Inside Easter Road reminders are everywhere, including on the mouse mats, of what is expected at Hibernian.
Doing the small things, humility without an ego, and reinforcing a demanding but healthy culture sit alongside the desire to consistently qualify for Europe and close the gap on Celtic and Rangers.
On Wednesday, boss Nick Montgomery – three months into his reign – gets the chance to test their progress again.
Under chief executive Ben Kensell, Hibs’ internal mantra is to be the club which dares to do things differently. It is up to Montgomery to ensure it happens on the pitch ahead of the trip to Celtic.
“It’s very hard but you only have to look at Leicester in the Premier League, no-one really expected them to do that (winning in 2016),” the former Sheffield United midfielder tells the PA news agency.
“Every club in every league will see that as an inspirational story. Is it sustainable? No, it’s hard to be sustainable because look at where Leicester are now but that’s a one-off example.
“You can only try to achieve the best positions every season. It’s not easy to compete against the two giants of the division, but that’s something every team aspires to do.
“I’m not saying we can compete on any level with them financially, budget-wise that’s never going to happen.
“What we can do is make sure we have a team competitive enough to make sure we’re competing in every game.”
The long-term plans stem from Kensell, who has laid important foundations at Easter Road and was key in helping bring Montgomery to Edinburgh from Central Coast Mariners in September after Lee Johnson’s departure.
Former Reading manager Brian McDermott also joined as director of football in May.
Kensell was a driving force behind commercial and on pitch success at Norwich, as chief operating officer, before leaving in 2021. He helped oversee two promotions to the Premier League and guided them through the pandemic as part of the club’s executive committee.
Another of the 10 points at Easter Road which underline the demand on staff is “enjoy what you do, work hard, play hard and smile”. It is something which resonates with Montgomery and translates into what he is doing on the pitch.
“In the time I’ve been here we’ve had a lot of progress in terms of an identity on the pitch, off it we want people to enjoy it but also know it’s going to be hard work,” he says, from his office at the snow-covered training ground in Tranent.
“The first thing is getting to know people, what their strengths and weaknesses are and creating a team environment but one where everyone demands off each other.
“The boys are a tight-knit group, we have brought in a couple of speakers and sports psychologists to talk to them about bonding and how you can become stronger.
“That’s my job, to make sure that happens, to create an environment where everyone feels they can be themselves.”
Montgomery won Central Coast Mariners’ first A-League title in 10 years last season and has now been joined by wife Josie and daughters Eva, Chloe and Leah, who watched their first game, Sunday’s 2-0 victory over Aberdeen, after flying from Australia.
A third straight win left Hibs two points behind third-placed Hearts and Montgomery believes it is just the beginning.
“Everybody knows there are two massive teams in the league but you want to be up there challenging,” he said.
“We want to become a club with an identity, a club that develops players, one which can sell players to the biggest leagues in the world and reinvest back into the academy and the foundations.
“We want to keep growing the fanbase and the community and give everyone a club to be proud of.”
Leipzig have 'everything you would want' – Celtic boss Rodgers
Celtic may be four points clear of RB Leipzig in the Champions League, but Brendan Rodgers is not underestimating the challenge that his side face on Tuesday.
The Hoops welcome Leipzig to Celtic Park on matchday four, for what will be the fifth meeting between the sides.
Leipzig have won three of the previous four encounters, with Celtic winning 2-1 in a Europa League match in November 2018.
While Leipzig, who are second in the Bundesliga, have lost all of their Champions League matches this term, Celtic bounced back from their heavy defeat to Borussia Dortmund by holding Atalanta to a 0-0 draw in their last European outing.
Rodgers' team come into Tuesday's clash on the back of a resounding 6-0 defeat of Aberdeen in the Scottish Premiership, but Rodgers knows his side are in for a stern test.
"Leipzig are no different to Borussia Dortmund and Atalanta," said Rodgers. "A top team. They have everything you would want - speed, power, technique.
"It's a brilliant challenge for us."
After conceding seven goals against Dortmund on MD2, Rodgers explained Celtic knew they had to step up.
"You always have to learn and be better and we were against Atalanta, a really outstanding team," said Rodgers, who were perhaps fortunate not to concede against the Serie A side, given they conceded 2.4 expected goals (xG).
"We'll look to bring our energy to the game but we also know we'll have to defend for good periods of the game, play with concentration and commitment like we did against Atalanta," he said.
"There will be moments when we press with aggression and moments where we have to be controlled. Top teams will push you back and you have to have resilience."
After a run of 12 home games without a win at Celtic Park in the Champions League between 2013 and 2023 (D3 L9), Celtic have won their last two home games. They last had three wins in a row back in November 2007 under manager Gordon Strachan.
"Home games are very important at this level and when you want the result the supporters can bring you closer to that," said Rodgers.
"What the noise generates here is absolutely incredible.
"We will also need that bit of patience as well because we have to be educated in our pressure.
"We've got ourselves into a really good position after three games and now we have another opportunity to show we can pick up a result against a top team."
Neymar does not believe latest injury is serious
Neymar does not feel his latest injury is anything to be overly worried about.
The Brazilian star had to be substituted off late on in Al-Hilal's 3-0 win over Esteghlal in the AFC Champions League Elite on Monday.
Aleksandar Mitrovic's hat-trick propelled Saudi Pro League giants Al-Hilal to a comfortable win, though it was soured when Neymar clutched his right thigh and left the field just 29 minutes after coming on as a second-half substitute.
It was only the 32-year-old's second appearance since he returned from a year-long lay-off due to a serious knee injury.
However, the former Paris Saint-Germain and Barcelona attacker allayed fears over a serious injury.
"It felt like a cramp, only very strong!" Neymar posted on Instagram. "I'm going to have some tests and I hope it's nothing too serious.
"It's normal for this to happen after a year, the doctors had already warned me, so I have to be careful and play more minutes."
Neymar has played only seven games for Saudi Arabia's Al-Hilal since joining from PSG in a blockbuster transfer last year.
Fonseca targets statement Milan win over Real Madrid
Milan have no need to fear Real Madrid and their coach Paulo Fonseca is targeting a statement win in the Champions League.
Despite having won more Champions League/European Cup titles (seven) than any other club apart from Madrid (15), it has been 17 years since Milan last lifted the trophy in 2007.
On the other hand, holders Madrid have won the Champions League six times since 2013-14.
But Fonseca sees no reason to fear Los Blancos at the Santiago Bernabeu, where Carlo Ancelotti's side were recently hammered 4-0 by Barcelona.
"We're playing against a team that aspires to win the Champions League every year and for us it's a great opportunity to grow," Fonseca said.
"We'll play without fear of anything, with courage, because we believe we can play a great game and do great things.
"I always transmit to my team the desire to win and tomorrow will be no different. Real Madrid are a great team, but we will go out there thinking about winning. After that, anything can happen, but that's the mentality.
"To win a match like this, we have to defend well, have possession of the ball and create dangerous situations. A match against Real Madrid is a chance to show the world our quality and the way we are growing."
Madrid are 12th in the 36-team Champions League table with six points, while Milan are languishing in 25th spot – just outside the play-off places – with three points after three games.
Fonseca explained Milan had carefully studied Barcelona's 4-0 win over Madrid in last month's Clasico.
"I saw the derby, it's impossible not to watch it. They are teams I like to watch and I paid close attention to the game," Fonseca said.
"We are different from Barcelona but it was important to see Real Madrid's intentions against them because Barca have a similar way of defending with us. We made the whole team watch the game.
"It is the match between the two clubs that have won the Champions League the most. There are many games in the continent that are big, but this one is obviously something special, a match between two clubs that are attractive.
"We hope to put on a good show for people who enjoy good football."
Milan are winless in their last three Champions League games against Madrid (D2 L1) since they won 3-2 in October 2009 with goals from Andrea Pirlo and Alexandre Pato.
Madrid have won five of their seven home matches against Milan in the competition (D1 L1), beating them 2-0 in the most recent such match in October 2010.
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
