Adidas launches new JFF LFSTLR capsule collection inspired by Jamaica’s sporting heroes

By Sports Desk August 22, 2024
Reggae Boyz Damion Lowe (left), Bobby Decordova-Reid (middle) and Joel Latibeaudiere (right) modelling the new Adidas JFF LFSTLR capsule collection. Reggae Boyz Damion Lowe (left), Bobby Decordova-Reid (middle) and Joel Latibeaudiere (right) modelling the new Adidas JFF LFSTLR capsule collection. Adidas

Adidas has announced the launch of its new Jamaican Football Federation (JFF) LFSTLR capsule collection paying homage to Jamaica’s historic 1998 FIFA World Cup team.

LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your team away from the terraces.

The collection is designed for all fashion-conscious fans who live and breathe football as much as they value their own individual style.

The heart of the collection is the LFSTLR jersey. A tribute to early 90s football, all the retro details are there.

The jersey boasts a unique blend of dull shiny trefoil engineered fabric, classic puff transfer prints, and refined flat knit cuff details.

This fashion-forward design is complemented by a polo collar, which was a stand-out design feature from the matchday jerseys worn by Jamaica's historic FIFA World Cup 1998 squad.

The full collection also features a supporting capsule of tracksuit, tee-shirt and shorts based on the iconic Adidas Originals Rekive silhouette.

With its vibrant combination of the unmistakable black, green and yellow of Jamaica, the collection’s colour arrangement is inspired by the heroics of the 1988 Jamaican bobsleigh team.

The iconic trefoil logo, rendered in white, stands out against the nation's colours. The collection's launch coincides with the world-famous Notting Hill Carnival, celebrating the rich cultural heritage and vibrant spirit of the Jamaican community in London.

Reflecting the link between football and the island’s distinctive musical flavour, Jamaican dancehall star, Shenseea joins the collections launch campaign in a series of exclusive shots.

The adidas Jamaica LFSTLR collection is available from Thursday from adidas.com and selected adidas stores and retailers.

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