Inside Easter Road reminders are everywhere, including on the mouse mats, of what is expected at Hibernian.

Doing the small things, humility without an ego, and reinforcing a demanding but healthy culture sit alongside the desire to consistently qualify for Europe and close the gap on Celtic and Rangers.

On Wednesday, boss Nick Montgomery – three months into his reign – gets the chance to test their progress again.

Under chief executive Ben Kensell, Hibs’ internal mantra is to be the club which dares to do things differently. It is up to Montgomery to ensure it happens on the pitch ahead of the trip to Celtic.

“It’s very hard but you only have to look at Leicester in the Premier League, no-one really expected them to do that (winning in 2016),” the former Sheffield United midfielder tells the PA news agency.

“Every club in every league will see that as an inspirational story. Is it sustainable? No, it’s hard to be sustainable because look at where Leicester are now but that’s a one-off example.

“You can only try to achieve the best positions every season. It’s not easy to compete against the two giants of the division, but that’s something every team aspires to do.

“I’m not saying we can compete on any level with them financially, budget-wise that’s never going to happen.

“What we can do is make sure we have a team competitive enough to make sure we’re competing in every game.”

The long-term plans stem from Kensell, who has laid important foundations at Easter Road and was key in helping bring Montgomery to Edinburgh from Central Coast Mariners in September after Lee Johnson’s departure.

Former Reading manager Brian McDermott also joined as director of football in May.

Kensell was a driving force behind commercial and on pitch success at Norwich, as chief operating officer, before leaving in 2021. He helped oversee two promotions to the Premier League and guided them through the pandemic as part of the club’s executive committee.

Another of the 10 points at Easter Road which underline the demand on staff is “enjoy what you do, work hard, play hard and smile”. It is something which resonates with Montgomery and translates into what he is doing on the pitch.

“In the time I’ve been here we’ve had a lot of progress in terms of an identity on the pitch, off it we want people to enjoy it but also know it’s going to be hard work,” he says, from his office at the snow-covered training ground in Tranent.

“The first thing is getting to know people, what their strengths and weaknesses are and creating a team environment but one where everyone demands off each other.

“The boys are a tight-knit group, we have brought in a couple of speakers and sports psychologists to talk to them about bonding and how you can become stronger.

“That’s my job, to make sure that happens, to create an environment where everyone feels they can be themselves.”

Montgomery won Central Coast Mariners’ first A-League title in 10 years last season and has now been joined by wife Josie and daughters Eva, Chloe and Leah, who watched their first game, Sunday’s 2-0 victory over Aberdeen, after flying from Australia.

A third straight win left Hibs two points behind third-placed Hearts and Montgomery believes it is just the beginning.

“Everybody knows there are two massive teams in the league but you want to be up there challenging,” he said.

“We want to become a club with an identity, a club that develops players, one which can sell players to the biggest leagues in the world and reinvest back into the academy and the foundations.

“We want to keep growing the fanbase and the community and give everyone a club to be proud of.”

New director of football Brian McDermott is relishing the chance to unearth quality players for Hibernian after being appointed to a role that will revolve heavily around recruitment.

The 62-year-old is best known for a managerial career that incorporated two spells at Reading either side of a stint at Leeds, but he was chief scout at the Madejski Stadium for nine years prior to becoming a boss and has worked predominantly in scouting roles since being sacked by the Royals in 2016.

McDermott feels player recruitment is his speciality and believes that will stand him in good stead for a role he learned a lot about while working under the “fantastic” Nick Hammond at Reading.

“I relish that, I love finding players,” he said. “I was head scout at Reading for nine years and I wasn’t looking to become the manager because I loved finding players.

“We found so many really good players, that’s my thing. I did the same at Arsenal (between 2016 and 2020) and really relished that.

“I became the Reading manager by default and did OK and then I ended up at Leeds and whatever, but I think finding players is my thing.

“I get a buzz out of recruitment. I’ve recruited well as a manager and I’ve recruited not so well, and when you don’t recruit well you don’t do so well. It is so important.”

McDermott insists he had not planned on becoming a director of football but he feels the Hibs role – which will require him to work closely with manager Lee Johnson and also revolves around scouting, analysis, sports science and the academy – suited him at this stage in his life.

“I never really make conscious decisions,” said McDermott, who did some scouting for cinch Premiership side Celtic after leaving Arsenal. “This opportunity came along and I thought ‘yeah, that’s something I really want to do’.

“Job titles to me are not important. I like to be involved with people and doing the best I can with people. It’s not about the job title or me or whatever, it’s always about the football club.

“I kind of did this job between 2000 and 2009 but without having the title of director of football. Nick Hammond was the director of football but I involved myself in every part of the football club because I wanted to. I was doing mad hours but I loved it.

“Nick was a fantastic director of football to work under so I know how the role works and it’s something I’m really looking forward to.”

Former Reading and Leeds manager Brian McDermott has been appointed as Hibernian’s director of football.

The Easter Road club announced in January that they intended to recruit someone to a position which had essentially been redundant since former sporting director Graeme Mathie left in September 2021.

The search for the new figurehead was interrupted slightly following the death of owner Ron Gordon in February, but Hibs announced on Thursday morning that 62-year-old McDermott, who has had scouting roles with Reading and Arsenal in recent years since his last managerial post with the Royals ended in 2016, will take on the role with immediate effect.

McDermott will be heavily involved in recruitment alongside manager Lee Johnson and will oversee football operations such as scouting, analysis, sports science and medicine. He will also work closely with academy director Steve Kean on the development of young players.

“I’m delighted to join such a great, community-orientated club like Hibernian FC,” McDermott told Hibs’ website. “I scouted Hibs games many times in the past and have always been taken by the fantastic atmosphere at Easter Road.

“I am very grateful for this opportunity. Having met the chairman, the board of directors, executives, Lee Johnson, all the staff, and understanding more around the culture of the football club and the objectives, I’m really excited about the challenge.”

Chief executive Ben Kensell is confident Hibs have appointed the right man following a “long and extensive process”.

“We are conscious that this appointment has taken some time, which is partly due to the sad passing of our late chairman Ronald J Gordon, but we also wanted to make sure that we had the right steps in place and a thorough process, to make sure we’ve got the right person in the door,” said Kensell.

“Brian joins us with substantial experience in the game and has worked across numerous different roles across a football club on the sporting side, which sets him up perfectly for this role.

“We also wanted someone that has a strong recruitment bias, and he has that in abundance having scouted across the world for some high-level clubs.

“Brian’s background, contacts and experience will be vital as we continue to move the club forwards.”

McDermott is best known for his first spell in charge of Reading when he led them from the Championship to the Premier League in 2012, while he also managed Leeds for just over a year in between his two stints as Royals boss.