The Los Angeles Rams would not be in the Super Bowl without two-touchdown NFC Championship Game hero Cooper Kupp, according to head coach Sean McVay.
The Rams edged the San Francisco 49ers 20-17 with quarterback Matthew Stafford finding Kupp for two touchdown passes.
Kupp had 11 receptions for 142 yards for the game, with his fourth-quarter TD helping them reel in a 10-point final-change deficit.
The 28-year-old led the NFL in the key receiver statistics with 145 receptions, 1,947 yards and 16 touchdowns. Kupp has 386 receiving yards this postseason, which is the third all-time most in playoffs history before the Super Bowl.
"He's just a special player," McVay said at the post-game news conference. "I talked about Matthew [Stafford], competitive greatness, Cooper was that today.
"Just big catch after big catch. He's competing in the run game. He does so many things.
"We'd have no chance of being here today without Cooper Kupp."
The victory means the Rams have reached the Super Bowl for the second time in five seasons under McVay, having been beaten by the New England Patriots three years ago.
Stafford completed 31 of 45 passing attempts for 337 yards with his two touchdown passes for Kupp.
The Rams traded in 33-year-old QB Stafford from the Detroit Lions in March last year, with the move paying off.
"We went out and got him because we thought it was a chance to get a great player of his magnitude," McVay said. "Those things don’t come around often.
"He's elevated everybody around him. He's made me a better coach. He's made his teammates better. He's such a great person.
"He's a great competitor. We've seen that all season but it's really been on display this last couple of weeks. We talk about competitive greatness, he embodied that today."
Stafford endured years of under-achievement with the Lions, with only three postseason games which were all defeats, and was delighted to reach a Super Bowl for the first time in his 13-year career.
"I don’t know that I ever thought about what I'd be feeling at this moment," Stafford said. "I probably just sat there and wished I'd be in those games.
"I'm so happy that I've got that opportunity and we've got an opportunity to be in another one that I've always wanted to play in."
He added: "Long time coming, you know. [I] Spent a lot of years in this league, I've loved every minute of it. I feel blessed to be able to play in this league as long as I have. It's an opportunity."