Inside Easter Road reminders are everywhere, including on the mouse mats, of what is expected at Hibernian.
Doing the small things, humility without an ego, and reinforcing a demanding but healthy culture sit alongside the desire to consistently qualify for Europe and close the gap on Celtic and Rangers.
On Wednesday, boss Nick Montgomery – three months into his reign – gets the chance to test their progress again.
Under chief executive Ben Kensell, Hibs’ internal mantra is to be the club which dares to do things differently. It is up to Montgomery to ensure it happens on the pitch ahead of the trip to Celtic.
“It’s very hard but you only have to look at Leicester in the Premier League, no-one really expected them to do that (winning in 2016),” the former Sheffield United midfielder tells the PA news agency.
“Every club in every league will see that as an inspirational story. Is it sustainable? No, it’s hard to be sustainable because look at where Leicester are now but that’s a one-off example.
“You can only try to achieve the best positions every season. It’s not easy to compete against the two giants of the division, but that’s something every team aspires to do.
“I’m not saying we can compete on any level with them financially, budget-wise that’s never going to happen.
“What we can do is make sure we have a team competitive enough to make sure we’re competing in every game.”
The long-term plans stem from Kensell, who has laid important foundations at Easter Road and was key in helping bring Montgomery to Edinburgh from Central Coast Mariners in September after Lee Johnson’s departure.
Former Reading manager Brian McDermott also joined as director of football in May.
Kensell was a driving force behind commercial and on pitch success at Norwich, as chief operating officer, before leaving in 2021. He helped oversee two promotions to the Premier League and guided them through the pandemic as part of the club’s executive committee.
Another of the 10 points at Easter Road which underline the demand on staff is “enjoy what you do, work hard, play hard and smile”. It is something which resonates with Montgomery and translates into what he is doing on the pitch.
“In the time I’ve been here we’ve had a lot of progress in terms of an identity on the pitch, off it we want people to enjoy it but also know it’s going to be hard work,” he says, from his office at the snow-covered training ground in Tranent.
“The first thing is getting to know people, what their strengths and weaknesses are and creating a team environment but one where everyone demands off each other.
“The boys are a tight-knit group, we have brought in a couple of speakers and sports psychologists to talk to them about bonding and how you can become stronger.
“That’s my job, to make sure that happens, to create an environment where everyone feels they can be themselves.”
Montgomery won Central Coast Mariners’ first A-League title in 10 years last season and has now been joined by wife Josie and daughters Eva, Chloe and Leah, who watched their first game, Sunday’s 2-0 victory over Aberdeen, after flying from Australia.
A third straight win left Hibs two points behind third-placed Hearts and Montgomery believes it is just the beginning.
“Everybody knows there are two massive teams in the league but you want to be up there challenging,” he said.
“We want to become a club with an identity, a club that develops players, one which can sell players to the biggest leagues in the world and reinvest back into the academy and the foundations.
“We want to keep growing the fanbase and the community and give everyone a club to be proud of.”
'Super simple' – Lille president rules out January exit for Jonathan David
Lille president Olivier Letang has categorically ruled out a January exit for forward Jonathan David amid links with a number of European clubs.
David is out of contract at the end of the season and has been touted as a target for the likes of Bayern Munich, Juventus and Barcelona.
Speaking this week, the Canada international named Barcelona as his "dream" club but suggested he would prefer not to leave Lille mid-season.
And in an interview with After Foot RMC, Letang confirmed no bids have yet been tabled ahead of the January window.
"We are not going to sell him in January, and we have not received any offer for him," he said.
"Jonathan's situation is super simple. We are very happy to have him with us.
"Last season he had one more year left on his contract. We were trying to qualify for the Champions League.
"You have a guy who scores 20 to 25 goals a season. We had no obligation to sell him."
David is into his fifth season with Lille and has scored 97 goals in 202 games for the Ligue 1 side in all competitions while assisting a further 18.
Seven of those goals have arrived in 11 appearances this term, including in Champions League games against Real Madrid, Atletico Madrid and Juventus.
The 24-year-old's best league season with Lille saw him score 24 goals in 2022-23, while he has netted 19, 15 and 13 in the other full campaigns.
Lille chief Letang reiterated that David has been offered a new deal to stay on at Stade Pierre-Mauroy, but selling him has never been an option.
"He is a player who scores between 20 and 25 goals and helps us qualify for the Champions League," he said.
"Plus, Jonathan loves Lille, which is his club. Our position was very clear from the beginning – we think of the athlete.
"Obviously, he already has an offer that is in his hands, the ball is in his court."
Guardiola suggests Man City's recent form played part in signing new contract
Pep Guardiola suggested Manchester City's run of four successive defeats was part of the reason for his contract extension.
The 53-year-old recently signed a two-year deal, which will run out in 2027, ending months of speculation about his future after his contract had been due to run out at the end of the campaign.
Following a 2-1 defeat to Brighton before the international break, Guardiola's side have lost each of their last four matches in all competitions for the first time in his managerial career.
"I felt I could not leave now. Maybe the four defeats was why," he told the club's website.
"I think we deserve, after four defeats in a row, to bounce back and try to turn the situation. I think we deserve to be here. I am not arrogant to say, but it's the truth."
Guardiola has led Manchester City to 18 major trophies during his nine-year stint at the club and posted a 72% win ratio.
He added that he was determined to help the club get back to a state where they are "more stable and more consistent".
"We have to recover that because right now we don't have it and that's the target we have to do," he said.
City chairman Khaldoon Al Mubarak added: "Like every City fan, I am delighted that Pep's journey with Manchester City will continue, allowing his dedication, passion and innovative thinking to continue to shape the landscape of the game.
"His hunger for improvement and success remains insatiable and the direct beneficiaries of that will continue to be our players and coaching staff, the culture of our club, and the English game at large."
Leicester's Fatawu ruled out for rest of season with ACL injury
Leicester City manager Steve Cooper confirmed Abdul Fatawu will miss the rest of the season.
The 20-year-old sustained an anterior cruciate ligament injury (ACL) while playing for Ghana against Angola during the international break.
Fatawu has featured in all 11 of Leicester's Premier League matches so far this season and has registered two assists.
No Leicester player has attempted (61) or completed (29) more dribbles than him, while his 30 crosses is also a team-high in the top-flight this season.
"It's not good, it's a serious injury," said Cooper ahead of their match against Chelsea on Saturday.
"It's a real blow, first and foremost for him, being a young player and having an injury as serious as what an ACL is.
"Albeit, it can be quite common in sport, and in particular football, but it's still a serious injury.
"For it to happen at a young age is a blow for him and a blow for us as well.
"He's obviously a big talent and a young player, as exciting as he can be at his age, with lots to learn.
"It's only a pause, and we will make sure, as difficult as it is at the moment for him, that he comes back being a stronger player and person, which, with the mentality and character that he has, I think will be the case."
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