If there is one thing football fans will simply never be calm about, it is the amount of money their club spends on transfers.

No matter how many new, shiny players their team signs, that brief release of endorphins they get from watching YouTube compilations, checking Twitter for updates and finally seeing some over-produced nonsense of a reveal video soon dissipates and it's on to the next one.

Having said that, you wonder what it must have been like to be a Nottingham Forest fan during the transfer window, which finally closed on Thursday.

Back in the Premier League for the first time since 1999, Forest are determined to cement their place in the top tier.

Whatever anyone thinks about the quality of the arrivals, the club absolutely went for quantity as an incredible 21 players came through the door at the City Ground at a total cost – according to Transfermarkt – of £145.76m. Only Chelsea (£251.09m), Manchester United (£214.22m) and West Ham (£163.80m) spent more in the Premier League.

At the other end of the scale, the spending of the team that finished two places above Forest in the Championship last season, Bournemouth, has been comparatively meagre.

The Cherries committed just £24.21m to incomings, with three of their six new arrivals in the window coming in on free transfers, and one a loan.

Head coach Scott Parker was sacked on Tuesday after making his feelings known on the lack of investment from above after his team's 9-0 humbling at Liverpool.

But which approach is likelier to pay off in the long run? You would think Forest's launching of money at anything and everything will give them a better chance of staying up, and possibly even challenging higher up the table in future, but football is rarely that simple.

Using fees from Transfermarkt, Stats Perform has taken a look at the past 10 years of spending from the Premier League's promoted clubs to see how those who splashed the cash in their first season back in the big time fared.

Forest have, unsurprisingly, spent more than any promoted team in Premier League history.

The only club to have come close was Aston Villa in 2019-20, forking out £143.55m after they got themselves back into the top flight.

While it worked as they avoided relegation, they did so by the skin of their teeth, with the final-day draw at West Ham keeping them safe by a single point.

Their survival was largely down to the brilliance of Jack Grealish, who was already there, though some of their signings that season remain at the club - such as Tyrone Mings, Ezri Konsa, Douglas Luiz and Marvelous Nakamba.

There have only been two other clubs to spend more than £100m in their first season back in the English top flight and both came in the 2018-19 campaign, with very different results.

Wolves' outlay of £101.48m saw them challenging for the European spots, finishing seventh with 16 wins and 57 points, ahead of Everton, Leicester City and West Ham.

Fulham, on the other hand, spent slightly more (£104.85m), but it did them no good at all as they finished 19th and went straight back down to the Championship, leaving them lumbered with a lot of expensive players with big contracts.

They have managed to recover since, and invested £55.26m after promotion last season, but it was proof if it were needed that big spending is not even a guarantee of survival, let alone success.

There have been just five clubs that have spent less than Bournemouth in preparation to make the jump from the second tier to the Premier League since the start of the 2012-13 season.

Two of them came in that campaign, and as above, with mixed results. Reading spent just £9.74m and unsurprisingly went back down, while West Ham forked out £21.51m on new recruits and finished 10th, and have remained in the Premier League ever since.

The same thing happened in 2014-15 as Burnley's spend of £11.36m was not enough to keep them up, while Leicester's outlay of £20.57m is the least any promoted team has spent without going back down in the past decade. A year later, they won the league.

The least any promoted team has ever spent was fairly recently, with Norwich City deciding they would try and mix it among the best in the land in 2019-20 with an outlay of just £7.93m. It did not work.

Those stories do not really allow us to draw any conclusions though, given the vastly differing fortunes between clubs who appeared to follow similar volumes of spending.

That rings true throughout the past 10 years, with some interesting outcomes along the way.

In the 2013-14 season, Cardiff City (£41.23m) spent more money than both fellow promoted sides, Hull City (£27.99m) and Crystal Palace (£29.70m), but were the only one of the three to go back down.

The 2017-18 campaign is the only one in the past decade that has seen all three promoted sides stay up, with each of them spending between £40-60m (Newcastle United - £41.85m, Huddersfield Town - £51.08m, Brighton and Hove Albion - £59.85m).

In the 2020-21 campaign, only high-spending Leeds United (£96.12m) stayed up of the promoted teams, with West Brom (£37.93m) and Fulham (£33.53m) going back down.

However, last season, only low-spending Brentford (£33.03m) stayed up, with Watford (£39.15m) and Norwich (£57.20m) going back down.

Across the past 10 seasons, the team that spent the most out of the three newly promoted sides has ended up being relegated in five of them, while in seven of the past 10 seasons, the team that spent the least of them has been relegated.

So, what can we gleam from all this?

Essentially, spending money does appear to provide a slight upper hand. Those who have spent more have given themselves a better chance of staying up, but arguably not by the extent you would expect, or even to the extent that makes doing so worthwhile.

Those who choose to be more frugal seem to pay for it eventually, apart from those who already had a strong squad or structure anyway, such as West Ham in 2012-13.

As is the case throughout the game, spending money will only work if it is done with intelligence and the players purchased are utilised efficiently.

Forest will be hoping Steve Cooper can continue to control the wheel as ably as he did in the Championship, but for whoever takes over at Bournemouth, this season might be like getting ahead of Formula One cars in a Ford Focus.

With the transfer window closing on Thursday, some clubs will be scrambling to assess their options.

There may be some movement of free agents still, while clubs who missed out on targets will be weighing up their chances in January with contractual situations evolving.

Inter defender Milan Skriniar is one player who was heavily pursued without success and who will have only six months left on his contract at the turn of the year. 

TOP STORY – PSG TO PERSIST IN SKRINIAR PURSUIT IN JANUARY

Paris Saint-Germain will revive their failed pursuit of Milan Skriniar in January, according to L'Equipe.

PSG made three offers for the Slovakian defender which were rebuffed by the Italian giants, including one worth €50million.

Skriniar is into the final year of his Inter deal and PSG boss Christophe Galtier had been eager to bring him to the French capital.

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– Napoli will try to sign PSG goalkeeper Keylor Navas again in January after missing out on him, reports L'Equipe. The report claims the Costa Rica international and PSG may opt to terminate his contract by mutual consent before January.

– Marco Asensio had been linked with Manchester United, Arsenal and Liverpool in recent weeks but he has committed to seeing out his Real Madrid contract which expires in mid-2023, according to Mundo Deportivo.

– The Telegraph reports Blackburn Rovers will be open to pre-contract offers to their hot property forward Ben Brereton Diaz in January after rejecting bids from Fulham and Everton. The Chile international has less than 12 months remaining on his deal at Ewood Park.

With matchday six just around the corner, fresh off the first midweek Premier League fixtures of the season, now is when things can start to get tricky.

Some regular starters will likely be rested, and some new faces could emerge and force their way into the calculations going forward.

In a sink-or-swim week, it will be important to focus on players considered too important to their respective side to leave out – but who are those players?

Using Opta data, Stats Perform is here to help, with four suggestions of players that are in form that is impossible to ignore.

David Raya (Brentford v Leeds United)

Brentford's David Raya produced one of the more unlikely goalkeeping performances of the season in his side's 4-0 win over Manchester United – although maybe it should not have been unexpected.

The Spain international has only the one clean sheet to his name this season, but he ranks second in saves-per-90-minutes, and since the start of last season, he ranks second in save percentage.

Only Jose Sa (75.7 save percentage) has a higher save percentage than Raya's 74.2, and only Dean Henderson (five saves per 90 minutes) stops more shots per game this campaign than Raya's 4.4.

Joao Cancelo (Manchester City v Aston Villa)

Manchester City's Portuguese full-back has established himself as one of the most reliable fantasy picks as a crucial part of one of the Premier League's best defences, while also proving to be a consistent source of goals.

Since the start of the 2021-22 season, Cancelo ranks fourth out of all defenders for goal involvements with two goals and seven assists, while only Virgil van Dijk (22) is credited with more clean sheets than Cancelo's 21.

He gets a friendly matchup against Aston Villa as well, who this season have scored four goals and conceded nine from their five matches, placing them in the bottom-five in both categories.

Bukayo Saka (Arsenal v Manchester United)

Arsenal are enjoying their best start to a Premier League season since 2003-04, with five wins from five matches, and 20-year-old winger Bukayo Saka is a big reason they are such a threat going forward.

Among Arsenal players, Saka ranks second in both assists (two) and chances created (10) – and it is no product of a small sample size.

Since the beginning of last season, only Kevin de Bruyne (102), Mohamed Salah (84) and Son Heung-min (80) have created more chances than Saka (78) – with a gap back to Mason Mount in fifth (66).

Aleksandar Mitrovic (Fulham v Tottenham)

It should never be a surprise to see Aleksandar Mitrovic scoring goals, but to be going at a goal-per-game in a newly promoted side is evidence of the special talent the Serbian possesses.

Only Erling Haaland has more goals than Mitrovic's five so far, and he is tied with the Norwegian for the Premier League lead in both shots (22) and shots on target (12).

Mitrovic's hot start follows his Golden Boot win in the Championship last season, where he netted 43 goals in 44 appearances. Out of England's top four leagues, Mitrovic is 19 goals clear of any other player since the start of that campaign.

The transfer window has been gently eased shut, and there were plenty of last-minute deals to keep fans across Europe captivated.

Southampton were busy, adding Ainsley Maitland-Niles and Duje Caleta-Car to their ranks, among others, while Barcelona allowed Martin Braithwaite to join Espanyol on a free transfer and sold Pierre-Emerick Aubameyang to Chelsea.

As the seconds ticked down, clubs dotted their i's, crossed their t's and blew the dust off their fax machines, and here is just some of what took place in the closing hours.

Busy Saints bring in four, lose one

As far as the Premier League goes, it was Southampton who got up to the most activity in the final moments, signing Maitland-Niles on loan from Arsenal and Caleta-Car permanently from Marseille on a four-year deal, as well as adding two Manchester City youngsters in Juan Larios and Sam Edozie. They let defender Yan Valery to Ligue 1 side Angers.

Brighton and Hove Albion completed the signing of Billy Gilmour from Chelsea and released Romanian striker Florin Andone, while Chelsea let Ethan Ampadu join Serie A side Spezia on loan and finally allowed Kenedy to depart Stamford Bridge after seven years to join Real Valladolid in LaLiga.

Carlos Vinicius returned to the Premier League after a loan spell with Tottenham in 2020-21, having joined Fulham from Benfica on a permanent deal. The Cottagers also completed a loan deal for Leeds United winger Daniel James.

The Whites were frustrated in their attempts to sign Bamba Dieng from Marseille, but instead clinched a deal for Italian youngster Wilfried Gnonto from FC Zurich for an undisclosed fee.

Nottingham Forest added signings number 20 and 21 of the window in Josh Bowler from Blackpool and Loic Bade from Rennes, with free agent Serge Aurier potentially making it 22, though a reported late move for Chelsea striker Michy Batshuayi failed to materialise.

Jan Bednarek had been linked with a move to West Ham earlier in the day but ended up leaving Southampton on loan to another team in claret and blue as Aston Villa brought in the Polish defender.

Brooks was here, now he's in Lisbon

On the continent, Benfica completed the signing of American defender John Brooks from Wolfsburg, while Maxi Gomez left Valencia for Turkish side Trabzonspor.

Los Che brought in a replacement for Gomez in Justin Kluivert on loan from Roma after his move to Fulham fell through due to work permit issues.

In France, highly rated forward Amine Gouiri swapped Nice for Rennes in a reported club-record fee apparently worth €28million, while Lille secured a loan deal for Everton midfielder Andre Gomes.

As well as signing Aubameyang and Hector Bellerin and losing Braithwaite, Barcelona also said goodbye on a temporary basis to Ez Abde, who joined Osasuna on loan.

Deadline day has seen major transfers aplenty, with clubs across Europe pushing to complete final pieces of business before the window slams shut until 2023.

Barcelona have terminated Martin Braithwaite's contract, the forward widely expected to join Espanyol, while in France, Abdou Diallo completed a switch to RB Leipzig to begin an exodus from Paris Saint-Germain.

Further deals for both clubs are also on the cards, with a frantic end to the window expected in the final hours.

Premier League's power push

PSG's exodus was of benefit to English sides, Fulham signing Layvin Kurzawa on loan and Everton bringing Idrissa Gueye back to Merseyside three years after he left for the French capital. Gueye said: "There is no better feeling than coming back home. I've followed the team every week and watched how they play. For me, there is no better place than Everton so that's why I chose to come back here."

Fulham have also signed former Chelsea and Arsenal playmaker Willian on a free transfer.

Nottingham Forest hit number 19 for the window, drafting in Willy Boly from Wolves, while Southampton saw Jack Stephens move across the south coast to join Bournemouth on loan.

Arsenal's quest for a new midfielder has seen attention turn to Aston Villa's Douglas Luiz, though the Gunners face a stern test with bids reportedly rebuffed from the side they defeated 2-1 on Wednesday.

Chelsea look set to bring one of the long-running sagas of the window to a close, Pierre-Emerick Aubameyang poised to join from Barcelona. Marcos Alonso is expected to move to Camp Nou as part of that deal and the Blues may sell Billy Gilmour to Brighton and Hove Albion.

One player not on the move, however, was Joao Pedro as he confirmed he would remain at Watford amid reported interest from Newcastle United and Everton.

Europe's eye for business

On the continent, Julian Weigl moved to Borussia Monchengladbach on loan from Benfica. 

Free agent Florian Grillitsch has joined Ajax, who are said to have turned down approaches from Chelsea and Everton for Edson Alvarez and Mohammed Kudus respectively.

Krzysztof Piatek also departed Germany, leaving Hertha Berlin for Serie A side Salertina, and was followed to Italy by Aster Vranckx, joining Milan on loan from Wolfsburg.

The Serie A champions are not yet finished, with an announcement confirming the capture of Sergino Dest from Barcelona expected imminently.

In Spain, Luca Zidane, son of Zinedine Zidane, joined second-tier outfit Eibar on a free transfer following his exit from Rayo Vallecano and Ilaix Moriba joined Valencia on loan from Leipzig, with Gennaro Gattuso's side also closing in on signing Justin Kluivert from Roma following the collapse of a proposed move to the Premier League.

Real Sociedad were also in on the late action, landing forward Umar Sadiq from Tenerife, the Nigerian likely to be a replacement for Alexander Isak.

Fulham have confirmed the signing of former Chelsea playmaker Willian on a free transfer, as well as completing a loan move for Paris Saint-Germain's Layvin Kurzawa.

Willian, who left Corinthians in August after receiving death threats, had re-joined the Brazilian side last year when he had his contract with Arsenal terminated. 

The 34-year-old only spent a year at Emirates Stadium, having failed to come close to replicating the success he enjoyed in a seven-season stint at Chelsea.

Willian, who has penned a one-year deal, has now made the return to London with Fulham, who have enjoyed a bright start to the Premier League season under Marco Silva.

"I'm happy to be here, I'm happy to be back in the Premier League," Willian told the club's website. "Fulham is a special club, a club that wants to improve, that wants to fight for something bigger, so I'm here to help, and I cant wait to get started."

Willian marked Fulham's second acquisition of the final day of the transfer window, following on from Kurzawa.

The French left-back has signed on loan for the remainder of the season.

"I feel very, very happy to be here. It's a family here, everyone is very cool," said Kurzawa. "I've watched every Fulham game this season, and I can't wait to play with this team."

Fulham are reportedly in talks with Leeds United to sign winger Daniel James before the deadline, while also targeting PSV striker Carlos Vinicius, who spent the 2020-21 season on loan at Tottenham.

Chelsea are expected to be one of the major players on deadline day, having completed a deal for Wesley Fofana on Wednesday.

The Blues have been one of the big spenders during the transfer window and owner Todd Boehly is eager to bolster his squad after a slow start to the season.

Barcelona forward Pierre-Emerick Aubameyang has been linked with the Blues, along with Anthony Gordon, although Everton boss Frank Lampard insists he is not for sale.

TOP STORY – CHELSEA OFFERED CHANCE TO SIGN PSG'S NEYMAR

The Daily Mail claims Chelsea have been offered the chance to sign Neymar, but the Times reports that Paris Saint-Germain are now refusing to sell him in an apparent U-turn.

The 30-year-old Brazil international had been linked with a move away from Paris during the off-season, although nothing substantial materialised.

Chelsea were approached about Neymar, with PSG potentially open to letting him go as they seek to avoid any issues with UEFA's Financial Fair Play guidelines.

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– Chelsea have made a €50 million (£43m) bid for Ajax centre-back Edson Alvarez, according to the Telegraaf. The Blues have already added Fofana but want more reinforcements, with the Mexican able to also play in midfield.

– Chelsea are also interested in Aubameyang, with Fabrizio Romano claiming negotiations are progressing with Marcos Alonso involved in a deal with Barcelona. The Blues have also been linked with Milan's Rafael Leao, according to The Times.

– Mundo Deportivo reports that Barcelona and Inter have agreed to a deal for full-back Jordi Alba to join the Nerazzurri on loan. The deal is on the basis that Robin Gosens leaves Inter for Bayer Leverkusen.

– Milan are set to win the race to sign Barcelona's Sergino Dest, beating out interest from Manchester United, claims Gianluca Di Marzio. Dest will join the Rossoneri on a season-long loan with the option of a permanent deal.

– Newcastle United are in the race to sign Leicester City midfielder Youri Tielemans, claims the Mail. Arsenal are also interested in the Belgium international.

– Fulham have submitted a bid for Blackburn's Chile international Ben Brereton Diaz according to The Athletic. Rovers boss Jon Dahl Tomasson has said he would cost a lot of money, with Fulham's offer not disclosed.

– PSV have opted against selling 23-year-old Netherlands international Cody Gakpo amid interest from Leeds United and Southampton, reports The Athletic.

Chelsea are looking to make another massive long-term investment, with reports they are aggressively moving for 20-year-old RB Leipzig defender Josko Gvardiol in a deal that would cost £77.4million (€90m).

Gvardiol, who has 10 senior international caps for Croatia to his name, has established himself as one of the most exciting young defenders in Germany.

He has been linked to a host of elite clubs, but Chelsea appear to be at the front of the queue and would allow the centre-back to stay at Leipzig until next year.

TOP STORY – CHELSEA PLAN ANOTHER CENTRE-BACK SPLURGE FOR GVARDIOL

The Stamford Bridge club have made a number of big defensive signings in this window, with Kalidou Koulibaly and Marc Cucurella set to be followed by Wesley Fofana.

Koulibaly is 31, though, and has joined veteran Thiago Silva at the heart of the defence, explaining why Chelsea may already be looking at a succession plan.

Fabrizio Romano says the Blues are "in advanced talks" with Leipzig over a deal that would be completed now but only see Gvardiol make the move in 2023.

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– PSV forward Cody Gakpo appears destined for the Premier League, with The Telegraph reporting Everton, Leeds United and Southampton are all interested in a player believed to be valued around £30m.

– The Telegraph has named a list of potential Fulham targets, including former Chelsea winger Willian, Paris Saint-Germain defender Layvin Kurzawa, Roma winger Justin Kluivert and Marseille forward Bamba Dieng. 

– The Daily Mail is reporting Brighton and Hove Albion are investigating a move for Billy Gilmour, although Chelsea's lack of depth in midfield could complicate matters.

– Aston Villa forward Douglas Luiz has some high-profile admirers, with Matheus Leal reporting Liverpool have submitted a £20m bid, and The Telegraph adds Atletico Madrid are also prepared to make the same offer.

– Leicester City are negotiating a deal for their potential Fofana replacement in 24-year-old Reims centre-back Wout Faes, believed to be worth £17.2m, according to the Daily Mail.

Chelsea continued their frustrating start to the Premier League season with a disappointing loss at Southampton – which had previously been a happy hunting ground.

The Blues took an early lead but could not hold off a Southampton comeback, leaving Thomas Tuchel's side with just two wins from their opening five league games.

Brighton and Hove Albion's unbeaten start came to an end against Fulham at Craven Cottage, Crystal Palace conceded a late equaliser against Brentford, while Leeds United and Everton shared the spoils in a fiery 1-1 draw at Elland Road.

Here, Stats Perform unpacks the pick of the data from Tuesday's fixtures in the English top flight.

Southampton 2-1 Chelsea: Sterling delivers but Saints finally sink Blues at home

Romeo Lavia and Adam Armstrong cancelled out Raheem Sterling's opener as Southampton beat Chelsea at home in the Premier League for the first time since March 2013.

Saints were winless in nine games at St Mary's against Chelsea in the competition and would have feared a familiar fate after Sterling poked home in the 23rd minute.

That marked the forward's 169th goal involvement (112 goals, 57 assists) in the top flight, a tally bettered by only Harry Kane (230) Sergio Aguero (209 and Jamie Vardy (175) since Sterling made his debut in March 2012.

But Lavia soon hit back as he became the fourth youngest Southampton player to score in the Premier League, with the recent arrival aged just 18 years and 236 days.

A smart Armstrong finish then inflicted consecutive top-flight away defeats on Chelsea for the first time under Tuchel, who may have reasons for concern after an underwhelming start to the new campaign.

Indeed, Chelsea (W2 D1 L2) have lost two or more of their first five games in a Premier League season for just the second time this century. The last time it happened, they finished 10th in 2015-16 after opening with three losses in five games.

Fulham 2-1 Brighton and Hove Albion: Mitrovic ends Seagulls' flying start

Brighton headed to Craven Cottage unbeaten in nine league games, winning six of those, but were undone by Aleksandar Mitrovic and a Lewis Dunk own goal.

Mitrovic continued his fine form in front of goal for his 48th-minute opener, scoring for a fourth time in the Premier League against the Seagulls, more than he has managed against any other side in the competition.

The Serbian's strike also marked his 100th league goal in Fulham colours before Dunk turned into his own net – his sixth Premier League own goal, more than any other player since the start of the 2016-17 season.

Richard Dunne (10), Martin Skrtel (7), Phil Jagielka (7) and Jamie Carragher (7) are the only players to find their own net more in Premier League history than Dunk, who endured a night to forget.

Alexis Mac Allister offered brief hope of sparing Dunk's blushes with a penalty, but Fulham held on to reach eight points from five games, their best start to a top-flight season since the 2012-13 term (nine points).

Crystal Palace 1-1 Brentford: Zaha-reliant Eagles suffer more London derby frustration

Wilfried Zaha continued to carry the hopes of Selhurst Park on his shoulders, but his curling effort was not enough to see Palace to a rare London derby victory.

The Ivory Coast international found the top-right corner in the 59th minute to open the scoring, his 13th goal in 20 appearances in the Premier League in 2022, as many as he managed in his previous 45 games in the competition.

Zaha has also scored six of Palace’s last seven home league goals, but the Eagles could not hold out for what would have been just a third win in their last 20 top-flight London derbies.

Yoane Wissa denied Palace in the 88th minute with a fourth league goal in his last eight games on the road.

Brentford have now avoided defeat in five of their last eight Premier League games where they conceded first (W2 D3 L3), while Palace have won just one of their last five when opening the scoring in the league.

Leeds 1-1 Everton: Lampard's men let another lead slip

Everton remain winless this season in the Premier League (D3 L2), despite taking the lead at Elland Road through Anthony Gordon. Expecting Everton to hold a lead has become a fool's game.

Luis Sinisterra's leveller means that since Frank Lampard's first league game in charge of Everton in February, only Leicester (16) and Wolves (14) have dropped more points from winning positions than the Toffees (13).

Leeds would have seen this as an opportunity to put three more points on the board, but at least their unbeaten run at home continues. They have earned eight points from their last four league games at Elland Road (W2 D2), which is as many as they had mustered from their previous 11 (W2 D2 L7).

Will Gordon stay with Everton beyond Thursday's transfer deadline, or could the links to Chelsea see him move on? He has now scored two goals in his last two Premier League games, having netted just four in his first 52 appearances. His last two strikes have been away from home, with each of his first four coming at Goodison Park.

Mikel Arteta applauded Arsenal's grit as they proved their ability to win ugly against Fulham, but he is not getting carried away about title talk.

Arsenal preserved their perfect start to the Premier League season with a 2-1 win over the Cottagers at the Emirates Stadium on Saturday.

It was arguably the least fluent Arsenal have looked this season but they managed to get the job done, with Gabriel Magalhaes getting the winner to make amends for the error that initially gifted Aleksandar Mitrovic the opening goal.

Captain Martin Odegaard had levelled for the Gunners prior to Gabriel's 85th-minute goal, which ensured Arsenal began the season with four successive wins for the first time since 2004.

Arsenal have routinely been criticised for a perceived lack of character over the years, but Saturday's success suggested the current team may have more about them.

"Big boost, winning like this is really nice," Arteta said.

"We made a mistake and they punished us but then how we reacted against adversity, the connection with the supporters, the way we went about it, the team believed.

"They wanted to win the match, they went for it and we managed to do it."

Regardless of results in the remaining matchday four fixtures, Arsenal will head into the midweek games at the top of the table and with the last remaining 100 per cent record in the division.

The Gunners have garnered much acclaim for their start to the campaign, with Arteta's side playing attractive – and effective – football prior to the Fulham win.

Arteta is not getting sucked into any talk of a title challenge, though.

"No, it's the start of the season," he said when asked if they are already in a title race.

"This is a long marathon. Be humble, and hungry."

Arsenal face Aston Villa next on Wednesday before a trip to Old Trafford four days later.

Liverpool equalled the Premier League record for the biggest win after putting Bournemouth to the sword with a 9-0 victory at Anfield – becoming only the fourth side to score nine goals in a game in the competition after Manchester United, Leicester City and Tottenham.

Striker Roberto Firmino opened his account for the season with a brace to hit a landmark 100 goals for Liverpool, while elsewhere in England's north west Manchester City won a Premier League game after being 2-0 behind at the break for the first time, beating Crystal Palace 3-2.

Manchester United secured a second win in a week with a 1-0 win against Southampton, ending a run of seven-consecutive away defeats in the Premier League, and 10-man Chelsea beat Leicester City 2-1 – which saw back-to-back dismissals for the Blues, the first time since under Jose Mourinho in 2014.

Elsewhere, Brighton maintained their fine start to the season with a 1-0 win against Leeds United, Brentford held Everton to a 1-1 draw and Arsenal came from behind to beat Fulham 2-1.

Stats Perform has taken a dive into Opta's data pool to present a number-led review on the best of the day's Premier League action.

Liverpool 9-0 Bournemouth: Reds run riot to equal Premier League record

Jurgen Klopp's men saw plenty of records fall their way as they picked up a first Premier League victory of the season at the fourth time of asking, equalling a club record for their biggest margin of league victory – when beating Crystal Palace 9-0 in 1989 and Rotherham Town 10-1 in 1896.

A first-half blitz saw the Reds score five in the first half of a Premier League game for the first time, while it was the first occasion they had scored five in the first half of a top-flight match since October 1927 against Portsmouth.

Firmino was undoubtedly the star of the show, becoming the first Liverpool player to be directly involved in four goals in the first half of a single Premier League match (one goal, three assists), and a second goal after the break saw the Brazilian become just the third Liverpool player to have a hand in five goals in a single Premier League match after Mohamed Salah against Watford in March 2018 and Luis Suarez versus Norwich in December 2013.

It was also a day for the next generation, with goals from Harvey Elliott and Fabio Carvalho, both 19, seeing Liverpool have two different teenagers score in the same Premier League game for the first time in their history.

For Bournemouth, the loss hands Scott Parker's side an unwanted record having conceded 16 goals in the first four games in the Premier League, more than any other side, while their aggregate score against Liverpool in the past seven Premier League matches stands at 28-1 against.

Manchester City 4-2 Crystal Palace: Haaland hits hat-trick as champions break tradition

Falling 2-0 down in the first half, it appeared City were set for another surprising home defeat to Crystal Palace, but a valiant response after the break saw Pep Guardiola's side break tradition – coming back from a two-goal deficit at the break to win a Premier League match for the first time ever, having drawn two and lost 51 of the previous 53 occasions.

Performances will be concerning, however, with City falling two goals behind in four of their past six Premier League matches, as many as in their previous 84 matches combined.

Both goals came after 21 minutes, marking the earliest City have been two behind at home in the Premier League since December 2010 against Everton (2-0 down after 19 minutes).

City have been formidable when falling behind, though, and a quick start for Haaland to life at City will be extremely encouraging, netting his fourth hat-trick in Europe's big five leagues and becoming just the fourth player to score six-or-more goals in their first four Premier League appearances after Diego Costa, Sergio Aguero and Mick Quinn.

Palace can at least be encouraged by the performance of Eberechi Eze, who is just the third player to provide an assist in three consecutive away appearances for the Eagles after John Salako in 1992 and Christian Benteke in 2018.

Arsenal 2-1 Fulham: Gunners grind out result to maintain 100 per cent record

For only the third time in Premier League history, Arsenal have won each of their opening four matches in a season. The Gunners have not managed that feat since 2004-05, when they went on to finish runners-up, and in 2003-04, when they won the title.

Mikel Arteta's side showed they were made of sterner stuff, conceding first in the second half and going on to win for the first time since Boxing Day 2013 against West Ham. It marked the manager's 100th league match in style, with Arteta picking up 100 points in his second 50 games (W32 D4 L14) after accruing 75 in his first 50 (W21 D12 L17).

Gabriel's winning goal was his eighth strike in the Premier League since the start of 2020-21, more than any other central defender, while Martin Odegaard scored his third in three matches, as many as he netted in his previous 24.

For Fulham, a poor record in London derbies was maintained as the Cottagers have won just one of their past 26 in the Premier League, drawing five and losing 20, though Aleksandar Mitrovic netted his 100th goal for the club in all competitions – only Mohamed Salah (133), Harry Kane (121) and Ivan Toney (106) have scored more in England's top four tiers in that time.

Gabriel Magalhaes made amends for a terrible mistake by scoring a late winner as Arsenal maintained their 100 per cent Premier League record with a 2-1 victory over Fulham.

Aleksandar Mitrovic capitalised on Gabriel's error to give the Cottagers the lead with his 100th goal for the club against the run of play, as Saturday's London derby burst into life in the second half at Emirates Stadium.

Martin Odegaard equalised with a deflected strike and Gabriel scrambled the ball home in the 85th minute after former Arsenal goalkeeper Bernd Leno flapped at a corner.

Victory for the Gunners in Mikel Arteta's 100th Premier League game in charge made it four out of four in the top flight this season and put them back at the top of the table.

Arsenal zipped the ball around with swagger in a promising start and Granit Xhaka burst into the penalty area to volley off target after Gabriel Jesus set him up.

Leno produced a fine save to deny Bukayo Saka an opening goal when the winger found himself through one-on-one, in a first half where Arteta's side dominated but lacked a cutting edge.

Leno was called into action again early in the second half, palming away Odegaard's drive and smothering a shot from the lively Jesus.

It was Fulham who took the lead 11 minutes into the second half courtesy of a gift from Gabriel, who was made to pay for dallying on the ball when Mitrovic robbed him and slotted beyond Aaron Ramsdale.

Arsenal were level eight minutes later, though, when the excellent Odegaard's left-footed shot from just inside the area deflected in off Tosin Adarabioyo.

Mitrovic almost restored Fulham's lead with a powerful header that tested Ramsdale's reactions and Ben White's block thwarted Bobby De Cordova-Reid following up.

Eddie Nketiah flashed a shot wide of the far post and fired straight at Leno as Arsenal piled on pressure, but Gabriel pounced to prod in from close range when the Fulham keeper made a mess of trying to deal with a corner from the left.

Nathaniel Chalobah could have snatched a point, but Ramsdale denied him to ensure Arsenal have maximum points in a promising start to the campaign.

The EFL Cup third round will see Premier League champions Manchester City host Chelsea while holders Liverpool will play League One Derby County at Anfield.

Erik ten Hag's Manchester United are set to welcome Aston Villa to Old Trafford and there is another enticing all-Premier League clash between Nottingham Forest and Tottenham.

Brighton and Hove Albion will travel to Mikel Arteta's Arsenal as one of the seven games to feature two top-flight teams facing each other.

League Two Crawley knocked out Premier League Fulham on Tuesday, and they are rewarded with a visit to Championship outfit Burnley.

Meanwhile, last season's Europa League semi-finalists West Ham United will face second-tier Blackburn Rovers.

EFL Cup third-round draw in full:

Stevenage v Charlton, Leicester City v Newport County, West Ham United v Blackburn Rovers, Wolves v Leeds United, Nottingham Forest v Tottenham, Manchester United v Aston Villa, Bournemouth v Everton, Liverpool v Derby County, Burnley v Crawley Town, Bristol City v Lincoln City, Manchester City v Chelsea, MK Dons v Morecambe, Newcastle United v Crystal Palace, Southampton v Sheffield Wednesday, Arsenal v Brighton and Hove Albion, Brentford v Gillingham.

Ties will be played week commencing November 7.

Chelsea lost 3-0 to Leeds United on Sunday and it would appear that defeat has sparked the Blues into action.

New owner Todd Boehly has been keen to make his mark since arriving at Stamford Bridge, bringing in Raheem Sterling, Kalidou Koulibaly and Marc Cucurella among others.

But head coach Thomas Tuchel wants more. Leicester City defender Wesley Fofana is a priority target for the defence, while last week Chelsea had two bids rejected by Everton for Anthony Gordon.

Now it would appear the Blues are confident of completing the signing, while they are also reportedly in talks to land a second attacker.

TOP STORY - CHELSEA IN FOR GORDON AND LEAO

The Times reports that Chelsea will this week push ahead and match Everton's £50million asking price for winger Gordon, who scored four goals in a breakthrough Premier League season last term.

Everton boss Frank Lampard stressed the importance of Gordon to his plans, and played the 21-year-old against Nottingham Forest on Saturday, but also suggested that a decision might have to be made if a bid was too good to turn down.

Gordon might also be joined in moving to Stamford Bridge by Milan star Rafael Leao. The Portugal international scored 11 times for the Rossoneri as they won Serie A last season, and the same report claims that Chelsea are in talks with the Italian champions over a move for the 23-year-old.

ROUND-UP

- Several outlets are reporting that West Ham have struck a deal with Chelsea to sign left-back Emerson Palmieri for around £13million.

- Eric Bailly is close to joining Marseille on loan from Manchester United, according to Fabrizio Romano.

- The Telegraph claims Newcastle United have been told they must pay £30million to buy striker Joao Pedro from Watford.

- Villarreal coach Unai Emery told El Larguero that Edinson Cavani could join the club, while he also said that Juan Foyth is of interest to Barcelona.

- Everton were hoping to have Idrissa Gueye and Mohammed Kudus signed but have bumped into difficulties with Paris Saint-Germain and Ajax respectively, says The Times.

- Fabrizio Romano also reports that Fulham and Roma will hold further talks this week over Justin Kluivert.

- Barca defender Samuel Umtiti will join Lecce, says Gianluca Di Marzio.

Newcastle United will travel to League Two side Tranmere Rovers in the second round of the EFL Cup.

The Magpies, who are one of the richest clubs in the world, will travel to Prenton Park later this month after Micky Mellon's men beat Accrington Stanley on penalties in the first round on Tuesday.

Frank Lampard's Everton travel to League One outfit Fleetwood Town, while Leeds United host Barnsley at Elland Road.

Aston Villa travel to Bolton Wanderers, Brighton and Hove Albion visit Forest Green Rovers, and Fulham are on the road to Crawley Town.

All fixtures will take place during the week commencing August 22, with the seven Premier League sides in European competition set to join in round three. 

EFL Cup second-round draw in full:

Northern Section

Bolton Wanderers v Aston Villa
Derby County v West Brom/Sheffield United
Wolves v Preston North End
Leeds United v Barnsley
Fleetwood Town v Everton
Sheffield Wednesday v Rochdale
Tranmere Rovers v Newcastle United
Rotherham United v Morecambe
Barrow v Lincoln City
Stockport County v Leicester City
Bradford City v Blackburn Rovers
Grimsby Town v Nottingham Forest
Shrewsbury Town v Burnley

Southern Section

Stevenage v Peterborough United
Norwich City v Bournemouth
Newport County v Portsmouth
Oxford United v Crystal Palace
Watford v MK Dons
Colchester United v Brentford
Wycombe Wanderers v Bristol City
Walsall v Charlton Athletic
Crawley Town v Fulham
Cambridge United v Southampton
Gillingham v Exeter
Forest Green Rovers v Brighton and Hove Albion