Los Angeles Rams quarterback Matthew Stafford insists his teammates do not have a mental block when it comes to beating the San Francisco 49ers.
The two teams will do battle on Sunday in the NFC Championship Game, with the winners to face either the Kansas City Chiefs or Cincinnati Bengals in the Super Bowl.
Stafford, who had never previously won a playoff game in the NFL, has led the Rams to victories over the Arizona Cardinals and defending champions the Tampa Bay Buccaneers to reach this stage.
The Rams finished ahead of the Cardinals and the 49ers to win the NFC West this season and go into the game at SoFi Stadium – which will also host the Super Bowl - as narrow favourites.
But that status comes despite the Rams having struggled against their divisional rivals in recent seasons. The Niners have won the last six meetings, including both of the regular season clashes in 2021.
In Week 18, the Rams led 17-0 before the Niners stormed back to win 27-24 in overtime and book their place in the playoffs as a wildcard team.
Stafford has only played in the two most recent games in the six-game streak but was asked if his teammates had a mental block against San Francisco.
"No, we just have got to go out there and play good football," he said.
"We had our chances last time we played them to win the game, whether it was a four-minute situation for us on offense, a two-minute situation on defense and we still had a shot in overtime as well.
"It's a really good football team. It's two really good football teams going after each other, seen each other twice this year, we’re going to see each other for a third time.
"Not a bunch of secrets. Just who can step up to the plate and make the plays when we need to make them."
Stafford has found the build-up to the NFC Championship Game more normal than for the Rams' previous two postseason clashes.
"Obviously excited about the opportunity, but going about it kind of as a normal week - it’s the first normal week we've had in a little bit," said the former Detroit Lions QB.
"We played the first playoff game on a Monday and the second one on a short week, so this one just feels like a normal week during the season.
"Obviously a lot at stake. We know that we’re playing a really good opponent that's playing as good a football as anybody in the NFL right now. So it'll be a big challenge for us."
Rams head coach Sean McVay was this week forced to deny Niners boss Kyle Shanahan – who worked with him in Washington - was in his head.
"No," insisted McVay. "What I do have is respect for these guys. They've done a great job.
"You look at it, you got to play well in that three-and-a-half-hour window that we're allotted. You look at the last time that we played them, we didn't finish the game.
"This is a really good football team. We have a lot of respect for them. We're competing and preparing to the best of our ability to go out and see if we can advance.
"But this is a really good team. Kyle is an excellent coach. They have great players, great coaches, good schemes. It's why they're in the NFC Championship."
Shanahan, meanwhile, felt McVay should not have been asked the question.
Asked if he enjoyed the narrative, the Niners coach replied: "Not really. I think that's kind of silly. A question like that is giving Sean and myself way too much credit.
"We're coaches. Watch what's going on out on that field and some of the players out there and the people that are competing.
"To think that it's about Sean and I... I know that he doesn't feel that way and he knows that I don't feel that way.
"The entertainment of this business is cool and stuff, because it brings a lot of fans and makes a lot of money for everybody, but I think that's pretty ridiculous. I don't give coaches that much credit."
Getting wide receiver Cooper Kupp involved is likely to be key for the Rams after he became the first player to win the NFL receiving triple crown since 2005 this season.
He followed that achievement by putting up 183 receiving yards against Tampa Bay, which was second-most in a playoff game in Rams history behind Tom Fears in the 1950 Divisional Round (198).
Per Stats Perform data, the Rams have never lost a game, regular or postseason, when Kupp has at least 125 receiving yards (9-0).