Red Stripe and Jamaica Olympic Association signs partnership.
Red Stripe, the official beer of Jamaica, announced a long-term partnership with the Jamaica Olympic Association (JOA), valued at $80 million Jamaican, which will provide much-needed support to the association in preparing all Jamaican athletes across multiple sporting disciplines.
The partnership announced at the Red Stripe’s Spanish Town Road base on Tuesday, marks a momentous occasion that signifies the marriage of two iconic institutions coming together to ensure a meaningful impact for sports in Jamaica.
Jamaica Olympic Association, which has been a member of the International Olympic Committee since 1936, has done more than support athletes to take the global stage, but extends their support beyond competition by ensuring that all sports administrators and officials are adequately trained.
Red Stripe’s Head of Commerce, Sean Wallace said this multi-million-dollar investment showcases the commitment of the entity to Jamaicans and all that matters to them.
“Our partnership with the Jamaica Olympic Association is yet another collaboration that will be woven into the rich fabric of our iconic history. For almost 100 years, we have poured into Jamaican music, art, food, culture, and of course, sports. We understand the importance of investing in our people, nurturing the next generation of talent, and honour the legacy of those who have exited the competitive arena. We are very excited about this partnership and everything it will do for future and development of sports,” Wallace shared.
Red Stripe’s support of the JOA will help to cover expenses related to the training of athletes, procurement of equipment, travel expenses, and any other administrative support that the esteemed organisation needs.
JOA president Christopher Samuda expressed his gratitude for the partnership.
“Olympic culture is priceless; the economy of sport has evolved universally into a billion-dollar enterprise. Both the JOA and our partner, Red Stripe, understand that sport gives character and is the DNA of human inspiration.
“Sport is not just a hobby or something to be photographed but is a business of physical culture. We are grateful for the support Red Stripe has pledged to give and we look forward to an exceptional partnership,” Samuda noted.
Additionally, Red Stripe also launched their campaign entitled ‘Gold Glory’ which ends on January 19, 2024. The campaign offers consumers an opportunity to be a part of the excitement of next year’s Olympic Games.
This campaign includes a design competition that will challenge artistic consumers to create a limited-edition Red Stripe 6-pack, which should be posted to their Instagram page. These designs should showcase the accomplishments of Jamaican athletes past, present and future.
The competition’s winner could pocket $500,000, and have their design showcased in the Olympic Village in Paris, France.
“Red Stripe will be giving ten lucky consumers and a guest, the chance to fly all-expenses paid to Paris 2024 to see our athletes compete,” Wallace shared.
The Great Jamaican Beer will be celebrating 100 years in 2028 and is eyeing the 2028 games in Los Angeles. The details on how consumers can win this once-in-a-lifetime opportunity will be on Red Stripe’s website and social media platforms soon.
Jamaica and France sign landmark MOU for bilateral sports cooperation
As the world eagerly anticipates the start of the 2024 Summer Olympics in Paris, Jamaica and France have marked the occasion with a significant step towards enhancing their bilateral relations in the field of sport. On July 24, the Honourable Olivia Grange, Jamaica's Minister of Culture, Gender, Entertainment and Sport, and His Excellency Olivier Guyonvarch, the Ambassador of France in Jamaica, signed a Memorandum of Understanding (MOU) for Bilateral Cooperation in Sport.
Minister Grange highlighted the symbolic timing of the agreement, stating, “It is certainly significant that it is happening at the time of the 2024 Olympics in the French capital, Paris. It embodies the importance of sport in establishing cooperation and friendship between the two countries."
The agreement outlines several areas of cooperation aimed at enhancing both nations' sports capabilities. One key aspect of the MOU is the sharing of experiences and the development of joint initiatives in sports. This includes promoting common standards for organizing major sporting events and developing high sports performance through the exchange of best practices, coaching training, and research.
Additionally, the agreement focuses on boosting the sports economy and sports tourism in both countries by sharing valuable information and insights. A significant emphasis is also placed on promoting sports ethics, with both nations committing to collaborate in the fight against doping.
Minister Grange commended the diligent efforts of Ambassador Guyonvarch and the teams from both the Ministry of Culture, Gender, Entertainment and Sport, and the Ministry of Foreign Affairs and Foreign Trade, in finalizing the MOU. She also referenced the ongoing friendship between Jamaica and France, demonstrated by events like the "2024 Road to Paris Olympics," which featured a symbolic relay baton passed globally and included French students from schools across Jamaica.
The MOU also aims to facilitate exchanges in seminars, conferences, and symposia involving experts in various sports disciplines such as fencing, rugby, handball, athletics, canoe-kayak/sprint, sailing, and skateboarding, among others.
Ambassador Guyonvarch expressed his enthusiasm about the agreement, stating, “On the eve of the 2024 Paris Olympic and Paralympic Games, the signing of this MOU on sports cooperation is a milestone in our bilateral relations, being the most ambitious and comprehensive agreement between our two countries in a strategic field of excellence. The implementation of this agreement, initiated by the Centre for Research on Sports Performance of Guadeloupe and the Faculty of Sports of UWI, will allow us to develop sports science, new practices, and more intense human exchanges between our two countries.”
The follow-up on the cooperation outlined in the MOU will be ensured by a Bilateral Steering Committee, which will meet annually in either of the two countries, ensuring that the goals and initiatives set forth are actively pursued and achieved.
This agreement not only strengthens the bond between Jamaica and France but also paves the way for enhanced sports performance, education, and ethical standards in both nations, promising a bright future for sports collaboration and excellence.
Gardiner, Charlton named flag bearers for The Bahamas ahead of Paris opening ceremony
Reigning 400m Olympic champion Steven Gardiner and World Indoor 60m hurdles champion Devynne Charlton will be flag bearers for The Bahamas at the much-anticipated Paris Olympic Games opening ceremonies on Friday.
Gardiner and Charlton are among the 20 athletes that will represent The Bahamas at the global multi-sport showpiece, which is currently under way and is scheduled to end on August 11.
Track and field and swimming are the two disciplines that the Bahamian contingent will contest at the Games.
Quartermiler Shaunae Miller-Uibo, high jumper Donald Thomas, who is making his fifth Olympic appearance, NCAA and national record holder in the javelin Rhema Otabor, decathlete Ken Mullings, and Charisma Taylor, who contests the triple jump and the 100m hurdles, are also on the team.
Rhaniska Gibbs and Lamar Taylor will represent the Bahamas in the pool.
Meanwhile, quartermiler Lacarthea Cooper finished third in the women’s 400m at the BAAA’s Nationals in 53.38 seconds behind second place finisher Quincy Penn in 53.35 seconds, but did not make the team.
However, Shania Adderley finished fifth in 54.50 seconds and was named to the Olympic team for her contributions as a member of the 4x400m mixed relay team at the World Relays.
Guyana's table tennis star Chelsea Edghill feeling good after 'solid practice sessions' in Paris
By all indications, Guyana’s top table tennis player, Chelsea Edghill is relaxed and ready to go at the Olympic Games as she continues to get acclimatised to conditions in Paris.
Edghill, who is relishing her second Olympic Games appearance, is the only English-speaking Caribbean representative set to compete in table tennis at the global multi-sport showpiece, which got underway with football action on Wednesday.
The 27-year-old, who was eliminated in the first round at the 2020 Tokyo Games, pointed out that she has so far engaged in some solid practice sessions since her arrival in Mulhouse, France, as she hopes to go at least one better on this occasion.
“It was just Guyana in the camp, so we took the time to train with some of the local players and practice with the world master’s bronze medalist and the practice session was good,” Edghill told Chronicle Sport.
“We go back to Paris to settle in for the games but so far we have to train and getting used to the environment. It (table tennis) takes so much skill and practice, I have been doing it for 18 years and it is still very difficult…misconception is that it is easy,” she added.
While her preparation aimed at fine-tuning her skills and focus leading up to the multi-sport event, Edghill has always been self-motivated.
“I am really working on grounding myself and looking inward. If the plan doesn’t work, we just scrap the plan and then start over,” Edghill said in an Instagram post, as she hopes to break barriers and possibly create opportunities for other Guyanese players.
She is joined in Paris by National Coach Idi Lewis, the country’s top swimmer, Aleka Persaud and coach Sean Baksh, as well as track and field star Emanuel Archibald.
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