Alinton Frankson’s name was once synonymous with grit and determination on the football field, but he now faces his toughest battle yet—not against an opposing team, but against a severe medical condition that threatens his quality of life.

The former schoolboy football standout, who represented Paul Bogle High and Excelsior High with distinction in the Inter-Secondary Schools Sports Association (ISSA) schoolboy football competitions and later played in the SportsMax Elite League, is in dire need of Complex Lymphoedema Therapy (CLT) following an injury that has left him with complications requiring urgent treatment.

Lymphoedema, a condition characterized by severe swelling due to fluid retention, has taken a toll on Frankson, limiting his mobility and causing immense discomfort. The treatment he needs, CLT, is a highly specialized form of care that requires significant financial resources—resources that are beyond the reach of the former athlete and his family.

But Frankson’s story is not just one of adversity, it is also one of hope and community. The now 24-year-old’s plight has touched the hearts of many, leading to a remarkable outpouring of support from several major Jamaican corporations and influential figures in the sports community.

In a show of solidarity, Digicel and Wisynco, two of Jamaica’s leading brands, committed $300,000 each for Frankson’s treatment, while KFC committed a generous $500,000 through their Add Hope program, and a well-known figure in Jamaican football, Craig Butler, pledged another $800,000. ISSA has also hosted a silent auction to raise funds for the cause.

ISSA President Keith Wellington (second right) greets Alinton Frankson as Cari-Med Group's Brand Manager Stephen Reid (right) and Tynielle Chambers look on.

Frankson, who was initially reluctant to make his situation public, is now overwhelmed by the tremendous outpouring of support, which provides a much-needed boost in his efforts to secure the treatment.

“I'm really grateful, especially knowing that I don't have that strong family support. At first, I didn't want to take it to the media, but I realized that I had no choice but to do so because I wasn't getting the help that is needed, so I am happy that I did. I want to say thanks to each and everyone who have come forward to provide support, and I will make the most of it,” Frankson told SportsMax.Tv.

Since being diagnosed with the condition, Frankson revealed that he has endured bouts of depressive episodes, but he continues to draw strength from the fact that recovery is very much possible and, as such, he refuses to be defeated.

“To be honest, some of the times when I see football playing, my emotions set in, and there are times when I feel depressed knowing that I don't have the chance to play the game that I love so much. But at the same time, I have to try to encourage myself, knowing that it's not the end of the world and I still have life and there is still hope. So I just keep a positive mind and just try not to stress or think about the situation,” Frankson, who was present at this year’s ISSA schoolboy football launch at Stadium East, shared.

“So, even though the foot at this moment is swollen and sometimes there is a little stiffness and discomfort, my spirit has been lifted even more now knowing that so many people are behind me and knowing that I am supposed to do some therapy session in Jamaica sometime soon. So again, I am really grateful and just looking ahead with a positive attitude,” he added as he fought back tears.

KFC's Brand Manager Andrei Roper

For Digicel’s Chief Marketing Officer, Tari Lovell, Frankson’s situation presents another opportunity for Jamaicans to once again showcase the power and strength found in unity.

“As a Jamaican brand, we thought it would only be fit that we make a donation towards Alinton's surgery and towards the complex needs that are required for his diagnosis. It's important as a corporate business and Jamaican brand to give back to Jamaica. We are all about nation-building, and, of course, the youth athletes are the future of Jamaica, so it would be remiss of us not to be a part of this and not to put our money where our mouth is. So we're really excited to be able to donate to this phenomenal cause, and I encourage all Jamaicans to rally behind this,” Lovell said.

KFC’s brand manager, Andrei Roper, said it was a no-brainer that his organisation stepped up, especially given that their Add Hope program is a charitable initiative aimed at supporting community causes and, by extension, to positively impact individuals facing life-altering challenges.

“Alinton’s plight is a serious one. We know the potential that he has both on and off the field, and so we wanted to do our part through our KFC Add Hope program to ensure that he gets the surgery he needs,” Roper said.

“Separate and apart from feeding programs, we also have extended our Add Hope program to focus on education and culture. In this instance, a young man with a bright future is at risk of having that future cut short, and we wanted to, along with the other sponsors, play our part through this additional donation of $500,000 to complement our $15 million investment in this year’s schoolboy football,” he explained.

Mona High's head coach Craig Butler (left) with Clarendon College counterpart Lenworth 'Teacha' Hyde.

Butler, who was deeply moved by Frankson’s situation, pointed out that his contribution is not just financial but one that represents a message to the entire sports community about the importance of rallying behind one of their own in times of need.

“I have beaten cancer, and I'm also now not well, so I know what it feels like to be in a tough situation, and to see a young man in that position, I want him to know that he should fight. I want him to know that people love him and believe in him. Many times God puts us in positions where we are successful, but we forget the reason why, which is to lead the way and help others,” Butler reasoned.

“When I heard his story, I was moved, I thought of Dujuan Richards, who did a minor surgery, but it could have easily been a career-ending surgery. So, I want to help this young man to start to believe again, to fight again, because no matter what the diagnosis is, God heals, and we can do all things through Christ who strengthens us,” the Phoenix Academy boss and coach of reigning Manning Cup champions Mona High noted.

Quick-service food giant Restaurants of Jamaica (ROJ), through its flagship brand KFC, recently announced a JMD $15 million sponsorship investment for the 2024 ISSA Schoolboy Football season. This sponsorship marks another significant milestone in KFC's ongoing commitment to nurturing Jamaica’s young football talent, helping to shape the future champions of the nation.

As the new season prepares to kick off on Saturday, September 7, KFC is set to continue its long-standing tradition of supporting Jamaican youth both on and off the football field. KFC Jamaica’s Marketing Manager, Andrei Roper, expressed the brand’s excitement for the upcoming season, stating, “We’re thrilled to be back on board for this journey with our young and talented athletes in what promises to be a season filled with standout performances and memorable moments. Schoolboy Football provides a platform for our young boys to realize their full potential and even plot a path for their future. It gives them the opportunity to showcase their skills not only on the field but in becoming upstanding young men, and so KFC sees this competition as the perfect opportunity to help set them up for success and also to help give back to the community.”

KFC’s involvement in the ISSA Schoolboy Football season goes beyond the financial sponsorship, reflecting the brand’s broader commitment to the development of youth and the community. In a touching gesture, KFC has also donated JMD $500,000 through their KFC Add Hope Outreach Programme to former standout football player Alinton Frankson. Alinton, who previously played for Paul Bogle High, Excelsior High, and the SportsMax Elite League, had his promising career cut short by a devastating injury that led to a diagnosis of lymphoedema, a condition that has severely impacted his health.

KFC Marketing Manager, Andrei Roper (right) seals the deal with Alinton Frankson (left) at the recent launch of the 2024 Schoolboy Football Launch at the National Stadium.

Expressing his gratitude for KFC’s support, Alinton said, “I am incredibly grateful for this generous donation from KFC. The journey toward securing the necessary funds for my treatment has been daunting, and this support has provided tremendous relief. Words cannot fully capture the depth of my appreciation, but I extend my heartfelt thanks to everyone who has shown their support. I am also deeply thankful to the other brands, such as Digicel, that have contributed to my recovery. Without this assistance, I would be uncertain about how to restore my health and regain normalcy. Although it has been challenging to come to terms with being unable to participate in the sport I hold so dearly, I remain committed to maintaining a positive outlook and placing my trust in God.”

KFC Jamaica has a long history of supporting youth development through sports, and this latest sponsorship is part of a broader initiative that also includes contributions to basketball and track and field. Earlier this year, KFC sponsored the Jamaica Basketball Association (JaBA) Star Search Basketball and Life Skills Camp, as well as the Jump Ball Basketball Camps. Additionally, KFC entered into a brand partnership with national triple jump sensation Jaydon Hibbert ahead of the 2024 Paris Olympics.

With its continued investment in Jamaica's young athletes, KFC not only fuels the passion and potential of these future stars but also strengthens its legacy as a key supporter of youth development in the country. As the 2024 ISSA Schoolboy Football season approaches, KFC's involvement promises to add another layer of excitement to a competition that has become a crucial part of Jamaica's sporting culture.

With a robust investment from Restaurants of Jamaica Limited, the 2024 Jamaican Basketball Association Star Search Basketball and Life Skills Camp soared to new heights, attracting increased participation from young basketball enthusiasts and drawing attention from international scouts. This initiative, designed to identify and nurture emerging basketball talent, brought together hundreds of Jamaica’s youth for a memorable week-long camp, culminating last Friday at the G.C Foster College in St. Catherine.

KFC's significant contribution—JMD $2 million in cash and JMD$1 million in meal sponsorship—enabled young athletes to benefit from the expertise of seasoned coaches while exploring opportunities for scholarships to study and play overseas, potentially paving their way to professional basketball careers at the highest level.

Among the standout participants, Joel Ricketts of Wolmer’s Boys and Bri’an Barrow of Immaculate Conception High were honored with the camp’s Most Valuable Player (MVP) awards. “It was an exciting experience,” Ricketts said. “I never expected to earn this award but I put my best foot forward and ensured I had fun at every step of the way.”

 International scouts, who regularly attend the camp to identify new talent, were equally impressed. Chief Scout Mark Cooke, based in the U.S., remarked, “The level of talent here is phenomenal. These young athletes have demonstrated exceptional skill and determination. It’s been a privilege to work with them and help them reach their potential.”

 KFC’s sponsorship has delivered immediate benefits to the camp participants and has also made a significant impact on the broader community. By supporting initiatives like the Star Search Basketball Programme, KFC is paving the way for young athletes to achieve their dreams and build brighter futures.

 Andrei Roper, Marketing Manager at Restaurants of Jamaica, expressed his enthusiasm for the camp’s success. "We're grateful for another fantastic year of Star Search. This program is near and dear to our hearts at KFC as we are dedicated to developing Jamaica's youth and shaping them for greatness. We continue to see the amazing talent that Jamaica has to offer in basketball. We share the Jamaica Basketball Association's vision of creating well-rounded individuals who contribute both on and off the court."

 Roper also highlighted the camp’s dual focus on basketball and life skills. "It's not just a basketball camp; it’s also a life skills camp. We are proud to provide campers with knowledge and resources that will benefit them during the camp, in the sport of basketball, and beyond," he added.

 The Star Search camp has produced notable talent, including former Cleveland Cavaliers player Samardo Samuels and current Charlotte Hornets player Nick Richards. This legacy underscores the camp's role in shaping the future of Jamaican basketball.

Quick-service restaurant giant, KFC Jamaica has inked a brand partnership with one of Jamaica’s most dynamic and exciting young athletes - triple jump sensation Jaydon Hibbert. The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage.

Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting, “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I'm excited to see what the future holds. Without question, it's a big deal!”

Andrei Roper, Marketing Manager at Restaurants of Jamaica also expressed his elation at the deal with the strong Olympic-medal prospect.

“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Roper shared.

In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.

Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes.  We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.

Hibbert will appear in upcoming KFC brand and retail marketing campaigns as he continues to excel on and off the field and help lay the foundation for the next generation of talented Jamaican athletes.

Young basketball players across Jamaica are set to score big this summer, thanks to a continued sponsorship from quick service restaurant giant, KFC Jamaica. The company has reaffirmed its commitment to local basketball with a substantial $4.5 million investment in the 2024 Jumpball Basketball Programme and the Jamaica Basketball Association (JaBA) Star Search Basketball & Life Skills Camp. These pivotal sporting initiatives aim to nurture the next generation of basketball talent in Jamaica, benefiting over 400 young male and female players, ages 8 to 18.

Marketing Manager for Restaurants of Jamaica, Andrei Roper, expressed KFC’s enthusiasm for supporting these initiatives. “Jamaica’s youth have always excelled at sports, particularly basketball. Over the years, we have witnessed the tremendous growth and impact of local basketball programmes such as Jumpball and Star Search on our young players, and we remain committed to consistently extending our support. We are excited to be a part of projects that are as dedicated to youth development as we are at KFC. We value our long-standing partnership with these programmes and appreciate their efforts in supporting youth education and basketball futures. Ensuring their continued growth is a priority for us.”

Through this partnership, KFC will encourage young athletes to take full advantage of the expertise provided by some of the best coaches available, creating opportunities to secure their basketball and educational futures. This includes scholarships to study and play overseas and even the chance to play basketball professionally at the highest level.

This year, KFC has contributed support packages amounting to $2 million in cash and $1 million in meal sponsorship to the JaBA Star Search Basketball & Life Skills Camp, which will be hosted from July 14 to 19 at the GC Foster College in St. Catherine. KFC’s cash support will assist in accommodation expenses for players and local and visiting coaches, transportation, training equipment, speaker and presenter incentives, and other costs for the 120 campers.

“We welcome the continued support of KFC because without them, we could not deliver such an amazing opportunity to our campers. Through this partnership, we will continue to position our young players for the opportunity to grow and excel beyond borders. In the past, hundreds of our players have received scholarships for university and high schools overseas and we just want to continue doing that,” said President of the JaBA, Paulton Gordon.

Jamaica’s longest-running basketball programme, the Jumpball Basketball Camp, has also benefited from a donation of $500,000 in cash and $1 million in meal support from KFC. The camp kicks off in Kingston with the corporate area camp running from July 8 to 11. In keeping with its tradition, the camp will move to other parishes including St. Elizabeth, St. Mary, Manchester, St. Ann, and St. James from July 26 to August 31.

Jumpball Senior Coach, Rohan Robinson, shared, “We are grateful to KFC for extending support to our program for yet another execution. We aim to make summer memorable for young athletes and we could not do it without the help of KFC.”

KFC remains committed to nurturing the talents and aspirations of young Jamaicans, ensuring a brighter future through sports and education. This continued support not only provides young athletes with the resources they need to excel but also inspires them to strive for greatness, both on and off the court.

As the camps gear up to start, the excitement among young basketball enthusiasts is palpable. With the backing of KFC, these budding athletes are poised to make significant strides in their sporting journeys, bringing pride and success to Jamaica’s basketball community.

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