Olympic 100m champion Julien Alfred concluded her tour of the United Kingdom on Thursday with visits to two schools in Ladbroke Grove, London, where she inspired students from the vibrant Saint Lucian community in the area. This wraps up a whirlwind week for Alfred, who has been actively promoting St. Lucia in her new role as the island’s Tourism Ambassador.

Alfred’s day began at St. Mary’s Primary School, where students, aged 5 to 11, welcomed her with a special assembly and a hymn, creating a warm, uplifting start to the visit. Alfred gave an inspiring talk to the young audience, sharing her journey from her small Caribbean island to the Olympic podium, and then answered questions from eager students about her achievements and what it’s like to be an Olympian.

The visit continued at All Saints Catholic College, a secondary school for students aged 11 to 17, where Alfred joined a Physical Education lesson, offering insights into the training and challenges that helped shape her career. Following a tour of the school, she participated in an assembly featuring the school’s steel pan band, answering students' questions on her historic gold-medal victory at the 2024 Paris Olympics and her excitement about her new ambassadorial role.

Alfred was joined by acclaimed British Saint Lucian author Laura Henry-Allain, the Mayor of the Borough of Kensington and Chelsea, and His Excellency the High Commissioner for Saint Lucia, adding to the event's significance for the local community.

Reflecting on her week-long UK tour, Alfred shared, “It’s been quite the week. On Saturday I met with other ambassadors from Asia and Africa with His Excellency the High Commissioner. On Sunday I met my people, St Lucians in the UK, on Monday I spoke to media about my new role and then it was World Travel Market. To see all the countries around the world being represented was quite something. It’s been an honour to use my platform to help promote my island.”

Alfred’s ambassadorship follows her incredible success at the 2024 Paris Olympics, where she became the 100m champion, making history for St. Lucia. Now, with her UK commitments complete, Alfred will return her focus to preparing for the 2025 World Athletics Championships in Tokyo, Japan, where she will aim to continue her stellar track record.

Alfred’s UK tour has not only strengthened ties with the St Lucian community in the UK but also highlighted the island on a global stage, underscoring her dedication to her role as an ambassador both on and off the track.

Julien Alfred, St. Lucia’s Olympic 100m champion, is currently on an influential tour of the United Kingdom in her new role as Tourism Ambassador for her island nation. The title was bestowed on her in September, following her historic victory at the 2024 Paris Olympics, where she captured gold in the 100m and became the first St. Lucian to do so. Accompanied by a senior delegation led by Minister of Tourism Dr. Ernest Hilaire, Alfred is participating in a series of high-profile events aimed at promoting St. Lucia’s culture, beauty, and hospitality.

Kicking off her week on Saturday, Alfred explored iconic London landmarks, including Buckingham Palace, the London Eye, and St. Paul’s Cathedral. Joining her was fellow athlete Imani-Lara Lansiquot, a British Saint Lucian sprinter who won silver with Team GB in the women’s 4x100m relay in Paris. The two shared moments of camaraderie as they toured the city, embodying the rich connection between St. Lucian talent on the global stage.

 One of the highlights of Alfred’s trip was a celebratory event at The Great Hall in Leyton, organized by the Saint Lucia High Commission and the Saint Lucia Tourism Authority (SLTA). Alfred was the guest of honour at the vibrant gathering, which drew around 350 members of the St. Lucian diaspora and showcased the island’s arts and culture. Performers included Tysiah Edwards, the Lucianites Quadrille dancers, West End star Tanya Edwards, and celebrated musician Sherwinn Dupes Brice, among others. The event was officially hosted by Saint Lucia’s High Commissioner to the UK, H.E. Anthony Severin, with Alfred delivering a heartfelt speech about her journey to Olympic glory and the pride she felt in representing her island on the world stage.

As part of her ambassadorial duties, Alfred participated in a series of media engagements, conducting interviews with major outlets across the BBC. During these interviews, she shared her Olympic story and expressed her excitement about promoting St. Lucia’s unique appeal to the British audience. Highlighting the natural beauty, cultural vibrancy, and warmth of St. Lucia, Alfred’s appearances underscored her passion for her homeland and her eagerness to welcome new visitors to the island.

 Later, Alfred and the delegation, including SLTA board chair Thaddeus M. Antoine and CEO Louis Lewis, were given an exclusive tour of the UK Parliament. This was followed by a reception at the House of Commons, where she met key members of Parliament and prominent figures in the travel industry.

 Through this week of events, Alfred continues to embody the pride of St. Lucians everywhere, strengthening the bond between her homeland and the international community.

Olympic 100m champion Julien Alfred expressed her deep pride and gratitude on Instagram after being named a Tourism Ambassador for her home country of St. Lucia. Alfred, who made history at the 2024 Paris Olympics by winning gold in the 100m with a lifetime best of 10.72 seconds and silver in the 200m, said the new title has a special significance for her.

From September 24 to October 2, St. Lucia celebrated Alfred's remarkable achievements at the Games. The 23-year-old sprinter’s performances have earned her a place in the hearts of her fellow countrymen, and her contributions were recognized with several significant honours. Among the rewards, Alfred was presented with EC$1 million from the government of St. Lucia, EC$75,000 from the St. Lucia Olympic Committee, and a 10,000 square foot plot of land. In addition, a monument will be erected in her honour, and the Millennium Highway will be renamed the Julien Alfred Highway.

However, despite these accolades, Alfred revealed that being named Tourism Ambassador holds particular meaning for her. "September 26th was truly a special day for me," she shared on Instagram. "I’ve always taken much pride in representing my country both on or off the track, but being officially announced as a Tourism Ambassador and being the Tourism Gimie Awardee for 2024 brings me an unwavering amount of joy."

Alfred went on to express her gratitude to the Saint Lucia Tourism Authority for the opportunity, acknowledging the significance of this moment in her journey. "A huge thank you to the Saint Lucia Tourism Authority for allowing this young girl from Ciceron, with a dream, to receive such prestigious titles."

Her love for her island was evident in her closing remarks. "No matter where I may roam, I will forever LOVE my island home and represent as a proud Saint Lucian," she wrote.

Alfred's achievements on the track have undoubtedly made her a global icon, but her new role as Tourism Ambassador gives her a unique platform to continue representing St. Lucia with pride and passion, both on and off the track.