Gary Sadler’s heart beats for two nations—Jamaica, the island of his birth, and Canada, the country where he built his career. As a key figure in the tourism industry, Sadler has long been an ambassador for Jamaica, championing the island’s beauty and culture to the world, and his enthusiasm was once again on full display at the end of the Canadian Travel Advisors Golf tournament.

Sadler, the Executive Vice President of Sales and Industry Relations at Unique Vacations underscored that the two-day tournament, which brought advisors to Jamaica for an immersive experience, was about more than just competition—it was about connection, as he encouraged travel advisors to seize every moment to not just play, but to truly experience Jamaica and sell that experience back home.

“I migrated from Jamaica in 1992, and the eggs of my hopes as a young man was sent to Toronto, and Toronto being the welcoming city that it is, I felt quite at home. I then moved to Western Canada where I spent five of my best years living in British Columbia, Alberta, Saskatchewan, Manitoba. So western Canada is dearest to my heart. Why is because they told us in those days that you couldn't really sell Jamaica because Jamaica was two days away in the Caribbean,” Sadler shared.

“So, I am quite excited to see travel advisors from Vancouver coming to the golf tournament. When we started this golf tournament eight years ago, everybody came from Toronto, and very few came from Montreal, because everybody would just want that direct flight. So now that we have people from all across Canada, it is actually very welcoming,” he added.

Gary Sadler addressing Travel Advisors during the award ceremony.

Sadler, who has spent years fostering relationships between Jamaica’s tourism sector and the Canadian market, emphasized the significance of the travel advisors' role. He sees them as vital connectors, helping to bridge the gap between potential tourists and the authentic experiences that Jamaica offers.

“This tournament is about more than just a few rounds of golf. It is about experiencing the island in a way that gives you, the travel advisors, a true sense of what Jamaica has to offer. And when you’ve experienced it firsthand, you’re able to share it with your clients in a way that’s real, that’s authentic,” Sadler noted.

He continued: “I want to acknowledge Air Canada vacations, and I hope you are reminded that there is now no connection fees for flights from Western Canada to Jamaica only at a Sandals and Beaches resort. Forgive my passion, and it's certainly not meant as an insult, but what the free connector really means is that those of you from Western Canada, have absolutely no excuse in the world why you cannot sell from Western Canada to Jamaica and to the Caribbean.

“There is now no reason in the world why you can't do so. So I appeal to you to ensure that your business is not limited to the fact that Western Canada is far away, because WestJet also has direct flights out of Calgary to Nassau, and Calgary to Jamaica as well. So Canada's largest carriers fly to the Caribbean. The airlines have fixed the issue, show them it's worth it.”

The tournament, which allowed participants to unwind while also deepening their understanding of the island’s unique offerings, was won by Team 12, comprising Arnold Bridgemohan, Janet Long, Cargill Gordon and Colin Harris. That quartet tallied 59 and 67 strokes across both days for a winning total of 126.

Canadian professional golfer and celebrity entertainer Todd Keirstead demonstrates his trick shots.

They were two shots ahead of dethroned champions Team 10 –Wendy Hsu, Leo Tam, Tom Liu, and Chris Gregoris –who shot 128. Team 4 of Doug Rollheiser, Jason Jenkins, Dave Harris and Jaques Gilbert were third with 130 strokes.

Meanwhile, Cargill Gordon and Sandra Edwards won the men and women longest drive awards, while Jay Ainabe and Wendy Hsu took the closest to the pin awards.

Over US$600 and CAD$120 (about $109,000 Jamaica dollars) was also raised for the Sandals Foundation.

For Sadler, his final words were a call to action for the travel advisors.

“Let’s keep sharing Jamaica with the world, one client at a time. I thank you for the commitment, not just to this golf tournament, because it doesn't end here. It begins here, but ends with a commitment that you continue to drive and support this travel industry, not just limited to Canada, but globally, where travel advisors can feel that they're part of a bigger picture partnership. Thank you wholeheartedly for your belief in the Sandals organisation because we simply want your business,” he ended.

A major tournament to pit the winners of the LatAm, Canadian, and US Travel Advisors tournaments against each other is scheduled for next year in St Lucia.

With her parents starting a rich and fruitful partnership with Sandals Resorts, Wendy McClung, Executive vice-president of Baxter Media said the decision was easy for her to continue the family legacy to promote Jamaica as a golfing destination through the Canadian Travel Advisors Golf Tournament.

The 27th edition of this tournament, which is the longest running of the three, preceding the United States and Latin American events, attracted 16 teams made up of some 61 travel advisors, who beyond basking in the fun, frolic and excitement, will ensure that Jamaica’s sports tourism stocks in North America continues to rise.

Team three comprising Christopher Gregoris, Leo Tam, Tom Liu, and Wendy Hsu, finished tops at the end of the two-day competition at the Sandals Golf and Country Club in St Ann. They tallied scores of 65 and 62 across the two days for an 18-hole total of 127.

The team of Gord Ramkissoon, Lalita Ramkissoon, Leonard Sanicharan and Lalita Sanicharan, were six strokes behind in second on 133, after daily scores of 66 and 67, while Team Five comprising David Harris, Doug Rollheiser, Jacques Gilbert and Jason Jenkins took third with 134, after daily scores of 65 and 69.

McClung, who believes the prospects for the tournament is far-reaching where impacting visitor arrivals to Jamaica is concerned, is hoping to build on what her parents Edith and William Baxter accomplished.

Baxter’s Media is the publisher of two of Canada's leading travel trade magazine, the Canadian Travel Press and Travel Courier.

“This was actually started by my parents and my parents always had a good relationship with Jamaica, in fact, my mother was conferred with the Order of Distinction. So, Sandals has been a partner of ours for a very long time and every year we bring travel agents and people who serve Jamaica just to have a nice kind of thank you gathering. It is four days of golf, fun and entertainment and so it’s a great way to celebrate the partnership,” she said.

“Every year it gets better and better. In fact, we had to turn people away because it’s a popular thing and it’s the highlight of the year for many people. As you know, Jamaica has the perfect weather, Sandals is a perfect resort with a perfect golf club, my only complaint is that we are not here long enough,” McClung added.

Meanwhile, the side competitions which raised US$1,528 (about $235,869 Jamaican dollars) for the Sandals Foundation, were won by Curtis Dewar and Norah Hogan, in the closest to the pin, while Colin Harris and Tobe Leney, were the male and female longest drive winners.