CWI partners with Horizm in bid to monetize social media popularity

By Sports Desk August 23, 2021

Cricket West Indies (CWI) has forged a new partnership with digital inventory management specialists, Horizm to value and unlock revenues from CWI’s website and social media channels.

Founded in 2019, the Horizm is revolutionizing the way rights holders operate in the new digital era and fully support them across their digital commercial lifecycles. The company provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Cricket West Indies boasts one of the fastest growing online and social media audiences in sport with the www.windiescricket.com website, over 4 million followers on Facebook, Instagram and Twitter and over 2.5m subscribers on YouTube.

This growth is a result of the West Indies teams being one of the most successful, innovative and loved teams in world sport. Innovating the way that cricket has been played in every format of the game, the West Indies have one of the most impressive records in Test cricket, are the first-ever two-time winners of the ICC ODI World Cup, and are current two-time back to back ICC T20 World Champions.

Cricket West Indies will benefit from access to Horizm’s AI-powered, digital asset management platform, providing a real-time valuation of CWI’s social media, website and mobile activity and helping to understand how additional value in CWI’s content can be unlocked to generate new revenues.

 “The West Indies website and social channels have seen incredible growth in the last three years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sports,” said Dominic Warne, CWI’s Commercial Director.

“As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans. This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”

CWI will join a number of other high profile cricket organizations working with Horizm, including New Zealand Cricket, IPL side Delhi Capitals, the Caribbean Premier League, Yorkshire County Cricket Club and Middlesex Cricket.

“We are honoured to be working with Cricket West Indies with such a storied past and an exciting future,” said Head of Commerical at Horizm Sam Grimley.

“The skill and flair with which their teams play the game have won them many fans around the world and together we can help them capitalise on the digital potential of their fan base.

Horizm’s award-winning digital asset services are now used by more than 50 rights holders across eight different sports, most notably in football where they work with 30 clients including Chelsea, Real Madrid, Inter Milan and the Portuguese Football Federation.

Related items

  • Republic Bank CPL squads confirmed for 2024 Republic Bank CPL squads confirmed for 2024

    The Republic Bank Caribbean Premier League (CPL) squads for the 2024 season have been confirmed following the completion of the player draft on Monday.

    Kyle Mayers was the first pick of the draft, joining the St Kitts & Nevis Patriots. He will be joined at the Patriots by Mikyle Louis, Ryan John and Veerasammy Permaul. 

    The Saint Lucia Kings welcome USA international Aaron Jones who qualifies to play at the CPL as a local player as he has a Barbados passport. The Kings have also selected Khari Campbell, Johann Jeremiah, Mikkel Govia and Akeem Auguste. 

    The Barbados Royals have picked Kadeem Alleyne, Isai Thorne and Nathan Sealy to complete their squad while the Guyana Amazon Warriors have selected all-rounders Raymon Reifer and Ronaldo Alimohamed. Matthew Nandu also rejoins the Warriors having been selected in the draft. 

    The Antigua & Barbuda Falcons picked five players at the draft with Roshon Primus, Justin Greaves, Jahmar Hamilton, Teddy Bishop and Kofi James joining the newest CPL team. The Trinbago Knight Riders selected Nathan Edward and Shaquere Parris in their emerging player spots.

    The 2024 season gets underway on the 29 August with the Antigua & Barbuda Falcons taking on the St Kitts & Nevis Patriots at the Sir Vivian Richards Cricket Stadium. The tournament will also visit St Kitts & Nevis, Saint Lucia, Barbados, Trinidad & Tobago and Guyana. 

    The full squads are as follows:

    Barbados Royals: Rovman Powell, Jason Holder, David Miller, Quinton De Kock, Maheesh Theekshana, Alick Athanaze, Naveen-ul-Haq, Obed McCoy, Kevin Wickham, Keshav Maharaj, Kadeem Alleyne, Rahkeem Cornwall, Isai Thorne, Nathan Sealy, Nyeem Young, Rivaldo Clarke, Ramon Simmonds

    Guyana Amazon Warriors: Imran Tahir, Shimron Hetmyer, Saim Ayub, Shai Hope, Romario Shepherd, Azam Khan, Gudakesh Motie, Rahmanullah Gurbaz, Keemo Paul, Dwaine Pretorius, Kevin Sinclair, Raymon Reifer, Ronaldo Alimohamed, Shamar Joseph, Kevlon Anderson, Matthew Nandu, Junior Sinclair

    Antigua & Barbuda Falcons: Imad Wasim, Brandon King, Fabian Allen, Azmatullah Omarzai, Mohammad Amir, Chris Green, Fakhar Zaman, Roshon Primus, Justin Greaves, Hayden Walsh, Jahmar Hamilton, Teddy Bishop, Kofi James, Shamar Springer, Kelvin Pitman, Jewel Andrew, Joshua James

    St. Kitts & Nevis Patriots: Kyle Mayers, Wanindu Hasaranga, Rilee Rossouw, Sherfane Rutherford, Evin Lewis, Sikandar Raza, Nuwan Thushara, Andre Fletcher, Tristan Stubbs, Dominic Drakes, Odean Smith, Mikyle Louis, Joshua Da Silva, Veerasammy Permaul, Ryan John, Ashmead Nedd, Johann Layne

    Saint Lucia Kings: Heinrich Klaasen, Faf Du Plessis, Alzarri Joseph, Johnson Charles, Roston Chase, Noor Ahmad, David Wiese, Bhanuka Rajapaksa, Matthew Forde, Aaron Jones, Khary Pierre, Khari Campbell, Johann Jeremiah, Shadrack Descarte, Mikkel Govia, McKenny Clarke, Akeem Auguste

    Trinbago Knight Riders: Kieron Pollard, Andre Russell, Sunil Narine, Nicholas Pooran, Tim David, Akeal Hosein, Jason Roy, Dwayne Bravo, Josh Little, Waqar Salamkheil, Jayden Seales, Ali Khan, Mark Deyal, Keacy Carty, Terrence Hinds, Nathan Edward, Shaquere Parris

     

  • Woakes not 'ruling out' leading role at the Ashes Woakes not 'ruling out' leading role at the Ashes

    Chris Woakes is targeting a leading role in the Ashes but is not "ruling anything out" after becoming the senior seamer following James Anderson's retirement.

    Anderson, England's leading wicket-taker, played his 188th and final Test in an innings win over the West Indies at Lord's this week.

    In the second Test at Trent Bridge next week, where Woakes could make his landmark 50th cap, he will also be the senior figure in the England changing room.

    However, Woakes' record in overseas Tests is much lower, getting just 36 at 58.11, compared to at home, where he has 114 for 22.04, leaving him unsure if he will be one of the openers in Australia next year.

    "I just don't rule anything out," Woakes said.

    "It'd be hard for me to just stand here and say I'll be the opening bowler in that Ashes – obviously my away record probably isn't as good as my home.

    "But at the same time, I've looked at Stuart [Broad] and Jimmy [Anderson] evolve as they've got older. And I still hope that I can potentially do the same, but I said I don't look too far ahead.

    "I've always looked throughout my England career as just looking at the very next event, the very next game, the very next series and trying to be in the best shape possible for that game, that series. I think as soon as you start looking too far ahead, you get caught up in it."

    England captain Ben Stokes is shifting the focus to a younger crop, with Gus Atkinson impressing on his debut as he took 12 wickets against the West Indies.

    With Stokes targeting the Ashes as England's next goal, Woakes is keen to be involved with the team, while helping the younger players coming through.

    "You're going to see a lot more new players coming into the team or new bowlers and give guys opportunity, which is obviously what's required to move forward," Woakes added.

    "Obviously, it'll be slightly different if I was given the new ball, your role slightly changes and the majority of my career I've come on first change.

    "Whenever there is a new guy coming into the team, you still try and pass on a little bit of knowledge, and I've been around for long enough to be able to hopefully do that.

    "Maybe I need to do that a little bit more now as Stu and Jim have finished, but particularly on the field, maybe more so than off it."

  • Kumar stars as India complete resounding series win over Zimbabwe Kumar stars as India complete resounding series win over Zimbabwe

    Mukesh Kumar took four wickets as India beat Zimbabwe by 42 runs in the final game of their T20I five-series fixture in Harare. 

    Kumar finished with figures of 4-22, taking two wickets in the 18th over to secure the win for the reigning T20 world champions. 

    Having failed to take any wickets from their 92 balls in their 10-wicket defeat on Saturday, Zimbabwe needed just four deliveries to get their first on Sunday as Sikandar Raza bowled Yashasvi Jaiswal out for 12. 

    The Chevrons continued their fast start as Abhishek Sharma (14) and Shubman Gill (13) fell early on, which had India at 44-3 by the end of the sixth over. 

    Sanju Samson's 58 from 45 deliveries steadied the ship, but Blessing Muzarabani (2-19) starred with the ball in hand as India finished on 167-6 after 20 overs. 

    Zimbabwe's chase for a second win of the series got off to the worst possible start, however, losing Wesley Madhevere for a duck after just the third ball. 

    Despite Dion Myers (34) and Tadiwanashe Marumani (27) attempting to revive a comeback, Zimbabwe failed to find their rhythm at the crease. 

    Faraz Akram's 16 runs from three balls in the 17th over offered slight hope, but Zimbabwe saw three wickets fall in quick succession, finishing 125 all out and confirming a 4-1 series defeat. 

    Data Debrief: India continue T20 champion form

    India have now won seven of their last eight men's T20Is against Zimbabwe, including each of the last four, giving them their longest winning streak against the Chevrons. 

    Shivam Dube took the wicket on Sikandar Raza, India's 11th dismissal via run out in the men's T20Is they have played in 2024, better than any of the full-member sides. 

© 2023 SportsMaxTV All Rights Reserved.