Such is the instantaneous nature of social media that one miss, one innocuous incident can see a player written off as a "fraud" or "finished".

It's up to every one of us how much importance we tie to those individual comments. Maybe they're jokes, maybe they're serious. But when you see thousands of likes or retweets on them, you get a picture of how widespread these quick judgements are, and in that sense it doesn't really matter if they were in jest or not.

This isn't to say we didn't use to be like this, the difference is now many of us have at our fingertips an outlet that reaches thousands of people within seconds.

Darwin Nunez came in for such treatment in pre-season. During a meaningless friendly against Manchester United, the Uruguayan missed a big chance and quickly became the target of ridicule on social media.

Granted, he had recently been signed for a lot of money, but the hysteria – given the game had nothing riding on it – was remarkable. For what it's worth, he scored four in one match nine days later.

Since then, a lot of column inches have been dedicated to Nunez, which is a bit fairer now the season's in full flow.

One thing many agree about is how the striker appears to be one of the most chaotic footballers in existence, but this shouldn't cloud what he's doing well. He's raw, but if you scrape away the surface, the signs for Nunez and Liverpool are very promising.

Untapped potential

Jurgen Klopp hit the nail on the head last week when talking about Nunez's potential. In his eyes, the 23-year-old potentially has an "incredible" ceiling, but he acknowledged there was still so much work for the striker to put in that it was unclear how good he'll eventually become.

"Nobody knows, he doesn't know. Nobody knows, there is a lot [of potential] and it is so exciting, but he has to stay fit, he has to be available all the time," Klopp said. "That's all important in the life of a professional football player. We have to work on all different areas. Then, the potential is incredible. It's not only speed, the attitude is really good, he is a real worker.

"Again, I tell you – and I know there are some people out there who think, 'Technically, not sure, first touch...' – it is incredible. That he doesn't bring it on the pitch all the time, the first touch might be here or there sometimes, is nothing to do with technique, it is just a bit too late, awareness, orientation and all these kind of things, but it is all possible to develop and to learn. That's where we are at, it's really exciting, but where it can go, I have no idea."

There was always going to be scrutiny for Nunez because of the transfer fee, but would there have been as much were it not for Erling Haaland's ridiculous start? Probably not, as they were brought in around the same time and both considered by many as the so-called final pieces of the puzzle for their respective teams.

As the past few months have shown, Haaland is a phenomenon, that's not up for debate. But Nunez taking a little more time to truly settle doesn't make him any less promising than he was deemed at Benfica.

In fact, you could argue his output has exceeded expectations at this point.

Darwin's evolution

"His numbers are incredible, to be absolutely honest," Klopp also said of Nunez last week. "If you speak about xGs [expected goals], I am pretty sure his xGs are pretty high as well. He had a few chances which he missed, but he scored as well. He is involved in a lot of finishing moments, a lot of things."

Klopp is correct here – the data firmly backs him up. While Nunez's tally of three Premier League goals doesn't sound much, we shouldn't forget he's already served a three-match ban for getting sent off against Crystal Palace. His record of 0.6 goals every 90 minutes is bettered by only seven players.

With that in mind, Nunez's 432 Premier League minutes is fairly low, but he's managed to pack a lot of action into that limited period – hence the "chaotic" appraisal earlier.

He ranks inside the top 10 for goal involvements per 90 minutes (0.8) and minutes per goal (144), but it's in the shooting metrics where Nunez's productivity really shines through.

No one is registering more attempts on a per-90-minute basis than Nunez (6.7), while only Haaland (2.6) is getting more shots on target than the Uruguay forward (2.5) each game.

But perhaps crucially, and back to Klopp's point, his non-penalty xG (per 90) is 0.76, only fractionally behind Haaland's league-best 0.81.

Of course, the issue here is Nunez isn't finishing as many chances as the average player would be expected to given the quality of the openings, while Haaland has been exceptionally ruthless with his opportunities.

But it would be more concerning if he wasn't getting chances at all.

Nunez's struggles could be explained by any number of factors such as confidence, adaptation, the roles he's being asked to play, maybe even a desperate need to impress, and that might explain some of his more erratic decision-making.

But the expectation is that with time and composure Nunez's figures will eventually level up with his xG. On the evidence of his attributes until now, when they do, Liverpool will have an exceptional striker on their hands.

Liverpool are an example to follow for Tottenham coach Antonio Conte, who has no issues with Jurgen Klopp's disparaging comments on Spurs' style of play.

Spurs host Liverpool on Sunday, with the sides separated by 10 points.

While Conte's team are third, five points adrift of Premier League leaders Arsenal, Liverpool head into the clash on the back of successive defeats to Nottingham Forest and Leeds United, leaving them ninth.

Last season, both league meetings between Liverpool and Spurs finished all square, with a thrilling 2-2 draw at the Tottenham Hotspur Stadium in December, while the Anfield fixture in May ended 1-1.

After the latter match, in which Spurs had only eight shots to their hosts' 22 but finished with a similar expected goals (xG) value to Liverpool (1.3 to 1.4), Klopp was frustrated by Conte's defensive approach, saying: "I don't like this kind of football... I cannot coach it. I think they are world-class and they should do more for the game – world-class players block all the balls."

Conte shrugged off Klopp's comments, insisting there is no bad blood between himself and the Liverpool manager, though the Italian was quick to note it was a result that ultimately played into the Reds falling short of the title.

He said in a press conference: "Yeah, but if you remember he lost the Premier League for this result.

"I understood his frustration. They lost the title for these two points. But you know, instead we reached the Champions League with that draw.

"It's OK, every coach has to speak for his team – and for every coach it's important to understand the best strategy to reach a good result.

"Honestly, I have seen again the last game we played against Liverpool and, if there was a team that deserved to win, it was Tottenham, not Liverpool.

"But I understand after a game when you felt you lost the Premier League to say something wrong against another team, but he has said sorry because he understood.

"No problem for me. When you are angry, it's very difficult sometimes to control your emotion."

Spurs splashed the cash in order to bolster Conte's squad heading into his first full season in north London - business which seems to be paying off, with Tottenham having also progressed to the last 16 of the Champions League.

And Conte sees Liverpool's model as an ideal one to follow.

"I think that Liverpool have to be proud because in the last five years they were the big, big rivals for Manchester City," Conte said.

"Without Liverpool, I think it could be like Italy with Juventus.

"For this reason, they have to be proud to reach this level and I think they improved a lot in these years. Sure, they spent money, but Klopp has changed Liverpool and the club gave him the possibility to invest.

"We are talking about an important club in the world with the possibility to spend a lot of money, but it's important to spend the money in the right way.

"I think it was really difficult to become the rival to City and you need the important players, you need the players to be really strong if you want to win. Otherwise you have to be honest and say you have other ambitions."

Liverpool manager Jurgen Klopp lamented the fact the World Cup will be held in Qatar and said the media should have done more to hold FIFA to account.

The tournament is due to begin on November 20 after Qatar won the right to stage it in controversial circumstances 12 years ago, when FIFA also announced Russia as the 2018 hosts.

Those decisions came under heavy scrutiny amid allegations of corruption within world football's governing body, which has since undergone a reshuffle following the exit of embattled former president Sepp Blatter.

Critics have cited several reasons why Qatar is not a suitable host nation, with its human rights record, treatment of migrant workers and laws against same-sex relationships of particular concern.

For its part, FIFA has urged competing nations to "focus on the football", but that will do little to assuage the fears of the tournament's most impassioned critics, which includes human rights organisations such as Amnesty International.

Klopp felt it was too late to effect any change now and suggested the media should have done more and acted sooner to prevent the situation from unfolding the way it has.

"I watched an old documentary about the whole situation when it got announced that Russia and Qatar are the places for the next two World Cups," he said on Friday.

"I think it was the first time in history that they announced two in one. And the whole situation around it, we all know how it happened and how we still let it happen and no legal thing afterward. It was still hidden everywhere. And you think, wow, how could that all happen?

"It's 12 years ago and now it's here and it's coming. It has nothing to do with Qatar, they won the World Cup and it's now it's there.

"We talk about human rights in a sense of the people who have to work there in circumstances, which are, say it nicely, difficult. So, we couldn't play the World Cup there in the summer, because of the temperature. It's now pretty hot. And there was not one stadium in Qatar or maybe one.

"They have to build stadiums and nobody thought about that. I don't think everybody mentioned it that day. That is what makes you angry. How can it not? Again, I watch it from a football point of view and I don't like the fact that now players from time to time get in a situation where they have now to send a message.

"You are all journalists; you have should have sent a message. You didn't write the most critical article about it or not about it because it's Qatar. 

"Now it's there and I'll let them play the games. Let them just play the games...and don't put Gareth Southgate constantly in a situation where he has to talk about everything. I'm not a politician who has an opinion. And he's not a politician.

"He's the manager of England, let him do that and if you want to write something else about it, then do it but by yourself without asking us and all these kinds of things. And Klopp said and Southgate said, and all these kinds of things as if it will change anything. We all, you more than I, let it happen 12 years ago."

Klopp continued to rail against the lack of intervention when the tournament was first awarded and conceded this would be "different from other World Cups".

"Do you really think that we did enough in the first place? Now making a story of it when it's happened...and getting players under pressure questioning these kinds of things," he said.

"Things are organised by other people and I don't say you let it happen. But we all let it happen. At that time, everything was on the table. Everything was on the table. It was that long ago when we really could have sorted it.

"It's not to say anything about Qatar. They won the World Cup. I can understand for whatever reason, it's fine. I want a lot of things and don't get them and carry on with it. I will watch games, of course. But yes, it is different from other World Cups."

That Football Association (FA) will appeal against the sanction imposed on Jurgen Klopp for his red card during Liverpool's win over Manchester City last month.

Klopp was shown a red card for furiously charging towards assistant referee Gary Beswick and berating the official late in a 1-0 Premier League win for the Reds at Anfield on October 16.

The Liverpool manager admitted he "lost it" after he also confronted referee Anthony Taylor for not awarding a foul for a challenge on Mohamed Salah by Bernardo Silva.

Klopp was fined £30,000 by an independent regulatory commission but avoided a touchline ban.

He apologised for his actions and accepted the initial FA charge before discovering what his punishment would be, but the governing body on Friday revealed it will appeal against the commission's decision.

"The FA can confirm that it is appealing against the independent regulatory commission's sanction in relation to the recent case involving Jurgen Klopp after reviewing its written reasons," an FA spokesperson said.

"The independent regulatory commission fined Jurgen Klopp £30,000 for breaching FA rule E3 during Liverpool's Premier League game on Sunday 16 October 2022 against Manchester City."

Antonio Conte accused football's organisers of demonstrating a lack of care for players after Son Heung-min joined Tottenham's mounting injury list ahead of the World Cup.

Tottenham have the chance to move 13 points ahead of Liverpool in the Premier League table when they host the Reds on Sunday, but have been beset by fitness concerns in recent weeks.

With Richarlison and Dejan Kulusevski already sidelined, Spurs suffered a huge blow on Tuesday when Son sustained a fracture around his left eye in their Champions League win at Marseille, throwing his chances of featuring in Qatar into doubt.

Defender Cristian Romero, meanwhile, has missed Tottenham's last two games with a calf problem, and will not be fit to return against Liverpool.

Speaking at Friday's pre-match news conference, Conte said the game's organisers were paying lip service to concerns over player welfare.

"It's better to start with a smile. We need to face this situation, we need to try to finish these three games in the best possible way," Conte said.

"We have these injuries; Richarlison is not available for the game, it's the same for Romero.

"About Romero, I can tell you if he has the possibility to play with one leg, he will play with one leg. I tell the fans that we have players really committed to the club. 

"Maybe Romero has an injury because he wanted to take a risk, but for sure, many teams are having big injuries, because we are playing every three days.

"We are seeing this situation is impossible for the future. Many times, I hear about the welfare of the players, but [talking] is only a polite way of showing they care. 

"They're not really worried about the welfare of the players if the schedule is this, if the most important thing is that the show must go on. 

"In the future, I don't want to hear or speak about the welfare of the players, because this is not true."

Conte offered more positive updates on the conditions of Rodrigo Bentancur and Kulusevski – the latter having not featured since September after sustaining a hamstring injury – but Lucas Moura's participation against Liverpool appears uncertain.

"Bentancur is much better and was part of a training session," Conte said. "It was the same for Kulusevski, he had half a training session with us.

"The problem is Lucas Moura is having different phases with his pain. Today it was really bad, and they told me he was really worried about this. I asked him to try to be available."

Sunday's match will represent the first time Tottenham have hosted Liverpool while above them in the Premier League table since October 2017, when they posted a 4-1 win over the Reds.

That, however, remains Spurs' most recent league victory against Liverpool, who are unbeaten in the teams' nine subsequent meetings in the competition (W6 D3).

Jurgen Klopp does not know how the protocol around concussions in football can be improved, but he is sure temporary substitutions are not the answer.

The issue of head injuries has come to prominence again in the past week, most notably after Aston Villa goalkeeper Emiliano Martinez initially played on in the 4-0 defeat to Newcastle United having collided with Tyrone Mings' knee.

Liverpool themselves had to use a concussion substitute – a sixth permanent change, which also grants the opposition another switch – in the Champions League win over Napoli in midweek.

James Milner went down early in the second half, having previously thought, like Martinez, he would be able to continue.

The idea of a temporary substitution, giving medical professionals further time to assess potential concussions, has been floated as a possible solution.

But Klopp, speaking in his news conference on Friday, pointed out the signs of some injuries can be delayed so long players would still be allowed to return to the pitch with a concussion.

"What else shall we do? I know you say 'temporary subs'; I am fine with the concussion sub, absolutely fine," he said before Sunday's match against Tottenham.

"Take him off and bring another player – it means you can still change five times after that, and the other team has an extra sub. I think that's the best we can do.

"You say it takes quite a while between getting the concussion and it really kicking in; I'm not sure then 15 minutes is really the time to wait for it.

"People will tell you after an hour it kicks in. I think how we do it is the right way.

"And it doesn't happen that often, to be 100 per cent honest. I can't remember one before [at Liverpool]. It was the first time with the way Milly got hit, but when did we have a concussion before? I can't remember it.

"We can talk about it like it happens all the time and the boys are constantly in danger. They are not. They are well-trained athletes and it doesn't happen that often.

"But if it happens, we have a solution for it, which is much better than ever before in football's history.

"Is there space for improvement? Probably, but I don't know how."

Milner will not play against Spurs but can return to non-contact training on Monday and a full session on Tuesday "if everything goes well".

Liverpool are at least boosted by Jordan Henderson's recovery from injury and Fabinho's return to form against Napoli.

"The game was a clear sign of Fabinho how we know him," Klopp said of his struggling star. "It was a good game and we defended in all positions on a different level to the week before. It felt good.

"For him, it was very important to realise that that's possible. It was a good start in the right direction."

Jurgen Klopp believes the problems arising from a "crazy" mid-season World Cup should have been addressed long ago amid a swathe of injuries affecting big-name players.

Debates around the scheduling of the tournament, which begins when hosts Qatar face Ecuador on November 20, have intensified after several players' hopes of featuring were thrown into doubt.

England trio Kyle Walker, Reece James and Ben Chilwell are fighting to be fit for the tournament, while South Korea's Son Heung-min is also a doubt after suffering a fracture around his left eye in Tottenham's Champions League win at Marseille on Tuesday.

Liverpool great Jamie Carragher responded to that injury by calling the World Cup's timing an "absolute disgrace", but Klopp says football missed the chance to challenge it.

Asked about the situation ahead of Liverpool's Premier League meeting with Spurs, Klopp interjected: "I hate this subject. These problems were so clear, so clear.

"Nobody mentioned it once until three, four weeks before the World Cup, when all of a sudden a player gets injured and we think, 'Oh, he cannot play the World Cup'. 

"This specific problem that players who were injured late in the season cannot play the World Cup is not new. After a long season, it happens everywhere in the world. 

"But now, starting the World Cup a week after the last game, that's a bigger risk. Crazy.

"Nobody cares about us, how we deal with it. You ask me a question as if I can give you all the answers; what do you think I should do? Ask the players before Southampton or before Derby [County]: 'Really? [Do you] want to play?' 

"We are all guilty – you more than I am guilty – for letting it happen, for letting it happen in the first place. 

"Now it's happened, and now we have this situation, and that's it. For the players who get injured and cannot play, it's a disaster. But how can we change that?"

Jurgen Klopp acknowledges Liverpool cannot afford to "be picky" after a slow start in the Premier League, meaning they are ready to fight again against a Tottenham side he never relishes facing.

Liverpool head into the weekend in ninth place, 15 points behind leaders Arsenal, 13 shy of champions Manchester City and 10 off opponents Spurs, who are third.

The Reds have lost their past two league matches to Nottingham Forest and Leeds United, both of whom were in the bottom three heading into those games.

For that reason, Klopp cannot write off a meeting with "a confident, strong opponent" at Tottenham Hotspur Stadium on Sunday.

"It's a big game for us, a massive game for us – difficult as well, Spurs away," he said.

"I didn't count the points distance between us and them, but we cannot be picky with opponents and games where we want to get points. We have to go for it, definitely, but it's difficult."

Klopp is aware of the scrutiny around his every word while Liverpool are struggling, but he insists there is no alternative to talking up the "fighting" mood required to rescue their season.

That attitude will be needed again in a fixture of which Klopp has never been "1,000 per cent convinced", even if Tottenham are winless in nine in the league against Liverpool going back to 2017.

A positive, the manager accepted, is the way Liverpool have risen to the challenge of facing elite opposition this season, advancing in the Champions League and beating Napoli in midweek.

"To explain wins is really easy, because nobody listens really," the manager said. "Everybody is in a great mood, you're just smiling and 'it's in good shape'.

"When you lose, it's much more difficult; now, each word is really important. But I don't have five million different words for it.

"If you want to get out of something, you first have to get through it. That's where we are.

"It might take time, but it's not that we say now Tottenham is too early for us to really show up already. No, it's not; we go there and want to be at our best, 100 per cent.

"But sitting here now, being 1,000 per cent convinced 'yes, we will'? What I can tell you: it never was [easy] before going to Tottenham. I never thought 'good moment to face Tottenham; let's smash them'. That was never the case.

"It's a difficult place to go, a really good team, extremely well coached, and a real fighting unit. There are no friendly games against them. Antonio's on his toes on the sidelines, the players are in challenges, all these kinds of things, so it will be a tough one.

"But that's actually what we all want; it's like a Champions League game in the Premier League. That's how we will approach it.

"I can imagine in a phase like this it takes a bit longer [talking about defeats]. 'Always the same: fighting, doing this, oh, again' – these kinds of things.

"Sorry. Without fighting, we shouldn't even try. Yes, we have to fight through this; that's the case, that's how it is.

"You cannot play through it, you cannot say now to forget the defending stuff, 'let's just circle around them, pass the ball through them, nutmegs here, backheels there'. That's not how it works. That's why we're in the mood we are. It's absolutely okay.

"It's rather good that in between... you lose against Leeds, and I couldn't have felt worse, no chance, but then you play a good game against a team in form, and it gives you a lift. That's normal. Here we go.

"Now, we play against Tottenham and try to feel like we did after the Napoli game."

LaLiga has warned a fresh attempt to launch a European Super League will be offering only a rehashed version of the competition that launched and collapsed within days last year, leaving clubs humiliated.

The Spanish league is determined to fend off a new proposition for an elite league, and has warned it would "destroy" the existing structure of the domestic game.

In a statement, LaLiga pointed to a previous proposal from 2019, as well as the calamitous launching of the Super League last year that saw 12 teams agree to take part, before almost all pulled out in a hurry after a furious backlash from fans, politicians and football governing bodies.

It was revealed in October 2022 that A22 Sports Management – a company representing the Super League clubs – is planning to revive the proposals. Bernd Reichart, a media executive, has been appointed to head up the plans.

LaLiga said on Twitter on Friday: "The promoters of the Super League are now preparing a model similar to the one put forward in 2019, which is still closed or mostly closed, which will destroy the national leagues and which has already been rejected by clubs and leagues in Europe."

Spanish giants Barcelona are among the teams still keen on the idea of a new competition, with club president Joan Laporta last month saying it would be "more even" than the current system, claiming UEFA is not satisfactorily enforcing the ethos of financial fair play.

LaLiga published a video expressing its opposition to the Super League, in which it stated that "the whole of European football took a stand against its closed, selfish and elitist model".

"Now the promoters of the Super League are trying to conceal its format, claiming that they still don't have a fixed model although it will be an inclusive and open," LaLiga added.

"We know that this is false, and that they want to present a semi-closed format similar to 2019 which has already been rejected by the clubs and European leagues.

"This model is based on promotion and relegation between European divisions where the national leagues do not provide direct access to the top tier. On the contrary, they perpetuate the participation of a privileged few, even if they perform poorly in their domestic leagues.

"To be clear: anything less than any club earning its place in Europe's top flight through success in the domestic leagues will remain a closed or semi-closed model.

"We have also heard that the Super League wants to claim to be the saviour of football, saying that the current system no longer appeals to young people. Fake news. As an example, data shows that LaLiga's audience in Spain among those under the age of 24 has increased by more than 22 per cent in the last four seasons."

LaLiga also said research showed football's global fan base had risen by 3.4 per cent in the 16-29 age bracket, while stating TikTok metrics revealed 60 per cent of its mainly young audience consumes football content.

The statement from LaLiga said the Super League's promise of "a more exciting competition" would in reality mean "a constant stream of the same type of clashes, turning the extraordinary into the ordinary".

It warned such a competition "would destroy the ability to turn dreams into reality", denying smaller clubs than the cherry-picked elite the long-established pathway to competition at the highest level.

LaLiga, whose president Javier Tebas has been a vocal opponent of the proposed new competition, added: "The promoters of the Super League must respect the will of European fans and citizens, where the Council of Europe has already taken a position against the Super League and the European Parliament has defended an open, democratic model based on meritocracy."

Jurgen Klopp will be the Premier League manager who benefits the most from a mid-season World Cup, according to former Liverpool goalkeeper Brad Friedel.

The Reds manager has been a firm opponent of the Qatar 2022 finals being slotted into mid-season, which has happened because the climate in Qatar made it unfeasible to stage the tournament in its usual June-July slot.

Klopp said earlier this season it was taking place "at the wrong moment for the wrong reasons", but his message has changed in recent times, with Klopp optimistic the break from Premier League duty could help Liverpool.

He said his team "will be different" once the domestic season resumes, with Liverpool having six weeks without a game between their November 12 clash with Southampton and the December 26 trip to Aston Villa.

The likes of Luis Diaz and Diogo Jota will have time to recover from injuries, and Klopp's squad is not loaded with players who are likely to be first choice for their countries at the World Cup. For the likes of Mohamed Salah, who did not qualify with Egypt, there will be a break from the treadmill of game after game.

To an extent, it will be like a bonus pre-season spell for Klopp and his players, a time to recharge and refocus, with last year's quadruple push having sapped many at Anfield, particularly the late-season anguish of missing out on the Premier League and Champions League titles.

"I think fighting for four trophies and all the games that they had really took its toll," Friedel told Stats Perform.

"They've also had some injuries, they have players that are going to be leaving for the World Cup. And I think for all the clubs in the Premier League, this World Cup break – not really a break – but the World Cup is going to help them the most.

"I think after the World Cup, you're going to see a completely different Liverpool team. But I think just the injury, suspensions and mental fatigue have been the main things."

Former United States shot-stopper Friedel had a three-year spell at Liverpool from 1997 to 2000, and also played in the Premier League for Blackburn Rovers, Aston Villa and Tottenham.

It was Liverpool who gave him his big break in England, and he has been taken aback to see Klopp's team struggle as badly as they have done this season, despite their 2021-22 exertions.

They face Spurs on Sunday, when Friedel is bound to have split loyalties. After 12 rounds of Premier League games, Liverpool have won four, drawn four and lost four, to sit ninth in the table, after consecutive defeats to Nottingham Forest and Leeds United.

"[I've been] really surprised. But they've got one of the world's best managers, got one of the best squads. They had a lot of games last year, a lot of tired minds, a lot of tired legs, and they've had injuries and suspensions this year," Friedel said.

"I'm not worried about Liverpool at all. They should keep rolling with who they have and how they play. They'll come out of it and they'll be consistent again, and I couldn't say enough nice things about Jurgen Klopp and what he's done for the club."

He holds the belief Liverpool can still finish in the top four, to earn Champions League football next season.

"I think they're going to be there," Friedel said. "There's always a team from the bottom that comes up."

He says the sale of Sadio Mane to Bayern Munich and arrival in his place of Darwin Nunez always meant there would be a transition period.

"When big players come and go, that happens all the time at clubs," Friedel said. "I would say [it is having] more of an impact as it's taking a little bit longer for Nunez to have consistent form.

"Losing a player happens. Once Nunez finds his feet, and I know Liverpool also have the ways and means to go out in the transfer market again, they'll get that position right."

Napoli winger Khvicha Kvaratskhelia is expected to cost €100million if the undefeated Serie A leaders choose to sell at the end of the season.

Kvaratskhelia, 21, was with Rubin Kazan for three seasons before the Russian invasion of Ukraine halted their 2021-22 campaign, allowing the Georgia-born player to sign with Georgian club Dinamo Batumi.

Napoli scooped him up from Batumi for around €10m, and he has been in fine form since arriving in Italy. In 12 Serie A games, Kvaratskhelia has six goals and seven assists, while adding two goals and three assists in five Champions League matches.

A January sale has been ruled out, but if the club decide to cash-in on their shrewd piece of business, they could reportedly multiply their investment 10-fold.

TOP STORY – BREAKOUT NAPOLI YOUNGSTER SET TO COMMAND NINE-FIGURE FEE

According to Kvaratskhelia's agent Christian Emile in an interview with Fabrizio Romano, the Georgian sensation affectionately referred to as 'Kvaradona' by Napoli fans is one of the hottest names on the transfer market.

In the interview, reported by the London Evening Standard, Emile said there is "a zero per cent chance" he is sold in January as Napoli push for their first title since the 1989-90 season. 

However, he said "people are talking about €100m" when discussing Kvaratskhelia's value now, and if his form continues in this fashion the rest of the season, Emile added "he will reach €100m for sure".

The report names Liverpool and Chelsea as two of the key clubs known to have interest at this point.

ROUND-UP

– Mundo Deportivo is reporting Manchester City's Ilkay Gundogan – who is out of contract at the end of the season – is a target for Bayern Munich and Atletico Madrid. 

– According to The Daily Mail, Manchester United have made Borussia Dortmund's Jude Bellingham their top target.

– Eden Hazard could leave Real Madrid in January, per Mundo Deportivo, with Juventus named as a club interested in the 31-year-old.

– Media Foot is reporting United are "seriously considering" a move for 33-year-old Bayern Munich forward Eric Maxim Choupo-Moting, but they will not be making any significant purchases in January.

– According to L'Equipe, Lionel Messi does not want to leave Paris Saint-Germain without winning "a major trophy", and is considering extending his contract beyond this season.

Jurgen Klopp believes it is unfair to expect players to engage in political protests at the upcoming World Cup in Qatar.

The decision to host the tournament in Qatar – where male homosexuality is illegal – has long been criticised due to concerns about the country's human rights record.

England's Harry Kane will be among eight European captains to wear a distinctive heart-adorned armband at the tournament, in order to raise awareness of the OneLove campaign against discrimination.

Meanwhile, tennis great Billie Jean King has called on players to act as "influencers" in Qatar, but Klopp believes handing down that level of responsibility is unjust.

"I understand 100 per cent that we talk about it," Liverpool manager Klopp told Sky News after receiving the Freedom of the City on Wednesday. 

"But it's not fair to talk now to the players and give responsibility to them, because it's more than 10 years ago that other people decided [to host the World Cup in Qatar], and we all accepted the decision.

"I watched documentaries recently about the election of Russia [in 2018] and Qatar, so it's not about this generation of players to say now that 'we don't go' or 'we don't do that'.

"These are the players. The tournament is in Qatar. The players go there and play the game. 

"The decision was made by other people and if you want to criticise anybody, then criticise the people who made the decision. Not the sport, not the competition and for sure, not the players. 

"It's not fair that we expect from them that they go there and make big political statements or whatever. It's just not fair."

Klopp did offer his support when asked about the OneLove campaign, but reiterated his belief players should not be expected to protest the initial decision to stage the tournament in Qatar.

He said: "That's absolutely fine, but what I don't like is that we expect them [the players] to do something. They go there to play football. The big tournament was organised and planned by other people."

Last week, Australia's players launched a campaign to highlight World Cup host Qatar’s human rights record.

Jurgen Klopp was awarded the Freedom of the City of Liverpool on Wednesday in acknowledgment of his success at Anfield since his appointment as manager in 2015.

Liverpool have won seven trophies under his stewardship, including the Champions League in 2019 and their Premier League title.

Klopp received the city's highest civic honour at a ceremony at the Town Hall after being nominated in July.

In attendance were members of Klopp's coaching staff, as well as Liverpool legend Kenny Dalglish and the city's mayor.

Klopp's side have endured a below-par start to this campaign and are already 15 points behind Premier League leaders Arsenal, though they have reached the knockout stages of the Champions League.

The Reds will play three more times before the World Cup, with Premier League fixtures against Tottenham and Southampton either side of a third-round EFL Cup tie with Derby County.

The Football Association has condemned the rise in terrace chants relating to the Hillsborough disaster, calling them "abhorrent" and stating they will continue to work with survivor groups.

An apparent increase in derogatory language referencing the 1989 disaster, when 97 Liverpool fans died in a stadium crush during an FA Cup semi-final at the Sheffield Wednesday ground, has been noted over the past year.

Manchester City boss Pep Guardiola condemned the behaviour of supporters during an incident last season, and did so again last month.

Manchester United also criticised fans over their actions in April, and now the FA have moved to clamp down further on the matter.

"We are very concerned about the rise of abhorrent chants in stadiums that are related to the Hillsborough disaster and other football related tragedies," read a statement.

"These chants are highly offensive and are deeply upsetting for the families, friends and communities who have been impacted by these devastating events, and we strongly condemn this behaviour.

"We support clubs and fans who try to stamp out this behaviour from our game.

"We also support the excellent work of the survivor groups who engage with stakeholders across football to help educate people about the damaging and lasting effects that these terrible chants can have."

Darwin Nunez can be a "scary" presence for Liverpool but still needs to grow his overall game, says Reds great Jamie Carragher.

The Uruguay international got on the scoresheet in the Premier League side's 2-0 win over Napoli in the Champions League on Tuesday, for his sixth goal of the season across all competitions.

Nunez had a tough start to life at Anfield with a red card against Crystal Palace seeing him serve an early season ban, but is starting to show his potential on Merseyside.

With more attempts on a per-90-minute basis (6.7) in the English top-flight this term than anyone else, Carragher suggests the stats back the influence the 23-year-old can have on matches.

"It's really interesting watching Nunez," he told CBS. "He comes on and he makes a huge impact. He hasn't set the world alight, he hasn't done what [Erling] Haaland's done and people would've expected more for the price-tag. 

"But when you look at his minutes on the pitch and how many goals he's scored per minute, his numbers are scary. He's actually made a huge impact."

Carragher feels that Nunez is yet to fully master his all-around game though, adding: "But there's still something not quite there, where Jurgen Klopp is going to play him every single game.

"I think he's got [similarities to] Fernando Torres. He's got that power, physically, to knock defenders off, that blistering pace. But at times, maybe technically, [he is] not the best in terms of general play."

Nunez has posted a 0.6 goal yield every 90 minutes in the Premier League this term, a ratio bettered by just seven players, while only Manchester City's Erling Haaland has a superior non-penalty xG than his 0.76.