Quick-service food giant Restaurants of Jamaica (ROJ), through its flagship brand KFC, recently announced a JMD $15 million sponsorship investment for the 2024 ISSA Schoolboy Football season. This sponsorship marks another significant milestone in KFC's ongoing commitment to nurturing Jamaica’s young football talent, helping to shape the future champions of the nation.
As the new season prepares to kick off on Saturday, September 7, KFC is set to continue its long-standing tradition of supporting Jamaican youth both on and off the football field. KFC Jamaica’s Marketing Manager, Andrei Roper, expressed the brand’s excitement for the upcoming season, stating, “We’re thrilled to be back on board for this journey with our young and talented athletes in what promises to be a season filled with standout performances and memorable moments. Schoolboy Football provides a platform for our young boys to realize their full potential and even plot a path for their future. It gives them the opportunity to showcase their skills not only on the field but in becoming upstanding young men, and so KFC sees this competition as the perfect opportunity to help set them up for success and also to help give back to the community.”
KFC’s involvement in the ISSA Schoolboy Football season goes beyond the financial sponsorship, reflecting the brand’s broader commitment to the development of youth and the community. In a touching gesture, KFC has also donated JMD $500,000 through their KFC Add Hope Outreach Programme to former standout football player Alinton Frankson. Alinton, who previously played for Paul Bogle High, Excelsior High, and the SportsMax Elite League, had his promising career cut short by a devastating injury that led to a diagnosis of lymphoedema, a condition that has severely impacted his health.
KFC Marketing Manager, Andrei Roper (right) seals the deal with Alinton Frankson (left) at the recent launch of the 2024 Schoolboy Football Launch at the National Stadium.
Expressing his gratitude for KFC’s support, Alinton said, “I am incredibly grateful for this generous donation from KFC. The journey toward securing the necessary funds for my treatment has been daunting, and this support has provided tremendous relief. Words cannot fully capture the depth of my appreciation, but I extend my heartfelt thanks to everyone who has shown their support. I am also deeply thankful to the other brands, such as Digicel, that have contributed to my recovery. Without this assistance, I would be uncertain about how to restore my health and regain normalcy. Although it has been challenging to come to terms with being unable to participate in the sport I hold so dearly, I remain committed to maintaining a positive outlook and placing my trust in God.”
KFC Jamaica has a long history of supporting youth development through sports, and this latest sponsorship is part of a broader initiative that also includes contributions to basketball and track and field. Earlier this year, KFC sponsored the Jamaica Basketball Association (JaBA) Star Search Basketball and Life Skills Camp, as well as the Jump Ball Basketball Camps. Additionally, KFC entered into a brand partnership with national triple jump sensation Jaydon Hibbert ahead of the 2024 Paris Olympics.
With its continued investment in Jamaica's young athletes, KFC not only fuels the passion and potential of these future stars but also strengthens its legacy as a key supporter of youth development in the country. As the 2024 ISSA Schoolboy Football season approaches, KFC's involvement promises to add another layer of excitement to a competition that has become a crucial part of Jamaica's sporting culture.
Ramos in 'final phase' of recovery, says PSG boss Luis Enrique
Luis Enrique confirmed that Paris Saint-Germain striker Goncalo Ramos is nearing a return to action after sustaining an ankle injury on the opening day of the season.
Ramos, who scored 14 goals in 40 appearances in all competitions in his debut season for PSG last year, has not featured for the Parisiens since their 4-1 win over Le Havre in August.
But despite his absence, Luis Enrique's side sit top of the Ligue 1 standings ahead of welcoming Toulouse to the Parc des Princes this Friday.
They are also the top scorers in the division, netting 33 goals in 11 matches so far, nine more than Marseille, who are second in the scoring table.
And as the hectic festive schedule kickstarts, Luis Enrique revealed Ramos has already returned to full first-team training.
"It was the 25th and that is in a few days, so it is the final phase of his recovery," Luis Enrique told reporters.
"As for when he is available (to play) we do not know. We will see in training, he is doing really well and is in full training."
Following Friday's fixture against Toulouse, PSG travel to the Allianz Arena to face Bayern Munich in the Champions League, hoping to ignite their European campaign.
The Ligue 1 champions are at risk of failing to qualify for the knockout stages of the competition having taken four points from their first four games this season.
They currently sit 25th in the new 36-team league table, and with an important week coming up, Luis Enrique insisted he would think about rotating his squad.
"You mustn't only think about the game against Toulouse but also the workload for players with their national teams," he said.
"So we will make decisions based on what we think. We want to win against Toulouse, which is our main target."
Ousmane Dembele did not feature during the international break after he left the France training camp with a hamstring issue, though he is expected to feature this Friday.
"In theory, it was nothing serious. I don't think it was a big issue and these things happen during the season," Luis Enrique said.
"It is normal with such a busy schedule, he should be available to play."
While Toulouse sit 10th in the league standings, they will provide PSG with a difficult test. They come into the game on the back of three consecutive wins, all without conceding a goal.
PSG have also not won any of their last two meetings against Toulouse (D1 L1), and could go three games without a win against the Violets for the second time in the 21st century after a winless streak between December 2007 to October 2009 (five).
Hurzeler: Brighton need to 'work to get momentum' despite Man City win
Brighton and Hove Albion boss Fabian Hurzeler believes his players need to rebuild their momentum following a two-week break after their 2-1 victory over Manchester City.
The Seagulls came back from a goal down in dramatic fashion to inflict City's fourth successive defeat in all competitions last time out.
Though the international break came at a bad time for his in-form team, Hurzeler refused to criticise the schedule ahead of their trip to the Vitality Stadium.
"You always have to work to get momentum. It's always a new game and no matter if there's a break between games or not, the game starts from zero," he told a pre-match press conference.
"You have to go into the game and do the things you can influence to the maximum.
"You can't say 'we won against Manchester City and now the momentum will keep going', it's about fighting for momentum.
"It's a new game, a different challenge and a really big challenge because Bournemouth are one of the strongest teams at the moment."
Bournemouth have also beaten City recently, with the Cherries also triumphing over Arsenal and Southampton in their last three home matches.
"They can play very intense, they run a lot, they have individual quality, they are in good shape. For me at the moment, they're one of the best teams in the league," Hurzeler said of the Cherries.
Bournemouth manager Andoni Iraola, meanwhile, was keen to stress that his players need to keep their concentration against Brighton. The Cherries were beaten 3-2 away to Brentford last time out, despite having taken the lead twice.
“You never want to lose the last game before the break because at the end you remember the last feeling. We will remember this week, the actions here against Brentford," he said.
"We can prepare very well for the game against Brighton, that is going to be also very demanding.”
PLAYERS TO WATCH
Bournemouth – Evanilson
Evanilson has scored four goals for Bournemouth since joining the club in August. He is tied with Antoine Semenyo as the club's top scorer, although his goals have come in one fewer appearance.
The Brazilian forward has found the net in three successive matches and will become the first Bournemouth player since Callum Wilson in 2019 to score in four straight top-flight games should he do so on Saturday.
Brighton – Danny Welbeck
Danny Welbeck is Brighton's leading scorer so far this season, with six league goals – a total that includes three opening goals.
He has scored two away goals so far in the current campaign, coming on the opening day at Everton and the only goal of the game at Newcastle United last month.
MATCH PREDICTION: DRAW
Bournemouth come into this in 12th place in the Premier League on 15 points after 11 matches, having lost 3-2 to Brentford in their most recent game.
At home, though, they have taken 10 points from five matches (three wins, one draw, one loss) and come into this with three successive victories at the Vitality Stadium. They have never won four Premier League home games in a row.
Brighton have earned seven points from five away games (two wins, one draw and two losses) and, despite being six places above their hosts in the table, there are just four points between them.
While Bournemouth have won four of their five Premier League home games against Brighton, Fabian Hurzeler's side come into this in good form having won three of their last five (one draw, one loss) Premier League matches – as many victories as they managed across their previous 16 league games (six draws, seven defeats).
OPTA WIN PROBABILITY
Bournemouth – 41.2%
Draw – 25.1%
Brighton – 33.7%
McKenna fired up for 'biggest game in world football' against Man United
Kieran McKenna believes Ipswich Town's Premier League clash with Manchester United will be the "biggest game in world football" this weekend.
United are in action under new manager Ruben Amorim for the first time since the Portuguese officially replaced Arne Slot as head coach.
While plenty of focus is on the visitors at Portman Road, Ipswich are fired up after beating Tottenham 2-1 before the international break.
That was Ipswich's first league win of the season – and their first in the Premier League in 22 years – and now attention turns to facing United.
McKenna, who previously coached United, said at a fan event this week: "Sunday, what a game. It's one we're really, really looking forward to.
"Not for the personal connection, but as manager of Ipswich Town, to be on that stage, it's what we've worked so hard for.
"It's the biggest game in world football anywhere this weekend, the biggest game in the world in the biggest sport in the world and it's at Portman Road."
Ipswich's surprise win at Tottenham last time out moved them up to 17th, while United are 13th after beating Leicester City 3-0 in Ruud van Nistelrooy's final game in caretaker charge.
Amorim took his first training session on Monday, albeit with many first-team stars away on international duty, and the former Sporting CP boss believes his style of play will be clear to see from the off.
"I think you will see an idea," he told the club's website. "You could like it or not, I don't know, but you will see an idea.
"You will see a positioning. You will see something that we want to reach that kind of level. You will feel that.
"We have to know it's [only] two trainings before the first match. This is the best league in the world. But if I have to say something to you, [it's that] you will see an idea. This I can guarantee."
PLAYERS TO WATCH
Ipswich Town - Liam Delap
Delap scored what proved to be Ipswich's winner against Tottenham and has now netted six of his side's 12 Premier League goals this term.
That makes the Manchester City academy product one of only three players to have scored at least half of his side's goals in the competition this season, along with Erling Haaland at City (55%) and Chris Wood at Nottingham Forest (53%).
Manchester United - Alejandro Garnacho
Garnacho was among the scorers against Leicester two weeks ago and has now been directly involved in 20 Premier League goals for United (13 goals and seven assists).
The Argentina international is one of only two non-British players to reach that figure for United before turning 21, along with Cristiano Ronaldo (25 goals).
MATCH PREDICTION: MANCHESTER UNITED WIN
Ipswich are seeking back-to-back Premier League wins for the first time since February 2022, with that run also beginning with a 2-1 victory against Tottenham.
The Tractor Boys are the only side in the competition without a home win this season. Only five newly promoted clubs have failed to win any of their first six home matches, all of whom went back down.
United have won 17 of their past 19 Premier League games against newly promoted opponents, meanwhile, including nine wins in a row in away fixtures.
The Red Devils were 1-0 winners on their most recent league trip to Portman Road in April 2022, but only once have they won successive league games away to Ipswich.
However, the Tractor Boys have lost four of their past five league matches against Man United, failing to score in each of those losses.
OPTA WIN PROBABILITY
Ipswich Town - 22.2%
Draw - 23%
Manchester United - 54.8%
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
