Mayberry Investments Limited (MIL), a staunch supporter of Jamaican sports, has reaffirmed its commitment to athletic excellence by partnering with the Jamaican Ice Hockey Team. This impactful collaboration includes a significant sponsorship of US$10,000 to aid the team's participation in qualifying tournaments for the Winter Olympic Games in Chicago.

As a prominent financial institution deeply rooted in the Jamaican community, Mayberry Investments recognizes the importance of nurturing local talent and showcasing Jamaica's prowess on the global stage. Through this partnership, the company aims to not only bolster the Jamaican Ice Hockey Team's pursuit of Olympic qualification but also to spotlight the nation's capabilities in winter sports.

"We're thrilled to embark on this journey alongside the Jamaican Ice Hockey Team as they strive for Olympic qualification," expressed Chris Berry, Executive Chairman of Mayberry Investments Limited. "Our sponsorship underscores our steadfast commitment to fostering emerging talent and elevating Jamaica's presence in international sports. Witnessing the team's remarkable performance, we're resolute in our determination to nurture and propel them towards greatness," he added, highlighting Mayberry's unwavering support for the team's trajectory.

The Jamaican Ice Hockey Team, renowned for its extraordinary journey since 2019, has earned global acclaim with an impressive record of 12 victories out of 14 games played. Their comprehensive triumphs against teams from Brazil, Colombia, Mexico, Argentina, Puerto Rico, Venezuela, and Lebanon solidify Jamaica's status as one of the premier associate teams on the international stage, as highlighted by Don Anderson, President of the Jamaican Olympic Ice Hockey Federation.

"We at JOIHF are immensely pleased that Mayberry Investments recognized the value of sponsoring our team for the Tri-State Challenger Series between Jamaica, Puerto Rico, and Lebanon," remarked Anderson. "This sponsorship significantly contributed to boosting the team's physical and mental well-being, enabling us to overcome challenges and emerge victorious in the tournament. We cannot overstate our gratitude for this sponsorship, which was embraced wholeheartedly by our directors and, most importantly, the players, who proudly posed in front of the Mayberry banner, particularly when receiving the player of the match awards, which we achieved on 3 out of the 4 occasions we played."

The team is slated to compete in the Challenger series, comprising three tournaments over the next three months, featuring matches against Puerto Rico and Lebanon. The series kicks off in Chicago on April 18–21, followed by events in New York on June 5–9 and Toronto on July 11–14. Anderson continued to commend Mayberry for its invaluable support, underscoring the significance of this partnership.

"JOIHF and the entire team extend heartfelt thanks to Mayberry Investments for their investment in the team," Anderson emphasized. "As a result of this greatly appreciated gesture, Jamaica emerged victorious in the first stage of the series, positioning themselves favorably to vie for the overall trophy in Toronto in July. This sponsorship is a win-win for all involved. Much gratitude from all of us at JOIHF," he concluded.

Through this collaboration, Mayberry Investments Limited aims to inspire a new generation of athletes and champion the values of resilience, determination, and teamwork. This sponsorship exemplifies Mayberry Investments Limited's enduring commitment to empowering local talent and fostering the growth of sports in Jamaica.

-ENDS-

Christania Williams, the talented Jamaican sprinter and 2018 Commonwealth Games silver medalist, is setting her sights on reclaiming her peak form as she gears up for the Jamaica National Championships in June, with her eyes firmly set on securing a spot at the 2024 Olympic Games in Paris this summer.

Since her impressive performance as part of Jamaica's silver-medal-winning 4x100m relay team at the Rio 2016 Olympics, Williams, now 29, has faced setbacks due to injuries and other undisclosed health concerns. However, under the guidance of her coach, Philipp Unfried, she is focused and determined to return to her personal best time of 10.96 seconds.

Unfried outlined their strategy for the upcoming season, emphasizing Williams' goal of nearing or even surpassing her personal best. "The plan for 2024 is to get close to where she was, close to her PB or maybe around PB," stated Unfried. "She is going to do some more races now in preparation for trials and training went really well so far."

At the Velocity Fest 15 on Saturday meeting held at the Ashenheim Stadium in Jamaica, Williams demonstrated her potential by clocking a time of 11.76 seconds into a headwind in her qualifying heat, securing second place behind Remona Burchell, who won the heat in 11.52 seconds. Despite challenging conditions with winds affecting her heat, Williams progressed to the B final.

In the B final, Williams improved her performance, achieving a season's best time of 11.56 seconds. Although she finished second in the final, Williams' progress is indicative of her determination and gradual return to top form.

"Mentally, I am ready," expressed Williams. "The aim right now is to get back to my personal best. There is no pressure. Right now the focus is on me, just taking it one step at a time."

Williams acknowledged the mental fortitude required to overcome setbacks and stay focused on her goals. "It's about going into the race and doing exactly what I do in training," she affirmed. "I know I have a lot of potential, I still believe there is more in there and I still haven’t reached my full potential."

Despite the obstacles she has faced, Williams remains resolute in her determination to move forward. "With all that has happened in the past, I am just trying to put that behind and move forward," she explained. "I do have days when that really gets to me mentally but it’s life. If something happens, you don’t use that to keep yourself down."

As Williams continues her journey towards peak performance, supported by the unwavering guidance of Coach Unfried, the upcoming Jamaica National Championships will serve as a crucial stepping stone towards her ultimate goal of representing Jamaica at the Olympic Games in Paris.

In a recent episode of the Ready, Set, Go podcast, American sprint legend Justin Gatlin delved into the hypotheticals of Jamaica's historic 4x100m relay run at the London 2012 Olympics, suggesting that the world record of 36.84 seconds could have been even faster had former world record holder Asafa Powell been part of the lineup.

Powell, renowned for his blistering speed having held the 100m world record at 9.77 and 9.74s, missed out on the opportunity to join the likes of Nesta Carter, Michael Frater, Yohan Blake, and Usain Bolt in that record-breaking relay team due to a groin injury sustained during the final of the 100m.

Gatlin, reflecting on the potential of the Jamaican squad, speculated that adding Powell to the mix could have propelled them to an astonishing 36.5-second mark.

"Adding Asafa Powell to that already formidable lineup of Bolt, Blake, Carter, and Frater could have pushed the team to an even faster time," Gatlin remarked on his podcast. Powell's absence, while the team still delivered Olympic gold, left room for speculation on just how much quicker they could have been.

Gatlin, a seasoned sprinter himself, understands the unique pressure and responsibility that comes with relay events. "There is a difference between being an individual runner at the Olympics or world championships and being part of a relay team," he explained. "If you falter as an individual, it's on you; but in a relay, it's on the country's back."

Reflecting on the challenges of breaking a world record in relay events, Gatlin emphasized the need for everything to align perfectly. "36.8 is a gigantic order. 37 low is a tall order," he admitted. "Everyone needs to be in peak condition and ready to run."

Looking ahead to the future, Gatlin also weighed in on Team USA's chances of breaking the 12-year-long Jamaican 4x100m relay world record in 2024. "It's going to take a near-perfect performance from a team firing on all cylinders to surpass what Jamaica achieved in 2012," Gatlin predicted.

Tennis greats Boris Becker and Martina Navratilova have called for Olympic medallists across all sports to receive prize money.

World Athletics announced earlier this month that it would be the first sport to offer Olympic prize money in Games history at Paris 2024, with winners in the 48 disciplines to receive 50,000 US dollars (£39,400).

Lord Coe, the federation’s president, said he was confident the International Olympic Committee would “share in the principle” of track and field gold medal winners earning prize money in Paris – but admitted his organisation had not discussed the historic move with the International Olympic Committee.

“I think it’s fantastic,” said Navratilova, the 18-time Grand Slam singles champion, at the Laureus World Sports Awards in Madrid.

“The Olympics have always been the biggest sports event and the athletes were the only ones not making money.

“Everybody was making money but the athletes. So I’m glad that’s changing because for some countries that’s a massive amount of money.

“For some of them it’s a drop in the bucket, but for some of them it’s a step in the right direction.

“Why shouldn’t they make money? Being a top athlete now is a full-time job. The days of amateurs have gone, thank you.”

Becker won singles gold at the 1992 Olympics in Barcelona, four years after the sport had returned to the Games following a 64-year absence.

He said: “When I listened to Sebastian Coe about prize money I said: ‘Finally someone is coming with the times’.

“Sport today is a full-time job, whether you’re a track and field athlete. a swimmer or in all the other sports represented at the Olympics.

“Everybody makes money off their back, so the athletes should not come last.”

Navratilova, like Becker a Laureus Academy member, also reiterated her objection to Saudi Arabia hosting the next three editions of the WTA finals.

The 2024 season-ending finals will take place in Riyadh in November, featuring the top eight singles players and doubles teams, and the event will also be played in Saudi in 2025 and 2026.

“We’re going to Saudi Arabia which is about as big a change as you can make, except for maybe going to North Korea,” said Navratilova, who says she has no plan to work at the tournament as a pundit.

“Chris Evert and I have made our views clear on that, but the players have made their choices. We’ll see how things work out.

“I heard a players say they ‘don’t want to be political’. Going to Saudi is about as political you can get.

“Welcome to sport. Sports is political and has been at the forefront of social change. I don’t see how anything happens there without the blessing of MBS (Mohammed bin Salman, Saudi ruler).

“He decides what goes and what doesn’t. We’re a bit egotistical to think we can make a difference, but who knows?

“The players have to honour that, they’re the ones competing. We’re not affected by it. We’re not going there to play.”

::The 25th Laureus World Sports Awards take place on Monday evening in Madrid. To find out more, and follow the ceremony, visit www.laureus.com

Jamaican sprinter Oblique Seville is gearing up for an electrifying showdown against world champion Noah Lyles at the upcoming Racers Grand Prix on June 1, setting the stage for a thrilling test of readiness ahead of the 2024 Olympic Games in Paris.

Seville, who finished fourth at the 2023 World Championships in Budapest where Lyles clinched his first 100m world title, is optimistic about his chances this season, having managed to steer clear of injury thus far. Seville's coach, Glen Mills, revealed earlier this year that an injury at a crucial stage last season hindered Seville's performance in Budapest, where he clocked 9.88 seconds, narrowly missing out on a medal.

Reflecting on his preparation for the upcoming races, Seville expressed confidence in his improved health and training regimen this season. "This year I have taken some drastic steps with regards to my injuries and injury management. I am cautious with what I'm doing so I am healthy at this point, and everything is going well," Seville explained at Tuesday's launch of the Racers Grand Prix at the Jamaica Pegasus in Kingston.

Seville's recent performances, including a 47.44-second 400m and a 20.17-second 200m, demonstrate his dedication and hard work leading into this pivotal season. "The 47.44 and the 20.17 that I ran show my dedication and hard work, so it is a possibility that I can make it onto the medal podium if things work out as planned," Seville remarked.

 “Last year, I didn’t get to train the way I really wanted to but this year I got to train the way I wanted so everything is working out. I am stronger because I have got more chances training wise to do things I didn’t get the chance to do last year because of some niggles that I had.

“I had some issues with my back and stuff which caused me not to be able to lift weights as much as I could but I got it sorted out now and I am good.”

Looking ahead to the Racers Grand Prix, where he will face off against Lyles and training partner Zharnel Hughes, Seville expressed excitement about the opportunity to race against the world's best. "The last time I competed against Lyles was at the World Championship finals, so it's good to run with him before the Olympics to get a feel of what is to come," Seville emphasized.

The clash between Seville, Lyles, and Hughes at the Racers Grand Prix at the National Stadium in Kingston, promises to be a thrilling preview of what's in store for the Olympic Games in Paris, as Seville aims to secure his first global medal.

Six-time Olympic champion Sir Chris Hoy announced his retirement from competitive cycling 11 years ago, admitting: “I know it is the right decision.”

The 37-year-old Scot had been contemplating continuing until the 2014 Commonwealth Games in Glasgow but revealed he was quitting the sport at a press conference in Edinburgh on April 18, 2013.

Hoy was Britain’s most decorated Olympian after his haul of two gold medals at London 2012 saw him surpass rower Sir Steve Redgrave’s record of five, although he was overtaken by former team-mate Sir Jason Kenny in 2021.

In explaining his decision, Hoy said: “I think in sport at the highest level you’re dealing in such small margins and you can tell when you’re good but not good enough.

“It was very emotional coming in there (to the press conference) and I was trying not to watch the video montage with the sad music.

“I don’t want it to be a sad moment.

“I want to celebrate it and be happy because I know it is the right decision.

“It’s a decision that I didn’t take lightly and I thought about it very hard.”

As well as six Olympic titles, Hoy’s 13-year career featured 11 world titles and two Commonwealth crowns.

Hoy’s final race was the Olympic Keirin final on August 7, 2012 – on the final day of the London 2012 track programme.

Following retirement, Hoy pursued his passion for motorsport, including competing in the Le Mans 24 Hours, while he has also written children’s books.

In February 2024, the 48-year-old announced he was undergoing treatment for cancer.

Jamaican Olympic gold medalist and world-renowned hurdler, Hansle Parchment, has extended his brand ambassador partnership with GraceKennedy (GK), marking a significant milestone in their longstanding collaboration.

 The renewed partnership not only solidifies the strong relationship between these two Jamaican powerhouses but also introduces an exciting development in athletic sponsorship. For the first time in the history of the World Athletics Diamond League, Hansle Parchment's competition attire will prominently feature the iconic Grace logo.

 Bruce James, Chairman of World Class Athletics Limited, emphasized the groundbreaking nature of this partnership, highlighting that it marks the first instance where a Caribbean brand will be prominently displayed on the running kit of a competing athlete in the prestigious Diamond League.

 Don Wehby, Group CEO of GraceKennedy, expressed enthusiasm about the extended partnership, which originally began in 2013. "Hansle perfectly symbolizes the values of excellence, resilience, and dedication that embody the GraceKennedy and Jamaican spirit," said Wehby. "We are incredibly proud to support him as he continues to inspire Jamaicans and the world with his phenomenal talent."

 Wehby also noted the significance of having the GraceKennedy brand showcased on a global platform like the Diamond League, calling it a historic moment for athlete sponsorship and Caribbean brand visibility in the international sporting arena.

 In response, Hansle Parchment conveyed his excitement for the continued collaboration, pledging to represent the GraceKennedy brand with pride. "I am honoured to represent GraceKennedy, a brand that is synonymous with Jamaica and has been a pillar of our community for generations," said Parchment. "This new chapter in our partnership allows me to carry the GK legacy with me onto the world stage, showcasing Jamaican excellence alongside a company that shares the same values."

 The extended partnership between Hansle Parchment and GraceKennedy signifies a strong commitment to promoting Jamaican talent and values on a global scale, underscoring the enduring impact of sport in fostering national pride and corporate success.

Olympic triple jump champion Yulimar Rojas has been ruled out of Paris 2024 with an Achilles tendon injury. The Venezuelan superstar jumper sustained the injury during a training session in Spain and has since undergone surgery in Madrid.

She shared the devastating news to her more than one million followers on Instagram on Friday.

"To my Venezuela, to the family of the Olympic and Sports Movement, especially to my followers; I want to inform you that I will not be able to participate in the Paris 2024 Olympic Games. With great pain and sadness I want to tell you that while training, by falling downhill from a jump, I was in intense pain that was diagnosed with an injury to my left Achilles tendon. My heart is broken and I want to say sorry that I will not be able to take part in Paris 2024," the 28-year-old said in a statement on her Instagram account.

“Today, I feel very emotionally affected by not being able to represent the team. The desire to defend my Olympic title excited me enormously but today I have to stop, understand this, recover and come back with a lot of strength to continue flying together,” she added.

Easily the most dominant female triple jumper in history, Rojas, is the current indoor and outdoor triple jump world record holder. She won gold at the Tokyo Olympics Games and is a four-time world champion, the last coming in dramatic fashion in Budapest last year. Her absence opens the door up to a number of contenders who will be gunning for their first Olympic title. Chief among them will be Jamaica's Shanieka Ricketts, Thea LaFond from Dominica as well as well as Cuba's Leyanis Perez Hernandez and the Ukraine's Maryna Bekh-Romanchuk.

Rojas expressed her anguish at not being able to defend her Olympic title.

"Today I feel emotionally affected by not being able to represent them, the desire to defend my Olympic title excited me enormously but today I have to stop, understand this, recover and come back with a lot of strength to continue flying together."

She wished the athletes representing Venezuela the best of fortunes in Paris this summer.

In a landmark decision, World Athletics has today (10 April) announced it will become the first international federation to award prize money at an Olympic Games, financially rewarding athletes for achieving the pinnacle of sporting success, starting at this summer’s Olympic Games in Paris.

A total prize pot of US$2.4 million has been ring fenced from the International Olympic Committee’s revenue share allocation, which is received by World Athletics every four years. This will be used to reward athletes who win a gold medal in each of the 48 athletics events in Paris with US$50,000.

This initiative by World Athletics also includes a firm commitment to extend the prize money at a tiered level, to Olympic silver and bronze medal winners at the LA 2028 Olympic Games.

When sharing details of the decision, World Athletics President Sebastian Coe commented: "The introduction of prize money for Olympic gold medallists is a pivotal moment for World Athletics and the sport of athletics as a whole, underscoring our commitment to empowering the athletes and recognizing the critical role they play in the success of any Olympic Games.

“This is the continuation of a journey we started back in 2015, which sees all the money World Athletics receives from the International Olympic Committee for the Olympic Games go directly back into our sport.

“We started with the Olympic dividend payments to our Member Federations, which saw us distribute an extra US$5m a year on top of existing grants aimed at athletics growth projects, and we are now in a position to also fund gold medal performances for athletes in Paris, with a commitment to reward all three medallists at the LA28 Olympic Games.

“While it is impossible to put a marketable value on winning an Olympic medal, or on the commitment and focus it takes to even represent your country at an Olympic Games, I think it is important we start somewhere and make sure some of the revenues generated by our athletes at the Olympic Games are directly returned to those who make the Games the global spectacle that it is.”

The payment of prize money will depend upon the World Athletics ratification process, including athletes undergoing and clearing the usual anti-doping procedures. Each individual Olympic champion will receive US$50,000. Relay teams will receive the same amount, to be shared among the team. The format and structure of the LA28 Olympic bonuses will be announced nearer the time.

Max Whitlock has announced this summer’s Paris Olympics will mark the end of his glittering gymnastics career after more than two decades of history-making moments and “muck-ups”.

The 31-year-old, who has won three Olympic gold medals and three world titles, says he no longer fears life beyond the competitive side of the sport which drove him to become one of the greatest British athletes of his generation.

And whether it involves his quest to extend that remarkable legacy, or to win games of ‘Pick a Pair’ with his five-year-old daughter Willow, who will watch him at an Olympics for the first time in Paris, Whitlock’s competitive fires continue to burn as ferociously as ever.

“Working towards that end goal of my fourth and final Olympics is so exciting, and it will hopefully put me in a position to push the boundaries further, and make this final chapter the best it can possibly be,” Whitlock told the PA news agency.

“To have the opportunity to do that in front of Willow feels amazing. I always said I wanted to continue until she was old enough to watch me in competitions, and I love that she will get that chance in Paris.

“I get the feeling Willow is mega-proud. She loves going round telling people I’m the Olympic champion, and she thinks I win everything. Even when we’re playing ‘Pick a Pair’ together, my competitive instinct doesn’t stop.”

Whitlock’s almost decade-long career as a global champion, starting when he edged out pommel rival Louis Smith to become Britain’s first individual world champion in Glasgow in 2015, has masked periods of struggle and self-doubt.

“I’ve mucked up more times than a lot of people think,” insisted Whitlock, who missed out on a medal most recently at last year’s World Championships in Antwerp, where he came off the apparatus midway through his final routine.

“I’ve been to so many competitions, so many European Championships, where I’ve not been able to achieve what I wanted.

“But what it does is it massively hones you, it focuses you to go back into the gym and work on fixing things. Sometimes, it’s those mistakes that get you in the mindset to get where you want to be.”

Whitlock won two Olympic gold medals – on floor and pommel – within two hours on an unforgettable Sunday afternoon in Rio, as well as defending his world crown in Montreal and Stuttgart in 2017 and 2019 respectively.

But his fondest memory remains his first significant step on the global stage at London 2012, where he was part of a history-making bronze medal-winning men’s team and also took individual bronze on pommel, paving the way for his future exploits.

“London was such a big thing for me, to be completely doubted but to come away with those bronze medals, and it gave me the motivation and inspiration that I could go on from there and compete anywhere,” recalled Whitlock.

“I was approaching my prime and I felt invincible. The four years after London were amazing because it was about seeing how far I could take it. I felt like I was floating. If I hadn’t made London, my career might have turned out very differently.”

Whitlock’s third Olympic gold, in an almost empty Ariake Arena in Tokyo, preceded 18 months of soul-searching, during which he privately struggled with the concept that his competitive career was drawing to a close.

Almost three years on, however, his growing family and flourishing business, rolling out bespoke gymnastics courses for children, have given Whitlock renewed confidence that life without the constant calling to improve and excel can be equally rewarding.

“I feel like I’ve learned from the hard-stop of the Tokyo experience, when I was adamant that I was never coming back,” continued Whitlock.

“A lot of things weren’t really ticking the box. I had nothing to wake up to in the morning and think, ‘I’m going to work hard to try to achieve this.’ I’ve said I felt like a waste of space. But it’s different now.

“I’m equally passionate about the business I’ve set up, that creates a massive impact among young children, and the two complement each other because the enthusiasm I get from that is helping me have a really positive outlook in the gym.

“I know deep inside that Paris 2024 feels like the right time to say, ‘I’m done’. For 24 years I’ve been pushing to do everything I possibly can.

“I’ve got one final opportunity to grab, and I’m going to give it everything I’ve got.”

The Paris 2024 Olympic triathlon could be delayed or see the swimming leg cancelled if water quality in the River Seine is adversely affected by weather conditions, according to the games’ president Tony Estanguet.

It was acknowledged that the possibility of heavy rain in the French capital could raise levels of E Coli in the water, despite over a billion euros having been invested in making the river safe to swim in for the first time in a hundred years.

On Tuesday, the Surfrider Foundation Europe charity issued a warning that samples taken have shown dangerous levels of bacteria in the water, just over a hundred days before the games are due to start.

And Estanguet has acknowledged there could be a knock-on effect to the possible use of the river.

“When we decided to have this competition in the Seine we knew it will be a big challenge,” he said speaking at Sport Accord in Birmingham, as reported by Guardian.

“But with the authorities, there is a big programme of investment and, when we talk about legacy, this project is fantastic.

“And we are still confident that the triathlon will be based in the Seine because we have contingency plans. We can postpone for rainy conditions. Because it’s programmed at the beginning of the Games we can wait for better conditions. So we are confident that it will be possible to use the Seine.

“We change the date and postpone from one day to three days until it’s OK. And there is a final decision where we could not swim – it’s part of the rules of the International Federation. It’s what we want to avoid, of course.”

 I.M.C. International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean have agreed to an unprecedented broadcast arrangement for the Paris 2024 Summer Olympics with Trinidad & Tobago Television Limited, owner and broadcaster of Trinidad and Tobago Television (TTT).  The arrangement sees TTT as the exclusive local free- to-air (FTA) broadcaster of Paris 2024 in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.

This groundbreaking agreement not only provides Trinidadians with access to the events on the track, but also, all access to the production and broadcast of the Paris 2024 Olympics including the highlight shows, prime-time shows, features and on the ground coverage from Paris and “represents a real pivotal moment underlying our shared commitment to provide the citizens of Trinidad & Tobago unparalleled access to the pinnacle of sporting events, that is, the Olympics.” Adrian Wynter, CEO Trinidad & Tobago Television (TTT).

 IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region.

Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch and celebrate the highs and lows of sports, has entered this partnership to showcase Trinidad and Tobago’s Olympic legacy. “Trinidad and Tobago has a long history of strong Olympic performances. We have seen the performances coming out of the CARIFTA GAMES 2024. The history and the legacy, we’re expecting great things this Olympics and we’re looking forward to this partnership to ensure that everybody will be able to view the Olympics nonstop across the twin island republic.” Nicolas Matthews, CEO, SportsMax Ltd.

The Paris 2024 Olympics will run on SportsMax and TTT from July 26 to August 11, 2024. The delivery promises to be unlike any other as the alliance promises a transformational and customized broadcast to countries in the Caribbean so viewers can celebrate the sporting moments, we all love, in the highest quality, courtesy of the undisputed Home of Champions, SportsMax.

Trend Media Group is the official selling agent, providing a wide range of advertising opportunities, seamlessly blending digital and traditional strategies for maximum brand impact for all advertising partners.

It was the final day of the 2024 ISSA/GraceKennedy Boys and Girls Championships, a momentous occasion for Jamaican athletics. But amidst the roar of the crowd and the thunder of racing feet, there was another spectacle unfolding – the unveiling of Puma's latest kit for Jamaica's athletes destined for the 2024 Summer Olympic Games in Paris.

The cutting-edge kit adorned the bodies of a number of Jamaica's greatest elite athletes. Among them, the fastest woman alive, the two-time defending Olympic sprint double champion Elaine Thompson-Herah, defending 110m hurdles champion Hansle Parchment, 100m hurdles bronze medalist Megan Tapper, Rushell Clayton, Janieve Russell, Asafa Powell, Stacey-Ann Williams and Kemba Nelson among others. Parading around the track, the athletes in their newly-fashioned were cheered on by the appreciate crowd of about 20,000. 

For José van der Veen, Global Head of Product, Track and Field at Puma, the journey towards crafting these kits was deeply rooted in the essence of Jamaican athleticism. "Jamaica has always been a key federation for us," she remarked, her eyes alight with passion. "We've always used them as our main muse, inspiration not only from a performance level but also from a stylistic level."

Drawing inspiration from the nation's obsession with speed and agility, Puma set out to create a collection that would not only embody the spirit of Jamaican athletes but also push the boundaries of performance and style. "The performance and the technologies that we've incorporated in these products are state of the art," van der Veen added, pride evident in her voice.

But it wasn't just about performance – it was about style, about evoking the essence of speed with every stitch and seam. "Our muse is our athletes. They evoke speed on the track, and that's what we wanted our kits to feel like,” Noelani Ramos, Global Lead Designer, Track and Field at Puma emphasized. “We wanted it to kind of complement them while they perform on the track. We wanted our lines to contour their bodies. They so disciplined, they train so hard, we wanted it to really highlight their physique.”

Working hand-in-hand with athletes like 400m hurdler Rushell Clayton, Puma meticulously crafted each element of the kit, ensuring that it not only looked dynamic but also enhanced performance. "We wanted to evoke the talk of the crowd," Ramos continued. "Something that's dynamic on the track, with high cut lines around the brief area...that moves with the body."

But performance wasn't the only consideration – sustainability played a crucial role in the design process. "We can't sacrifice the sustainability element of it," van der Veen emphasized. With materials made from regenerated nylon sourced from ocean fishnets and water bottles, Puma ensured that every stride taken in their kits was a step towards a greener future.

Clayton expressed her joy to have been included in the creative process. "It feels amazing to be part of the process," she exclaimed. "When you put this gear on, it gives you confidence, just to know it fits so well, it sitting in the right parts of your body, it’s not moving where it’s not supposed to move. It’s amazing to know that they put so much work and thought into it.”

Emily Campbell believes giving back to the community that supported her Olympic dreams is more important than winning another medal in Paris.

The 29-year-old became Britain’s first female Olympic medallist in weightlifting when she claimed silver in the +87 kilograms category in Tokyo in 2021.

She will bid for more success in Paris this summer, but Campbell is just as excited about the new ChangeMaker initiative, which will see Olympic and Paralympic stars get involved in local community causes in the two weeks after their respective Games.

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The programme is a partnership between The National Lottery’s operator, Allwyn, Team GB, ParalympicsGB and UK Sport, and Campbell told the PA news agency: “We’re going to use the amazing momentum and excitement and buzz from the Games to motivate athletes to go back into their community and to do anything that they’re really passionate about.

“It could be to do with sport, it could be to do with environment, whatever they feel they can make a difference in. It’s all really, really exciting.”

Campbell’s success is very much rooted in the Nottinghamshire town of Bulwell where she grew up, and she admits she is “torn” about which project she will support.

“There’s a lot of good things going on and it’s probably going to be hard for me to pick but I’ll probably just be out there trying to help as many as I can,” she said.

“Everyone says it takes a village to raise a child, right, and it takes a community to make an Olympic medallist. That’s what my community did for me, from giving me free fruit and veg to supporting me when I was trying to raise money, the cobbler fixing my boots, the list goes on and on and on.

“Everybody goes to the Olympics and everybody wants a medal but for me now it’s more about giving back and being a part of something that actually means something.

“Instead of sitting there and saying ‘I’m an inspiration and I want to be a role model’, it’s about putting your money where your mouth is and getting it done. And you never know, we might find another little Olympic champion somewhere.”

Campbell’s dream of opening a gym in Nottingham focused on youth and development will have to wait until after her career is over, and there will be many more medals still to come if she can maintain the consistency she has shown since Tokyo.

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Silver and bronze medals have followed at world level while she has won the European title for four years in a row and Commonwealth gold on home soil in Birmingham in 2022.

Having a platform has enabled Campbell not just to recognise the support given to her but to “shout” about a linked passion, showing women and girls that sport and exercise is for everyone and changing perceptions of what healthy looks like.

Three years on from her Olympic breakthrough, Campbell is encouraged but not satisfied, saying: “We’re getting there. I wouldn’t say that it’s completely changed, I wouldn’t say we’re where we need to be but people hopefully are listening – I’ve definitely shouted enough about it.

“You are seeing now a lot more of an inclusive space within the fitness industry. Brands are starting to do the right thing. This all filters back down to what our young people see. They want to see people that represent them, that look like them, and that encourages them to get involved.

“It’s always going to be an ongoing battle and, as long as I’ve got a voice and people can hear me, I’m going to shout about it.”

Campbell is made aware of the impact her words and actions have every day through messages and interactions, and she said: “It’s actually overwhelming sometimes. I want to say I do see everything that comes into my inbox but as you can imagine it is (busy) in there.

“The amount of people that have said they’ve started lifting, or they’ve lost X amount of weight or they’ve started doing a certain dance class, or they’ve just done something that they feel has made a positive impact on their life.

“People do stop me in the street as well, it’s absolutely amazing and I can’t thank everybody enough for the support.”

Vita Heathcote and Chris Grube will be intent on extending a proud tradition after being confirmed as the latest additions to the British sailing team for this summer’s Paris Olympics.

Heathcote and Grube will compete in the 470 class, which is making its debut as a mixed event having recently been the domain of three-time Olympic medallist Hannah Mills.

Mills teamed up with Saskia Clark to win silver and gold in the women’s category in 2012 and 2016 respectively before joining Eilidh McIntyre to retain her Olympic crown in 2020.

Heathcote, who will be the youngest sailor in the British team at the age of 22, said: “It gives me goosebumps knowing that I’m going to be a part of the biggest sporting spectacle on earth.

“The Olympics has always been the goal and the thing I project my inspiration and motivation towards, so selection is a box ticked on the way there.”

Grube, 39, will make his third appearance at the Games having previously competed in both 2016 and 2020 alongside Luke Patience.

Aside from Mills’ trio of successes, Team GB have also won four silver medals in the now-defunct men’s category since the 470 class was introduced to the Olympics in 1988.

Team GB chef de mission Mark England said: “Following their fantastic silver at the recent World Championships I am delighted to welcome Vita Heathcote and Chris Grube to Team GB for Paris 2024.”

The selection of Heathcote and Grube takes the size of the British sailing team for Paris to 13, with the inaugural men’s kite category still to be added.