EXCLUSIVE: Shelly-Ann Fraser-Pryce inks three-year deal with Swiss luxury watch maker Richard Mille

By July 13, 2023

Shelly-Ann Fraser-Pryce, the legendary Jamaican sprinter, has signed a deal with Swiss luxury watch company Richard Mille. The 36-year-old, who is a five-time World Champion at 100m and two-time Olympic 100m gold medallist, signed a three-year deal with the esteemed watchmaker on July 1.

This is Fraser-Pryce's first international sponsor, outside of her shoe sponsor Nike. The deal will also help fund her Pocket Rocket Foundation which provides scholarships annually to Jamaican high-school student-athletes.

There are plans to have Fraser-Pryce wearing a Richard Mille watch when she takes to the track at the World Athletics Championships in Budapest next month, where she will be vying for a record-extending sixth 100m title.

She joins such esteemed members of the Richard Mille family that includes Yohan Blake, Rafael Nadal, Wayde van Niekerk, Didier Drogba, and Fernando Alonso.

Over an illustrious career spanning almost two decades, Fraser-Pryce has established herself as arguably the greatest female sprinter of all time. In 2008, she became the first Jamaican woman to win an Olympic 100m title. She followed up by winning the 100m title at the World Championships in Berlin, Germany.

She added a second Olympic 100m title in 2012, joining Wyoma Tyus and Gail Devers as the only women to have won consecutive Olympic titles. Her compatriot Elaine Thompson-Herah joined that pantheon at the Tokyo Olympics after winning her first 100m title in Rio, Brazil in 2016.

In Moscow in 2013, Fraser-Pryce became the first woman to win the 100m, 200m, and 4x100m at a World Championships. She added a fourth 100m title in Helsinki in 2015.

Despite a toe injury in 2016, Fraser-Pryce won a bronze medal in the 100m at the Rio 2016 Olympics and became the only woman to win medals in the 100m at three consecutive Olympic Games.

She gave birth to her son Zyon in 2017 after which she returned to the track in 2019 to win her fourth 100m world title in Doha, Qatar. She followed up with a silver medal at the 2020 Tokyo Olympics and extended her record when she became the only woman to win medals in the 100m at four consecutive Olympic Games.

She added to her incredible legacy at the 2022 World Championships in Eugene, Oregon where she won the 100m in a championship record of 10.67 and because the first running athlete to win five gold medals in the same event at a World Championships. The Pocket Rocket then added a silver medal in the 200m, running 21.83 to finish behind compatriot Shericka Jackson who won gold in 21.45, the second-fastest time ever run by a woman over the distance.

That same year, Fraser-Pryce added to her already considerable legacy by running below 10.7 seconds for the 100m, a record seven times. She is the only woman ever to accomplish that feat.

This new deal with Richard Mille is a testament to Fraser-Pryce's status as one of the greatest athletes of all time. It is also a sign of her continued dominance in the world of sprinting. With this new partnership, Fraser-Pryce is sure to continue to inspire and amaze fans for years to come.

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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