JFF joins forces with sportswear giants Adidas

By Sports Desk August 06, 2022

The Jamaica Football Federation (JFF) announced on Saturday that it has joined forces with sportswear giants Adidas.

“The Jamaica Football Federation is proud to announce that sportswear giant Adidas will equip all Jamaican National Football teams beginning in January 2023. The partnership, which is built on cultivating and supporting talent and the joy that football can bring, will include major tournaments such as the 2023 FIFA Women’s World Cup, 2024 Summer Olympics and the 2026 FIFA World Cup,” the JFF said in a statement.

President of the JFF Michael Ricketts said, “We are incredibly proud to announce this unprecedented partnership with Adidas and are looking forward to achieving great things together.”

“The partnership will support the JFF’s effort to develop Jamaica’s football at all levels and will facilitate further success at the professional level in the years to come. The JFF is now a part of the Adidas portfolio of international federations, joining giants such as The DFB (Germany), RFEF (Spain), AFA (Argentina), FIGC (Italy) and the RBFA (Belgium),” Ricketts added.

General Manager of Adidas Global Football Nick Craggs said “We are delighted to be announcing this long partnership with the Jamaica Football Federation.”

“The country’s potential on the pitch-of which the consecutive World Cup qualifications of the Women’s team is a testament-along with the richness and global relevance of its culture, which resonates far beyond football and Jamaica’s borders, make it a great fit to join our Adidas International Federations family. We look forward to celebrating many achievements together while contributing to the progress and future of Jamaican football at all levels of the game,” he added.

“The past doesn’t equal the future, and the future of Jamaican football is looking bright,” said CEO of Business 2 Sports Group Marlon Gilbert-Roberts who, alongside sports lawyer Jonathan Himpe and Fitzroy Simpson, was one of the architects of this historic deal.

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