Such is the instantaneous nature of social media that one miss, one innocuous incident can see a player written off as a "fraud" or "finished".
It's up to every one of us how much importance we tie to those individual comments. Maybe they're jokes, maybe they're serious. But when you see thousands of likes or retweets on them, you get a picture of how widespread these quick judgements are, and in that sense it doesn't really matter if they were in jest or not.
This isn't to say we didn't use to be like this, the difference is now many of us have at our fingertips an outlet that reaches thousands of people within seconds.
Darwin Nunez came in for such treatment in pre-season. During a meaningless friendly against Manchester United, the Uruguayan missed a big chance and quickly became the target of ridicule on social media.
Granted, he had recently been signed for a lot of money, but the hysteria – given the game had nothing riding on it – was remarkable. For what it's worth, he scored four in one match nine days later.
Since then, a lot of column inches have been dedicated to Nunez, which is a bit fairer now the season's in full flow.
One thing many agree about is how the striker appears to be one of the most chaotic footballers in existence, but this shouldn't cloud what he's doing well. He's raw, but if you scrape away the surface, the signs for Nunez and Liverpool are very promising.
Untapped potential
Jurgen Klopp hit the nail on the head last week when talking about Nunez's potential. In his eyes, the 23-year-old potentially has an "incredible" ceiling, but he acknowledged there was still so much work for the striker to put in that it was unclear how good he'll eventually become.
"Nobody knows, he doesn't know. Nobody knows, there is a lot [of potential] and it is so exciting, but he has to stay fit, he has to be available all the time," Klopp said. "That's all important in the life of a professional football player. We have to work on all different areas. Then, the potential is incredible. It's not only speed, the attitude is really good, he is a real worker.
"Again, I tell you – and I know there are some people out there who think, 'Technically, not sure, first touch...' – it is incredible. That he doesn't bring it on the pitch all the time, the first touch might be here or there sometimes, is nothing to do with technique, it is just a bit too late, awareness, orientation and all these kind of things, but it is all possible to develop and to learn. That's where we are at, it's really exciting, but where it can go, I have no idea."
There was always going to be scrutiny for Nunez because of the transfer fee, but would there have been as much were it not for Erling Haaland's ridiculous start? Probably not, as they were brought in around the same time and both considered by many as the so-called final pieces of the puzzle for their respective teams.
As the past few months have shown, Haaland is a phenomenon, that's not up for debate. But Nunez taking a little more time to truly settle doesn't make him any less promising than he was deemed at Benfica.
In fact, you could argue his output has exceeded expectations at this point.
Darwin's evolution
"His numbers are incredible, to be absolutely honest," Klopp also said of Nunez last week. "If you speak about xGs [expected goals], I am pretty sure his xGs are pretty high as well. He had a few chances which he missed, but he scored as well. He is involved in a lot of finishing moments, a lot of things."
Klopp is correct here – the data firmly backs him up. While Nunez's tally of three Premier League goals doesn't sound much, we shouldn't forget he's already served a three-match ban for getting sent off against Crystal Palace. His record of 0.6 goals every 90 minutes is bettered by only seven players.
With that in mind, Nunez's 432 Premier League minutes is fairly low, but he's managed to pack a lot of action into that limited period – hence the "chaotic" appraisal earlier.
He ranks inside the top 10 for goal involvements per 90 minutes (0.8) and minutes per goal (144), but it's in the shooting metrics where Nunez's productivity really shines through.
No one is registering more attempts on a per-90-minute basis than Nunez (6.7), while only Haaland (2.6) is getting more shots on target than the Uruguay forward (2.5) each game.
But perhaps crucially, and back to Klopp's point, his non-penalty xG (per 90) is 0.76, only fractionally behind Haaland's league-best 0.81.
Of course, the issue here is Nunez isn't finishing as many chances as the average player would be expected to given the quality of the openings, while Haaland has been exceptionally ruthless with his opportunities.
But it would be more concerning if he wasn't getting chances at all.
Nunez's struggles could be explained by any number of factors such as confidence, adaptation, the roles he's being asked to play, maybe even a desperate need to impress, and that might explain some of his more erratic decision-making.
But the expectation is that with time and composure Nunez's figures will eventually level up with his xG. On the evidence of his attributes until now, when they do, Liverpool will have an exceptional striker on their hands.
Guardiola has 'no words' for hat-trick hero Haaland
Pep Guardiola was lost for words to describe Erling Haaland after his eighth Premier League hat-trick fired Manchester City to a 3-1 victory over West Ham.
Having scored a treble to help City claim a 4-1 win over Ipswich Town on matchday two, Haaland did likewise on Saturday to keep them perfect as they edged out the Hammers at the London Stadium.
Haaland's seven goals this season are the most any player has ever netted in the first three matches of a Premier League campaign, while only Sergio Aguero (12), Alan Shearer (11) and Robbie Fowler (nine) have ever helped themselves to more match balls in the competition.
Across English football's top four tiers, he is also the first player to score two hat-tricks in a team's first three games of a league season since Bradford City's Paul Jewell in 1994-95.
The Norwegian has now scored more than once in 26% of his Premier League matches (18/69, eight hat-tricks, 10 braces), leaving Guardiola in disbelief.
"There are no words for him," Guardiola told BBC Sport.
"All we can do is make him play better and better and give him as many balls as possible into the box. It's what we have to do. We are there and we added quality.
"This is a team. When you have to run backward, no one asks who has to do it. Everyone has to. When we see Erling doing that, it is fantastic."
Haaland himself, meanwhile, believes having an extended pre-season due to Norway missing out on Euro 2024 has helped him start the season in peak condition.
"I feel good. I feel energised. I had a long vacation and a long pre-season. I'm feeling good," Haaland told City's website.
"The years here have gone quick and it's been going like, 'bam bam bam', now I have a little bit of rest in my body and my feet. I feel really good now and I'm ready for more.
"I feel more refreshed and more energised. So when you do that you can practice on things you want to become better at in training. I feel good. I want to become better. I'm happy."
City sit top of the early-season table with nine points from nine available and saw last season's runners-up Arsenal slip up on Saturday, drawing 1-1 with Brighton and Hove Albion.
Haaland, though, feels it is too early to think about the title race, adding: "They [City's rivals] haven't slipped up yet. Three games, nine points. This is a great start.
"But let's not think too far ahead, because there’s potentially 70 games left this season. Let's breathe a bit and take it game by game."
Lopetegui rues missed opportunity as West Ham lose to Man City
West Ham manager Julen Lopetegui was not encouraged by the performance of his team despite losing 3-1 at home to Manchester City in their third league game.
“It is true that City is one of the best teams around the world for sure… but it is also true too that in the second half we have been very close to a draw,” he said speaking to BBC Match of the Day.
“I think we have played one very good second half. The start has been very good for us too.”
West Ham threatened for extended periods of the match and had chances to level the match at 2-1 down, with the best coming from Mohammed Kudus as he smashed a shot against the bar in the second half.
They also started the game brightly before going a goal down inside 10 minutes.
“In my mind we started very well, being aggressive,” said Lopetegui.
“We know in this plan normally they have initiative, it’s very difficult to not concede initiative then. That’s why you have to do a lot of very good things to overcome them.
“In the second half we had chances, I think we kept the ball much more, much more, and didn't concede a lot of chances."
But the hosts were ultimately undone by the brilliant finishing of Erling Haaland, who scored his second hat-trick in as many matches.
“He is one of the best players in the world, that's why he plays for Manchester City,” he said.
“You have to compete with these kind of players. City has the power and the quality to create chances.”
But ultimately, he was left frustrated at the sense of a missed opportunity and that his team were unable to earn themselves a draw that hadn’t seemed implausible during the match.
“Today I think the first goal was a pity for us but I’ve said it. I was happy with the performance think we were able to draw but again they damage us,” he said.
“Against this kind of team, if you make a mistake they don’t forgive. This is the difference they have… A little mistake they punish you, they punish us.
“We have to improve, to know to compete against this kind of team to be close to perfection.
“Don't make mistakes, be calm, defend well… we have quality players too.”
Bayer Leverkusen 2-3 Leipzig: Visitors fightback halts unbeaten streak for Alonso's side
Bayer Leverkusen suffered their first defeat in 36 Bundesliga matches, as Leipzig came from behind to stun Xabi Alonso's side 3-2 at BayArena.
Lois Openda struck twice for Marco Rose's, who recovered from 2-0 down to make it two wins from two and move to the summit of the table.
It looked like business as usual for the reigning Bundesliga champions when they scored twice in the last seven minutes of the first half through Jeremie Frimpong and Alejandro Grimaldo.
However, Leipzig replied deep into first-half stoppage time with Kevin Kampl reducing the deficit.
Openda then brought the visitors level in the 57th minute, before a stunning long-range strike completed the turnaround 10 minutes from time, condemning Leverkusen to their first league defeat in 15 months.
Data Debrief: Leverkusen's long streak comes to a shuddering halt
Leipzig became the first side to beat Leverkusen in a Bundesliga match since Bochum achieved the feat a staggering 462 days earlier.
The visitors have begun a Bundesliga season with two wins from two for only the second time, also doing so in 2019-20.
They are also now unbeaten in 13 league matches, their longest such streak since Rose took charge.
As for Leverkusen, their invincible streak is officially history, as is their 29-game unbeaten run on home soil.
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