Patrick Mahomes never wants to experience the sour taste of defeat in a Super Bowl again, as the Kansas City Chiefs quarterback prepares to face the Philadelphia Eagles.
Mahomes was MVP when the Chiefs won Super Bowl LIV three years ago, but a year later they were outgunned by Tom Brady and the Tampa Bay Buccaneers.
Last season saw Kansas City edged out by the Cincinnati Bengals in the AFC Championship Game, so they missed out on the biggest game of the year.
This time they are back in the spotlight in Phoenix, raring to go at Glendale's State Farm Stadium, and Mahomes underlined the highs and lows of the Super Bowl as he looked back on his mixed bag of experiences.
"The win is amazing," said Mahomes. "It's one of the best moments of your entire life. You take away all the positives from that.
"But that loss, that stings. That motivates you for years. That's what it's done for me. It's motivated me to be back in this game again. I want to make sure that I can have that winning feeling and not that losing one because that losing feeling is one you'll never forget."
He said the Eagles possess "one of the best defensive lines in history", and with both teams managing NFL-best 14-3 records in the regular season it is clear Sunday's match will see the two best teams of the year duke it out for the Vince Lombardi Trophy.
Ahead of Super Bowl LVII, Mahomes spoke at Opening Night, saying: "The motivating factor is to be the best.
"You're in the biggest game of your life, and you want to go out there and make memories with your teammates. I think the biggest motivating factor is to step on that field and try to be the best. We know we have a great challenge in the Philadelphia Eagles, so it'll be a great game."
There will be a first sight of two African American quarterbacks going head to head in a Super Bowl, with Mahomes facing Jalen Hurts.
"It's special," Mahomes said.
"I have a lot of respect for the guys who came before me and laid the foundation. To play against a guy like Jalen – a genuine, great dude who has worked his tail off to be in the position that he's in – it's going to be a special game and a special moment for a lot of kids to watch."