West Indies batting legend Brian Lara has been named a brand ambassador for Indian consumer deliverables company USHA International.

USHA International Limited is a company that provides Asain household products like sewing machines, dry irons, fans, coolers, water dispensers and kitchen appliances.

Lara announced the partnership on his Instagram page on Tuesday.

“I am honoured to be the brand ambassador for India’s legendary and iconic consumer deliverables company, USHA International,” he said.

"It’s no secret how much I endorse living an active, healthy lifestyle. That’s why I wanted to be associated with a company that not only does the same, but one that is also passionate about giving back and touching lives,” he said.

Lara, arguably one of the greatest batsmen of all time, has a massive global following was the best batsman in the world for much of his career that began in 1990 and culminated in 2007. During that time, playing for the West Indies, Lara scored 11,953 Test runs at an average of 52.88. The man dubbed The Prince of Port of Spain, in his native Trinidad and Tobago, still holds the world record for highest Test innings, 400 not out, made against England in 2004.