Ahead of the 2024 Paris Olympics, legendary Olympian and the world’s fastest man, Usain Bolt, has produced an anthem for Team Jamaica, titled “Jamaica All The Way." The timely track aims to rally the nation, capturing the indomitable spirit of Jamaicans as its athletes prepare to compete on the world stage in Paris.

As the newly announced Red Stripe Ambassador, Bolt is at the forefront of the celebrations for the beer giant's Olympic campaign, ‘Guh Fi Gold and Glory.’ The campaign seeks to unite Jamaicans in support of their athletes, reminding them that the ‘likkle but tallawah’ island is cheering them on.

“Jamaica All The Way” features collaborations with musical sensations Busy Signal, who headlined the 2022 Red Stripe independence song “Big Up Jamaica,” and Shaneil Muir. Their combined talents are set to amplify the cheers of Jamaicans everywhere.

“The Olympics represent a moment of pure joy, and I want our athletes to feel the support of all Jamaicans. This song celebrates their dedication and hard work. I produced it to encourage them to believe in themselves and dream big when they ‘Guh Fi Gold and Glory,’ knowing they have infinite support,” said the Fastest Man Alive, Usain Bolt.

With the Paris 2024 Olympics approaching quickly, from July 26 to August 11, the song has already been released on all streaming platforms, ensuring that Jamaican athletes can feel support at home and from the diaspora.

President of the Jamaica Olympic Association, Christopher Samuda highlighted the importance of this collaboration, stating, “There is no better way to celebrate the Paris 2024 Olympic Games than with Usain capturing the infectious beat of dancehall, the inspired spirit of our people, and our aspiration to be the greatest versions of humanity. When the JOA and Red Stripe team up with lightning Bolt, it can only be electrifying and volcanic! Paris, stay tuned!”

As the nation gets ready for the 2024 Paris Olympics, the partnership between the Jamaica Olympic Association and Red Stripe shows how culture can bring people together and boost the spirits of our athletes.

“Although we can't invite every Jamaican to travel to Paris and cheer for our athletes in person, our ‘Guh fi Gold and Glory’ campaign allows us to create opportunities for Jamaicans to show their support for our athletes both locally and globally. This song serves as a rallying cry, highlighting our unity and commitment to competing as a united team,” Red Stripe Brand Manager Nathan Nelms, emphasised.

As Team Jamaica prepares to shine on the track in Paris, “Jamaica All The Way” is set to inspire, motivate, and encourage them to reach new heights of glory at the 2024 Olympics.

As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.

Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.

Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.

Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.

“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.

“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.

Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.

For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.

“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.

From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.