Shelly-Ann Fraser-Pryce has been signed to represent HUMBL, the company announced today.

HUMBL provides merchant services software that is being developed to accommodate the migration by governments to digital forms of their national currency. It also serves to facilitate key functions like cross-border remittance, foreign exchange, bill payment, and lending products from smartphones.

“HUMBL has signed Jamaican track and field athlete Shelly-Ann Fraser-Pryce to represent the brand for the coming year,” it said on Twitter this morning.

“Excited to have you onboard, Shelly-Ann.

Fraser-Pryce, 34, is a GraceKennedy Global Brand Ambassador and a brand ambassador for digital company Digicel.

She is one of the most successful track and field athletes in history having won Olympic 100m titles in Beijing in 2008 and again in London in 2012. She was third in the 100m in 2016 in Rio. She goes for an unprecedented third Olympic title later this month in Tokyo.

In addition to her Olympic 100m titles, Fraser-Pryce is also a four-time World 100m champion. No other athlete - male or female - has ever won four 100m titles. She also has a 200m title from the 2013 World Championships in Moscow.

She won silver in the 200m at the 2012 London Games.

She won the World Indoor 60m title in 2014 and has won four Diamond League titles.