Red Stripe and Jamaica Olympic Association signs partnership.
Red Stripe, the official beer of Jamaica, announced a long-term partnership with the Jamaica Olympic Association (JOA), valued at $80 million Jamaican, which will provide much-needed support to the association in preparing all Jamaican athletes across multiple sporting disciplines.
The partnership announced at the Red Stripe’s Spanish Town Road base on Tuesday, marks a momentous occasion that signifies the marriage of two iconic institutions coming together to ensure a meaningful impact for sports in Jamaica.
Jamaica Olympic Association, which has been a member of the International Olympic Committee since 1936, has done more than support athletes to take the global stage, but extends their support beyond competition by ensuring that all sports administrators and officials are adequately trained.
Red Stripe’s Head of Commerce, Sean Wallace said this multi-million-dollar investment showcases the commitment of the entity to Jamaicans and all that matters to them.
“Our partnership with the Jamaica Olympic Association is yet another collaboration that will be woven into the rich fabric of our iconic history. For almost 100 years, we have poured into Jamaican music, art, food, culture, and of course, sports. We understand the importance of investing in our people, nurturing the next generation of talent, and honour the legacy of those who have exited the competitive arena. We are very excited about this partnership and everything it will do for future and development of sports,” Wallace shared.
Red Stripe’s support of the JOA will help to cover expenses related to the training of athletes, procurement of equipment, travel expenses, and any other administrative support that the esteemed organisation needs.
JOA president Christopher Samuda expressed his gratitude for the partnership.
“Olympic culture is priceless; the economy of sport has evolved universally into a billion-dollar enterprise. Both the JOA and our partner, Red Stripe, understand that sport gives character and is the DNA of human inspiration.
“Sport is not just a hobby or something to be photographed but is a business of physical culture. We are grateful for the support Red Stripe has pledged to give and we look forward to an exceptional partnership,” Samuda noted.
Additionally, Red Stripe also launched their campaign entitled ‘Gold Glory’ which ends on January 19, 2024. The campaign offers consumers an opportunity to be a part of the excitement of next year’s Olympic Games.
This campaign includes a design competition that will challenge artistic consumers to create a limited-edition Red Stripe 6-pack, which should be posted to their Instagram page. These designs should showcase the accomplishments of Jamaican athletes past, present and future.
The competition’s winner could pocket $500,000, and have their design showcased in the Olympic Village in Paris, France.
“Red Stripe will be giving ten lucky consumers and a guest, the chance to fly all-expenses paid to Paris 2024 to see our athletes compete,” Wallace shared.
The Great Jamaican Beer will be celebrating 100 years in 2028 and is eyeing the 2028 games in Los Angeles. The details on how consumers can win this once-in-a-lifetime opportunity will be on Red Stripe’s website and social media platforms soon.
JOA awards cash rewards to Olympic medalists, unveils JMD$300m investment for LA 2028
The Jamaica Olympic Association (JOA) celebrated the achievements of Jamaica’s medalists from the 2024 Paris Olympic Games in a lavish ceremony at the Terra Nova Hotel in Kingston on Saturday night. During the event, the JOA not only rewarded the athletes for their extraordinary performances but also announced a groundbreaking $300 million investment for the 2028 Olympic cycle.
Highlighting the evening was the presentation of cash rewards to the Paris Olympic medalists. Gold medalist Roje Stona was awarded JMD$3 million for his remarkable achievement, while silver medalists Kishane Thompson, Wayne Pinnock and Shanieka Ricketts received JMD$1.5 million each. Bronze medalists Rajindra Campbell and Rasheed Broadbell were each rewarded with JMD$1 million. Additionally, Jaydon Hibbert, the Olympic Spirit Award winner, recognized his outstanding sportsmanship, will receive JMD$500,000.
In his address, JOA Secretary General Ryan Foster emphasized the significance of recognizing excellence and the JOA’s commitment to supporting Jamaica’s athletes. “Excellence is not time bound. It is timeless,” Foster said. “So whenever and wherever the JOA observes it, we will applaud with respect and record for posterity while saluting our Olympic ambassadors, those inspired change-makers of a great sporting heritage of which the Olympic movement is the cornerstone.”
Olympic medalists with their plaques and trophies from left to right: Wayne Pinnock, Rajindra Campbell, Shanieka Ricketts, Roje Stona, Kishane Thompson, and Rasheed Broadbell. At right is rising star Jaydon Hibbert.
Foster also unveiled a JMD$250 million investment plan for the next Olympic cycle, targeting key areas critical to athlete development. The funding will support scholarships and grants for 12 athletes aiming to qualify for the 2028 Los Angeles Olympics, amounting to JMD$80 million over the quadrennial. These funds will cover training, attendance at qualifying events, transportation, nutritional support, and access to advanced technology.
An additional JMD$50 million will be invested in an equipment grant, ensuring athletes have the tools they need to train and compete effectively. Coaching scholarships, amounting to $50 million, will bolster the expertise of national and elite coaches, fostering the development of athletes at all levels. A travel grant of JMD$70 million will ensure that athletes can participate in crucial Olympic qualifying events without financial barriers.
In summing up the JOA’s approach, Foster underscored the organization’s role as a key player in the sporting financial market. “The JOA is a major player in the sporting financial market as we continue to amass capital by brokering innovative partnerships and employing prudent strategies,” he said. “The Olympic Reward is an investment instrument that we have created, the dividends of which are payable to deserving sportsmen and women.”
Looking ahead to the conclusion of the 2028 Olympic cycle, Foster revealed that $50 million is already being set aside for the next Olympic Salute, ensuring that future successes are met with equal recognition. “At the end of this Olympic cycle culminating in LA 2028, we will salute again, and of course, it is hoped that this investment of JMD$250 million will reap even greater dividends for our athletes,” he stated.
Foster closed by reinforcing the JOA’s unwavering dedication to the athletes and their success. “We salute your excellence and will continue to provide avenues to monetize your hard work and your brand,” he said.
The event was a testament to the JOA’s belief in Jamaica’s athletes and their potential to achieve greatness, both now and in the future.
Jamaica Olympic Association endorses Michael Johnson’s Grand Slam Track series debut in Kingston
The Jamaica Olympic Association (JOA) has thrown its full support behind the highly anticipated Grand Slam Track series, a pioneering track and field competition created by American Olympic icon Michael Johnson. Kingston’s National Stadium will host the inaugural event from April 4-6, 2025, marking a historic occasion as Jamaica kicks off a global series that merges elite competition with cultural celebration in select cities worldwide.
In endorsing the Grand Slam Track initiative, JOA President Christopher Samuda highlighted the series’ alignment with the evolving nature of sports as both a business and a cultural experience. “The economy of sport is continually diversifying its product offerings,” Samuda said. “This move merits support, for yesterday’s novelty in sport is becoming today’s norm of business innovation in a global enterprise where changing the game has become a pre-requisite of staying in the game and winning the grand slam.”
The Grand Slam Track series promises substantial financial rewards for competitors, a prospect that appeals to both athletes and sports financiers. JOA Secretary General/CEO Ryan Foster outlined the benefits, emphasizing that Grand Slam Track supports the JOA’s vision for sustainable athletic growth. “The grand slam track will not only pay dividends for aspirations invested initially in sweat equity and maturing in bonus payments,” Foster said, “which is a qualitative strategy of the JOA, but, more importantly, the meets will provide self-actualising opportunities for athletes and value for money for fans.”
Beyond the prize money, the JOA sees Grand Slam Track as a platform for continuous, high-level competition, helping athletes prepare for the Olympics by fostering ongoing development through regular, intense matchups. “On the other side of the minted coin of sport, top-ranking athletes will be able to constantly measure performance against character as they compete continually against each other,” Foster explained, adding that it is “in conditioning themselves for the premier event, the Olympic Games,” that athletes will truly benefit from the series.
Drawing inspiration from other global sports formats like tennis and Formula One, Grand Slam Track aims to create an experience that celebrates the culture of each host city. This aspect particularly resonates with the JOA’s vision of sports as a cultural and economic driver. “The concept is allied to the advocacy of the JOA,” Samuda noted, “as we treat sporting events as experiences in physical culture, fan engagement, cuisine, music, entertainment, and tourism—all of which are drivers in creating a viable sports industry.”
The JOA’s backing of Grand Slam Track aligns with its commitment to sports innovation, a mission that led the association to launch the “Olympic Destiny” series in 2021. This JOA initiative was designed to prepare Jamaican athletes for the Tokyo Olympics amid the challenges posed by the COVID-19 pandemic. The Olympic Destiny series offered incentives for athletes and fostered historic performances, including Shelly-Ann Fraser-Pryce’s national record-setting 10.63s sprint in the 100m. That experience, Samuda pointed out, was “a first in the history of the sport,” underscoring the JOA’s commitment to driving progress and championing local talent on a global stage.
With the JOA’s endorsement, Michael Johnson’s Grand Slam Track is poised to deliver a unique blend of high-stakes competition and cultural celebration, solidifying Jamaica’s position as a host for world-class athletic events and creating a new chapter in track and field’s evolution.
Sports Ministry giving J$45M in grants to Olympians, Paralympian
As a token of appreciation for their efforts, members of Jamaica’s team to the recent Olympic and Paralympic Games in Paris, France will be compensated through grants from the Government of Jamaica, the Minister of Culture, Gender, Entertainment and Sport, the Honourable Olivia Grange, said at a press conference on Monday.
“I have J$45M allocated to provide Appreciation Grants to members of Jamaica’s delegation to the Paris 2024 Olympic and Paralympic Games,” she said.
Grange said the money was being disbursed directly to 66 athletes, including one Paralympian, and 21 athlete support personnel who formed Jamaica’s delegation to the games.
These grants are in addition to over twenty million dollars disbursed to athletes under the Athletes Assistance Programme as they prepared for the Paris Games, according to Grange.
Junior athletes who competed at the World Athletics U20 Championships in Lima, Peru will also receive gift vouchers totaling J$760,000 from the Ministry.
The Minister was speaking at the press conference to announce the Jamaica leg of the new global athletics league, Grand Slam Track, being led by the former World and Olympic champion and record holder, Michael Johnson.
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