Darren Sammy is looking to enjoy the sweet smell of success in the near future following the signing of a new licensing agreement with Asgharali, a Bahrain-based fragrance company that has been in operation for more than 100 years.

According to Barbados Today, under the agreement, Asgharali will create signature fragrance – for men and women - under the Darren Sammy trademark and he is expected to launch the new fragrances by the summer.

“I am super excited to partner with Asgharali to create this amazing fragrance. I’ve always enjoyed connecting with people through my playing and in the stadiums,” said Sammy, who in 2019 launched his brand 88, Daren Sammy in St Lucia.

“I’m already very happy with the new signature scents for men and women that Asgarali has created and the exquisite packaging design. I can’t wait to share it with you all this year.”

Meanwhile, Asghar Ali, CEO of Asgharagli said the company felt privileged to be working with the two-time World Cup-winning captain.

“We are honoured to collaborate with Darren Sammy, creating a signature fragrance for him. Asgharali has always strived for excellence with a long heritage in the fragrance market that continues to gain its customer satisfaction and fulfil their desires,” he said.