CWI partners with Horizm in bid to monetize social media popularity

By Sports Desk August 23, 2021

Cricket West Indies (CWI) has forged a new partnership with digital inventory management specialists, Horizm to value and unlock revenues from CWI’s website and social media channels.

Founded in 2019, the Horizm is revolutionizing the way rights holders operate in the new digital era and fully support them across their digital commercial lifecycles. The company provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Cricket West Indies boasts one of the fastest growing online and social media audiences in sport with the www.windiescricket.com website, over 4 million followers on Facebook, Instagram and Twitter and over 2.5m subscribers on YouTube.

This growth is a result of the West Indies teams being one of the most successful, innovative and loved teams in world sport. Innovating the way that cricket has been played in every format of the game, the West Indies have one of the most impressive records in Test cricket, are the first-ever two-time winners of the ICC ODI World Cup, and are current two-time back to back ICC T20 World Champions.

Cricket West Indies will benefit from access to Horizm’s AI-powered, digital asset management platform, providing a real-time valuation of CWI’s social media, website and mobile activity and helping to understand how additional value in CWI’s content can be unlocked to generate new revenues.

 “The West Indies website and social channels have seen incredible growth in the last three years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sports,” said Dominic Warne, CWI’s Commercial Director.

“As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans. This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”

CWI will join a number of other high profile cricket organizations working with Horizm, including New Zealand Cricket, IPL side Delhi Capitals, the Caribbean Premier League, Yorkshire County Cricket Club and Middlesex Cricket.

“We are honoured to be working with Cricket West Indies with such a storied past and an exciting future,” said Head of Commerical at Horizm Sam Grimley.

“The skill and flair with which their teams play the game have won them many fans around the world and together we can help them capitalise on the digital potential of their fan base.

Horizm’s award-winning digital asset services are now used by more than 50 rights holders across eight different sports, most notably in football where they work with 30 clients including Chelsea, Real Madrid, Inter Milan and the Portuguese Football Federation.

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