Emily Campbell believes giving back to the community that supported her Olympic dreams is more important than winning another medal in Paris.
The 29-year-old became Britain’s first female Olympic medallist in weightlifting when she claimed silver in the +87 kilograms category in Tokyo in 2021.
She will bid for more success in Paris this summer, but Campbell is just as excited about the new ChangeMaker initiative, which will see Olympic and Paralympic stars get involved in local community causes in the two weeks after their respective Games.
View this post on Instagram
The programme is a partnership between The National Lottery’s operator, Allwyn, Team GB, ParalympicsGB and UK Sport, and Campbell told the PA news agency: “We’re going to use the amazing momentum and excitement and buzz from the Games to motivate athletes to go back into their community and to do anything that they’re really passionate about.
“It could be to do with sport, it could be to do with environment, whatever they feel they can make a difference in. It’s all really, really exciting.”
Campbell’s success is very much rooted in the Nottinghamshire town of Bulwell where she grew up, and she admits she is “torn” about which project she will support.
“There’s a lot of good things going on and it’s probably going to be hard for me to pick but I’ll probably just be out there trying to help as many as I can,” she said.
“Everyone says it takes a village to raise a child, right, and it takes a community to make an Olympic medallist. That’s what my community did for me, from giving me free fruit and veg to supporting me when I was trying to raise money, the cobbler fixing my boots, the list goes on and on and on.
“Everybody goes to the Olympics and everybody wants a medal but for me now it’s more about giving back and being a part of something that actually means something.
“Instead of sitting there and saying ‘I’m an inspiration and I want to be a role model’, it’s about putting your money where your mouth is and getting it done. And you never know, we might find another little Olympic champion somewhere.”
Campbell’s dream of opening a gym in Nottingham focused on youth and development will have to wait until after her career is over, and there will be many more medals still to come if she can maintain the consistency she has shown since Tokyo.
View this post on Instagram
Silver and bronze medals have followed at world level while she has won the European title for four years in a row and Commonwealth gold on home soil in Birmingham in 2022.
Having a platform has enabled Campbell not just to recognise the support given to her but to “shout” about a linked passion, showing women and girls that sport and exercise is for everyone and changing perceptions of what healthy looks like.
Three years on from her Olympic breakthrough, Campbell is encouraged but not satisfied, saying: “We’re getting there. I wouldn’t say that it’s completely changed, I wouldn’t say we’re where we need to be but people hopefully are listening – I’ve definitely shouted enough about it.
“You are seeing now a lot more of an inclusive space within the fitness industry. Brands are starting to do the right thing. This all filters back down to what our young people see. They want to see people that represent them, that look like them, and that encourages them to get involved.
“It’s always going to be an ongoing battle and, as long as I’ve got a voice and people can hear me, I’m going to shout about it.”
Campbell is made aware of the impact her words and actions have every day through messages and interactions, and she said: “It’s actually overwhelming sometimes. I want to say I do see everything that comes into my inbox but as you can imagine it is (busy) in there.
“The amount of people that have said they’ve started lifting, or they’ve lost X amount of weight or they’ve started doing a certain dance class, or they’ve just done something that they feel has made a positive impact on their life.
“People do stop me in the street as well, it’s absolutely amazing and I can’t thank everybody enough for the support.”
“I don’t feel like I’ve made it yet”- Olympic champion Julien Alfred hungry for more success
Julien Alfred’s 2024 season was one for the books and the St. Lucian superstar is eyeing even more success going forward.
The 23-year-old began her first full season as a professional athlete with a six-race win streak in the indoor 60m, culminating with her first major global title at the World Indoor Championships in Glasgow, Scotland on March 2.
The 2023 Bowerman Award winner then embarked on a spectacular outdoor season which saw her become her country’s first ever Olympic medallist by winning 100m gold in Paris in a national record 10.72 in August before closing out her season by winning the 100m title at the Diamond League final in Brussels in 10.88 in September.
Alfred also won 200m silver at the Olympics in 22.08.
As a result of her exploits on the track, Alfred has been subject of an appropriate week of celebration by her home country St. Lucia since her return on September 24.
Alfred was greeted by a parade of fans upon her arrival to the island, September 27 was formally recognized by the St. Lucian Government as ‘Julien Alfred Day’ going forward, a mural celebrating her was painted at her alma mater Ciceron Primary School and she was named as a Tourism Ambassador for St. Lucia.
With all that being said, Alfred still feels like there is more work to do to solidify her legacy in the sport.
“I don’t feel like I’ve made it yet,” Alfred said on the latest episode of Out d Blocks on the SportsMax TV YouTube Channel.
“That alone keeps me pushing and going for more,” she added.
Most people with her accolades, even after just one year, would get comfortable and feel like they’ve already solidified themselves as a staple in their respective field but not Alfred.
“There are accolades that I still want in my life and my career. Yes, I accomplished an Olympic gold, World Indoors, Diamond League final winner but I don’t have accolades in the World Championships outdoors yet,” Alfred said.
“Even the 200m title at the Olympics. I feel like there’s still more I can chase and go after and just leave my legacy and pay tribute to all those who pour into me and give back to them in such a way,” she added.
After a grueling NCAA season, Alfred competed at the World Championships in Budapest in 2023. She got to the final of the 100m, finishing fifth in 10.93 before narrowly missing out on a medal in the 200m final, running 22.05 for fourth.
If her 2024 form is a precursor, Alfred could be in for a massive World Championships in Tokyo in 2025.
Olympic gold medalist Thea LaFond-Gadson to be honoured by University of Maryland
Olympic gold medalist Thea LaFond-Gadson, a 2015 graduate of the University of Maryland, will be honoured during the university’s football game against Northwestern on Friday night at SECU Stadium. LaFond-Gadson, who made history this summer by winning Dominica’s first-ever Olympic gold medal in the triple jump at the 2024 Paris Olympics, will be recognized on the field during the first quarter of the game.
LaFond-Gadson’s return to the University of Maryland is part of a broader celebration of her outstanding achievements. In addition to Friday’s honour, she will also serve as one of the grand marshals for the university’s Homecoming celebrations on October 18 and 19. Joining her as co-grand marshal is Alyssa Thomas, a 2014 graduate and basketball star who helped Team USA capture its eighth consecutive Olympic gold medal in women's basketball.
The honorary grand marshal role is a prestigious position reintroduced to homecoming for the first time in over a decade. LaFond-Gadson and Thomas will lead homecoming activities during the week of festivities, which culminates with Maryland’s football game against USC on October 19.
While LaFond-Gadson will be celebrated for her athletic prowess and for bringing pride to her home country of Dominica, Thomas will be further recognized with induction into the University of Maryland Athletics Hall of Fame that weekend.
Thea LaFond-Gadson’s incredible journey from collegiate athlete to Olympic champion exemplifies the values of hard work, determination, and resilience. Her return to the University of Maryland to be honored by her alma mater serves as an inspiration to current students, alumni, and the entire community.
World U20 100m Champion Alana Reid named brand ambassador for Burger King Jamaica
World U20 100m Champion Alana Reid has secured a major off-track deal, becoming the latest brand ambassador for Burger King Jamaica. The deal, initially set for one year but with the potential for extension until 2028, sees Reid joining the fast-food giant in a partnership that includes public appearances and involvement in sports development initiatives.
Reid made her first official appearance as brand ambassador on Tuesday at the launch of the 2024 Burger King 5K and Relay at Jamaica College in Kingston. The event, slated for November 10, will see Reid actively engaging participants, including leading them through warm-up exercises before the race.
The young sprinter’s achievements on the global stage have made her a standout figure in Jamaican athletics. First, she was part of Jamaica’s 4x100m relay team that finished fifth at the Paris Olympic Games in August, and following that, she delivered a stellar performance at the World Athletics U20 Championships in Lima, Peru. Reid claimed two gold medals—first with an impressive 11.17-second finish in the 100m, leading a Caribbean 1-2-3 sweep alongside Adaejah Hodge of the British Virgin Islands and Kishawna Niles of Barbados. She later anchored Jamaica’s 4x100m relay team to another gold, cementing her place as one of the most exciting talents to emerge from the region.
This partnership with Burger King not only highlights her rising star status but also represents a commitment from both Reid and the brand to inspire and nurture the next generation of Jamaican athletes. Reid’s involvement in events like the Burger King 5K and her upcoming clinics will provide valuable exposure and guidance to aspiring young sprinters, further solidifying her influence both on and off the track.
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
