Olympic 100m champion Julien Alfred expressed her deep pride and gratitude on Instagram after being named a Tourism Ambassador for her home country of St. Lucia. Alfred, who made history at the 2024 Paris Olympics by winning gold in the 100m with a lifetime best of 10.72 seconds and silver in the 200m, said the new title has a special significance for her.
From September 24 to October 2, St. Lucia celebrated Alfred's remarkable achievements at the Games. The 23-year-old sprinter’s performances have earned her a place in the hearts of her fellow countrymen, and her contributions were recognized with several significant honours. Among the rewards, Alfred was presented with EC$1 million from the government of St. Lucia, EC$75,000 from the St. Lucia Olympic Committee, and a 10,000 square foot plot of land. In addition, a monument will be erected in her honour, and the Millennium Highway will be renamed the Julien Alfred Highway.
However, despite these accolades, Alfred revealed that being named Tourism Ambassador holds particular meaning for her. "September 26th was truly a special day for me," she shared on Instagram. "I’ve always taken much pride in representing my country both on or off the track, but being officially announced as a Tourism Ambassador and being the Tourism Gimie Awardee for 2024 brings me an unwavering amount of joy."
Alfred went on to express her gratitude to the Saint Lucia Tourism Authority for the opportunity, acknowledging the significance of this moment in her journey. "A huge thank you to the Saint Lucia Tourism Authority for allowing this young girl from Ciceron, with a dream, to receive such prestigious titles."
Her love for her island was evident in her closing remarks. "No matter where I may roam, I will forever LOVE my island home and represent as a proud Saint Lucian," she wrote.
Alfred's achievements on the track have undoubtedly made her a global icon, but her new role as Tourism Ambassador gives her a unique platform to continue representing St. Lucia with pride and passion, both on and off the track.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Olympic bronze medallist Campbell wants more appreciation for athletes in Jamaica
When an athlete makes history for their country in the world’s biggest sporting spectacle, the Olympic Games, the typical reaction from that country is some sort of acknowledgement or celebration of that historic performance.
Unfortunately, this has yet to be the case for Jamaican shot putter Rajindra Campbell.
Campbell became the first Jamaican man to ever medal in a throwing event at an Olympic Games when he threw 22.15m to win bronze in Paris on August 3.
Four days after Campbell’s performance, Roje Stona also made history, throwing a personal best 70.00m for gold in the discus, becoming Jamaica’s first ever Olympic champion in a throwing event.
In the latest episode of SportsMax TV’s Out D Blocks hosted by Leighton Levy and D Major, the 28-year-old national record holder spoke candidly about the lack of acknowledgment and appreciation back home for these historic achievements.
“We have talked about it. The only problem is, as what Omar McLeod mentioned at trials about the 2016 Olympics, we don’t feel the appreciation from Jamaica,” Campbell said, referencing Omar McLeod’s comments after the Olympic trials where he spoke about not feeling appreciated by Jamaica after his Olympic gold medal performance eight years ago.
“You see the kind of celebration Julien Alfred got? I’m not expecting the same here but Jamaica has such a rich history in track and field, I don’t think the athletes are really appreciated for what they do,” he added.
Campbell, born in Ocho Rios, moved to Joplin, Missouri in 2018 to attend Missouri Southern State University where he attended for three years.
He noted that he’s received more of a celebration for his achievement in Joplin than back home in Jamaica.
“I met with the school President on Wednesday of last week and he explained certain things they have in store for me and there is a big sign on campus that people come in and see. It’s a different celebration taking place here compared to Jamaica,” he said.
As Campbell noted, whenever a Jamaican is in an event, Jamaicans expect them to do well. He wonders whether more appreciation would be given to the athletes when they do well if people understood the sacrifices they make on a daily basis.
“The love for Jamaica will never die. We will always continue to represent but, at the same time, the amount of sacrifice it takes to get to the level we are, something that I’ve found is once there is a Jamaican in an event, you’re expected to do well. How do we get there?”
“When you actually get there it’s like ‘Oh! I expected it or I knew you could do it.’ At the same time, there’s a journey that nobody really understands,” he continued.
He added that there has been no communication to him or Stona regarding any sort of celebration or acknowledgement in Jamaica.
Out D Blocks can be seen live every Thursday on the SportsMax TV YouTube channel.
Shelly-Ann Fraser-Pryce parts ways with Coach Walcott, to battle on in 2025 with new team
Five-time 100m world champion Shelly-Ann Fraser-Pryce is set to continue her illustrious track career for yet another season, despite facing significant injury challenges throughout 2024.
However, the sprinting legend will reportedly do so under new guidance. Sportsmax.TV understands that Fraser-Pryce will be leaving Reynaldo Walcott, the coach she helped establish at Elite Performance Track Club.
Fraser-Pryce, who has been hampered by a persistent knee injury over the past few seasons, made the decision to move on after a reportedly frosty relationship developed between her and Walcott during the 2024 season. Calls and a Whatsapp message to Coach Walcott went unanswered.
Though her next coaching destination remains unclear, Sportsmax understands that the two-time Olympic 100m gold medalist has moved to put together a team to guide her through the upcoming season.
The name of Andre Wellington has surfaced as the person who will be among Fraser-Pryce’s new coaching outfit. Wellington has coached World U20 100m silver medalist Bouwahghie Nkrumie at Kingston College (KC). He was a member of the Racers Track Club between 2011 and 2012.
Fraser-Pryce had been a founding member of Elite Performance Track Club, partnering with Walcott in early 2020 during the height of the COVID-19 pandemic. Under his guidance, The 37-year-old sprint queen achieved remarkable success, notably lowering her personal best from 10.70 to 10.60 seconds. In 2022, she became the first woman to run sub-10.7 seconds on seven occasions in a single season and secured her fifth 100m world title in Eugene, Oregon.
However, since that stellar 2022 season, injuries have taken their toll on the Jamaican icon. In 2023, at the World Championships in Budapest, Fraser-Pryce finished third in the 100m, a notable drop from her dominant form the previous year. Her performance at the 2024 Paris Olympics was further curtailed, as she withdrew from the semi-finals for reasons that remain undisclosed.
Fraser-Pryce’s decision to continue competing, despite these setbacks, underscores her determination to finish her career on her own terms.
As the first Jamaican woman to win an Olympic 100m title in Beijing 2008, she has remained a dominant force in global athletics for over a decade. Now, with a fresh team in her corner, the sprinting icon is focused on overcoming the injuries that have plagued her and making yet another remarkable run in 2025.
The news, if confirmed, followed a recent development this wherein Olympic 110m bronze medalist Rasheed Broadbell has also left Elite Performance for the MVP Track Club.
Olympic champions Julien Alfred and Roje Stona among nominees for Caribbean Sports Personality of the Year at inaugural CANOC Sports Awards
Olympic champions Julien Alfred of Saint Lucia and Jamaica's Roje Stona are among the nominees for Caribbean Sports Personality of the Year at the inaugural CANOC Sports Awards, which will be held on October 19, 2024, in Providenciales, Turks and Caicos Islands. This event will celebrate the Caribbean’s top athletes, teams, and sports leaders, and will also feature the IOC Sustainability Awards, highlighting the region's commitment to sustainable sports.
The CANOC Sports Awards, the first of its kind, have been organized by the Caribbean Association of National Olympic Committees (CANOC) to honour athletes who have represented the region at the highest levels of competition. The event also recognizes teams, sports administrators, and media professionals for their contributions to the advancement of Caribbean sports.
Godfrey Been, President of the Turks and Caicos Commonwealth Games Association, expressed his pride in hosting such a significant event. “It is an honour for the Turks and Caicos Islands to host the inaugural CANOC Sports Awards,” Been said. “This event not only celebrates the remarkable achievements of our region's athletes and sports leaders, but also strengthens the bond of unity that sports fosters across the Caribbean. We are proud to play a pivotal role in recognizing the excellence that transcends our sporting communities and showcases the Caribbean on the global sporting stage.”
Alfred, who made history as Saint Lucia’s first Olympic gold medalist in 2024, has been nominated in the Female Sports Personality of the Year category. She will compete against other global track stars such as Puerto Rico’s Jasmine Camacho-Quinn, Dominican Republic's Marileidy Paulino, Saint Vincent and the Grenadines' Shafiqua Maloney, and Jamaica’s Shanieka Ricketts.
In the Male Sports Personality of the Year category, Jamaican discus thrower Stona, who also claimed Olympic gold in Paris, joins an elite field of nominees, including British Virgin Islands' 400m hurdles star Kyron McMaster, Grenada’s decathlete Lindon Victor, Cuban wrestling legend Mijain Lopez Nunez, Trinidad and Tobago’s 200m standout Jereem Richards, and Puerto Rican wrestler Sebastian Rivera.
In addition to individual honours, the CANOC Sports Awards will also recognize the best male and female teams from across the region. Notable nominees include the Dominican Republic Volleyball Team, the Barbados Triathlon Team, and the Curaçao Baseball Team. Julien Alfred has also been nominated for the Caribbean Breakthrough Award, further cementing her remarkable achievements in 2024.
Other categories, including the Caribbean Sports Media Award and the Caribbean Distinguished Service Award, will recognize those who have played significant roles behind the scenes, ensuring that Caribbean athletes continue to excel on the international stage.
As the event approaches, the inaugural CANOC Sports Awards promises to be a historic celebration of Caribbean sporting excellence. Athletes like Alfred and Stona are at the forefront of a new generation of Caribbean talent that continues to shine on the global stage.
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