Jamaican Olympic gold medalist and world-renowned hurdler, Hansle Parchment, has extended his brand ambassador partnership with GraceKennedy (GK), marking a significant milestone in their longstanding collaboration.

 The renewed partnership not only solidifies the strong relationship between these two Jamaican powerhouses but also introduces an exciting development in athletic sponsorship. For the first time in the history of the World Athletics Diamond League, Hansle Parchment's competition attire will prominently feature the iconic Grace logo.

 Bruce James, Chairman of World Class Athletics Limited, emphasized the groundbreaking nature of this partnership, highlighting that it marks the first instance where a Caribbean brand will be prominently displayed on the running kit of a competing athlete in the prestigious Diamond League.

 Don Wehby, Group CEO of GraceKennedy, expressed enthusiasm about the extended partnership, which originally began in 2013. "Hansle perfectly symbolizes the values of excellence, resilience, and dedication that embody the GraceKennedy and Jamaican spirit," said Wehby. "We are incredibly proud to support him as he continues to inspire Jamaicans and the world with his phenomenal talent."

 Wehby also noted the significance of having the GraceKennedy brand showcased on a global platform like the Diamond League, calling it a historic moment for athlete sponsorship and Caribbean brand visibility in the international sporting arena.

 In response, Hansle Parchment conveyed his excitement for the continued collaboration, pledging to represent the GraceKennedy brand with pride. "I am honoured to represent GraceKennedy, a brand that is synonymous with Jamaica and has been a pillar of our community for generations," said Parchment. "This new chapter in our partnership allows me to carry the GK legacy with me onto the world stage, showcasing Jamaican excellence alongside a company that shares the same values."

 The extended partnership between Hansle Parchment and GraceKennedy signifies a strong commitment to promoting Jamaican talent and values on a global scale, underscoring the enduring impact of sport in fostering national pride and corporate success.