump Ball Basketball Camps. Additionally, KFC entered into a brand partnership with national triple jump sensation Jaydon Hibbert ahead of the 2024 Paris Olympics.
With its continued investment in Jamaica's young athletes, KFC not only fuels the passion and potential of these future stars but also strengthens its legacy as a key supporter of youth development in the country. As the 2024 ISSA Schoolboy Football season approaches, KFC's involvement promises to add another layer of excitement to a competition that has become a crucial part of Jamaica's sporting culture.
PSV seek to bounce back from Ajax loss
PSV want to use Tuesday's Champions League clash against Girona as a chance to bounce back after losing their 100% record in domestic football.
They still lead the Eredivisie by 15 points but after winning 10 games on the trot, let a 2-1 lead slip and went down 3-2 to Ajax in Amsterdam on Saturday.
PSV have a good chance to get back on track when they host Girona in what will be the first meeting between the teams.
"Everyone who has played football has lost at some point," said PSV coach Peter Bosz on Monday.
"You go home with a bad feeling and wake up the next day with a bad feeling. But then you also know that the next match is coming up.
"When you play in Europe, there are two or three days in between. It is like that almost every week, so as a player or as a coach you have to learn to move on from your disappointment quickly. We discuss the game afterwards and then we draw a line under it and move on to the next one."
Girona have already taken on PSV's domestic rivals Feyenoord in the new-look Champions League this season, losing at the start of last month, though Bosz is expecting a stern test form last season's surprise package in LaLiga.
"A team that wants to dominate opponents," Bosz said of their Spanish opponents.
"Also against Feyenoord, more possession, 11 corners to Feyenoord's zero. They want to build from the back, play real football.
"They did a great job in Spain last year. If you finish third there, that's something very special. You need a lot of quality, otherwise you won't last a season. This year they're having a bit more trouble, also because of the extra matches in the Champions League."
PSV have yet to win in the group phase this season, while they have won just two out of 20 European Cup/Champions League games against Spanish teams (D9 L9).
However, the last Spanish side to win away at PSV in European competition was Granada in October 2020 in the Europa League (2-1), with each of the last three visiting sides failing to win there (D2 L1): Real Sociedad (D1) and Sevilla on two occasions (D1 L1).
Sporting want to show they 'don't need Amorim', says Hjulmand
Sporting CP captain Morten Hjulmand says the club are ready to show what they can do without Ruben Amorim.
The head coach is set to join Manchester United on November 11, having signed a deal that will keep him at Old Trafford until the end of the 2026-27 season.
Sporting have made a brilliant start to the season, currently sitting top of the league table, winning all 10 of their matches so far, and are also unbeaten in the Champions League.
Despite their impressive showing so far, Hjulmand says he is prepared for the challenge that lies ahead.
"It is a positive challenge [to not play under Amorim]," Hjulmand said ahead of their Champions League meeting with Manchester City on Tuesday.
"Winning the championship remains the goal. Life goes on, we now want to show that we don't need Ruben.
"It was difficult for me to know that he is leaving. I was sad. That he was going to leave me too. But in football, opportunities like these happen to players and coaches.
"It's part of football and I hope Ruben is proud to receive an offer of this kind."
During his four-and-a-half-year tenure at Sporting, Amorim guided them to two Primeira Liga titles and took charge of 156 league games, the most of any coach in the club's history (according to Opta's records).
He also boasts the best win ratio of any Sporting coach on record, winning 120 of those matches in the Portuguese top-flight (76.92%).
Hjulmand, who was signed by Amorim in August 2023 from Lecce, admitted he was sad to see him leave, but believes he can do a good job at United.
"Ruben was one of the reasons why I came to Sporting," he added. "When you are coached by him, you get a clear idea of the way he sees football and how he sees us being part of the team.
It's a very important image for the player, to know what his role is, what he can contribute to the team. It was very important when I joined Sporting.
"The way he sees the players, how he manages the team on and off the field... It's something I've never seen in my career. Manchester United will be in good hands with Ruben.
"We are resigned that Ruben will leave, we will have a good coach, in whom we believe.
"Everyone who works at Sporting made a good choice with this new coach. The fans also believe in the new coach. The championship is going on, and we have to win it."
Premier League MD10: Lucky winners and unlucky losers
We are now 10 games into the Premier League season and the table is beginning to take shape, but that does not mean there is no room for an upset or two.
On Saturday, both Manchester City and Arsenal fell to surprise defeats at Bournemouth and Newcastle United respectively.
It was only the third time since the start of 2017-18 that both of the previous season's top two teams had lost on the same day in the Premier League, after March 7, 2021 and January 14, 2023.
Pep Guardiola's champions could have few complaints about the result at the Vitality Stadium, where Andoni Iraola's Cherries won the expected goals (xG) battle by 2.04 to 1.56.
But which other games featured a lucky winner or an unlucky loser? We delve into the Opta data to find out.
Unlucky losers: Arsenal
The weekend's action began with Arsenal travelling to St James' Park to face Newcastle, with Mikel Arteta's side chasing a victory to move within a point of leaders Liverpool.
However, they succumbed to a 1-0 defeat as Alexander Isak's early goal proved enough for Newcastle to make it three wins in their last four home league games against Arsenal (one loss).
The Gunners could count themselves unlucky to come away from Tyneside with nothing, however, after limiting Newcastle to a measly 0.53 xG – 0.25 of which came from the chance for Isak's goal.
Only West Ham, who played half of their defeat to Nottingham Forest with 10 men, created a lower figure across the nine games to take place this weekend, with 0.13 xG.
Arsenal were far from their free-flowing best, though, only recording 10 attempts worth 1.05 xG themselves. They have averaged just 7.4 shots per game in their away Premier League matches this season, with only Brentford (7.5) taking fewer.
Lucky winners: Southampton
Just two teams – Wolves and Ipswich Town – remain without a victory in the Premier League after Southampton finally got off the mark by beating Everton 1-0 at St Mary's.
Russell Martin's team accumulated just 0.74 xG to Everton's 1.56, but Adam Armstrong's strike five minutes from time handed them a huge three points in their fight for safety.
While Beto, who headed against the crossbar just 25 seconds before Armstrong's winner, and Jack Harrison spurned great chances for the Toffees, Southampton were also grateful for a late VAR intervention, as the former saw a potential leveller chalked off for a marginal offside call.
It was the first time Everton had failed to score against Southampton in the Premier League since February 2022, bringing their five-match unbeaten run in the competition to a halt.
Unlucky losers: Crystal Palace
Southampton ended the weekend in 19th, above winless Wolves after they were pegged back in a 2-2 draw with Crystal Palace at Molineux.
Marc Guehi salvaged a draw for the Eagles, who were without star men Adam Wharton and Eberechi Eze yet arguably still did enough to leave the West Midlands with all three points.
They racked up 19 shots totalling 2.51 xG to their hosts' 11, which had a total value of 1.51 xG. Palace's xG figure was the highest in the Premier League this weekend, but they were missing their shooting boots as Ismaila Sarr squandered two glorious chances when they were a goal to the good in the second half.
With both defences struggling, this was only the second Premier League game of the season to be goalless at half-time but see both sides score at least twice in the second half, after Everton 2-3 Bournemouth in August.
There could have been a fifth goal in stoppage time, too, as Jean-Phillipe Mateta saw a potential winner disallowed for a foul on Jose Sa in the build-up. Wolves – and their under-fire head coach Gary O'Neil – arguably got away with one.
Lucky winners: Chelsea
Sunday's late game saw Chelsea fight back to draw 1-1 with Manchester United at Old Trafford, denying Ruud van Nistelrooy a first Premier League win as the Red Devils' interim head coach.
Moises Caicedo's well-taken volley cancelled out Bruno Fernandes' penalty and Chelsea arguably looked the more likely victors in the second half, but they only generated 1.1 xG from their 12 attempts – and just 0.29 from six after the interval.
United, meanwhile, had chances worth 1.98 xG, though Fernandes' spot-kick – with an xG value of 0.79 – was a major contributing factor.
Marcus Rashford and Alejandro Garnacho squandered decent opportunities for United, though, and incoming boss Ruben Amorim has plenty of work to do with their attackers.
United have scored just nine goals in 10 Premier League games this season – their worst record through 10 matches of any league campaign since 1973-74 (also nine).
Fans of a certain vintage will need no reminder of what happened at the end of that season – United were relegated from the First Division, their fate sealed by club legend Denis Law scoring against them with a nonchalant backheel, while representing rivals Man City.
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