Hugo Coulombe (left) CFO, Air Canada Vacations share a photo opportunity with members of the winning team Colin Harris and Cargill Gordon.
contributed
Gary Sadler’s heart beats for two nations—Jamaica, the island of his birth, and Canada, the country where he built his career. As a key figure in the tourism industry, Sadler has long been an ambassador for Jamaica, championing the island’s beauty and culture to the world, and his enthusiasm was once again on full display at the end of the Canadian Travel Advisors Golf tournament.
Sadler, the Executive Vice President of Sales and Industry Relations at Unique Vacations underscored that the two-day tournament, which brought advisors to Jamaica for an immersive experience, was about more than just competition—it was about connection, as he encouraged travel advisors to seize every moment to not just play, but to truly experience Jamaica and sell that experience back home.
“I migrated from Jamaica in 1992, and the eggs of my hopes as a young man was sent to Toronto, and Toronto being the welcoming city that it is, I felt quite at home. I then moved to Western Canada where I spent five of my best years living in British Columbia, Alberta, Saskatchewan, Manitoba. So western Canada is dearest to my heart. Why is because they told us in those days that you couldn't really sell Jamaica because Jamaica was two days away in the Caribbean,” Sadler shared.
“So, I am quite excited to see travel advisors from Vancouver coming to the golf tournament. When we started this golf tournament eight years ago, everybody came from Toronto, and very few came from Montreal, because everybody would just want that direct flight. So now that we have people from all across Canada, it is actually very welcoming,” he added.
Gary Sadler addressing Travel Advisors during the award ceremony.
Sadler, who has spent years fostering relationships between Jamaica’s tourism sector and the Canadian market, emphasized the significance of the travel advisors' role. He sees them as vital connectors, helping to bridge the gap between potential tourists and the authentic experiences that Jamaica offers.
“This tournament is about more than just a few rounds of golf. It is about experiencing the island in a way that gives you, the travel advisors, a true sense of what Jamaica has to offer. And when you’ve experienced it firsthand, you’re able to share it with your clients in a way that’s real, that’s authentic,” Sadler noted.
He continued: “I want to acknowledge Air Canada vacations, and I hope you are reminded that there is now no connection fees for flights from Western Canada to Jamaica only at a Sandals and Beaches resort. Forgive my passion, and it's certainly not meant as an insult, but what the free connector really means is that those of you from Western Canada, have absolutely no excuse in the world why you cannot sell from Western Canada to Jamaica and to the Caribbean.
“There is now no reason in the world why you can't do so. So I appeal to you to ensure that your business is not limited to the fact that Western Canada is far away, because WestJet also has direct flights out of Calgary to Nassau, and Calgary to Jamaica as well. So Canada's largest carriers fly to the Caribbean. The airlines have fixed the issue, show them it's worth it.”
The tournament, which allowed participants to unwind while also deepening their understanding of the island’s unique offerings, was won by Team 12, comprising Arnold Bridgemohan, Janet Long, Cargill Gordon and Colin Harris. That quartet tallied 59 and 67 strokes across both days for a winning total of 126.
Canadian professional golfer and celebrity entertainer Todd Keirstead demonstrates his trick shots.
They were two shots ahead of dethroned champions Team 10 –Wendy Hsu, Leo Tam, Tom Liu, and Chris Gregoris –who shot 128. Team 4 of Doug Rollheiser, Jason Jenkins, Dave Harris and Jaques Gilbert were third with 130 strokes.
Meanwhile, Cargill Gordon and Sandra Edwards won the men and women longest drive awards, while Jay Ainabe and Wendy Hsu took the closest to the pin awards.
Over US$600 and CAD$120 (about $109,000 Jamaica dollars) was also raised for the Sandals Foundation.
For Sadler, his final words were a call to action for the travel advisors.
“Let’s keep sharing Jamaica with the world, one client at a time. I thank you for the commitment, not just to this golf tournament, because it doesn't end here. It begins here, but ends with a commitment that you continue to drive and support this travel industry, not just limited to Canada, but globally, where travel advisors can feel that they're part of a bigger picture partnership. Thank you wholeheartedly for your belief in the Sandals organisation because we simply want your business,” he ended.
A major tournament to pit the winners of the LatAm, Canadian, and US Travel Advisors tournaments against each other is scheduled for next year in St Lucia.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Zandre Roye tops Heroes Golf Classic with a WAGR twist
The Jamaica Golf Association staged its Heroes Golf Classic at the Sandals Golf and Country Club in St. Ann last weekend with the inclusion of a special section dubbed WAGR for World Amateur Golf Ranging where selected golfers play 54 holes over two days instead of the normal three days. Those golfers had to play a grueling 27 holes each day.
Zandre Roye topped the male section which included twelve other golfers, after posting scores of par 71, one over par 72 and par 71 for a combined score of one over par 214.
Oshae Haye, who shot the lowest single round score of two under par 69 in the first round, followed up with scores of one over par 72 and six over par 77 for a total score of five over par 218 to grab second place.
Pro golfer Orville Christie was one stroke back on 219 (74, 72, 73) in third place.
On the female side, junior golfer Mattea Issa also took up the WAGR challenge and ended with a combined score of 20 over par 233 after posting 83, 85 and 75 over the three rounds.
The players who competed in the WAGR section of the Classic gained points towards their international ranking in the sport.
The other golfers in the Classic played 18 holes each during the two-day event with varying results.
William Lee was first in the Men and Men Senior 0-6 category after posting nine over par 151 (77, 74). Kemari Morris was nine strokes back in second place on 18 over par 160 (84, 76).
The top three golfers in the men Super Senior 0-12 category were Keith Stein one over par 143 with conservative scores of par 71 and one over par 72. Gregory Wright was 11 strokes back in second place on 154 (78, 76), while Mike Gliechman was another four strokes back on 158 (83, 75) in third place.
Desi Collins took the Men Super Senior 13-24 section after posting 44 over par 186 (94, 92).
The Masters section went to Carlyle Hudson 152, followed by Philip Wilson 171 and Winston Johnson 179.
Several ladies competed in the Classic as well, playing two rounds. Diane Hudson 193 won that section, while Valerie Grant and Susan White were tied for second place after scoring 194 each over the 36 holes.
The junior golfers who have not seen any competition since their Caribbean Championship in August were invited to join the seniors and some of them did so.
Boys 15 and Under player Shasa Redlefsen scored 173 (90, 83) while Boys 11 -13 player Jacob Schnoor scored 187 (98, 89). The other junior player to finish the Classic was Girls 15 and Under player Alessandra Coe with a combined score of 171 (81, 90).
The Heroes Golf Classic was played a week early to allow Jamaica to defend the Caribbean Golf Association’s 4-Ball Championship which it has won for the past three consecutive years. That championship is scheduled for this weekend in Trinidad & Tobago this weekend.
Not just sun and sand: Barnes-Smith highlights significance of Sandals Baxter Canadian Golf tourney in promoting Jamaica
Maureen Barnes-Smith, director of sales and marketing for Unique Vacations Canada, has praised the annual Baxter Canadian Golf Tournament as an essential platform for strengthening the relationship between Canadian travel advisors and brand Jamaica.
Barnes-Smith spoke glowingly about the commitment of travel advisors in promoting the island as a premier tourist destination, while also highlighting the broader impact of the event in terms of giving back to the community through the Sandals Foundation.
“I'm very excited this year in particular, because, you know, Jamaica is focused on so many different branches of tourism. Sports tourism is a big one for Jamaica, and this golf tournament certainly ties into that. The Baxter Canadian Travel Advisors Golf Tournament is more than just a sporting event—it’s an opportunity for us to continue fostering strong partnerships with travel advisors who have been instrumental in positioning Jamaica as a must-visit destination," Barnes-Smith told SportsMax.Tv.
“Travel advisors are the backbone of the travel industry, and their dedication in showcasing Jamaica's beauty, culture, and hospitality is invaluable. This tournament allows us to celebrate their hard work while engaging with them on a personal level," she added.
The golf tournament, which is now a staple event on the calendar for Canadian travel advisors, provides a unique mix of sports and tourism promotion, enabling participants to experience Jamaica's unique appeal firsthand.
A total of 17 teams of four golfers each engaged in the two-day tournament at the Sandals Golf and Country Club in Upton Estate.
Beyond networking benefits, Barnes-Smith highlighted that the tournament plays an important role in supporting the work of the Sandals Foundation, which, in honour of its 15th year of operation, invited professional golfer and celebrity entertainer Todd Keirstead to assist in raising much-needed funds.
"As always, we're trying to raise as much funds for the Sandals Foundation, so we brought Todd in from Canada to do trick shots at the golf course. So there are people teeing off people's heads, peeling off of coconuts, and it's all in aid of trying to build awareness because he's also a part of Para Canada," Barnes-Smith shared.
"So we're trying to really focus on the foundation and the good that the foundation does in the community, for the economy, and also for the environment. So we're focused on all of those things. So it's really about the golfing, but it's also about the destination and also about everything that we try to do for the Caribbean as a brand," she noted.
Barnes-Smith also revealed that a recent large-scale event, hosted by Sandals Resorts in Montego Bay, attracted over 600 travel agents, who were flown in to immerse themselves in the Jamaican experience.
That event, she said, was a massive success and part of the brand’s broader strategy to drive tourism as a whole, while showcasing the island’s potential as a destination for more than just sun and sand.
"We had a thousand people in Montego Bay yesterday (Wednesday), and it was all about brand Jamaica. We wanted to ensure that these agents had the chance to experience the best of what Jamaica has to offer—the culture, the people, the food, the music, and what we, as a company, as a brand, bring into Jamaica as a local Jamaican company.
"Because a lot of people see Sandals. They don't realise that Sandals is a Jamaican company, but also what we do for the rest of the Caribbean. But it's all about the destination, and golfing is just a small part,” Barnes-Smith explained.
Ultimately, Barnes-Smith underscored that everything they do is to assist travel advisors in becoming better equipped to sell Jamaica to their clients with confidence.
“As Sasco would say, sell Jamaica first, second, and third, and also fourth. So for me, it really is about getting everybody focused. We're a Caribbean company, but as a Jamaican brand, we also have a lot more exposure in Jamaica than we have anywhere else.
“So for us, it's all about making sure that we're giving back as much to this destination as we can and we're doing that through sports tourism, through the foundation, and through the Sandals Corporate University,” Smith-Barnes ended.
Jamaica leads the way as 64 teams set for battle at Caribbean Four Ball Golf Champs
Reigning champions Jamaica is set to field the largest team to the Caribbean Golf Association's (CGA) Four-Ball Golf Championships, as 64 players from eight countries are set to contest this year’s edition of the tournament scheduled for October 17 to 20 in Trinidad and Tobago.
The Jamaican contingent comprises 20 players, with hosts Trinidad and Tobago fielding 14 players, while Barbados and Bahamas are set to field 10 and eight players, respectively. Bermuda (6) with Cayman Islands (2), Puerto Rico (2), and St. Lucia (2) have also been confirmed for what should be a competitive event at the Plantations Golf and Country Club.
Jamaica copped the overall title last year ahead of the Bahamas.
They were victorious in the Ladies 25 plus, as well as the Men's Senior and 70 plus divisions, while the Bahamian players copped the Men's Mid-Amateur and Super-Senior Categories. Trinidad and Tobago claimed the Ladies' 45 plus honours.
The teams are scheduled to arrive in the Twin Island Republic on Wednesday, with the opening ceremony set for Thursday at the Magdalena Grand Beach and Golf Resort.
Tournament action will get underway on Friday and continue until Sunday, starting at 8:00am each day, with an award ceremony to follow on the final day.
Meanwhile, Trinidad and Tobago’s Prime Minister, Dr. Keith Rowley, and Minister of Sport and Community Development, Shamfa Cudjoe-Lewis, are both expected to grace the tournament with their presence.
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