GARCIA...It's safe to travel to Jamaica, and we have to speak about all this. Jamaica is more than just a destination; it’s a brand that resonates globally.
If ever Jamaicans needed a nudge to embrace the beauty of the island on which they reside, then Arlenes Garcia’s message—keep selling Jamaica as a brand—would hit home.
Garcia, the dynamic Director of Sales and Marketing for Latin America at Unique Vacations, who is currently in Jamaica along with travel advisors from 11 Latin American countries, is passionate about promoting Jamaica as a premier destination for tourists.
Her visit is part of the 10th staging of the Sandals Latin America Travel Advisors Golf Tournament, an event designed to immerse these individuals in the rich experiences that Sandals Resorts and Jamaica as a whole have to offer.
With the tournament as a backdrop, Garcia spoke enthusiastically about the importance of showcasing Jamaica's unique blend of natural beauty, cultural vibrancy, and world-class hospitality.
“Jamaica is so beautiful. There are so many things that the tourists can experience when they come to Jamaica. It's safe to travel to Jamaica, and we have to speak about all this. Jamaica is more than just a destination; it’s a brand that resonates globally, so when we promote Jamaica as a country, as the Caribbean, we have to promote the beauty of the country,” Garcia said.
“From the stunning beaches and lush landscapes to the warm and welcoming people, Jamaica offers an experience that is unmatched. We have to speak about the experience that tourists in Jamaica could have. I mean, there is so much to speak about when we think about it—Dunn’s River Falls, Mystic Mountain, and the golf course—there are so many beautiful places that you could find in Jamaica. So I would suggest that we continue promoting Jamaica,” she added.
Latin American Travel Advisors share a photo opportunity with caddies.
Garcia revealed that there are times when some Latin American travel advisors overlook Jamaica as a destination to experience and vacation, until they are told about the warmth and vibrancy of the island.
As such, she pointed out that it is essential that those who have experienced the beauty of the island serve as ambassadors and continue to highlight these aspects to the world.
“Tourism is important for Jamaica and for us to be able to strengthen our relationship with our partners is also important. Jamaica is more than just a destination; it’s a brand that resonates globally, so as soon as those reluctant parties change their minds and decide to come here, they want to come back every year," she shared.
That said, Garcia explained that the tournament is more than just a sporting event but more of a strategic initiative aimed at deepening the understanding of what Jamaica offers as a tourism destination.
By bringing travel advisors directly to the island, Sandals Resorts ensures that these key influencers experience firsthand the quality and variety of amenities available.
This, in turn, allows them to better sell Jamaica to their clients across Latin America, as countries such as Argentina, Brazil, Colombia, Ecuador, Bolivia, Chile, Peru, Panama, Guatemala, Costa Rica, and Mexico are represented at the tournament.
Members of Mexico's team in action.
With that in mind, Garcia emphasized the significance of golf as an integral part of Jamaica’s sports tourism industry.
"Golf tourism is growing rapidly, and Jamaica is well-positioned to capitalize on this trend. The beautiful golf course here at Sandals Golf and Country Club, set against breathtaking backdrops, adds an extra dimension to the traditional sun-and-sand holiday. It’s these unique offerings that make Jamaica stand out, and it’s our job to ensure that the world knows about them," Garcia reasoned.
"For travel advisors, the ideal thing is to actually see the product, enjoy and live the experience, because this is exactly what they will be selling when they go back home. So if they see the product and they enjoy it, then they can sell and the golf tournament is ideal for those travel advisors who specialize in golf. They have these clients that actually are looking for a vacation where they can incorporate their sport," she noted.
During their time in Jamaica, the travel advisors have been treated to a showcase of the island’s best. From luxurious stays at Sandals Dunn’s River to exploring the island’s attractions and, of course, enjoying rounds of golf on at the scenic Sandals Golf and Country Club at Upton, an experience carefully curated to highlight Jamaica’s strengths.
But the travel advisors also do a bit of giving back themselves, as Garcia also encourages a 'pack for a purpose' initiative that involves giving back to Jamaican communities through the Sandals Foundation.
"We encourage the agents to actually park for a purpose. They bring articles that they can share with the community. As you know, we support the education, the environment and the communities with the Sandals Foundation, so to be able to bring school items, books, and other articles that will support the communities and the schools here in Jamaica is part of the program that we have prepared for the travel advisors. We also have island roots as part of the sponsorship and they will actually support us by incorporating an activity where the agents will be able to experience Jamaica," Garcia ended.
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Samuda and Munn-Barrow triumph at AMG Buccaneer Memorial Golf Tournament
Owen Samuda and Jodi Munn-Barrow emerged as champions of the AMG Buccaneer Memorial Golf Tournament, held at the Caymanas Golf Club in St. Catherine over the weekend. The annual event, one of Jamaica’s most prestigious golf tournaments, saw over 80 golfers competing despite challenges posed by recent weather conditions.
Samuda, who has been enjoying a stellar run of form, dominated the male category with back-to-back rounds of one-under-par 71, finishing with an impressive two-under-par 142. He won by a commanding 13-stroke margin, cementing his reputation as one of the country’s top golfers.
Reflecting on his victory, Samuda shared, “After the disappointment in the Jamaica Open last week, I realized that you can’t drive a car while looking behind you. I came into this tournament with a lot of confidence and positive thoughts. I played really well yesterday, and even better today, so I feel great about the win.”
Samuda’s performance marked the only under-par scores across the tournament. Former national champion Oshae Haye finished second with an 11-over-par 155, while Zandre Roye and Sean Morris tied for third at 14-over-par 158.
In the female category, Jamaica Golf Association President Jodi Munn-Barrow delivered her trademark consistency to claim the Ladies 0-6 title. Munn-Barrow posted scores of 75 on both days, totaling six-over-par 150 to secure her win by a comfortable 21 strokes over Michele McCreath, who finished at 171.
“It was a little more difficult this time,” Munn-Barrow admitted. “I haven’t been playing much because of my involvement with the Jamaica Open, so my game this weekend was scrappy. But I managed to get the ball around, and I’m happy with how I performed despite not being at my best.”
The tournament also featured numerous category winners, including Quentin Hugh-Sam and Philip Gooden, who scored 168 to win the Men & Men Senior 7-12 section. Other winners included Gifford Wilmott (Men & Men Senior 13-24) with a score of 157, and Diane Hudson, who topped the Ladies 13 and over category with a score of 184.
The event, held for the 29th year, is a tribute to seven of Jamaica’s past national golf representatives: Milton "Buddy" Josephs, Izette Rhone, Lenan "Lennie" Chin, John Fulford, Al Chong, Claude Stewart, and Mark Chin. Proceeds from the tournament benefit the Lawes Street Trade Training Centre, with the goal of raising JMD$1 million annually.
Peter Chin, president of the Buccaneers Golf Club, praised the event’s resilience despite weather challenges. “This tournament has been running since the 1990s and is the oldest golf tournament outside of the Jamaica Open on the JGA calendar. The course was in great condition considering the rain over the past few weeks,” Chin said.
The AMG Buccaneer Memorial Golf Tournament was sponsored by AMG Packaging, with Scientific & Medical Supplies as an associate sponsor.
McIlroy honoured to be 'mentioned in same breath' as Ballesteros after matching Race to Dubai tally
Rory McIlroy says he is honoured to be "mentioned in the same breath" as Seve Ballesteros, after matching the Spaniard's haul of six Race to Dubai titles.
McIlroy secured the title for the third year running following his victory at the DP World Tour Championship in Dubai on Sunday.
The four-time major winner finished two shots clear of Denmark's Rasmus Hojgaard to seal his third triumph in the event.
"Everyone knows what Seve means to European golf and Ryder Cup players," an emotional McIlroy told Sky Sports.
"The European Ryder Cup locker room, all we have are quotes from Seve. We had a changing room with Seve's shirt from [1995], the last Ryder Cup he played.
"He means so much to European golf and for me to be mentioned in the same breath, I'm very proud."
"I've been through a lot this year, professionally, personally, and it feels like the fitting end to 2024," added McIlroy, who narrowly lost out on the US Open title to Bryson DeChambeau.
"I've persevered this year a lot, had close calls, wasn't able to get it done. I'm really pleased with the way I finished and, thankfully, I hung on after a tough day and got the job done."
McIlroy seals sixth Race to Dubai title with DP World Tour Championship triumph
Rory McIlroy secured his sixth Race to Dubai title with victory at the DP World Tour Championship in Dubai.
McIlroy finished at 15 under par and two shots clear of Rasmus Hojgaard, who he partnered during the final round, to seal glory at Jumeirah Golf Estates.
The four-time major winner claimed his record-equalling third triumph in this event, matching Jon Rahm.
It is also his third successive Race to Dubai victory - and sixth overall to move level with Seve Ballesteros.
McIlroy was tied for the lead heading into the final day, and a run of four successive birdies gave him a three-shot advantage early on.
However, he hit bogeys on the ninth and 13th holes, allowing Hojgaard to draw level heading into the final four.
Nevertheless, McIlroy dug deep with a brilliant approach leading to a birdie on the 16th, which put him back in front.
And while Hojgaard could only par the final hole after narrowly missing a birdie putt, the Northern Irishman held his nerve with another birdie to seal his seventh tournament win in Dubai.
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