Sportswear powerhouse Adidas and the Jamaica Football Federation on Monday officially unveiled the first collection under their four-year apparel deal, which was designed by Grace Wales Bonner, including home and away jerseys, a pre-match jersey and an anthem jacket.

Crafted for the Reggae Boyz (Men’s Team) and Reggae Girlz (Women’s Team), the collection is available for purchase from today via www.adidas.com and select adidas stores and retailers.

The home jersey features the country’s national colours of black, gold, and green. The energy of the island is highlighted by fine pinstripe details that decorate the shirt, echoing the subtle groove of Jamaican music and style.

A woven team badge on the chest and Wales Bonner signoff on the back neck complete the eye-catching look.

The away jersey was crafted to represent the collective memories of proud Jamaicans and celebrates a commitment to fine craftsmanship, with its premium collar and cuffs in the signature Wales Bonner crochet texture.

“As a British born designer with Jamaican heritage, my work has always been imbued by cultural references from all sides of my identity. This collection is no different, when working with adidas and the Jamaica Football Federation, we set out to create a range that reflects the diverse nature and soul of today's Jamaica, authentically connecting with the Jamaican community across the globe,” said Wales Bonner.

As we celebrate the intrinsic relationship between Jamaican culture and football, it’s a collection that I’m hoping players and fans can wear with huge pride - on and off the pitch,” she added.

JFF President Michael Ricketts also gave his remarks.

“Ahead of an exciting year for our Reggae Boyz and Reggae Girlz teams, we’re incredibly proud to unveil these very exciting team kits and sportswear. We believe these designs captures the essence of Jamaica’s culture, as it not only represents Jamaican football but through the mixture of the distinctive Jamaican colours and the designs, highlights the greatest part of our world-renowned Jamaican culture.

We can’t wait to see Jamaican fans and players alike wearing the kits with pride on the world’s biggest sporting stages, as they cheer on the Reggae Boyz and Girlz.

With a bold ambition to further develop the opportunities for girls and boys to play grassroots football at home in Jamaica, this only marks the start of what we are certain will be an incredibly important partnership to inspire future Reggae Girlz and Reggae Boyz.”   

The Jamaica Football Federation (JFF) announced on Saturday that it has joined forces with sportswear giants Adidas.

“The Jamaica Football Federation is proud to announce that sportswear giant Adidas will equip all Jamaican National Football teams beginning in January 2023. The partnership, which is built on cultivating and supporting talent and the joy that football can bring, will include major tournaments such as the 2023 FIFA Women’s World Cup, 2024 Summer Olympics and the 2026 FIFA World Cup,” the JFF said in a statement.

President of the JFF Michael Ricketts said, “We are incredibly proud to announce this unprecedented partnership with Adidas and are looking forward to achieving great things together.”

“The partnership will support the JFF’s effort to develop Jamaica’s football at all levels and will facilitate further success at the professional level in the years to come. The JFF is now a part of the Adidas portfolio of international federations, joining giants such as The DFB (Germany), RFEF (Spain), AFA (Argentina), FIGC (Italy) and the RBFA (Belgium),” Ricketts added.

General Manager of Adidas Global Football Nick Craggs said “We are delighted to be announcing this long partnership with the Jamaica Football Federation.”

“The country’s potential on the pitch-of which the consecutive World Cup qualifications of the Women’s team is a testament-along with the richness and global relevance of its culture, which resonates far beyond football and Jamaica’s borders, make it a great fit to join our Adidas International Federations family. We look forward to celebrating many achievements together while contributing to the progress and future of Jamaican football at all levels of the game,” he added.

“The past doesn’t equal the future, and the future of Jamaican football is looking bright,” said CEO of Business 2 Sports Group Marlon Gilbert-Roberts who, alongside sports lawyer Jonathan Himpe and Fitzroy Simpson, was one of the architects of this historic deal.