Quick-service restaurant giant, KFC Jamaica has inked a brand partnership with one of Jamaica’s most dynamic and exciting young athletes - triple jump sensation Jaydon Hibbert. The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage.

Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting, “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I'm excited to see what the future holds. Without question, it's a big deal!”

Andrei Roper, Marketing Manager at Restaurants of Jamaica also expressed his elation at the deal with the strong Olympic-medal prospect.

“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Roper shared.

In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.

Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes.  We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.

Hibbert will appear in upcoming KFC brand and retail marketing campaigns as he continues to excel on and off the field and help lay the foundation for the next generation of talented Jamaican athletes.

Young basketball players across Jamaica are set to score big this summer, thanks to a continued sponsorship from quick service restaurant giant, KFC Jamaica. The company has reaffirmed its commitment to local basketball with a substantial $4.5 million investment in the 2024 Jumpball Basketball Programme and the Jamaica Basketball Association (JaBA) Star Search Basketball & Life Skills Camp. These pivotal sporting initiatives aim to nurture the next generation of basketball talent in Jamaica, benefiting over 400 young male and female players, ages 8 to 18.

Marketing Manager for Restaurants of Jamaica, Andrei Roper, expressed KFC’s enthusiasm for supporting these initiatives. “Jamaica’s youth have always excelled at sports, particularly basketball. Over the years, we have witnessed the tremendous growth and impact of local basketball programmes such as Jumpball and Star Search on our young players, and we remain committed to consistently extending our support. We are excited to be a part of projects that are as dedicated to youth development as we are at KFC. We value our long-standing partnership with these programmes and appreciate their efforts in supporting youth education and basketball futures. Ensuring their continued growth is a priority for us.”

Through this partnership, KFC will encourage young athletes to take full advantage of the expertise provided by some of the best coaches available, creating opportunities to secure their basketball and educational futures. This includes scholarships to study and play overseas and even the chance to play basketball professionally at the highest level.

This year, KFC has contributed support packages amounting to $2 million in cash and $1 million in meal sponsorship to the JaBA Star Search Basketball & Life Skills Camp, which will be hosted from July 14 to 19 at the GC Foster College in St. Catherine. KFC’s cash support will assist in accommodation expenses for players and local and visiting coaches, transportation, training equipment, speaker and presenter incentives, and other costs for the 120 campers.

“We welcome the continued support of KFC because without them, we could not deliver such an amazing opportunity to our campers. Through this partnership, we will continue to position our young players for the opportunity to grow and excel beyond borders. In the past, hundreds of our players have received scholarships for university and high schools overseas and we just want to continue doing that,” said President of the JaBA, Paulton Gordon.

Jamaica’s longest-running basketball programme, the Jumpball Basketball Camp, has also benefited from a donation of $500,000 in cash and $1 million in meal support from KFC. The camp kicks off in Kingston with the corporate area camp running from July 8 to 11. In keeping with its tradition, the camp will move to other parishes including St. Elizabeth, St. Mary, Manchester, St. Ann, and St. James from July 26 to August 31.

Jumpball Senior Coach, Rohan Robinson, shared, “We are grateful to KFC for extending support to our program for yet another execution. We aim to make summer memorable for young athletes and we could not do it without the help of KFC.”

KFC remains committed to nurturing the talents and aspirations of young Jamaicans, ensuring a brighter future through sports and education. This continued support not only provides young athletes with the resources they need to excel but also inspires them to strive for greatness, both on and off the court.

As the camps gear up to start, the excitement among young basketball enthusiasts is palpable. With the backing of KFC, these budding athletes are poised to make significant strides in their sporting journeys, bringing pride and success to Jamaica’s basketball community.

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