Emily Campbell believes giving back to the community that supported her Olympic dreams is more important than winning another medal in Paris.
The 29-year-old became Britain’s first female Olympic medallist in weightlifting when she claimed silver in the +87 kilograms category in Tokyo in 2021.
She will bid for more success in Paris this summer, but Campbell is just as excited about the new ChangeMaker initiative, which will see Olympic and Paralympic stars get involved in local community causes in the two weeks after their respective Games.
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The programme is a partnership between The National Lottery’s operator, Allwyn, Team GB, ParalympicsGB and UK Sport, and Campbell told the PA news agency: “We’re going to use the amazing momentum and excitement and buzz from the Games to motivate athletes to go back into their community and to do anything that they’re really passionate about.
“It could be to do with sport, it could be to do with environment, whatever they feel they can make a difference in. It’s all really, really exciting.”
Campbell’s success is very much rooted in the Nottinghamshire town of Bulwell where she grew up, and she admits she is “torn” about which project she will support.
“There’s a lot of good things going on and it’s probably going to be hard for me to pick but I’ll probably just be out there trying to help as many as I can,” she said.
“Everyone says it takes a village to raise a child, right, and it takes a community to make an Olympic medallist. That’s what my community did for me, from giving me free fruit and veg to supporting me when I was trying to raise money, the cobbler fixing my boots, the list goes on and on and on.
“Everybody goes to the Olympics and everybody wants a medal but for me now it’s more about giving back and being a part of something that actually means something.
“Instead of sitting there and saying ‘I’m an inspiration and I want to be a role model’, it’s about putting your money where your mouth is and getting it done. And you never know, we might find another little Olympic champion somewhere.”
Campbell’s dream of opening a gym in Nottingham focused on youth and development will have to wait until after her career is over, and there will be many more medals still to come if she can maintain the consistency she has shown since Tokyo.
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Silver and bronze medals have followed at world level while she has won the European title for four years in a row and Commonwealth gold on home soil in Birmingham in 2022.
Having a platform has enabled Campbell not just to recognise the support given to her but to “shout” about a linked passion, showing women and girls that sport and exercise is for everyone and changing perceptions of what healthy looks like.
Three years on from her Olympic breakthrough, Campbell is encouraged but not satisfied, saying: “We’re getting there. I wouldn’t say that it’s completely changed, I wouldn’t say we’re where we need to be but people hopefully are listening – I’ve definitely shouted enough about it.
“You are seeing now a lot more of an inclusive space within the fitness industry. Brands are starting to do the right thing. This all filters back down to what our young people see. They want to see people that represent them, that look like them, and that encourages them to get involved.
“It’s always going to be an ongoing battle and, as long as I’ve got a voice and people can hear me, I’m going to shout about it.”
Campbell is made aware of the impact her words and actions have every day through messages and interactions, and she said: “It’s actually overwhelming sometimes. I want to say I do see everything that comes into my inbox but as you can imagine it is (busy) in there.
“The amount of people that have said they’ve started lifting, or they’ve lost X amount of weight or they’ve started doing a certain dance class, or they’ve just done something that they feel has made a positive impact on their life.
“People do stop me in the street as well, it’s absolutely amazing and I can’t thank everybody enough for the support.”
Olympic bronze medallist Campbell wants more appreciation for athletes in Jamaica
When an athlete makes history for their country in the world’s biggest sporting spectacle, the Olympic Games, the typical reaction from that country is some sort of acknowledgement or celebration of that historic performance.
Unfortunately, this has yet to be the case for Jamaican shot putter Rajindra Campbell.
Campbell became the first Jamaican man to ever medal in a throwing event at an Olympic Games when he threw 22.15m to win bronze in Paris on August 3.
Four days after Campbell’s performance, Roje Stona also made history, throwing a personal best 70.00m for gold in the discus, becoming Jamaica’s first ever Olympic champion in a throwing event.
In the latest episode of SportsMax TV’s Out D Blocks hosted by Leighton Levy and D Major, the 28-year-old national record holder spoke candidly about the lack of acknowledgment and appreciation back home for these historic achievements.
“We have talked about it. The only problem is, as what Omar McLeod mentioned at trials about the 2016 Olympics, we don’t feel the appreciation from Jamaica,” Campbell said, referencing Omar McLeod’s comments after the Olympic trials where he spoke about not feeling appreciated by Jamaica after his Olympic gold medal performance eight years ago.
“You see the kind of celebration Julien Alfred got? I’m not expecting the same here but Jamaica has such a rich history in track and field, I don’t think the athletes are really appreciated for what they do,” he added.
Campbell, born in Ocho Rios, moved to Joplin, Missouri in 2018 to attend Missouri Southern State University where he attended for three years.
He noted that he’s received more of a celebration for his achievement in Joplin than back home in Jamaica.
“I met with the school President on Wednesday of last week and he explained certain things they have in store for me and there is a big sign on campus that people come in and see. It’s a different celebration taking place here compared to Jamaica,” he said.
As Campbell noted, whenever a Jamaican is in an event, Jamaicans expect them to do well. He wonders whether more appreciation would be given to the athletes when they do well if people understood the sacrifices they make on a daily basis.
“The love for Jamaica will never die. We will always continue to represent but, at the same time, the amount of sacrifice it takes to get to the level we are, something that I’ve found is once there is a Jamaican in an event, you’re expected to do well. How do we get there?”
“When you actually get there it’s like ‘Oh! I expected it or I knew you could do it.’ At the same time, there’s a journey that nobody really understands,” he continued.
He added that there has been no communication to him or Stona regarding any sort of celebration or acknowledgement in Jamaica.
Out D Blocks can be seen live every Thursday on the SportsMax TV YouTube channel.
Shelly-Ann Fraser-Pryce parts ways with Coach Walcott, to battle on in 2025 with new team
Five-time 100m world champion Shelly-Ann Fraser-Pryce is set to continue her illustrious track career for yet another season, despite facing significant injury challenges throughout 2024.
However, the sprinting legend will reportedly do so under new guidance. Sportsmax.TV understands that Fraser-Pryce will be leaving Reynaldo Walcott, the coach she helped establish at Elite Performance Track Club.
Fraser-Pryce, who has been hampered by a persistent knee injury over the past few seasons, made the decision to move on after a reportedly frosty relationship developed between her and Walcott during the 2024 season. Calls and a Whatsapp message to Coach Walcott went unanswered.
Though her next coaching destination remains unclear, Sportsmax understands that the two-time Olympic 100m gold medalist has moved to put together a team to guide her through the upcoming season.
The name of Andre Wellington has surfaced as the person who will be among Fraser-Pryce’s new coaching outfit. Wellington has coached World U20 100m silver medalist Bouwahghie Nkrumie at Kingston College (KC). He was a member of the Racers Track Club between 2011 and 2012.
Fraser-Pryce had been a founding member of Elite Performance Track Club, partnering with Walcott in early 2020 during the height of the COVID-19 pandemic. Under his guidance, The 37-year-old sprint queen achieved remarkable success, notably lowering her personal best from 10.70 to 10.60 seconds. In 2022, she became the first woman to run sub-10.7 seconds on seven occasions in a single season and secured her fifth 100m world title in Eugene, Oregon.
However, since that stellar 2022 season, injuries have taken their toll on the Jamaican icon. In 2023, at the World Championships in Budapest, Fraser-Pryce finished third in the 100m, a notable drop from her dominant form the previous year. Her performance at the 2024 Paris Olympics was further curtailed, as she withdrew from the semi-finals for reasons that remain undisclosed.
Fraser-Pryce’s decision to continue competing, despite these setbacks, underscores her determination to finish her career on her own terms.
As the first Jamaican woman to win an Olympic 100m title in Beijing 2008, she has remained a dominant force in global athletics for over a decade. Now, with a fresh team in her corner, the sprinting icon is focused on overcoming the injuries that have plagued her and making yet another remarkable run in 2025.
The news, if confirmed, followed a recent development this wherein Olympic 110m bronze medalist Rasheed Broadbell has also left Elite Performance for the MVP Track Club.
Yohan Blake set to take ownership of Butcher's Barrel restaurant in Fort Lauderdale
Yohan Blake, the 2011 World 100m champion and the second-fastest man in history over both the 100m and 200m, is gearing up for his latest business venture—this time in the United States. The Jamaican sprinting icon is set to take ownership of a Butcher’s Barrel franchise in Fort Lauderdale, Florida, expanding his entrepreneurial footprint beyond the track.
The highly rated Butcher’s Barrel is known for sourcing the finest USDA Choice, Prime, and wagyu beef. The restaurant’s dinner menu boasts a variety of premium dishes, including the Delmonico ribeye, foie gras burger, Colorado bison burger, and Nebraska wagyu burger, making it a go-to destination for steak lovers.
Blake, who in October 2023 launched the Revierie Purified Water brand in Kingston, has been venturing into various business opportunities as he plans for life after athletics. The Butcher’s Barrel marks his first major restaurant venture in the United States.
“If you’re in Florida, come have dinner with me on October 8th, reserve your table early or just come by,” Blake posted on Instagram on Sunday. The post accompanied a brief video where Blake personally invited patrons to the restaurant, saying, "You’re officially invited to my restaurant launch on October 8th in Fort Lauderdale. Come on down."
As he transitions from his illustrious career on the track to life as a businessman, Blake's latest venture signals his growing focus on expanding his brand and interests beyond sport. Fans and food lovers alike are now eagerly anticipating the launch of the Butcher’s Barrel in Fort Lauderdale, where Blake will bring his signature energy to the world of fine dining.
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