If there is one thing football fans will simply never be calm about, it is the amount of money their club spends on transfers.
No matter how many new, shiny players their team signs, that brief release of endorphins they get from watching YouTube compilations, checking Twitter for updates and finally seeing some over-produced nonsense of a reveal video soon dissipates and it's on to the next one.
Having said that, you wonder what it must have been like to be a Nottingham Forest fan during the transfer window, which finally closed on Thursday.
Back in the Premier League for the first time since 1999, Forest are determined to cement their place in the top tier.
Whatever anyone thinks about the quality of the arrivals, the club absolutely went for quantity as an incredible 21 players came through the door at the City Ground at a total cost – according to Transfermarkt – of £145.76m. Only Chelsea (£251.09m), Manchester United (£214.22m) and West Ham (£163.80m) spent more in the Premier League.
At the other end of the scale, the spending of the team that finished two places above Forest in the Championship last season, Bournemouth, has been comparatively meagre.
The Cherries committed just £24.21m to incomings, with three of their six new arrivals in the window coming in on free transfers, and one a loan.
Head coach Scott Parker was sacked on Tuesday after making his feelings known on the lack of investment from above after his team's 9-0 humbling at Liverpool.
But which approach is likelier to pay off in the long run? You would think Forest's launching of money at anything and everything will give them a better chance of staying up, and possibly even challenging higher up the table in future, but football is rarely that simple.
Using fees from Transfermarkt, Stats Perform has taken a look at the past 10 years of spending from the Premier League's promoted clubs to see how those who splashed the cash in their first season back in the big time fared.
Forest have, unsurprisingly, spent more than any promoted team in Premier League history.
The only club to have come close was Aston Villa in 2019-20, forking out £143.55m after they got themselves back into the top flight.
While it worked as they avoided relegation, they did so by the skin of their teeth, with the final-day draw at West Ham keeping them safe by a single point.
Their survival was largely down to the brilliance of Jack Grealish, who was already there, though some of their signings that season remain at the club - such as Tyrone Mings, Ezri Konsa, Douglas Luiz and Marvelous Nakamba.
There have only been two other clubs to spend more than £100m in their first season back in the English top flight and both came in the 2018-19 campaign, with very different results.
Wolves' outlay of £101.48m saw them challenging for the European spots, finishing seventh with 16 wins and 57 points, ahead of Everton, Leicester City and West Ham.
Fulham, on the other hand, spent slightly more (£104.85m), but it did them no good at all as they finished 19th and went straight back down to the Championship, leaving them lumbered with a lot of expensive players with big contracts.
They have managed to recover since, and invested £55.26m after promotion last season, but it was proof if it were needed that big spending is not even a guarantee of survival, let alone success.
There have been just five clubs that have spent less than Bournemouth in preparation to make the jump from the second tier to the Premier League since the start of the 2012-13 season.
Two of them came in that campaign, and as above, with mixed results. Reading spent just £9.74m and unsurprisingly went back down, while West Ham forked out £21.51m on new recruits and finished 10th, and have remained in the Premier League ever since.
The same thing happened in 2014-15 as Burnley's spend of £11.36m was not enough to keep them up, while Leicester's outlay of £20.57m is the least any promoted team has spent without going back down in the past decade. A year later, they won the league.
The least any promoted team has ever spent was fairly recently, with Norwich City deciding they would try and mix it among the best in the land in 2019-20 with an outlay of just £7.93m. It did not work.
Those stories do not really allow us to draw any conclusions though, given the vastly differing fortunes between clubs who appeared to follow similar volumes of spending.
That rings true throughout the past 10 years, with some interesting outcomes along the way.
In the 2013-14 season, Cardiff City (£41.23m) spent more money than both fellow promoted sides, Hull City (£27.99m) and Crystal Palace (£29.70m), but were the only one of the three to go back down.
The 2017-18 campaign is the only one in the past decade that has seen all three promoted sides stay up, with each of them spending between £40-60m (Newcastle United - £41.85m, Huddersfield Town - £51.08m, Brighton and Hove Albion - £59.85m).
In the 2020-21 campaign, only high-spending Leeds United (£96.12m) stayed up of the promoted teams, with West Brom (£37.93m) and Fulham (£33.53m) going back down.
However, last season, only low-spending Brentford (£33.03m) stayed up, with Watford (£39.15m) and Norwich (£57.20m) going back down.
Across the past 10 seasons, the team that spent the most out of the three newly promoted sides has ended up being relegated in five of them, while in seven of the past 10 seasons, the team that spent the least of them has been relegated.
So, what can we gleam from all this?
Essentially, spending money does appear to provide a slight upper hand. Those who have spent more have given themselves a better chance of staying up, but arguably not by the extent you would expect, or even to the extent that makes doing so worthwhile.
Those who choose to be more frugal seem to pay for it eventually, apart from those who already had a strong squad or structure anyway, such as West Ham in 2012-13.
As is the case throughout the game, spending money will only work if it is done with intelligence and the players purchased are utilised efficiently.
Forest will be hoping Steve Cooper can continue to control the wheel as ably as he did in the Championship, but for whoever takes over at Bournemouth, this season might be like getting ahead of Formula One cars in a Ford Focus.
Vlahovic out of Juventus clash with Milan
Dusan Vlahovic will miss Juventus' trip to Milan in Serie A this weekend and is also a doubt for the Champions League game at Aston Villa, head coach Thiago Motta has confirmed.
Vlahovic returned from the international break with a muscle problem in his left thigh, and the manager, after he confirmed the Serbian's absence for Saturday's game at San Siro, was asked about his chances of playing on Wednesday at Villa Park.
"I don't know. He definitely won't be there tomorrow. We hope to have him back as soon as possible," Motta told a press conference on Friday.
"Injuries are part of football. Now it's Vlahovic's turn, but we'll keep playing with the same principles, attacking and defending together."
Vlahovic is the latest of Motta's injury problems at Juventus. Argentine winger Nicolas Gonzalez missed the last six league games and is still unavailable, while Poland striker Arkadiusz Milik is a long-term absentee.
Brazilian midfielder Douglas Luiz will also miss the game with Milan and defender Juan Cabal recently suffered an Anterior Cruciate Ligament (ACL) injury, the same issue which will keep fellow defender Gleison Bremer out for the rest of the season.
"I'm really disappointed for Cabal because, like Bremer, he'll be out for a long time," Motta said.
"This is another reason to push ourselves, to commit that bit more so that these absences don't weigh too heavily."
Juventus go into the game as the only unbeaten side in Serie A but find themselves sixth in the standings in what is so far a very tight title race, with just two points separating Motta's side from leaders Napoli.
"It's very balanced and this is good for both us and the public," Motta said.
"We must all try to continue like this. We have to try to get as many positive results as possible."
Milan are one place behind Juve but six points off Motta's side.
'Super simple' – Lille president rules out January exit for Jonathan David
Lille president Olivier Letang has categorically ruled out a January exit for forward Jonathan David amid links with a number of European clubs.
David is out of contract at the end of the season and has been touted as a target for the likes of Bayern Munich, Juventus and Barcelona.
Speaking this week, the Canada international named Barcelona as his "dream" club but suggested he would prefer not to leave Lille mid-season.
And in an interview with After Foot RMC, Letang confirmed no bids have yet been tabled ahead of the January window.
"We are not going to sell him in January, and we have not received any offer for him," he said.
"Jonathan's situation is super simple. We are very happy to have him with us.
"Last season he had one more year left on his contract. We were trying to qualify for the Champions League.
"You have a guy who scores 20 to 25 goals a season. We had no obligation to sell him."
David is into his fifth season with Lille and has scored 97 goals in 202 games for the Ligue 1 side in all competitions while assisting a further 18.
Seven of those goals have arrived in 11 appearances this term, including in Champions League games against Real Madrid, Atletico Madrid and Juventus.
The 24-year-old's best league season with Lille saw him score 24 goals in 2022-23, while he has netted 19, 15 and 13 in the other full campaigns.
Lille chief Letang reiterated that David has been offered a new deal to stay on at Stade Pierre-Mauroy, but selling him has never been an option.
"He is a player who scores between 20 and 25 goals and helps us qualify for the Champions League," he said.
"Plus, Jonathan loves Lille, which is his club. Our position was very clear from the beginning – we think of the athlete.
"Obviously, he already has an offer that is in his hands, the ball is in his court."
Hurzeler: Brighton need to 'work to get momentum' despite Man City win
Brighton and Hove Albion boss Fabian Hurzeler believes his players need to rebuild their momentum following a two-week break after their 2-1 victory over Manchester City.
The Seagulls came back from a goal down in dramatic fashion to inflict City's fourth successive defeat in all competitions last time out.
Though the international break came at a bad time for his in-form team, Hurzeler refused to criticise the schedule ahead of their trip to the Vitality Stadium.
"You always have to work to get momentum. It's always a new game and no matter if there's a break between games or not, the game starts from zero," he told a pre-match press conference.
"You have to go into the game and do the things you can influence to the maximum.
"You can't say 'we won against Manchester City and now the momentum will keep going', it's about fighting for momentum.
"It's a new game, a different challenge and a really big challenge because Bournemouth are one of the strongest teams at the moment."
Bournemouth have also beaten City recently, with the Cherries also triumphing over Arsenal and Southampton in their last three home matches.
"They can play very intense, they run a lot, they have individual quality, they are in good shape. For me at the moment, they're one of the best teams in the league," Hurzeler said of the Cherries.
Bournemouth manager Andoni Iraola, meanwhile, was keen to stress that his players need to keep their concentration against Brighton. The Cherries were beaten 3-2 away to Brentford last time out, despite having taken the lead twice.
“You never want to lose the last game before the break because at the end you remember the last feeling. We will remember this week, the actions here against Brentford," he said.
"We can prepare very well for the game against Brighton, that is going to be also very demanding.”
PLAYERS TO WATCH
Bournemouth – Evanilson
Evanilson has scored four goals for Bournemouth since joining the club in August. He is tied with Antoine Semenyo as the club's top scorer, although his goals have come in one fewer appearance.
The Brazilian forward has found the net in three successive matches and will become the first Bournemouth player since Callum Wilson in 2019 to score in four straight top-flight games should he do so on Saturday.
Brighton – Danny Welbeck
Danny Welbeck is Brighton's leading scorer so far this season, with six league goals – a total that includes three opening goals.
He has scored two away goals so far in the current campaign, coming on the opening day at Everton and the only goal of the game at Newcastle United last month.
MATCH PREDICTION: DRAW
Bournemouth come into this in 12th place in the Premier League on 15 points after 11 matches, having lost 3-2 to Brentford in their most recent game.
At home, though, they have taken 10 points from five matches (three wins, one draw, one loss) and come into this with three successive victories at the Vitality Stadium. They have never won four Premier League home games in a row.
Brighton have earned seven points from five away games (two wins, one draw and two losses) and, despite being six places above their hosts in the table, there are just four points between them.
While Bournemouth have won four of their five Premier League home games against Brighton, Fabian Hurzeler's side come into this in good form having won three of their last five (one draw, one loss) Premier League matches – as many victories as they managed across their previous 16 league games (six draws, seven defeats).
OPTA WIN PROBABILITY
Bournemouth – 41.2%
Draw – 25.1%
Brighton – 33.7%
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