José van der Veen, Global Head of Product, Track and Field at Puma (l) and Noelani Ramos, Global Lead Designer, Track and Field at Puma.
It was the final day of the 2024 ISSA/GraceKennedy Boys and Girls Championships, a momentous occasion for Jamaican athletics. But amidst the roar of the crowd and the thunder of racing feet, there was another spectacle unfolding – the unveiling of Puma's latest kit for Jamaica's athletes destined for the 2024 Summer Olympic Games in Paris.
The cutting-edge kit adorned the bodies of a number of Jamaica's greatest elite athletes. Among them, the fastest woman alive, the two-time defending Olympic sprint double champion Elaine Thompson-Herah, defending 110m hurdles champion Hansle Parchment, 100m hurdles bronze medalist Megan Tapper, Rushell Clayton, Janieve Russell, Asafa Powell, Stacey-Ann Williams and Kemba Nelson among others. Parading around the track, the athletes in their newly-fashioned were cheered on by the appreciate crowd of about 20,000.
For José van der Veen, Global Head of Product, Track and Field at Puma, the journey towards crafting these kits was deeply rooted in the essence of Jamaican athleticism. "Jamaica has always been a key federation for us," she remarked, her eyes alight with passion. "We've always used them as our main muse, inspiration not only from a performance level but also from a stylistic level."
Drawing inspiration from the nation's obsession with speed and agility, Puma set out to create a collection that would not only embody the spirit of Jamaican athletes but also push the boundaries of performance and style. "The performance and the technologies that we've incorporated in these products are state of the art," van der Veen added, pride evident in her voice.
But it wasn't just about performance – it was about style, about evoking the essence of speed with every stitch and seam. "Our muse is our athletes. They evoke speed on the track, and that's what we wanted our kits to feel like,” Noelani Ramos, Global Lead Designer, Track and Field at Puma emphasized. “We wanted it to kind of complement them while they perform on the track. We wanted our lines to contour their bodies. They so disciplined, they train so hard, we wanted it to really highlight their physique.”
Working hand-in-hand with athletes like 400m hurdler Rushell Clayton, Puma meticulously crafted each element of the kit, ensuring that it not only looked dynamic but also enhanced performance. "We wanted to evoke the talk of the crowd," Ramos continued. "Something that's dynamic on the track, with high cut lines around the brief area...that moves with the body."
But performance wasn't the only consideration – sustainability played a crucial role in the design process. "We can't sacrifice the sustainability element of it," van der Veen emphasized. With materials made from regenerated nylon sourced from ocean fishnets and water bottles, Puma ensured that every stride taken in their kits was a step towards a greener future.
Clayton expressed her joy to have been included in the creative process. "It feels amazing to be part of the process," she exclaimed. "When you put this gear on, it gives you confidence, just to know it fits so well, it sitting in the right parts of your body, it’s not moving where it’s not supposed to move. It’s amazing to know that they put so much work and thought into it.”
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Olympic champion Julien Alfred promotes St. Lucia as Tourism Ambassador during UK visit
Julien Alfred, St. Lucia’s Olympic 100m champion, is currently on an influential tour of the United Kingdom in her new role as Tourism Ambassador for her island nation. The title was bestowed on her in September, following her historic victory at the 2024 Paris Olympics, where she captured gold in the 100m and became the first St. Lucian to do so. Accompanied by a senior delegation led by Minister of Tourism Dr. Ernest Hilaire, Alfred is participating in a series of high-profile events aimed at promoting St. Lucia’s culture, beauty, and hospitality.
Kicking off her week on Saturday, Alfred explored iconic London landmarks, including Buckingham Palace, the London Eye, and St. Paul’s Cathedral. Joining her was fellow athlete Imani-Lara Lansiquot, a British Saint Lucian sprinter who won silver with Team GB in the women’s 4x100m relay in Paris. The two shared moments of camaraderie as they toured the city, embodying the rich connection between St. Lucian talent on the global stage.
One of the highlights of Alfred’s trip was a celebratory event at The Great Hall in Leyton, organized by the Saint Lucia High Commission and the Saint Lucia Tourism Authority (SLTA). Alfred was the guest of honour at the vibrant gathering, which drew around 350 members of the St. Lucian diaspora and showcased the island’s arts and culture. Performers included Tysiah Edwards, the Lucianites Quadrille dancers, West End star Tanya Edwards, and celebrated musician Sherwinn Dupes Brice, among others. The event was officially hosted by Saint Lucia’s High Commissioner to the UK, H.E. Anthony Severin, with Alfred delivering a heartfelt speech about her journey to Olympic glory and the pride she felt in representing her island on the world stage.
As part of her ambassadorial duties, Alfred participated in a series of media engagements, conducting interviews with major outlets across the BBC. During these interviews, she shared her Olympic story and expressed her excitement about promoting St. Lucia’s unique appeal to the British audience. Highlighting the natural beauty, cultural vibrancy, and warmth of St. Lucia, Alfred’s appearances underscored her passion for her homeland and her eagerness to welcome new visitors to the island.
Later, Alfred and the delegation, including SLTA board chair Thaddeus M. Antoine and CEO Louis Lewis, were given an exclusive tour of the UK Parliament. This was followed by a reception at the House of Commons, where she met key members of Parliament and prominent figures in the travel industry.
Through this week of events, Alfred continues to embody the pride of St. Lucians everywhere, strengthening the bond between her homeland and the international community.
Jamaican hurdler Damion Thomas reveals career-saving surgery, eyes return to top form
Jamaican hurdler Damion Thomas, a promising talent who has seen his career hampered by injuries, on Sunday revealed that he underwent surgery on October 21 to address a persistent foot issue. The procedure, known as an osteophytectomy, involved the removal of a bone spur that had been causing severe discomfort and pain in his Achilles tendon and lower heel, limiting his ability to train and perform at his best.
Thomas, who has made significant strides in his athletic career despite facing recurring injuries, expressed gratitude for the medical support he’s received. Under the guidance of Dr. John Thompson, a specialist who has overseen his rehabilitation since March, Thomas has worked through rigorous physical therapy and orthopedic care to manage his injury. However, as the pain continued to affect his performance, surgery became necessary to give him the best chance at a full recovery.
“This past year working with Dr. Thompson has been monumental,” Thomas shared on social media. “Since March, Dr. Thompson’s overseeing of my injury through physical therapy, orthopedic care, and lastly surgical procedure has been a driving force in allowing me to finish the previous season and set myself up for a new future. I am thankful.”
The 24-year-old hurdler, who specializes in the 110m and 60m hurdles, has a decorated history in athletics. A former Louisiana State University (LSU) standout, Thomas won the 2021 NCAA Indoor 60m hurdle title, setting a school record and becoming the fifth-fastest hurdler in NCAA history. In 2018, he equaled the junior world record of 12.99 seconds in the 110m hurdles, a feat that positioned him as one of the most promising young hurdlers globally. Thomas also represented Jamaica at the Tokyo Olympics, advancing to the semi-finals with a time of 13.39 seconds in the 110m hurdles.
In early 2024, Thomas was selected to represent Jamaica at the World Athletics Indoor Championships in Glasgow. Despite his impressive achievements, ongoing injuries have held him back from reaching his full potential on the international stage.
With the surgery now behind him, Thomas is focused on recovery and a strong comeback. His determination to overcome setbacks highlights his commitment to his sport, and fans are hopeful that the procedure will enable him to return to peak form in the coming season.
Dominica’s Olympic champion Thea LaFond-Gadson awarded nation’s highest honour
Paris Olympic gold medalist Thea LaFond-Gadson was conferred with Dominica’s highest honour, the Dominica Honour Award, on Sunday in recognition of her extraordinary achievements in 2024. LaFond-Gadson, who made history by becoming Dominica’s first Olympic medalist with her gold in the triple jump in Paris, also won the triple jump title at the World Indoor Championships in Glasgow, Scotland, earlier in March. Each of these remarkable victories marked a historic first for a Dominican athlete, solidifying her legacy as one of the country’s most celebrated sports figures.
Prime Minister Roosevelt Skerritt had previously announced that LaFond-Gadson would be honoured with the Dominica Honour Award during her visit to the island shortly after the Olympics. The formal recognition took place during the National Parade, where the Prime Minister addressed the nation, and all honorees were celebrated for their contributions to Dominica.
The Dominica Honour Award is presented annually during the Independence Day Rally to individuals who have significantly impacted the nation’s landscape. This year, LaFond-Gadson was one of 18 Dominicans and international honorees recognized. The award was presented by Dominica’s President, Her Excellency Sylvanie Burton, in a ceremony that highlighted LaFond-Gadson’s exceptional achievements and the pride she has inspired across the nation.
Speaking to the media after receiving the award, LaFond-Gadson expressed that the honour was her “greatest achievement ever” and encouraged young Dominicans to pursue their dreams with dedication and passion.
The celebration of LaFond-Gadson’s accomplishments does not end with Sunday’s parade. A luncheon hosted by a private sector organization was scheduled for Monday in her honour, extending the nation’s gratitude for her contributions. Her recognition comes in addition to being named a Sports Ambassador two months ago, along with receiving a $400,000 gift and a land grant from the government.
Prime Minister Skerritt, in his address, acknowledged the immense pride that LaFond-Gadson has brought to Dominica, calling her achievements a source of inspiration for the entire nation. With her historic Olympic victory and her continued dedication to her country, Thea LaFond-Gadson has undoubtedly secured her place as a Dominican icon.
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